Multitasking
What is the first thing you nitice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.
Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (實體店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
小題1:According to the passage, what is an increasingly powerful tool in the success of some brand store?
A.Friendly assistant.B.Unique scents.
C.Soft background musicD.a(chǎn)ttractive window display.
小題2:E-shops are mentioned in the passage to _______ .
A.a(chǎn)show the advantages of brick-and-mortar stores
B.urge shop assistants to change their attitude
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
小題3:The underlined word “destination” in Paragraph 5 means _______ .
A.a(chǎn) platform that exhibts goods
B.a(chǎn) spot where travelers like to stay
C.a(chǎn) place where customers love to go
D.a(chǎn) target that a store expects to meet
小題4:The main purpose of the passage is to ______ .
A.compare and evaluateB.examine and assess
C.a(chǎn)rgue and discussD.inform and explain

小題1:B 
小題2:A 
小題3:C
小題4:D

【文章大意】本文是一篇說明文。文章介紹了采用香味提高銷售量的理念。文章講述了香味對于傳統(tǒng)實體店的影響。各大品牌店都加強了味覺對顧客消費欲求的刺激,并根據(jù)商品不同調(diào)節(jié)香味。
小題1: B 考查細節(jié)閱讀。根據(jù)第二段“And it is providing to be an increasing powerful tool in encouraging people to purchase”可知,此句中的it指的是前面的scent.故此題選B。
小題2: A 考查判斷推理。根據(jù)第五段“while e-shops …only bricks-and-mortar stores (實體店) can offer a full experience”一句來判斷,作者的傾向非常明顯,認為實體店能提供完成購物體驗,即強調(diào)傳統(tǒng)實體店的優(yōu)勢。故選A。
小題3: C 考查詞義猜測!癲estination”的本意是目的地,與上面提到的“shop”場地相通,但意義迥異,不僅是購物的地方,更多的是一種購物的完整體驗,有視覺、聽覺和味覺的多重享受。這里的意義是針對消費者而言的,而不是商店或商家。A、D選項都是針對商家說的,而B跟文章沒有關(guān)系。故本題選C。
小題4: D 考查主旨大意的推斷。這篇文章主要是談論香味對購物心理的影響,是一篇說明文,所以重在介紹和解釋香味對于實體店的影響。A項意為對比和評估,對比談到了,而評價涉及較少;B意為檢測和評估,科學檢測意味太濃,跟本文大意不符。C項意為爭辯,沒有批評靶子的情況下,這種說法不成立。所以本題選D,只是介紹了解釋了“香味”,沒有進行科學試驗。
練習冊系列答案
相關(guān)習題

科目:高中英語 來源:不詳 題型:閱讀理解

This the best time and this the worst time;this is the time of great material richness and this is the time of desert of soul.Everyone seems to be rushing around for something but they have never fulfilled they dream.Everyone tries to seek happiness but it seems to be nowhere to be found.
When asked“what on earth can make you happy?”,most modern man would give similar replies such as becoming extremely wealthy,or getting promoted in work and then becoming very wealthy.When asked“what will you do with your wealth?”,they would make a long list of things they have been longing for.However haven’t you noticed the multibillionaires are not as happy as we common guys suppose them to be?Haven’t you noticed that the multibillionaire celebrities don’t even enjoy the fundamental freedom of going shopping with their own families without being followed by annoying paparazzi?
If we hinge our happiness on such big issues,we are bound to be unhappy all through our  life, because those big issues might just occur to us once in a blue moon.
As Socrates once put it,“He is the richest who is content with the least,for content is the wealth of nature”.But how can we “be content with the least”?If you pay due attention,our life is loaded with little joys,sometime too little to be noticeable.Stop once in a while in your rush to your destination,look around and you will see that there are always little things worth cheering for. You got an“A”in a test.Good!You listened to all inspiring lecture.Great!You offered a helping hand to someone who had a flat tire! Amazing! Your dream girl/boy greeted you with a sweet smile!Fantastic!And so on and so forth!Let’s cheer for the little joys in life!
Please keep in mind that never should we wait to be happy!
小題1:What is the best title of the text?
A.Money means happiness.B.Happiness is all around us.
C.Dreams make our life rich.D.Satisfaction is unacceptable.
小題2:According to the text,which of the following statements is NOT true?
A.Money doesn’t necessarily bring happiness.
B.Desire for wealth makes people unhappy.
C.Great occasions are worth celebrating.
D.We should ignore little joys in our life.
小題3:What does the underlined phrase in the third paragraph probably mean?
A.Rarely.B.Regularly.C.Normally.D.Frequently.
小題4:According to Socrates,people who are“content with the least”are ___________.
A.greedyB.a(chǎn)mbitiousC.optimisticD.reliable
小題5:In the fourth paragraph,the author suggests that we should ___________.
A.set up great goals in lifeB.make full use of opportunities
C.enjoy even moment in life D.seek significant issues in life

