There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging （包裝）is the silent but persuading salesman.
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer（消費(fèi)者）, so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.
This new consumer response（反應(yīng)）to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.
60．According to the passage, ______ seems to be able to persuade a consumer to buy the product.
A．the pleasing color of the package    B．the special taste of the product
C．the strange shape of the package     D．the belief in the product
61．If a package or a product is round in shape, it can ________.
A．bring excitement to the consumers  B．a(chǎn)ttract the consumers’ attention
C．catch the eye movement of the consumers   D．produce a happy and peaceful feeling
62． “And the word ‘green’ today can keep food prices going up.” This sentence suggests that consumers today are ________.
A．starting to notice the importance of new food
B．enjoying the beauty of nature more than before
C．beginning to like green vegetables
D．paying more attention to their healthy
63．It can be inferred from the passage that V8 is a kind of ________.
A．vegetable dish  B．healthy juice    C．iced drink D．red vegetable

60--63   ADDB  

60.A 點(diǎn)評(píng)：細(xì)節(jié)理解題。文章第三自然段就是該題的解題思路，故應(yīng)選A。
61.D點(diǎn)評(píng)：細(xì)節(jié)理解題。文章第四自然段中的“Circles often suggest happiness and peacefulness”就很好地說明D為正確選項(xiàng)。
62.D 點(diǎn)評(píng)：聯(lián)系上下文，該詞所在句的前面一句話就說明“Green”意為“綠色健康的”，故選D。
63.B 點(diǎn)評(píng)：細(xì)節(jié)理解題。在文章第三自然段中的“For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your bady.”可知B為正確選項(xiàng)。
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：閱讀理解


For all the dinner table, a glass of milk seems to be a constant , at least it was when I was growing up．It was widely believed that milk was integral in building strong bones and teeth. There’s no doubt that dairy products(乳制品), and milk in particular, are high in protein and calcium, and most milk products are supplemented with Vitamin D and A．
While it’s well known that our bones need calcium, some studies suggest that high calcium intake doesn’t necessarily lower a person’s risk for fractures（骨折）． A Harvard study found that people who drank two or more glasses of milk had no greater protection from breaking a bone than those who drank a glass or less a week．
There’s no doubt that we need calcium, Some anti-dairy supporters claim that dairy can lead to heart disease． Much of this claim is based on high fat and high dairy products, like cheeses and creams, which may indeed contribute to cardiovascular problems． Some studies have linked high milk intakes with a risk of prostate cancer; this seems to be caused by high-fat dairy products, not dairy in general．
Although milk was always regarded as one of the most important thing we need for our bones, yet least promoted, factors involved in strengthening bones. Perhaps we should think of dairy as less like a nutrient and more like a food. If you like it, eat it．If not, find some others． Because some claims may not be completely true, when I eat a cream, I’m not thinking about calcium, protein, or any such thing. I’m thinking delicious．
61．Which of the following is TRUE on the milk?
A．The more milk you drink, the more risk for fractures you might be．
B．The more milk you drink, the less risk for fractures you might be．
C．The less milk you drink, the less risk for fractures you might be．
D．There is no link between them．
62．Some anti-dairy supporters claim that dairy can lead to except______．
A．cardiovascular problems                     B．heart disease
C．prostate cancer                             D．stomach cancer
63．The underlined words “some others” in the last paragraph refer to_____．
A．dairy products               B．milk               C．food               D．cream
64．What’s the author’s attitude towards milk?
A．He doesn’t like milk any more
B．He used to drink milk as a child．
C．He regards milk as a nutrient．
D．He always cares about calcium, protein when he eats something．
65．We can learn from the text that_____
A．All the claims are not completely true ．
B．High milk intakes can lead to cancer．
C．It’s necessary for you to reduce milk intakes．
D．Give up milk for your health．

