What is the first thing you notice when you walk into a shop? The products displayed(展示)at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad，the answer is likely to be no．But while a shop’s scent may not be outstanding compared with sights and sounds，it is certainly there．And it is providing to be an increasing powerful tool in encouraging people to purchase．

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance，via scent machines. A smell may be attractive but it may not just be used for freshening air．One sports goods company once reposed that when it first introduced scent into its stores，customers’intension to purchase increased by 80 percent．

When it comes to the best shopping streets in Pairs，scent is just as important to a brand’s success as the quality of its window displays and goods on sales．That is mainly because shopping is a very different experience to what it used to be．

Some years ago，the focus for brand name shopping was on a few people with sales assistants’disproving attitude and don’t-touch-what-you-can’t afford displays．Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience．But while e-shops can use sights and sounds，only bricks-and-mortar stores(實體店)can offer a full experience from the minute customers step through the door to the moment they leave．Another brand store seeks to be much more than a shop，but rather a destination．And scent is just one way to achieve this．

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut(椰子)scent in the swimsuit section．A department store has even opened a new lab，inviting customers on a journey into the store’s windows to smell books，pots and drawers，in search of their perfect scent.

1.According to the passage，what is an increasingly powerful tool in the success of some brand store?

A．Friendly assistant． B. Unique scents．

C．Soft background music D．a(chǎn)ttractive window display．

2.E-shops are mentioned in the passage to_____．

A．show the advantages of brick-and-mortar stores

B．urge shop assistants to change their attitude

C．push stores to use sights and sounds

D．introduce the rise of e-commerce

3.The underlined word“destination”in Paragraph 5 means_____．

A．a(chǎn) platform that exhibits goods

B．a(chǎn) spot where travelers like to stay

C. a place where customers love to go

D．a(chǎn) target that a store expects to meet

4.The main purpose of the passage is to________．

A．compare and evaluate B．examine and assess

C．a(chǎn)rgue and discuss D．inform and explain

練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：2015-2016學(xué)年吉林長春市高一上學(xué)期第三次月考英語試卷（解析版） 題型：其他題

用恰當(dāng)?shù)脑~或短語完成句子，每空一詞。

1.她太緊張了以至于不能把自己表述清楚。

She was too nervous________ ______ herself clearly.

2.很多房屋在過去的3年中被完全的毀壞了。

A number of houses ______ ________ _________ over the last 3 years.

3.昨天只有通過這樣做我們才能成功的營救出這些礦工。

Only by doing so ________ we able to rescue these miners yesterday.

4.并不是所有的人都有好的品質(zhì)。

_______ __________ the people have good qualities.

5.這本書值得買。

This book is worth_____________.

6.就是在她的指導(dǎo)下我們成功了。

It was under her guidance_________ we succeeded.

7.毫無疑問地他被判處死刑了。

There is no doubt_________ he was sentenced to death.

8.這個老師對待他的學(xué)生們好像他們是他的孩子一樣。

This teacher treats his students as if they__________ his own children.

9.黑人們處于一種不得不攻擊政府的情況中。

Black people were put into a position __________ they had to attack the government.

10.沒有什么事情能使他放棄學(xué)習(xí)英語。

Nothing can get him______ ________ _______ learning English.

查看答案和解析>>

科目：高中英語 來源：2016屆江蘇省鹽城市高三上學(xué)期期中模擬練習(xí)英語試卷（解析版） 題型：單項填空

Rome was not built in a day．You should set ___________ goals and work hard to achieve them.

A． alternative B． considerable

C． subjective D． realistic

查看答案和解析>>

科目：高中英語 來源：2016屆浙江三校等高三第一次五校聯(lián)考英語試卷（解析版） 題型：單項填空

It is now generally believed that a good teacher should be ________ to his/her students.

A. convenient B. adequate

C. accessible D. suitable

查看答案和解析>>

科目：高中英語 來源：2016屆山西省四校高三上學(xué)期第二次聯(lián)考英語試卷（解析版） 題型：完形填空

完形填空,閱讀下面短文，從短文后各題所給的四個選項(A、B、C和D)中，選出可以填入空白處的最佳選項，并在答題卡上將該項涂黑。

There Really Was a Santa Claus

Ann worked for a big company. One of the duties of her was to go to the post office every day and the company mail. One day in December, she a beggar making himself up as a Santa Claus on the corner of the street. Each day she her coins and dropped them in his bowl. He would smile and her a Merry Christmas.