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Scientists have long puzzled over how iguanas, a group of lizards(蜥蜴) mostly found in the Americas, came to live in the isolated Pacific islands of Fiji and Tonga. Some scientists used to suppose that they must have traveled there on a raft, a journey of around 5,000 miles from South America to the islands. There are documented cases of iguanas reaching remote Caribbean islands and the Galapagos Islands on floating logs. But new research in January by Brice Noonan and Jack Sites suggested that iguanas may have simply walked to Fiji and Tonga when the islands were still a part of an ancient southern supercontinent.
The ancient supercontinent was made up of present-day Africa, Australia, Antarctica and parts of Asia. If that’s the case, the island species would need to be very old. Using “molecular (分子) clock” analysis of living iguanas’ DNA, Noonan and Sites found that, sure enough, the lineage of iguanas has been around for more than 60 million years—easily old enough to have been in the area when the islands were still connected by land bridges to Asia or Australia.
Fossils (化石) uncovered in Mongolia suggest that iguanid ancestors did once live in Asia. Though there’s currently no fossil evidence of iguanas in Australia, that doesn’t necessarily mean they were never there. “The fossil record of this continent is surprisingly poor and cannot be taken as evidence of true absence,” the authors write.
So if the iguanas simply walked to Fiji and Tonga from Asia or possibly Australia, why are they not also found on the rest of the Pacific islands? Noonan and Sites say fossil evidence suggests that iguana species did once inhabit other islands, but went extinct right around the time when humans settled in those islands. But Fiji and Tonga have a much shorter history of human presence, which may have helped the iguanas living there to escape extinction.
The researchers say that their study can’t completely rule out the rafting theory, but it does make the land bridge theory “far more reasonable than previously thought.”
小題1: What did some scientists previously believe about the iguanas?
A.They were once discovered in America.
B.They traveled by raft to Fiji and Tonga.
C.They could survive in poor living conditions.
D.They moved to Fiji and Tonga from Australia.
小題2:According to Noonan and Sites, 60 million years ago ____.   
A.the land of the world was a supercontinent
B.Fiji and Tonga were connected to Asia or Australia
C.Africa, Australia and America were a continent
D.iguanas walked to Fiji and Tonga from Africa
小題3:The underline word “l(fā)ineage” in Paragraph 2 probably refers to ____.
A.conditions in which creatures can survive
B.the change in ancient plants and animals.
C.the line of generations of an ancestor
D.the habitat of a type of an ancient animal
小題4: What is the main topic of this passage?   
A.The life span of animals living on the ancient supercontinent.
B.The two islands being home to several iguana species in the Pacific region.
C.The fossil evidence suggesting iguanas’ ancestors’ swimming to Fiji and Tonga
D.By raft or by land — how did iguanas reach the tiny Pacific islands?

