I had this exchange with my 6-year-old last week．
Him: Mom, we have to start buying Danimals．
Me: Why?
Him: So, I can bring it to |school for lunch．It's yogurt ．
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations．
I had to explain that there was little chance that he would win a vacation．It's a strategy used to encourage kids to beg for artificially-colored （人工著色的） yogurt that costs a lot．
Marketing follows my kids —and yours—wherever they go ．It comes via TV commercials． Store displays and websites are also constantly selling at our kids ．But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable．
Children can begin their day in character clothing．There's even character -themed wall paint available．A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste（牙膏）, character soap and shampoo, and a character wash cloth and towel ．Then, they can put on character clothing and character shoes．Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them．Most of us, of course, don't buy all those items．But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty （品牌忠誠）
At this time of year, parents buy licensed school supplies．With so much marketing around us, it can be tough to stop the tide．
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ．"If you decide you want to buck this, it helps to find other people who will do the same thing ．That way, if your child says．"Everyone's doing it," you can really have a sense of whether everyone is．" |
小題1:From the dialogue between the author and the son, we can infer that ____-
A．the son likes drinking yogurt a lot．
B．buying Danimals may win a free tour
C．the son's school encourages kids to eat yogurt
D．Danimals in the most popular yogurt among kids．
小題2:We can learn from th^ passage that     '
A．character bowls increase kids' appetite．
B．character-themed wall paint is expensive
C．household goods are becoming the target of advertisers．
D．Linn considered character-themed products a foolish marketing strategy．
小題3:The underlined word "buck" in the last paragraph probably means _____．
A．supportB．resistC．a(chǎn)dvertiseD．learn
小題4:What does the passage mainly tell us ? ．
A．Marketing is affecting kids all the time．
B．Most kids now don't have a happy childhood,
C．Kids like buying licensed school supplies a lot.
D．Licensed character produce are doing great harm to kids.

小題1:B
小題2:C
小題3:B
小題4:A
略
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：完形填空

閱讀下面短文，從短文后各題所給的四個選項（ABCD）中，選出可以填入空白的最佳答案，并在答題卡上將該選項涂黑。
In order to separate loving parents from their freshman sons, Morehouse College in Atlanta has held a/an ___36_____"Parting Ceremony."
When University of Minnesota freshmen ____37_____ at the end of this month, parental separation will be a little trickier: mothers and fathers will be ___38_____ to a reception elsewhere ___39_____ students can meet their roommates and talk about dorm room space -- _____40_____ adult breaking in.
In the latest wave in which superinvolved parents ____41_____ their children to college, universities are ____42_____activities ____43_____to speed the separation. In the age of MSN and twice-daily texts home, ___44______colleges are urging "sticky parents" to leave sooner so students can ___45____independence.
Grinnell College here, like others, has found it ____46____ to make it clear when parents _____47__ say goodbye. After computer printers and bags had been carried to dorm rooms, everyone gathered in the gymnasium, students on one side, _____48____on the other.
Shortly____49______, mothers and fathers were urged to leave campus.
Moving their students in usually takes a few hours. Moving on? Most deans can tell _____50_____of parents who hang around campus for days. At Colgate University in Hamilton, N.Y. "We recognize it's a ____51______ day for families," Beverly Low, the dean(學(xué)監(jiān)) of first-year students said.___52___, during various parent meetings on Colgate's move-in day, Ms. Low and other officials plan to tell the parents ____53_____ that "activities for the class of freshmen begin at 4 on time, so parents should leave before 4." she said.
Formal departure ceremonies are unusual __54___ growing in popularity, said Joyce Holl, head of the National Orientation Directors Association. A more common method is for colleges to limit the hour for last hugs.____55_____, the parents of Princeton freshmen learn from the move-in schedule, "the rest events are intended for students only."
小題1:A  formal                 B  informal                 C  casual              D  grand  
小題2:A  move out              B  move in                  C  move around    D  graduate
小題3:A  sent                     B  driven                    C  invited             D  called on
小題4:A  so                        B  but                         C  still                 D  yet
小題5:A  with                     B  as                           C  where              D  without 
小題6:A  rescue                  B  deliver                    C  bring               D  release
小題7:A  running out          B  taking out               C  carrying out     D  picking out
小題8:A  wanted                 B  meant                     C  devoted           D  prepared
小題9:A  in which               B  which                     C  how                D  where  
小題10:A  form                  B  create                     C  increase           D  develop
小題11:A  necessary            B  unimportant            C  useless             D  difficult  
小題12:A  will                    B  need                       C  must                D  would  
小題13:A  teachers              B  police                     C  professors        D  parents
小題14:A  before                B  after                       C  later                D  passed
小題15:A  news                  B  comments               C  stories             D  shadows
小題16:A  little                   B  huge                       C  long                D  large  
小題17:A  Still                   B  Therefore                C  Thus                D  Whereas
小題18:A  rudely                B  directly                   C  conveniently    D  hardly   
小題19:A  and                    B  but                         C  however          D  so
小題20:A  For the time beingB  For a long time      C  For example     D  For a change