At night the temperature dropped below 0℃, but the Santa Clause stood in the cold wind. she dropped her coins into his bowl, she handed him a pair of gloves.

A week later, a(n) Santa Claus was standing there. “What happened to the other Santa Claus?” she asked. He told her, “He’s very today.” She prayed for his health.

Later that day, a colleague came into her office . “I don’t know what I’m going to do.” “What’s wrong?” she asked. “It’s my ex-husband,” her colleague , “I don’t have any money to buy my boys anything for Christmas, my ex-husband refuses to send money to them. It breaks my heart that they won’t have anything this year.” The lady her colleague, “I’m sure everything will . It’s Christmas. Believe in miracles(奇跡).”

That evening, she told her husband about her colleague’s , “I know we don’t have much money to , but I’d like to give her fifty or a hundred dollars. We’ll just get ourselves less this year. Last year we couldn’t afford to buy anything for but we still had a wonderful Christmas.” Her husband smiled, “Give her one hundred dollars. She needs it more than we do.”

She reached up and held him. Warmth spread her body. He held her and realized that there really was a Santa Claus – and he had her!

1.A. family B. job C. life D. religion

2.A. receive B. go through C. answer D. pick up

3.A. spotted B. watched C. sensed D. followed

4.A. standing B. waiting C. playing D. performing

5.A. earned B. counted C. saved D. threw

6.A. send B. wish C. offer D. tell

7.A. even B. just C. still D. yet

8.A. Although B. If C. Since D. After

9.A. honest B. new C. considerate D. strong

10.A. sad B. poor C. cold D. sick

11.A. in tears B. in shock C. in horror D. in trouble

12.A. concluded B. decided C. continued D. commented

13.A. or B. but C. so D. otherwise

14.A. reminded B. amused C. teased D. comforted

15.A. work out B. come back C. run out D. open up

16.A. message B. suggestion C. situation D. example

17.A. lend B. help C. lose D. pay

18.A. ourselves B. themselves C. us D. others

19.A. off B. to C. among D. through

20.A. relaxed B. doubted C. married D. shaped

查看答案和解析>>

科目：高中英語 來源：2016屆遼寧實驗中學(xué)分校高三12月月考英語試卷（解析版） 題型：閱讀理解

Death is natural, but do you have any idea of the process of dying? Modern scientists divide the process of dying into two phases --- clinical or temporary death and biological death. Clinical death occurs when the vital organs, such as the heart or lungs, have ceased to function, but have not suffered permanent damage. The organism can still be revived(復(fù)活). Biological death occurs when changes in the organism lead to the “breaking up” of vital cells and tissues. Death is then unchangeable and final.

Scientists have been seeking a way to prolong the period of clinical death so that the organism can remain alive before biological death occurs. The best method developed so far involves cooling of the organism, combined with narcotic sleep. By slowing down the body’s metabolism(新陳代謝), cooling delays the processes leading to biological death.

To illustrate how this works, scientists performed an experiment on a six-year-old female monkey called Keta. The scientist put Keta to sleep with a narcotic. Then they surrounded her body with ice-bags and began checking her body temperature. When it had dropped to 28 degrees the scientists began draining blood from an artery. The monkey’s blood pressure decreased and an hour later both the heart and breathing stopped: clinical death set in. For twenty minutes Keta remained in this state. Her temperature dropped to 22 degrees. At this point the scientists pumped blood into an artery in the direction of the heart and started artificial breathing. After two minutes Keta’s heart became active once more. After fifteen minutes, spontaneous(自發(fā)的)breathing began, and after four hours Keta opened her eyes and lifted her head. After six hours, when the scientists tried to give her a penicillin injection, Keta seized the syringe and ran with it around the room. Her behavior differed little from that of a healthy animal.

1.For a person who suffers from the clinical death, _________.

A. his most important organs are damaged.

B. he still has the possibility of getting back to life.

C. he can not avoid final death.

D. he is still very much alive

2.Scientists try to make the time of clinical death longer in order to __________.

A. slow down the body’s metabolism.

B. bring vital cells and tissues back to active life.

C. cool the organism.

D. delay the coming of biological death.

3.How did the scientists put Keta into clinical death?