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Do you want to live with a strong sense of peacefulness,happiness,goodness,and  self­respect?The collection  of happiness actions broadly categorized  (把……歸類)  as “honor” help you create this life of good feelings.
Here’s an example to show how honorable actions create happiness.
Say a store clerk fails to charge us for an item.If we keep silent,and profit from the clerk’s mistake,we would drive home with a sense of sneaky (暗中的) excitement.Later we might tell our family or friends about our good fortune.On the other hand,if we tell the clerk about the uncharged item,the clerk would be grateful and thank us for our honesty.We would leave the store with a quiet sense of honor that we might never share with another soul.
Then,what is it to do with our sense of happiness?
In the first case,where we don’t tell the clerk,a couple of things would happen.Deep down inside we would know ourselves as a type of thief.In the process,we would lose some peace of  mind  and  self­respect.We  would also demonstrate that we cannot be trusted,since we advertise our dishonor by telling our family and friends.We damage our own reputations by telling others.In contrast,bringing_the_error_to_the__clerk’s__attention  causes  different  things  to happen.Immediately the clerk knows us to be honorable.Upon leaving the store,we feel honorable and our self­respect is increased.Whenever we take honorable actions we gain the deep internal rewards of goodness and a sense of nobility.
There is a beautiful positive cycle that is created by living a life of honorable actions.Honorable  thoughts lead  to honorable actions.Honorable actions lead us to a happier existence.And it’s easy to think and act honorably again when we’re happy.While the positive cycle can be difficult to start,once it’s started,it’s easy to continue.Keeping on doing good deeds brings us peace of mind,which is important for our happiness.
小題1:According to the passage,the positive action in the example contributes to our________.
A.self­respectB.financial rewards
C.a(chǎn)dvertising ability D.friendly relationship
小題2:The author thinks that keeping silent about the uncharged item is equal to________.
A.lyingB.stealing
C.cheating  D.a(chǎn)dvertising
小題3:The underlined phrase “bringing the error to the clerk’s attention”  means________.
A.telling the truth to the clerk
B.offering advice to the clerk
C.a(chǎn)sking the clerk to be more attentive
D.reminding the clerk of the charged items
小題4:How will we feel if we let the clerk know the mistake?
A.We’ll be very excited.
B.We’ll feel unfortunate.
C.We’ll have a sense of honor.
D.We’ll feel sorry for the clerk.
小題5:Which of the following can be the best title of this passage?
A.How to Live Truthfully
B.Importance of Peacefulness
C.Ways of Gaining Self­respect
D.Happiness through Honorable Actions

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

The twin towns of LAUFEN/OBERNDORF


Laufen owes its former economical and cultural significance to the river Salzach,which forms a peninsula with its sharp curves(彎) there.
Laufen’s economic boom began with the salt trade and the shipping on the river.The salt—mainly coming from Hallein and Bad Reichenhall—was loaded onto bigger ships downstream,which made Laufen one of the most important ports of shipment for salt in Salzburg and Bavaria.
The archbishop(大教主) of Salzburg had given special privileges to the people who were involved in the shipping of salt on the river Salzach.
The Napoleonic Wars brought occupation and serious disturbances.They brought the sudden end to the independent state of the Duke—Archbishop of Salzburg.The end of the 18th century brought a decrease in shipping because of the general economic situation.On the 1st May 1816 Salzburg definitively became a part of Austria (Munich agreement) that’s why the Salzach became the border between Bavaria and Austria.Laufen’s suburbs Oberndorf and Altach were divided up.The number of inhabitants fell from 1392 to 809.Even the re-unification of the two towns’shipsmen’s guilds(行會) and the reorganization of 1928 could not prevent the decline of shipping which finally came to an end in the late 19th century.
小題1:________played an important role in Laufen’s economy and culture life.
A.SaltB.ShipmentC.GuildsD.Theriver Salzach
小題2:The underlined word“boom”probably means________.
A.pleasant soundsB.sudden increaseC.sudden decreaseD.trade
小題3:The main idea of this passage is mainly about ________.
A.how the economy declined in Laufen
B.the effects of The Napoleonic Wars
C.how the twin towns of LAUFEN and OBERNDORF came into being
D.the history of Salzburg