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Researchers found that compared with teens who spent much of their free time in front of TV sets, those who were physically active often had higher self-respect, better grades and were less likely to have risky behavior like taking drugs, smoking, or drinking．The findings, based on a national survey of nearly 12,000 middle and high school students, were published in a journal．
"Across the board, children who engaged in any kind of activity were belier off than kids who watched a lot of TV," said study co author professor Penny Gordon Larsen of the University of North Carolina．
Other studies have linked certain content of television programs, such as violence and sex, to children's behavior．But beyond this issue, Gordon-Larsen said that kids who spend hours watching TV "miss opportunities" to develop skills, learn teamwork and have other experiences that their more active peers benefit from．
That doesn't mean, however, that kids have to be on the football team． The study found that some activities like skating and skateboarding——which adults sometimes frown upon——were also related to better self respect and less risk taking．
That skaters were better behaved than TV watchers might come as a surprise to some adults who consider these teens to be bad, according to Gordon-Larsen．Skateboarding is forbidden in many public areas, and some communities oppose building skating parks．But if kids who like to skate have nowhere to do it, "it's a shame," said Gordon-Larsen．
Not only should parents encourage their kids to engage iii the physical activities they enjoy, she said, but schools and communities should also do more to create opportunities for children to be active．
小題1:From the passage we know that          .
A．physically active kids get into less trouble
B．more skating parks are being built
C．kids who spend hours watching TV benefit a lot
D．kids who have nowhere to skate tend to take drugs
小題2:If your kid is a football player, he is more likely to ____
A．get into the habit of smoking or drinking
B．develop teamwork spirit
C．have risky behaviors
D．fail in the schoolwork
小題3:This passage is mainly written to ___     ．
A．offer some information to teachers and parents
B．persuade kids not to watch a lot of TV
C．urge the public to help children be active
D．show the author's concern about children's growth
小題4:What does the underlined sentence "which adults sometimes frown upon" in the 4th paragraph mean?
A．Some adults don't understand the sports．
B．Some adults are impatient with kids．
C．Adults consider it dangerous to go skating or skateboarding.
D．Some adults think them related to bad behaviors.
小題5:It can be inferred from the passage that          .
A．kids are not expected to be active by some parents
B．professor Penny is a famous writer and journalist
C．skateboarding is popular in schools and communities
D．kids are not encouraged to join the football team