A. By putting her to sleep, lowering her temperature and draining her blood.

B. By surrounding her body with ice-bags and draining her blood.

C. By lowing her blood pressure and stopping her heart from beating.

D. By draining her blood, lowering her blood pressure and stopping her breathing.

4. All of the following indicate that the monkey has almost restored to her original physical state except the fact that__________.

A. her heart beat again.

B. she regained her normal breath.

C. she rejected a penicillin injection.

D. she acted as lively as a healthy monkey.

查看答案和解析>>

科目：高中英語 來源：2016屆江蘇省常州市兩校高三聯(lián)考英語試卷（解析版） 題型：閱讀理解

Concepts from science and nature are filled with our language’s common phrases , idioms and spoken expressions. The unbelieving expression “Well, I’ll be a monkey’s uncle” has its origin in bitter disbelief over Darwin’s writings on evolution. These colourful expressions bring spice(趣味) to our language.

Yet certain well-used phrases from science are just plain wrong! Some are obvious, yet we use them anyhow. For example, a person who acutely shakes her head and says “ A watched pot never boils” while you are waiting second after tiring second for test results to arrive or job offers to come in knows that if she sat down and watched a pot containing water on a stove over high heat for long enough, the water will eventually boil.

However, a few phrases have less obvious scientific inaccuracies. Here are a few for you to consider.

Once in a blue moon: This poetic phrase refers to something that occurs extremely rarely. A blue moon is the term commonly used for a second full moon that occasionally appears in a single month of our solar-based calendars. The problem with the phrase, however, is that blue moons are not so rare. They happen every few years at least, and can even happen within months of each other when the 29.5-day lunar cycle puts the full moon at the beginning of any month but February. The usage of “blue moon” as the second full moon in a month dates back to a 1937 Marine Farmer’s Almanac . But before that, blue moons meant something slightly different. Typically, 12 full moons occur from winter solstice to the next winter solstice, but occasionally a fourth full moon in a season could be observed . In such a case, one of the four full moons in that season was known as “blue”

Where there’s smoke, there’s fire: The phrase means that if something looks wrong, it likely is wrong. But let’s step back. Do you always have to have fire if you see smoke? Answering that first requires defining ‘fire” , Merriam—Webster’s first definition of fire is “ the phenomenon of combustion manifested in light, flame and heat”. Combustion is the chemical reaction that occurs when fuel is burned in the presence of oxygen---denying a fire any of these three things will stop the fire; attempting to start a fire without any one of the three things will be impossible. In complete combustion---what occurs when you light a gas stove--- the fire produces no smoke. However, when most materials are burned, they have incomplete combustion, which means that the fire isn’t able to completely burn all of the fuel . Smoke, then, can be considered to be a product of pyrolysis (高溫分解) rather than of fire itself. You’re probably thinking---so what? To get the smoke, a fire needed to be present at some point, right? Not always.

Diamonds are forever: Thanks to the DeBeers slogan , decorating your honey’s neck, wrists and fingers with diamonds means true and timeless love. Of course, no object that you can hold in your hand can last forever. But diamonds have a special reason for being incapable of timelessness. Without the extreme pressures of the deep Earth where they formed, a diamond will slowly turn back into graphite(石墨), which is why the older a diamond is, the more inclusions it’s likely to have.

What common phrases push your buttons when viewed under the microscope of science? Are you curious about the hidden knowledge of some “ big” phrases ? Or perhaps you have the ability to uncover the secret of some unscientific phrases? Let us know!

1.According to the passage, the blue moon _________.

A. appears at the beginning of a month

B. gains its modern meaning before 1937

C. presents itself quite frequently sometimes

D. can never be seen by people in February

2.What can be concluded from the passage?

A. the older a diamond is, the more valuable it’s likely to be.

B. Fire is not necessarily causing smoke

C. Smoke is a product of complete combustion

D. the less obvious scientific inaccuracies of some phrases make them more useful

3. The underlined phrase “push your buttons” in the last paragraph means “_______”.

A. impress you a lot B. frighten you much.

C. surprise you greatly D. make you lose your interest

4. The author’s attitude towards the scientific inaccuracies of the phrases is ________.

A. indifferent B. objective

C. critical D. favourable

查看答案和解析>>

科目：高中英語 來源：2016屆河北衡水第二中學(xué)高三上學(xué)期期中英語試卷（解析版） 題型：完形填空

閱讀下面短文，掌握其大意，從每題所給的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。

Life becomes easier when you learn to accept an apology you never got. I’ve always tried to keep my ________ from people who are rude, aggressive and mean. But sometimes we ________ become tied to people who might not have our best ________ at heart.

