The new science of spending comes to a surprising conclusion, How we use our money may        as much or more than how much we’ve got it.
Money spent on experiences, rather than material ,goods,        more happiness.
Imagine that you wake up tomorrow morning to    ＄1 million under your bed . What would you do     that cash?
The money will probably make you think about one thing     all else—yourself. A large amount of research reveals that money     our selfish sides. We will     much on what that money can do for us alone, Perhaps you are imagining buying a faster car, or even a new house,
But studies show that     goods often fail to deliver     happiness, Fortunately ,our ongoing research     many ways to get more happiness from every dollar you spend, Changing how you spend money can increase your happiness.
But making these     needs to challenge some of our ideas of spending It’s hard not to    buying a house as a wise investment（投資）, But new research shows it brings very little happiness, A study in the United States found that homeowners, on average , were no happier than     .
So, working hard to save money for a house might not be such a good idea     it means spending less time with your families and friends.
And dozens of studies show that people get more happiness from buying     than material things, Experiential purchases --- such as trips, concerts and special meals--- are more     connected to our sense, of self.
And experiences come with one more     , They tend to bring us     to other people , but more often , material things are enjoyed   . So social contacts are important to     mental and physical health.
小題1:
A．presentB．matterC．a(chǎn)ppearD．equal
小題2:
A．carries alongB．breaks outC．holds onD．brings along
小題3:
A．keepB．ownC．discoverD．count
小題4:
A．toB．withC．a(chǎn)boutD．for
小題5:
A．a(chǎn)boveB．belowC．beforeD．a(chǎn)fter
小題6:
A．shows B．explainsC．provesD．designs
小題7:
A．dependB．concentrateC．takeD．look
小題8:
A．mentalB．materialC．beautifulD．clever
小題9:
A．outgoingB．lastingC．willingD．exciting
小題10:
A．invitesB．offersC．prefersD．follows
小題11:
A．changesB．plansC．decisionsD．mistakes
小題12:
A．knowB．viewC．dreamD．judge
小題13:
A．buyersB．sellersC．buildersD．renters
小題14:
A．ifB．howC．unlessD．though
小題15:
A．housesB．carsC．experiencesD．health
小題16:
A．clearly B．hardlyC．generallyD．deeply
小題17:
A．a(chǎn)dvantageB．conclusionC．purposeD．identify
小題18:
A．familiarB．closeC．properD．native
小題19:
A．completelyB．worldwideC．secretlyD．a(chǎn)lone
小題20:
A．gainB．damageC．improveD．build

小題1:B
小題2:D
小題3:C
小題4:B
小題5:A
小題6:A
小題7:B
小題8:B
小題9:B
小題10:B
小題11:A
小題12:B
小題13:D
小題14:A
小題15:C
小題16:D
小題17:A
小題18:B
小題19:D
小題20:C