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空


　　If you do not use your arms or your legs for some time, they become weak. When you 1using them again, they 2become strong again. Everybody knows this and nobody would think of 3 this fact. 4 there are many people who do not 5 to know that memory works in the 6 way.
　　7someone says that he has a good memory; he8 means that he 9 his memory by practising exercising it. When someone 10 says that his memory is poor, he actually means that he 11 give it enough chances to become 12 .Have you ever 13 that people who cannot read or write usually have 14 memories than those who can? This is 15 those who 16 read or write 17 remember things. They have to remember dates, places, names, songs and stories. So their memory is the whole time 18 .So 19 you want to have a good memory, you should learn from those people, 20 by remembering what you see, hear, feel and write. If so, you must have a good memory.
　　1. A. begin       B. go on     C. stop        D. continue
　　2. A. quickly     B. slowly     C. soon       D. at once
　　3. A. doing      B. agreeing    C. questioning  D. answering
　　4. A. Yet        B. Still       C. So         D. Certainly
　　5. A. want       B. seem      C. get         D. hope
　　6. A. other       B. usual      C. same        D. opposite
　　7. A. As         B. What      C. While       D. When
　　8. A. real        B. actually    C. true        D. then
　　9. A. wants      B. builds up    C. makes      D. keeps
　　10.A.again      B. else         C. more       D. once
　　11.A.do not     B. is not        C. never       D. does not
　　12.A.poor       B. weak        C. strong      D. healthy
　　13.A.seen       B. heard of      C. noticed     D. thought of
　　14.A.worse      B. better       C. more        D. less
　　15.A.why        B. how       C. because      D. the reason
　　16.A.used to     B. cannot      C. try to        D. have to
　　17.A.will not     B. have to      C. refuse      D. cannot
　　18.A.ready       B. being used   C. busy       D. training
　　19.A.if          B. that        C. though      D. thus
20.A.please      B. try          C. train       D. enjoy

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空


Some personal characteristics play an important role in the development of one’s intelligence . But people fail to realize the importance of training these factors in young people .
The so-called ‘non-intelligence factors’（非智力因素）include    36     feelings , will , motivation （動(dòng)機(jī)）, interests and habits . After a 30-year follow-up study of 8000 males , American psychologists （心理學(xué)）   37     that the main cause of disparities in intelligence is not intelligence     38    , but non-intelligence factors including the desire to learn , will power and self-confidence .
39    people all know that one should have definite objectives , a strong will and good learning habits , quite a number of teachers and parents don’t pay much attention to     40    these factors .
Some parents are greatly worried    41     their children fail to do well in their studies . They blame either genetic （遺傳的）factors , malnutrition ,（營(yíng)養(yǎng)不良）or laziness , but they never take     42    consideration these non-intelligence factors . At the same time , some teachers don’t inquire into these , as reasons    43     students do poorly . They simply give them more courses and exercises , or     44    criticize or laugh at them . After all , these students lose self-confidence . Some of them just feel defeated and     45    themselves up as hopeless . Others may go astray（迷途）because they are sick of learning .   46     investigation of more than 1,000 middle school students in Shanghai showed that 46.5 per cent of them were   47      of learning , because of examinations , 36.4 per cent lacked persistence , initiative （主動(dòng)）and consciousness （正直地、謹(jǐn)慎的）and 10.3 per cent were sick of learning .
It is clear    48     the lack of cultivation （培養(yǎng)） of non-intelligence factors has been a main     49    to intelligence development in teenagers . It even causes an imbalance between physiological （生理的）and    50     development among a few students .
If we don’t start now to   51      the cultivation of non-intelligence factors , it will not only affect the development of the   52      of teenagers , but also affect the quality of a whole generation . Some experts have put forward    53     about how to cultivate students’ non-intelligence factors .
First , parents and teachers should    54     understand teenage psychology . On this basis , they can help them to pursue （調(diào)動(dòng)）the objectives of learning ,     55   their interests and toughening their willpower .
36．A．one’s                     B．their                             C．his                         D．her
37．A．came out                B．found out                  C．made out                D．worked out
38．A．in itself                  B．by itself                 C．itself                      D．on its own
39．A．Though                  B．Nevertheless            C．However                D．Moreover
40．A．believing                      B．studying                 C．cultivating              D．developing
41．A．a(chǎn)bout                     B．when                     C．how                       D．whether
42．A．for                        B．in                          C．into                        D．over
43．A．why                             B．that                       C．when                     D．how
44．A．ever                             B．even                      C．still                       D．more
45．A．put                        B．get                         C．handle                   D．give
46．A．The                       B．An                         C．Another                  D．A
47．A．a(chǎn)fraid                    B．a(chǎn)head                     C．a(chǎn)ware                    D．a(chǎn)shamed
48．A．that                       B．how                       C．why                       D．which
49．A．difficulty                      B．question                 C．threat                     D．obstacle(障礙)
50．A．intelligent              B．characteristic          C．psychological         D．physical
51．A．practise                B．thrust                     C．strengthen              D．urge
52．A．intelligence            B．diligence                 C．maturity（成熟）   D．performance
53．A．projects                 B．warnings                C．suggestions             D．decision
54．A．fully                      B．greatly                   C．very                             D．highly
55．A．insuring                 B．going                     C．encouraging           D．exciting