Last summer, I became involved with a(n) ________ coworker who was at a bad spot in his life. I had a lot of________ for him and decided to help him ________ this tough time, so I tried my best to ________ his rudeness when he lost his temper. However, just like a swimmer drowning in a pool, he grabbed on and ended up drowning me when I reached out and tried to ________ him. His rudeness gradually was out of ________ . One night, when I got up to get a glass of water, he started yelling at me to get back into my bedroom. I did as I was told but I was not happy about it. He ________ my shift in mood and asked what was wrong. But when I told him his behavior toward me was ________ and that I was very hurt by the way he had treated me, he was ________ . He could not understand his actions had ________ impacted me. He told me he didn’t have anything against me that there was no need for me to ________it. I used examples from his life of things that had hurt him and then tried to make the ________ that the same things also made me ________ . I said, “ I always treat you with compassion, patience and understanding, but you haven’t treated me with ________ respect.” He was silent after listening to my words. What I had said might ________ him.

People only change if they want to change. I didn’t know whether he would shift his ________or not in the future, but I would continue to________ him through my patience, understanding and kindness.

1.A. difference B. distance C. pressure D. absence

2.A. luckily B. expectantly C. unwillingly D. unavoidably

3.A. decisions B. performances C. interests D.consequences

4.A. co-operative B. kind-hearted C. easy-going D. bad-tempered

5.A. advice B. sympathy C. permission D. selection

6.A. get across B. get out of C. get through D. get off

7.A.control B.tolerate C. criticize D. explain

8.A.rescue B. persuade C. entertain D. drag

9.A. practice B. action C. control D. danger

10.A. forgave B. ignored C. understood D. noticed

11.A. unacceptable B. appropriate C. unnecessary D. traditional

12.A. surprised B. scared C. anxious D. shamed

13.A. properly B. directly C. deliberately D. equally

14.A. accept B. doubt C. refuse D. mind

15.A. summary B. analysis C. comparison D. expectation

16.A. upset B. unfriendly C. puzzled D. selfish

17.A. promised B. deserved C. proven D. intended

18.A. annoy B. satisfy C. touch D. inspire

19.A. ambition B. involvement C. requirement D. perspective

20.A. convince B. trust C. praise D. comfort

查看答案和解析>>

科目：高中英語 來源：2016屆黑龍江大慶實驗中學(xué)高三12月月考英語試卷（解析版） 題型：書面表達(dá)

書面表達(dá)

假定你是李華，貴校在學(xué)生中征集意見，詢問學(xué)生是否贊成開設(shè)iPad課堂（iPad classrooms）。你支持開設(shè)iPad名師點撥

短文改錯主要考查學(xué)生對冠詞、名詞、形容詞、副詞、固定搭配、主謂一致、同位語從句、被動語態(tài)、時態(tài)等語法知識的掌握情況。做短文改錯之前應(yīng)該首先確定全文的時態(tài)。眾所周知，情態(tài)動詞、助動詞和be動詞后跟動詞原形，所以帶be的固定搭配一定不要漏掉be。比如10小題，will后跟動詞原形，be proud of因---而自豪，故在will后加be。常見的這類詞組有be proud of因---而自豪；be pride in因---而自豪；be faced with面臨著---；be full of充滿了---；be filled with 被---填滿；be interested in 對---感興趣；be satisfied with 對---感到滿意。

考點：考查短文改錯

課堂；請給校長寫一封建議信，要點如下：

1. 資源豐富；

2. 促進(jìn)交流；

3. 利于環(huán)保；

4. 其他理由。

注意：

1. 詞數(shù)100左右；

2. 可以適當(dāng)增加細(xì)節(jié)，以使行文連貫；

3. 開頭語已為你寫好。

Dear Headmaster,

We have been asked about our opinions on opening iPad classrooms.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

Yours sincerely,

Li Hua

查看答案和解析>>

同步練習(xí)冊答案