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

“I’ve changed my mind. I wanted to have a telescope, but now I want my dad back.” Lucien Lawrence’s letter to Father Christmas, written after his father had been knifed to death outside his school gate, must have touched everyone’s heart. Lucien went on to say that without his father he couldn’t see the stars in the sky. When those we love depart from us, we cannot see the stars for a while.
But Lucien, the stars are still there, and one day, when you are older and your tears have gone, you will see them again. And, in a strange way, I expect that you will find your father there too, either in your mind or heart. I find that my parents, who died years ago, still linger (留連) in many of my dreams and that I think of them perhaps more than I ever did when they were alive. I still live to please them and I’m still surprised by their reactions. I remember that when I became a professor, I was so proud, or rather so pleased with myself that I couldn’t wait to cable my parents. The reply was a long time in coming, but when it did, all my mother said was “I hope this means that now you will have more time for the children!” I haven’t forgotten. The values of my parents still live on.
It makes me pause and think about how I will live on in the hearts and minds of my children and of those for whom I care. Would I have been as ready as Philip Lawrence has been to face the aggressors（入侵者）, and to lay down my life for those in my care? How many people would want me back for Christmas? It’s a serious thought, which gives me pause.
I pray silently, sometimes, in the dead of night, that ancient cry of a poet “Deliver my soul from the sword and my darling from the power of the dog.” Yet I know death comes to us all, and sometimes comes suddenly. We must therefore plan to live together, but live as if we will die tomorrow. We live on, I’m sure, in the lives of those we loved, and therefore we ought to have a care for what they will remember and what they will treasure. If more parents knew this in their hearts to be true, there might be fewer knives on our streets today.
小題1: According to the whole text we can see that the first paragraph ___________.
A．puts forward the subject of the text
B．shows the author’s pity on the kid
C．serves as an introduction to the discussion
D．makes a clear statement of the author’s views
小題2:In the second paragraph the author mainly wants to explain to us____________.
A．how much he misses his parents now
B．why his parents often appear in his dream
C．when Lucien will get over all his sadness
D．how proud he was when he succeeded in life
小題3:What feeling did the author’s mother express in her reply?
A．Proud.B．Happy.C．Disappointed.D．Worried.
小題4:In the author’s opinion, the value of a person’s life is _____________.
A．to leave a precious memory to the people related
B．to have a high sense of duty to the whole society
C．to care what others will remember and treasure
D．to share happiness and sadness with his family
小題5: What does the writer mean by the sentence taken from an old poem?    
A．Call on criminals and murderers to lay down their guns.
B．Advise parents stay with their children safely at home.
C．Spend every day meaningfully in memory of death.
D．Try to keep violence and murder far away from society.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空


第二節(jié)完型填空（共20小題；每小題1.5分，滿分30分）
閱讀下面短文，掌握其大意，然后從36—55各題所給的四個選項（A、B、C和D）中，選出最佳選項。
With a heavy heart Sally arrived early on the morning of the auction (拍賣). It was almost a year since her dear grandmother passed away in this house.   36   the family business had failed and left them with heavy debts. So the bank had  37 the family to have an auction sale to repay their debts．  38  the past several weeks, she had managed to save $450 in order to bid（出價）on the  39   that her grandmother liked very much. Surely this would be enough, she had thought．
Now the  40  moment arrived．Looking around, Sally was surprised to see so many people had   41 ．As the auction began, Sally waited．Finally, the time came to bid on the quilt．She held her   42  tightly and listened．The first bid was $45. She was  43 . It was so high．Quickly other people bid and soon the bidding   44  $85. Sally cried out “$450!” For a moment there was silence．Hope   45  her. She glanced again at the quilt, thinking how   46 her grandmother would have been with her at this moment．Just then, from the back, another person shouted “$475!” She lost her   47 ．Suddenly she couldn’t help wondering   48  so many  people would be interested in that old, dirty quilt．Finally the quilt was sold for $500 to a complete   49 .
　　 After the sale, she went to the counter to pay for the few items that were now hers．The woman at the cash desk handed her the quilt．“There must be some  50 ．Someone else has got it.” she said．A hand-written   51  was pinned to the quilt, which   52 :
Dear Madam,
　　 I noticed you admiring the quilt．Clearly, it was 53  to you．Please accept this quilt as my  54 . I don’ t expect any repayment from you, but do a   55   favor in the future for a stranger who happens to cross your path．
Yours,
A stranger
36．A．Naturally　　       B．Unfortunately　      C．Luckily　 D．Probably
37．A．hoped          B．waited     C．expected D．forced
38．A．With    B．At  C．By  D．Over
39．A．house          B．present     C．furniture       D．quilt
40．A．interesting      B．necessary     C．big          D．sad
41．A．turned over         B．turned up           C．turned back   D．turned on
42．A．purse    B．picture     C．book         D．quilt
43．A．glad     B．frightened       C．moved   D．shocked
44．A．rose     B．climbed   C．reached        D．raised
45．A．told      B．helped     C．filled     D．gave
46．A．pleased        B．a(chǎn)nxious    C．a(chǎn)ngry     D．familiar
47．A．thought       B．chance     C．way       D．money
48．A．whether       B．what        C．how       D．why
49．A．relative        B．customer C．friend    D．stranger
50．A．reason         B．secret       C．mistake            D．fun
51．A．check          B．wallet      C．a(chǎn)ddress        D．note
52．A．read     B．wrote       C．spoke     D．showed
53．A．wonderful          B．basic        C．pretty         D．important
54．A．honor          B．respect     C．gift          D．thank
55．A．particular       B．common      C．major         D．similar