試題分析：近期，關(guān)于消費(fèi)的研究得出了一個令人震驚的結(jié)論。我們管理手中財(cái)富的能力與我們賺錢的能力的一樣重要，花錢的經(jīng)歷要比物質(zhì)的東西給我們帶來更多的快樂。
小題1:考查動詞：A. present 呈現(xiàn)，    B. matter  重要，C. appear似乎，D. equal和…相等，關(guān)于消費(fèi)的研究得出了一個令人震驚的結(jié)論。我們管理手中財(cái)富的能力與我們賺錢的能力的（重要）相仿或更加（重要）選B
小題2:考查詞組：A、carries along隨身攜帶，B. breaks out爆發(fā)，C. holds on別掛斷，D. brings along帶來，花在經(jīng)歷上的錢比花在物質(zhì)商品上的錢帶來更多的快樂，選D
小題3:考查動詞：A. keep保持，B. own擁有，C. discover發(fā)現(xiàn)，D. count數(shù)，想象一下你明天早上起床，發(fā)現(xiàn)床下面有100萬，選C
小題4:考查介詞和詞組：你會怎么處理這筆錢，do with“處理“，選 B
小題5:考查介詞：A. above在..上面，B. below在…下面，C. before 在…前面，D. after在…后面，從后面的句子： A large amount of research reveals that money 41   our selfish sides. 可知錢會讓我們考慮一件事高于其他任何東西，就是你自己，選A
小題6:考查動詞：A. shows展示，B. explains解釋，C. proves證明，D. designs設(shè)計(jì)，研究表明錢顯示了我們自私的一面，選A
小題7:考查動詞： A. depend依賴，B. concentrate集中，C. take拿D. look看，我們專注更多的是錢可以為我們一個人做什么，選B
小題8:考查形容詞：A. mental精神的，B. material物質(zhì)的，C. beautiful美麗的，D. clever聰明的，從后面的句子：Fortunately ,our ongoing research   45  many ways to get more happiness from every dollar you spend .可知物質(zhì)的東西不能帶來持久的快樂，選B
小題9:考查形容詞：A. outgoing   外向，B. lasting持久的，C. willing愿意的，D. exciting興奮的，物質(zhì)的東西不能帶來持久的快樂，選B
小題10:考查動詞：A. invites邀請，   B. offers提供，C. prefers 更喜歡，D. follows跟隨，從后面的句子：Changing how you spend money can increase your happiness.可知我們的研究提供更多的花錢可以帶來快樂的方式，選B
小題11:考查名詞：A. changes改變，B. plans計(jì)劃，C. decisions 決定，D. mistakes錯誤，從前面的句子：Changing how you spend money can increase your happiness.可知做出這樣的改變，需要挑戰(zhàn)我們的習(xí)慣。選A
小題12:考查動詞：A. know知道，B. view看待，C. dream做夢，D. judge判斷，很難不把買個房子做為投資，選B
小題13:考查名詞：A. buyers購買者，B. sellers銷售者，C. builders建筑者，D. renters租房者，自己有房的人沒有租房子的人快樂，選D
小題14:考查連詞：A. if如果，B. how怎樣C. unless除非D. though雖然，如果這意味著和家人朋友的時間短了，那么努力掙錢買房不是個好的選擇，選A
小題15:考查名詞：A. houses房子，B. cars汽車，C. experiences經(jīng)歷，D. health健康，從后面的句子：Experimental purchases—such as trips ,concerts and special meals –are more  51  connected to our sense of self.
可知人們的購物經(jīng)歷比物質(zhì)的東西帶來更多的快樂，選C
小題16:考查副詞：A. clearly很清楚，B. hardly幾乎不，C. generally一般D. deeply深地，實(shí)驗(yàn)性的購物—旅游，音樂會和特殊的飯局都是和我們的自我有更加深的聯(lián)系，選D
小題17:考查名詞：A. advantage   優(yōu)點(diǎn)B. conclusion結(jié)論，C. purpose目的，D. identity身份，從后面的句子They tend to bring us   53  to other people ,可知經(jīng)歷給我們帶來另外一個優(yōu)點(diǎn)，選A
小題18:考查形容詞：A. familiar更熟悉，B. close密切的，C. proper適當(dāng)?shù)�，D. native當(dāng)?shù)氐模咀宓�，�?jīng)歷使我們和別人更加緊密，選B
小題19:考查副詞：A. completely  完全B. worldwide世界范圍的， C. secretly 秘密地，D. alone單獨(dú)地，物質(zhì)的財(cái)富是單獨(dú)享受的選D
小題20:考查動詞：A. gain獲得，B. damage破壞C. improve提高D. build建立，所以社會聯(lián)系是對提高精神和身體健康重要的，選C
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科目：高中英語 來源：不詳 題型：閱讀理解