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Many facts suggest that children are overweight and the situation is getting worse,according to the doctors.I feel there are a number of reasons for this.
Some people blame the fact that we are surrounded(包圍)by shops selling unhealthy,fatty foods,such as fried chicken and ice cream,at low prices.This has turned out a whole generation of grown-ups who seldom cook a meal for themselves.If there were fewer of these restaurants,then probably children would buy less take-away food.
There is another argument that blames parents for allowing their children to become overweight.I agree with this,because good eating habits begin early in life,long before children start to visit fast food shops.If children are given fried chicken and chocolate rather than healthy food,or are always allowed to choose what they eat,they will go for sweet and salty foods every time,and this will carry on throughout their lives.
There is a third reason for this situation.Children these days take very little exercise.They do not walk to school.When they get home,they sit in front of the television or their computers and play computer games.Not only is this an unhealthy pastime(消遣)，it also gives them time to eat more unhealthy food.What they need is to go outside and play active games or sports.
The above are the main reasons for this problem,and therefore we have to encourage young people to be more active,as well as steering them away from fast food shops and bad eating habits.
小題1:According to the text,what kind of children may eat more unhealthy food?
A．Those who often take exercise.
B．Those who often watch television.
C．Those who often have meals at home.
D．Those who often walk to school.
小題2:The author thinks that children are becoming overweight because ________.
A．their parents often cook meals for them
B．they are too busy to go out and play
C．they can’t choose what to eat
D．there are too many fast food shops around
小題3:The word“steering”underlined in the last sentence most probably means ________.
A．forcingB．guiding
C．drivingD．moving
小題4:The main purpose of the text is to ________.
A．tell a storyB．provide facts
C．give adviceD．compare opinions

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Most young people enjoy some form of physical activity. It may be walking, cycling or swimming, winter skating or skiing in winter. It may be a game of some kind, football, hockey, golf or tennis. It may be mountaineering（爬山）.
Those who have a passion（熱情）for climbing high and difficult mountains are often looked upon with astonishment. Why are men and women willing to suffer cold and hardship, and to take risks on high mountains? This astonishment is caused probably by the difference between mountaineering and other forms of activity to which men give their leisure.
Mountaineering is a sport and not a game. There are no man-made rules, as there are for such games as golf and football. There are, of course, rules of a different thing that it would be dangerous to ignore（忽視），but it is this freedom from man-made rules that makes mountaineering attractive to many people. Those who climb mountains are free to use their own methods.
If we compare mountaineering and other more familiar sports, we might think that one big difference is that mountaineering is not a “team game”. We should be mistaken in this. There are, it is true, no“matches”between“teams”of climbers, but when climbers are on a rock face linked by a rope on which their lives may depend, there is obviously teamwork.
The mountain climber knows that he may have to fight forces that are stronger and more powerful than men. He has to fight the forces of nature. His sport requires high mental and physical qualities
A mountain climber continues to improve in skill year after year. A skier is probably past his best by the age of thirty, and most international tennis champions are in their early twenties. But it is not unusual for a man of fifty or sixty to climb the highest mountains in the Alps. They may take more time than younger men, but they probably climb with more skill and less waste of efforts and they certainly experience equal enjoyment.
小題1:Mountaineering involves      .
A．coldB．hardshipC．physical riskD．a(chǎn)ll of the above
小題2:The difference between a sport and a game has something to do with the kind of        .
A．a(chǎn)ctivityB．rulesC．uniformD．participants
小題3:Mountaineering can be called a team sport because      .
A．it is an Olympic event
B．teams compete against each other
C．mountaineers depend on each other while climbing
D．there are 5 climbers on each team.
小題4:Which is the best title for the passage?
A．Mountaineering Is Different from Golf and Football k
B．Mountaineering Is More Attractive than Other Sports
C．Mountaineering
D．Mountain Climbers

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Healthy knees aren't the main consideration in choosing high heels, but new research says chunky heels are just __________as spindly stilettos (細(xì)高跟鞋).  
"It takes a long time to feel the effects of knee osteoarthritis (骨關(guān)節(jié)炎) — and once you do, it is too ]ate," said Dr. Casey Kerrigan, leading researcher of the study and associate professor at Harvard Medical School's department of physical medicine.
"I compare it to smoking — one cigarette is not painful, but over a lifetime it is. Wide-heeled shoes feel comfortable, so women wear them all day long, "Kerrigan said. "They are better for your feet than stiletto heels, but just as had for your knees."
The idea that high heels are bad for your health isn't new — scientists have warned women for years that they contribute to problems ranging from corns to hammer toes, tendonitis, knee pain, sprained (扭傷) ankles and back problems. 
But in 1998,Kerdgan and a team of Harvard researchers were the first to link high heels and knee osteoarthritis, a painful joint disease that destroys cartilage (軟骨) surrounding the knee.
The first study looked only at stiletto heels, and Kerrigan said she wanted to study the chunky high-heeled shoes she noticed many women wearing.
"This study confirms what we all intuitively (直覺地) know that high-heeled shoes of any kind are not good for our health," said Dr. Glenn Pfeifer, a San Francisco doctor and member of the American Academy of Orthopaedic Surgeons who was not connected to the study.
1.What’s the main idea of the passage?
2.Which sentence in the passage is the closest in meaning to the following one?
In my opinion ,it is similar to smoking ,for smoking one cigarette does little harm but if you smoke all your life,it’ll be very painful. 
3.Please fill in the blank in the passage with proper words or phrases to complete the sentence.(within ten words)
4.What do you think of wearing the chunky heels according to the passage?(within 30 words)
5.Translate the underlined sentence into Chinese. 