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

What could be cuter than your puppy giving his doggy friend a kiss on the nose? Nothing,really.But is your dog actually planting a kiss on his friend? Yes,but that’s only one of the reasons your dog may lick another dog’s nose.Here are some other reasons why your dog may lick another dog’s nose.  
During an introduction,a shy and lower-ranking dog will lower his head,avoid direct eye contact and gently extend his tongue to lick the nose of a more confident and high-ranking dog.The first dog licks the nose of the second dog to simply make it know that:he comes in peace.   
Dogs who are already friends will also trade kisses.Two strongly bonded dog pals will lick and clean each other.They give each other “dog kisses” showing friendship.
Puppies also “kiss” their mothers,but it's not a gesture of love.When puppies stop suckling(吸吮)their mothers’ tits for milk and start to eat semisolid(半固體)food instead;they lick their mothers’ mouths and noses in the hope of getting the mother to regurgitate(反哺) some semi-digested food.
So how to help your bashful dog make friends with other dogs? You can carefully select confident-but-friendly and good-tempered dogs to play with your shy dog,to help him develop his social skills.Also consider taking him to a special training class that focuses on socialization and positive training technique.
Do not disturb them when your two dogs play “kiss” briefly with each other.Sit back and enjoy this display of friendship.Then call them over and have them do a command such as “sit’’ or “shake paws”.Offer them treats as a reward for being good to each other.
If you foster(收養(yǎng))a dog and have three or more resident dogs,introduce the foster dog to your brood dog one at a time and let muzzle licking between them happen naturally.Start with your least reactive or most friendly dog.Never force an in production between the dogs because this can deepen the foster dog’s submissiveness or spark a fight.
小題1:We know a shy and lower—ranking dog licks the nose of a higher-ranking dog to        
A.a(chǎn)sk the dog for helpB.show he is friendly
C.show his anger D.show his respect for him
小題2:What can we know about two dogs who are already friends?
A.They seldom give each other kisses.
B.They usually avoid direct eye contact.
C.They like keeping their friendship a secret.
D.They show their friendship by “dog kisses”.
小題3:What does the underlined word “bashful” in Paragraphs 5 mean?
A.Shy.B.Honest.C.Lovely.D.Little.
小題4:What should you do if your two dogs play “kiss” briefly with each other?
A.Ask them to stay away from each other immediately.
B.Ask them to shake tails.
C.Ask them to have a fight.
D.Give them a reward for being friends.
小題5:The writer wrote this passage to_________.
A.tell us about a study he did recently
B.explain why a dog kisses other dogs
C.tell us how to raise dogs
D.help us to make friends with dogs.

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

閱讀下面短文,從短文后各題所給的四個選項(A, B, C, D)中,選出可以填入空白處的最佳選項,并在答題卡上將該項涂黑。
As a general rule, all forms of activity lead to boredom when they are performed on a routine basis. As a matter of fact, we can see this ________at work in people of all _________. For example, on Christmas morning, children are excited about _______with their new toys. But their ________soon wear off and by January those_________toys can be found put away in the basement. The world is full of_________stamp albums and unfinished models, each standing as a monument to someone’s _________interest. When parents bring home a pet, their child________bathes it and brushes its fur. Within a short time, however, the_______of caring the animal is handed over to the parents. Adolescent enter high school with great_______but soon looking forward to________. The same is true of the young adults going to the college. And then, how many_________, who complain about the long drives to work, _________drove for hours at a time when they first_________  their drivers licenses? Before people retire, they usually  _______to do a lot of_____things, which never had _____while working. But ________after retirement, the golfing, the fishing , the reading and all of the other pastimes become as boring as the jobs they _______. And, like the child in January, they go searching for new_________.
小題1:
A.principleB.habitC.wayD.power
小題2:
A.partiesB.racesC.countriesD.a(chǎn)ges
小題3:
A.workingB.livingC.playingD.going
小題4:
A.confidenceB.interestC.a(chǎn)nxietyD.sorrow
小題5:
A.sameB.extraC.funnyD.expensive
小題6:
A.well-organizedB.colorfully-printedC.newly-collectedD.half-filled
小題7:
A.broadB.passingC.differentD.main
小題8:
A.silentlyB.impatiently C.gladlyD.worriedly
小題9:
A.promiseB.burdenC.rightD.game
小題10:
A.courageB.calmness C.confusion D.excitement
小題11:
A.graduationB.independenceC.responsibilityD.success
小題12:
A.childrenB.studentsC.a(chǎn)dults D.retirees
小題13:
A.carefullyB.eagerlyC.nervously D.bravely
小題14:
A.requiredB.obtainedC.noticed D.discovered
小題15:
A.needB.learnC.startD.plan
小題16:
A.greatB.strangeC.difficult D.correct
小題17:
A.timeB.moneyC.skills D.knowledge
小題18:
A.onlyB.wellC.even D.soon
小題19:
A.lostB.chooseC.left D.quit
小題20:
A.petsB.toysC.friends D.colleagues