All Ric O Barry wants is to stop the dolphin­killing, so he is headed to this seaside Japanese town, Taiji.The American activist, who is the star of a new award­winning documentary that portrays the dolphin­killing here, got an unwelcome reception when he showed up here this week for the start of the annual hunt.
His movie, The Cove(海豚灣), directed by National Geographic photographer Louie Psihoyos, was released in the United States a month ago but has not yet to come out in Japan.
Scenes in the film, some of which were shot secretly, show fishermen banging on metal poles stuck in the water to create a wall of sound that scares the dolphins— which have supersensitive sonar(聲納系統(tǒng))—and sends them fleeing into a cove.
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Greenpeace and other groups have tried to stop the hunt for years.Activists hope The Cove will bring the issue to more people internationally—and eventually in Japan.
Already，the Australian town of Broome dropped its 28­year sister­city relationship with Taiji last month，partly because of the movie.
“Some regions have a tradition of eating dolphin meat，” said fisheries official Toshinori Uoya. “Dolphin­killing may be negative for our international image, but it is not something orders can stop.”
The town government in Taiji—which has made whales and dolphins its trademark—refused to comment about The Cove, or the growing international criticism against dolphin­killing.
Many in Taiji take the dolphin hunt for granted as part of everyday life. They are defensive about The Cove，seeing themselves as powerless victims of overseas pressure to end a simple and honest way of making a living.
小題1:Ric O Barry made The Cove because he wanted to ________.
A．stop the dolphin­killing
B．win an international award
C．support Greenpeace's efforts
D．make Taiji well­known in the world
小題2:Viewers can learn from The Cove ________.
A．the advanced techniques to catch dolphins
B．the cruel and bloody dolphin­killing
C．the beautiful Japanese seaside town Taiji
D．the sale of dolphin meat around the world
小題3:What is the response to The Cove on the Japanese side?
A．Taiji broke up with its western sister­city Broome.
B．Japanese officials decided to ban dolphin­killing.
C．The town government in Taiji kept silent on criticism.
D．Most Japanese people were against eating dolphin meat.
小題4:What does the underlined word “defensive” probably mean?
A．Feeling guilty for killing dolphins.
B．Protecting themselves against criticism.
C．Attacking those against dolphin­killing.
D．Making the determination to change.
小題5:What can we infer from the passage?
A．Many people in Japan have seen The Cove in the cinema.
B．The Cove has not influenced Japan's international image.
C．Taiji's dolphin­killing industry has been seriously damaged.
D．The Cove has brought international attention to dolphin­killing.

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科目：高中英語 來源：不詳 題型：閱讀理解

Recently the busiest person on the Internet is absolutely Yuanfang, a fictional figure from the Chinese TV series “Detective Di Renjie”. In the TV series, Li was often asked by Di, “How do you see it, Yuanfang?” Then, the dialogues between them help advance the plot. Now, the casual pet phrase is used as many as 2.5 million times by netizens in a single day, according to statistics.
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The explosive spread of the sentence “How do you see it, Yuanfang?” again proved the vast power of the network spread. The appearance of a buzzword(流行詞) on the Internet may be coincidental, but the spread of numerous buzzwords has started a social and cultural phenomenon. It is more noticeable that the spread is not a deliberate choice but by chance. Usually, everyone has known about it, except the one concerned.
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B．plays an important role in a Chinese TV series
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C．a(chǎn) choice done in personD．a(chǎn) choice done at ease
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B．The “Yuanfang-style” suggests once again that the power of the network spread is quite vast.
C．The spread of numerous buzzwords has started a social development of structure and content.
D．The result of the netizens’ agreement directly leads to the rise of some socially strong problems.
小題4:What can we infer from the last passage?
A．People benefited from the Internet on which they can learn a lot about real society.
B．People learned about some controversies from the Internet and decided to deal with them.
C．People provided a space through which they can display their own criminal mentality.
D．People found out a place where they can question and express their different views.