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

EBay will launch an online group gift-buying service today designed to make it easier for several people to chip in, buy and pay for gifts using their social-network and e-mail contacts．
EBay North America Vice President Christopher Payne says it is going to be a major step forward in social commerce, which is the still-small practice of selling products through social networks．Online retail experts aren't as certain, but eBay says the new tool makes it easier for friends and relatives to chip in （湊錢） for gifts because it eliminates the headache of collecting contributions．It can also be used for family members to pitch in to buy, say, an expensive child seat for a mother．
Anything on eBay that's available immediately, rather than up for bid, can be purchased this way starting today at groupgifts．eBay．com．If members of an extended family wanted to buy a gift for one member, one person would choose a gift — or have one recommended by eBay — and invite family members to chip in using Facebook or e-mail．Those who wanted to join in would choose an amount to contribute （or agree to pay a requested amount） and pay using either PayPal or a credit card．They could also add a personal note．
If enough people don't chip in, the organizer can ask people to contribute more or choose a less expensive gift．
"I see myself using this most in cases when I typically might not buy someone what they want because of price," says Nitzan Shaer of Boston, who was part of an online test of the site．
EBay, with its 200 million products, millions of sellers and mobile commerce proficiency, is a logical place to pull together the products, groups of buyers and payment tools, Payne says．
At least 12 sites, such as FrumUs．com and eDivvy．com, facilitate （便于,利于） group purchases but don't sell products．Although a handful of retailers, including Victoria's Secret and 1-800-Flowers, sell products through Facebook, Payne says he expects social commerce will take off as rapidly as shopping using mobile devices．EBay did more than $600 million in sales on mobile devices last year and expects mobile sales to increase to $1．5 billion this year．
Although one in five consumers surveyed said they'd used Facebook for shopping in the past year, 88% said they would not be buying holiday gifts through a social network, mobile phone or smartphone．Of these, 26% were reluctant because of security or privacy concerns, and 20% were unclear about the benefits of using phones or Facebook to shop．
小題1:What procedure should be followed if your extended family intends to buy your grandpa an 80th birthday gift?
①Asking family members to contribute more money if enough members don’t chip in
②Choosing a gift at groupgifts．eBay．com
③Paying using PayPal or a credit card
④Contributing or agreeing to pay a requested amount of money via Facebook or e-mail
A．②-①-③-④B．①-③-②-④
C．②-④-①-③D．②-③-④-①
小題2:Where can we most probably read this text?
A．In a research paperB．In a travel magazine
C．In a microblogD．On a website
小題3:What does “it” mean in the 2nd paragraph?
A．The online group gift-buying service
B．People’s social-network and e-mail contacts
C．A major step forward in social commerce
D．The still-small practice of selling products through social networks
小題4:It can be inferred from the text that ______．
A．through eBay’s new tool, 200 million products on eBay are available to online shoppers
B．social commerce can eliminate the headache of collecting contributions
C．eBay’s new tool will gain mass adoption by online shoppers
D．with the help of eBay’s new tool, FrumUs．com and eDivvy．com will also sell products

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

A recent trend(趨勢) in Californian restaurants shows new eating habits among those people out to have an interesting dining experience. Appetizers(開胃品)seem to be the name of the games as diners turn away from the more traditional three-course meal in favor of smaller snacks served in various types of restaurants, bars and cafes. In this way, in the course of an evening out, you might go to a restaurant for a tasty dish to eat at one end of town, to a bar with some live music at the other end, then for a coffee, and finally back to the restaurant for a further appetizer.
Reasons for this trend are the fact that so many different types of restaurants have been set up recently, each with their own particular type of food and special atmosphere, together with the increased specialty in the type of snacks being offered. Gone are the cheese sticks of the old days, when appetizers were not really taken seriously. Some favorite snacks of the moment are slices of hot pizza, creamy fish-based dishes and crispy cakes and so on.
Prices for appetizers are not equal to a full meal; however, their new popularity has meant that they are by no means as cheap as they used to be. Certainly, for that special occasion, a meal in a nice restaurant, complete with the piano performance, is hard to beat. However, if we see this trend for “butterfly eating”---moving around several different places in one evening continues, then all the traditional style restaurants may well have to provide their own appetizer bars as well!
小題1:How are the eating habits of the Californians changing?
A．People are dining out less.
B．Californian restaurants are becoming less popular.
C．Most people eat less than they used to.
D．A full restaurant meal is less popular.
小題2:All the places that serve appetizers   _  .
A．have much the same menu
B．have their own particular characteristics
C．have a bar with live music
D．a(chǎn)re located at the end of the town
小題3: If you go out for an evening of appetizers, you are likely to       _.
A．need a car or take a bus or other transport
B．be bored with some kinds of snacks
C．spend more time for a full meal than you would
D．eat too much meat
小題4:Appetizers used to be seen as        .
A．relatively importantB．a(chǎn) full meal
C．a(chǎn) cheap meal D． an expensive meal