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解




小題1:Why is June 6, 1990 a special day for Mommy?
A.Her dream of being a mother came true.
B.She found her origin from her Chinese mother.
C.She wrote the letter to her daughter.
D.Her female line was well linked.
小題2:How does Mommy feel about her being given away?
A.It is bitter and disappointing.
B.It is painful but understandable.
C.She feels sorry but sympathetic.
D.She feels hurt and angry.
小題3:What does “I stood out like a sore thumb” in Paragraph 5 mean?
A.I walked clumsily out of pains.
B.I was not easy to love due to jealousy.
C.I was impatient out of fear.
D.I looked different from others.
小題4:What can be inferred from Mommy’s Anglo family life?
A.She used to experience an identity crisis.
B.She fought against her American identity.
C.She forgot the pains of her early years.
D.She kept her love for Asia from childhood.
小題5:Why did Mommy name her daughter “Shao-ming?”
A.To match her own birth-name.
B.To brighten the lives of the family.
C.To identify her with Chinese origin.
D.To justify her pride in Chinese culture.
小題6:By “Your past is more complete than mine,” Mommy means ________.
A.her past was completed earlier than Shao-ming’s
B.Shao-ming has got motherly care and a sense of roots
C.her mother didn’t comfort her the way she did Shao-ming
D.her past was spent brokenly, first in Asia, then in the US

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

I IMCKKD up the phone. Without so much as a hello ,a voice said: “What’s new? We have an eagle in the backyard.
It look me three second* lo recognize my nephew’s a voice. He was excited.
“He’s sitting on top of a dead tree in the backyard .He’s been there a long lime. We’re tilling in the sunroom watching him."
But actually, my nephew is blind.
Ketinitis pigmentosa(色素性視網(wǎng)膜炎)brgan stealing his sight when he was 12. He’ s in his 20s now.
“It’s a big thing. Dad said it must have a wingspan of 6 feet (1.88 meters). We’ve got an eagle out hack!"
I could believe they had the rare pleasure of spotting an eagle. What I couldn’t believe was that my nephew, without sight, was giving the comment. It shouldn’t have been that surprising,really?
His sight might be gone, but he sees plenty. From memory, mostly; from conventions around him; from listening to television and radio. He has an amazing memory. We took him into town with us when we were visiting his parents once. Our GPS wasn’ t working, so he gave us directions turn by turn, complete with landmarks, approximate distances and cautions on curves(拐彎處)in the road. He knew exactly where we were and got us to where wanted to go.
Second to his family, there are two things that have been important in this young man’s life: a guide dog and a job.
The guide dog gave him the confidence he didn’t know he had.
The job, “well” as his dad said: “Having a job makes him like everybody else. Now, he has something to come home and complain about at the end of the day."
I never have a conversation with my nephew without asking about his job in case lie wants to complain. But I know-and I know that he knows work is a gift.
We were created to work. We were made to produce goods and services, to invent and solve problems. Work is what drags us out of bed in the morning.
Work gives us something to do and somewhere to go. If that doesn’t I sound like a big deal, talk to someone who’ s unemployed. It is working hard that enhances the lime that you don’t work, from kicking back and reading a book to watching an eagle in your backyard.
小題1:What surprised the author when she received her nephew’s phone call?
A.An eagle remained in her nephew’ s backyard for a long time.
B.The sight of an eagle made her nephew so excited.
C.Her nephew regained his sight after he had been blind for several years.
D.Despite being blind, her nephew described the eagle as if he could really see it.
小題2:By mentioning her nephew lending her amend when site visited his parents, the author intends to           .   
A.show that she got along well with her nephew and his family
B.fell us of her nephew’s good sense of direction
C.show how good a memory her nephew has
D.prove that her nephew had no trouble living by himself alone
小題3:According lo the article, a job is very important lo the author's nephew mainly because    .
A.a(chǎn) job make* him confident and slops him from complaining
B.a(chǎn) job enables him lo feel normal
C.with a job he can afford to raise his guide dog
D.with a job he can help his parents support I he family
小題4:What can we conclude from the lust two paragraphs?
A.Everyone has to work, so make sure to play.
B.The hander you work, the more successful you w ill lie.
C.Work enriches our lives, so we should appreciate it.
D.Work is just a way for us to kill time and make a living.

查看答案和解析>>

同步練習冊答案