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科目：高中英語 來源：不詳 題型：完形填空

The world would be a better place if we all had children’s eyes. This is not because children’s eyes are too sharp to allow any blot（污點(diǎn)，瑕疵）to pass without being     , but because adults have too many conflicting concerns to keep their eyes open to all wrongdoing.
Not long before, an examination, intended to     some police officers to higher positions, was held in Gansu province. Someone     with a good idea that 18 primary pupils could be invited to act as invigilators (監(jiān)考人). At that age, students would do as they are told and act fearlessly.      , they caught 25 officers cheating on the spot, which has caused a stir (轟動，攪動) and      the question of whether adult invigilators would      their duties as well.
The implication of this event goes      its impact on the work style of local police officers and the examinations. Most people said what these children have done points to the sad fact of      being less trustworthy. If adults acted as invigilators, they would quite      turn a blind eye to cheating.
We Chinese have been holding the      that human nature was good at birth: as      of blot as a sheet of blank paper, which can be      with content (good or bad) in the process of growing up. Everything should be done on the basis of certain principles(原則).      , nowadays the repeated reports of cheating in examinations, selling ranks and      and embezzling (挪用) public funds paint a      picture of common social morals.    Adults have become too concerned with their own personal gains to      basic sense of principles. When no one      any principle and the only concern is personal interest, everyone will      , not only those who first break the rules.
Besides, cheats are unfair to honest examinees, and when the success of cheats      more people to cheat, the consequences will be disastrous.
In a word, we adults need to have our eyes as      as children’s on matters of principle.
小題1:
A．praisedB．dismissedC．caughtD．thrown
小題2:
A．developB．investigateC．preventD．promote
小題3:
A．caught upB．came up C．kept up D．put up
小題4:
A．SurprisinglyB．UsuallyC．SafelyD．Slowly
小題5:
A．hid B．recommendedC．raisedD．a(chǎn)ffected
小題6:
A．a(chǎn)cceptB．ignore C．refuse D．perform
小題7:
A．without B．beyond C．into D．for
小題8:
A．tutorsB．pupils C．a(chǎn)dults D．teachers
小題9:
A．probably B．suddenly C．luckilyD．gradually
小題10:
A．opportunityB．dream C．belief D．hope
小題11:
A．free B．busy C．uglyD．dirty
小題12:
A．describedB．filledC．purchased D．charged
小題13:
A．Unless B．Therefore C．However D．Thus
小題14:
A．namesB．titlesC．goodsD．products
小題15:
A．brightB．beautiful C．pleasant D．sad
小題16:
A．care aboutB．put asideC．contribute toD．come across
小題17:
A．understandsB．observes C．possesses D．change
小題18:
A．a(chǎn)ctB．existC．sufferD．survive
小題19:
A．a(chǎn)dvises B．encourages C．warns D．informs
小題20:
A．beautifulB．young C．wide D．clear

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The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies, the distinction has become unclear because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legal needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main classes are convenience goods and shopping goods. Two lesser types are specialty goods and unsought(主動提供的) goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) should be a specialty goods in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought without enough thinking; someone has a sudden desire for an ice cream sundae(圣代) on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes; those that are recognized as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as essentially different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence(優(yōu)先) over price, or they will not matter at all.
小題1:It can be learned from the first paragraph that ______. 
A．a(chǎn) writer needs a word processor
B．needs and wants can’t be separated clearly
C．the way to distinguish the products is unimportant
D．a(chǎn) computer is a need rather than a want
小題2:The example of wine is used to illustrate that ______.
A．goods are classified differently in different countries
B．the types of the product lie on the people rather than its nature
C．Frenchmen often drink but Americans sometimes do
D．one product may belong to many types
小題3:Staples are items that ______.  
A．a(chǎn)re convenient to purchase
B．a(chǎn)re purchased without enough thinking
C．people “want but don’t need”
D．people are in constant need of
小題4:Shopping goods that are considered as basically the same are those that ______.   
A．consumers don’t care where to buy them
B．consumers spend much time searching for
C．satisfy similar needs of the consumer
D．can be found in nearly every shop

