Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
小題1: Franchising refers to a business operation in which a successful parent company          .
A．sells name-brand goods to a private investor
B．rents proven ideas and techniques for investment
C．sells the right, the guidance to a business under its name
D．takes no advertising responsibility for individual investors
小題2:. The advantages of franchising to the parent company are all the following EXCEPT      .
A．a(chǎn)n immediate investment return
B．the profit from the sale of supplies
C．the ownership of additional retail stores
D．the possibility of profitable advertising
小題3: The passage mainly tells the reader          .
A．the advantages and disadvantages of franchising
B．the benefits of franchising to the franchisor
C．the unmatched economic growth in the 1960’s
D．some regional and national business operation
小題4:. What will the author probably discuss after the last paragraph?
A．More advantages of franchising.
B．Negative aspects related to franchising.
C．The standard of consumer acceptance.
D．Risks of investment besides franchising

小題1:C
小題2:C
小題3:B
小題4:B

試題分析：
小題1:C 細(xì)節(jié)題。由第二段1,2行The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name.可知。C項(xiàng)正確。
小題2:C 細(xì)節(jié)題。由第三段First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.說明ABD三項(xiàng)都是這種特許經(jīng)營(yíng)授權(quán)經(jīng)營(yíng)的有點(diǎn)。而C項(xiàng)沒有提及。
小題3:B 主旨大意題。文章在第一段提出了這種特許經(jīng)營(yíng)的模式，在2,3兩段主要講述了這種模式的優(yōu)勢(shì)，對(duì)于元公司和下面的特許經(jīng)營(yíng)特許人都有很多好的方面，故B正確。
小題4:B 推斷題。文章主要講述了特許經(jīng)營(yíng)特許人好的一方面，那么在接下來的文章中，自然是要講述其特許經(jīng)營(yíng)的不好的方面。故選B。
點(diǎn)評(píng)：文章主要講了特許經(jīng)營(yíng)這種20世紀(jì)中葉出現(xiàn)的新的營(yíng)銷模式，本文的難點(diǎn)在于學(xué)生對(duì)于經(jīng)濟(jì)類的閱讀不熟悉
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科目：高中英語 來源：不詳 題型：閱讀理解

Have you ever wondered about people’s names? Where do they come from? What do they mean?
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D．People’s characters.
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In some countries, people eat rice every day.   36   they eat it two or three times a day，for breakfast, lunch and supper. They can   37  it, fry (煎) it or   38   it into rice noodles. They usually eat it   39  meat, fish and vegetables.
Some people do not eat some kind of   40 . Muslins, for example, do not eat pork, and Hindus do not eat beef.
The Japanese eat a lot of fish. Japan is an island and its   41  go all over the Pacific looking for fish to   42 . The Japanese sometimes eat uncooked fish, and they also eat a lot of rice.
In   43  such as Britain, Australia and the United States, the most important food is   44  or potatoes. People there usually make their bread from wheat flour. They   45  potatoes in different ways. They can boil them，fry them and roast (烤) them.
In Africa, maize (玉米) is the most important food.   46  rice and wheat, maize is a kind of cereal (谷物). African people make the maize   47  flour. From this flour they make   48  kinds of bread and cakes. Many Africans are very   49  and they can’t afford to eat much   50  with their cereal.
Cereals are a very important kind of food   51  we also need plenty of vegetables and lots of fresh   52 .
Some people eat   53  fruit and vegetables. They do not eat meat or fish or   54  that comes from animals. They eat only food from   55 . Some people say that food from plants is better for us than meat.
小題1:
A．SometimesB．SometimeC．Some timeD．Some times
小題2:
A．drinkB．eatC．haveD．boil
小題3:
A．makeB．turnC．changeD．eat
小題4:
A．a(chǎn)sB．likeC．withD．together
小題5:
A．a(chǎn)pplesB．fishC．meatD．vegetables
小題6:
A．trainsB．planesC．fishing boatsD．life boats
小題7:
A．buyB．weighC．holdD．catch
小題8:
A．the worldB．countriesC．the eastD．developing countries
小題9:
A．breadB．cakeC．flourD．vegetables
小題10:
A．takeB．eatC．makeD．cook
小題11:
A．LikeB．AsC．BeingD．With
小題12:
A．ofB．fromC．intoD．up to
小題13:
A．the sameB．differentC．everyD．each
小題14:
A．richB．poorC．strongD．weak
小題15:
A．meatB．maizeC．flourD．bread
小題16:
A．soB．a(chǎn)sC．becauseD．but
小題17:
A．riceB．cakesC．fruitD．potatoes
小題18:
A．not onlyB．onlyC．besidesD．except
小題19:
A．somethingB．a(chǎn)nythingC．porkD．beef
小題20:
A．plantsB．a(chǎn)pplesC．pigsD．fish

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科目：高中英語 來源：不詳 題型：閱讀理解

American Watersports Tuesday-Saturday
Located on the beach of the Sea Gardens Beach Resort, there are fun things to
rent for the whole family. They offer rentals for kayaks, jet skis, and even parasail!
Enjoy the water up-close or from a bird’s eye view! No matter what activity you’re
enjoying, be sure to protect yourself and your family from the sun’s powerful rays and  apply plenty of sun block!
15th Street Boat Company Monday-Saturday
15th Street Boat Company offers rental boats of all kinds. They’re sure to have what you are looking for, whether it’s a small boat for a quick and simple outing or an extravagant boat with comfortable seats with a stereo and high tech navigation. You can rent a boat for half a day or a couple of days, or even weeks at a time. If you want it, they’ve got it. It’s fun for everyone!
Coconut’s Watersports 9am-5pm Monday-Sunday
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Jet Ski Tours of Miami 10am-7pm Thursday-Sunday
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A．Jet Ski Tours of Miami
B．Coconut’s Watersports
C．15th Street Boat Company
D．American Watersports
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A．Go to the Sea Gardens Beach Resort.
B．Visit 15th Street Boat Company.
C．Choose Jet Ski Tours of Miami.
D．Visit Coconut’s Watersports.
小題3:What’s a must to ride alone in the Jet Ski activities?
A．One must be at least 14 years old.
B．One must wear bathing suits and shorts.
C．One must apply plenty of sun block.
D．One must be accompanied by parents.
小題4:What will you do to satisfy your son’s curiosity about sea animals?
A．You would like to rent a boat to ride with him.
B．You need a boat with comfortable seats with a stereo.
C．You’d like to choose American Watersports.
D．You prefer the tour to Bayside and Hard Rock.

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