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解


C
We have developed a new range of first aid courses designed to meet the needs of home or leisure activities. It will help you in the everyday life.
Emergency life support
Our emergency life support course takes just three hours to complete and will give you the essential skills to save a life. It includes heart attacks, stroke, stomachache and serious bleeding.
Basic first aid
This course is about everyday first aid: cuts and scrapes, minor burns and scalds.
Family first aid
This course is for families to learn first aid together. The course covers the same content as Basic first aid and Emergency life support. The course takes six hours.
Activity first aid
This course takes 16 hours and includes all the content of Emergency life support, Basic first aid and Family first aid course. It also covers conditions caused by the extremes of temperature, low blood sugar and casualty management.
Total first aid
It is our most comprehensive first aid course taking 28 hours to complete. This course is for members of the public who want an in－depth knowledge of first aid techniques. This includes all of the content of the Activity first aid course and training in using some medical instruments.
Emergency aid for traffic
This course is specifically designed for accidents and covers emergency life support skills and head injuries.
Sports first aid
This course will give you all the necessary first aid skills to deal with a whole range of sporting injuries.
64．These first aid training courses are mainly designed for______.
A．housewives                                                                B．members of the public
C．doctors and nurses                                                  D．school students
65．The underlined word "scrapes" probably means"______".
A．injuries caused by a serious accident                  B．sudden attack on the brain
C．injuries caused by something rough                    D．injuries caused by animals
66．How long does it take to complete the Basic first aid course?
A．Three hours.               B．Four hours.                  C．Five hours.                   D．Six hours.
67．Which of the following contains most first aid skills?
A．Basic first aid.   B．Family first aid.        C．Activity first aid.         D．Total first aid.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

The reasons for a person’s becoming an alcoholic have often been debated by psychologists and other scientists. But recent studies suggest that the problem of alcoholism(酒精中毒) should also be the focus of investigation by biologists.
While such things as hard jobs, boredom, and unhappiness can lead to alcoholism, researchers at a prominent university have found that there may also be a genetic factor involved in alcoholism. In the study, children of alcoholic parents were surveyed. The result showed that the children of alcoholic parents were more likely to become alcoholics themselves than were children of non-drinking parents.
This evidence in itself is not conclusive（令人確信的）about anything. After all, it may be the constant exposure（接觸）and easy access to alcohol that cause the children of alcoholics to become alcoholics themselves. But there is more evidence. The study found that children born of alcoholic parents but raised by non-drinking foster（撫養(yǎng)的）parents also were susceptible to alcoholism. This group of offspring（后代）was more likely to take up drinking than youngsters who were born of and raised by non-drinking parents.
Other evidence found in the study suggests that environment does not play as important a role in the development of alcoholism as had been previously thought. The study found that the likelihood of alcoholism was better predicted from the characteristics of the parents than from such environmental characteristics as type of job or level of income.
63. What is the main point of the passage?
A. To describe the environment in the development of alcoholism.                                
B. To study the psychological factor in the development of alcoholism.
C. To describe how the children of alcoholic parents become alcoholics themselves.        
D. To describe the close link between genetic make-up and alcoholism.
64. According to the passage, what can bring about alcoholism?
A. Biologists’ investigation.                       B. Non-drinking parents.
C. Hard jobs, boredom and unhappiness.             D. Foster parents’ raising.
65. According to the findings of the study, who would be the most likely to become an alcoholic?  
A. A person who had a hard job.
B. A person who was born of alcoholic parents.
C. A person who was raised by drinking foster parents.
D. A person who was born of and raised by non-drinking parents.
66. According to the passage, what should the problem of alcoholism be treated as?
A. A psychological problem.
B. An environmental problem.
C. A biological problem.
D. An educational problem.

查看答案和解析>>

同步練習(xí)冊(cè)答案