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科目：高中英語 來源：不詳 題型：閱讀理解

Long working hours,the fewest holidays and the high cost of living mean the big salaries on offer（可使用的）in the UK do not go as far as those earned in other countries,making Britain and Ireland the worst places to live in Europe．
France and Spain are the two countries topping the European Quality of Life Index（指數(shù)）out today,according to the place comparison website Switch．com．
The French enjoy longer lives,better healthcare,more holidays and cheaper prices．In contrast Britons work three years longer and die two years younger after paying above the European average for fuel,food,alcohol and cigarettes．The amount we spend on healthcare and education is below the European average．
Only Ireland and Poland spend less,but Ireland has more doctors and hospital beds and Poland has more beds than the UK．People in Germany,Spain,France,Italy,the Netherlands and Sweden all enjoy longer life expectancy than Britons．And while we may be giving up work earlier,the average age at which we retire is still the fourth highest in Europe——and the UK state retirement age is set to rise．
Ann Robinson,of Switch．com,said:“There’s more to good living than money and this report shows why so many Britons are giving up on （對……不再抱希望）the UK and heading to France and Spain．We earn substantially more than our European neighbors,but this level of income is needed just to keep a roof over our heads,food on the table and our homes warm” ． “It’s giving us a decent standard of living,but it’s not helping us achieve the quality of life that people in other countries enjoy．For too long the focus in the UK had been on standard of living rather than quality of life．”
小題1:In Europe,to enjoy the best quality of life,you’d better live in _______．
A．Britian and IrelandB．Spain and France
C．Ireland and PolandD．Britian and Italy
小題2:Which of the following about the UK is TRUE according to the passage?
A．People in the UK pay more than the European average for fuel,food,alcohol and cigarettes．
B．People in the UK enjoy the highest quality of life．
C．People in the UK spend most on the healthcare and education．
D．People in the UK die two years older than in France．
小題3:The underlined word“decent”in the last paragraph means “_______”
A．good enoughB．bad enoughC．ordinaryD．neither bad nor good
小題4:What do you think would be the best title for the passage?
A．Money is a must to make you live a good life．
B．High standard of living means good quality of life．
C．High standard of living is one thing and good quality of life is another．
D．To live a good life,go to Britian．

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科目：高中英語 來源：不詳 題型：閱讀理解

Someday a stranger will read your e-mail without your permission or scan the Website you’ve visited，Or perhaps someone will casually glance through your credit card purchases or cell phone bills to find out your shopping preferences or calling habits.
In fact, it’s likely some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girl friend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen --- the 21st century equivalent of being caught naked.
Psychologists tell us boundaries are healthy, that it's important to reveal yourself to friends, family and lovers in stages, at appropriate times.But few boundaries remain. The digital bread crumbs (碎屑) you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simply cannot keep a secret.
The key question is: Does that matter?
For many Americans, the answer apparently is “no.”
When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found an overwhelming pessimism about privacy, with 60 percent of respondents saying they feel their privacy is “slipping away, and that bothers me.”
But people say one thing and do another. Only a tiny fraction of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths (收費(fèi)站) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessandro Acauisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a pitiful 50-cents-off coupon (優(yōu)惠卷).
But privacy does matter - at least sometimes. It’s like health: When you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it.
小題1:What does the author mean by saying “the 21st century equivalent of being caught naked” (Lines 3-4, Para. 2)?
A．People's personal information is easily accessed without their knowledge.
B．In the 21st century people try every means to look into others’ secrets.
C．People tend to be more frank with each other in the information age.
D．Criminals are easily caught on the spot with advanced technology.
小題2:What would psychologists advise on the relationships between friends?
A．Friends should open their hearts to each other.
B．Friends should always be faithful to each other.
C．There should be a distance even between friends.
D．There should be fewer disputes between friends.
小題3:Why does the author say “we live in a world where you simply cannot keep a secret” ( Line5,  para. 3)?
A．Modern society has finally evolved into an open society.
B．People leave traces around when using modern technology.
C．There are always people who are curious about others’ affairs.
D．Many search engines profit by revealing people’s identities.
小題4:What do most Americans do with regard to privacy protection?
A．They change behaviors that might disclose their identity.
B．They use various loyalty cards for business transactions.
C．They rely most and more on electronic devices.
D．They talk a lot but hardly do anything about it.
小題5:According to the passage, privacy is like health in that         .
A．people will make every effort to keep it
B．its importance is rarely understood
C．it is something that can easily be lost
D．people don’t cherish it until they lose it