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Be Healthy ! Be Slim ! Be Beautiful!
Discover the secret for a healthy, slim, and beautiful you !
Discover how to be healthy, slim and beautiful !
I love this healthy diet program because it helps you lose weight, lose inches, feel healthy and look beautiful. .com
This healthy diet is an 8 week’s program which is unlike other diet regimes(食物療法). In that it focuses on proper nutrition first and weight loss second. Your body must have proper levels of minerals, vitamin, and protein in order to work well. It provides a simple lifestyle change to give you more energy and improve your health most greatly. It offers control over stomach and continuing hunger with a dense diet allowing 1,700 to 2,000 calories a day. If a person has a weight problem, their body probably is not working at proper levels of basic nutrients. We invite you to follow this program, so you can be the slim person who lives inside you.
You too, can love dieting especially if you are losing weight and losing inches.
For more information about our program, please get to our address in the internet:
http://www.Shaklee. net/ lifestyle—for—heath/products
小題1:This passage is mainly about            .
A．how people should keep fitB．a(chǎn) healthy diet program
C．why people should keep fitD．ways to lose weight
小題2:The underlined phrase “l(fā)ose inches” in the passage means            .
A．become shorterB．become taller
C．become fatterD．become thinner
小題3:According to this passage, all of the following are true except that          .
A．this program makes a change in your lifestyle
B．this program can stop you from feeling hungry all the time
C．this program allows you 1,700 to 2,000 calories for each meal
D．this program tries to tell us what people should do to become slim
小題4:If you click “ http://www.Shaklee. net/ lifestyle—for—heath/products ”you may read      
A．some other programsB．the content of this program
C．some interesting foodsD．some products you can buy

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解


Many people write to newspapers and magazines to express their opinions. Letters to the editor must carry the writer’s full name, address and telephone number, although the information is not necessary for publication. This requirement to provide personal particulars is a clear indication that the writers are held responsible for what they say. When a writer wants his voice heard, he needs to claim ownership of his voice. Responsibility is the name of the game.
“People today prefer living together to putting their signatures on a marriage certificate (證書) because they refuse to accept responsibility for the relationship,” said social worker Ken Yip, “and this is what is causing a lot of family problems.” When we sign a paper, for example, a business contract or a bank document, the signature means an agreement to take the matter seriously. Most governments and many organizations will not process written complaints if they do not bear the writer’s signature. The absence of a signature, they explain, tells us that the writer cannot be too serious and therefore does not deserve a reply.
There are people who wish to remain anonymous (匿名的) for various reasons. Multibillionaire Mr. King donates generously to charity several times a year. He gives simply because he wants to help but not for the publicity his donations may bring, and he does not want his good deeds to make news. In other cases, people insist on anonymity because they are afraid of the consequences of revealing their identity. Crime witnesses may be willing to assist the police, but most are unwilling to give their names when reporting a crime.
Name or no name? The answer is very personal and lies in how much we want to get involved. We all have a name. It is a matter of responsibility to use it when we make a statement, a claim or an accusation. We all want to honor our own name, and it is only by stamping our expression of an opinion with our own name that we honor what we say.
53. What does the writer mean by saying “Responsibility is the name of the game”?
Writers need to provide their personal information in the game.
Publication must bear the writer’s full name, address and phone number.
Writers should be responsible for their names.
Names are required to indicate writer’s responsibility for what they say.
54. The second paragraph suggests that a paper without a signature may _______.
A. help to end a relationship             B. not get a reply 
C. be accepted all the same                      D. become a family problem
55. Some people don’t want their names known because they are _______.
A. hesitant to make a donation          B. unwilling to draw public attention 
C. afraid of an accusation                D. ready for involvement
56. The passage is mainly about _______.
A. honor and writers                        B. identity and signature 
C. signature and responsibility                    D. anonymity and signature

查看答案和解析>>

同步練習(xí)冊答案