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科目：高中英語 來源：不詳 題型：閱讀理解

Five years ago, David Smith wore an expensive suit to work every day. “I was a clothes addict.” he jokes. “I used to carry a fresh suit to work with me so I could change if my clothes got wrinkled.” Today David wears casual clothes—khaki pants and a sports shirt—to the office. He hardly ever wears a necktie. “I am working harder than ever.” David says, “and I need to feel comfortable.”
More and more companies are allowing their office workers to wear casual clothes to work. In the United States, the change from formal to casual office wear has been gradual. In the early 1990s, many companies allowed their employees to wear casual clothes on Friday（but only on Friday）.This became known as “dress-down Friday” or “casual Friday”. “What started out as an extra one-day-a-week benefit for employees has really become an everyday thing.” said business consultant Maisly Jones.
Why have so many companies started allowing their employees to wear casual clothes? One reason is that it’s easier for a company to attract new employees if it has a casual dress code.” “A lot of young people don’t want to dress up for work,” says the owner of a software company, “so it’s hard to hire people if you have a conservative（保守的）dress code.” Another reason is that people seem happier and more productive when they are wearing comfortable clothes. In a study conducted by Levi Strauss and Company, 85 percent of employers said that they believe that casual dress improves employee morale（心境，士氣）. Only 4 percent of employers said that casual dress has a negative influence on productivity. Supporters of casual office wear also argue that a casual dress code helps them save money. “Suits are expensive, if you have to wear one every day,” one person said. “For the same amount of money, you can buy a lot more casual clothes.”
小題1:David Smith refers to himself as having been “a clothes addict,” because     .
A．he often wore khaki pants and a sports shirt
B．he couldn’t stand a clean appearance
C．he wanted his clothes to look neat all the time
D．he didn’t want to spend much money on clothes
小題2:David Smith wears casual clothes now, because     .
A．they make him feel at ease when working
B．he cannot afford to buy expensive clothes
C．he looks handsome in casual clothes
D．he no longer works for any company
小題3:According to this passage, which of the following statements is FALSE?
A．Many employees don’t like a conservative dress code.
B．Comfortable clothes make employees more productive.
C．A casual clothes code is welcomed by young employees.
D．All the employers in the U. S. are for casual office wear.
小題4:According to this passage, which of the following statements is TRUE?
A．Company workers started to dress down about fifty years ago.
B．Dress-down has become an everyday phenomenon since the early 90s.
C．“Dress-down Friday” was first given as a favor from employers.
D．Many workers want to wear casual clothes to impress people.
小題5:In this passage, the following advantages of casual office wear are mentioned EXCEPT     .
A．saving employees’ money
B．making employees more attractive
C．improving employees’ motivation
D．making employees happier

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科目：高中英語 來源：不詳 題型：閱讀理解

 Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete. This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it’s not successful; secondly, Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（標(biāo)準(zhǔn)普爾）500 indicates that to whatever degree Apple was successful in the past, it’s not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful,the answers regarding the cause of this success border on the mythical.The climax of this hypothesis is the “chief-sorcerer”theory of success which places one magician,like Steve Jobs,in charge of casting all the right spells（符咒）
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in that direction, but efforts are half-hearted. There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage.
小題1:When a new product of Apple comes out, often it ______.
A．starts a revolution of an industry
B．ruins an industry dramatically
C．puts itself in an unbeatable position
D．is soon overtaken by imitated products
小題2:According to the passage, other companies don’t “copy being Apple” because ______.
A．Apple is not a successful company
B．they have no access to relevant resources
C．it’s hard to find a magician like Steve Jobs
D．being Apple takes more than time and efforts
小題3:We can infer from Para.5 that ______.
A．other companies are dedicated to integration
B．Apple itself is fully aware of its unique advantages
C．Apple will hold the leading position in this industry
D．other companies don’t have a great team as Apple does
小題4:What does the author think of Tim Cook’s statement?
A．DoubtfulB．Acceptable
C．Unbelievable D．Disappointing

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