Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
小題1:What is discussed in this passage?
A．The content of modern advertising.　　
B．The skills of modern advertising.
C．The results of modern advertising.　　
D．The writing of modern advertising.
小題2:According to the passage, a good advertisement should     ____________.
A．be both persuasive and effective　
B．give people useful information
C．show people a product　　
D．show people a new idea of a product
小題3:From the passage, we know that ___________________ .
A．modern advertising has less effect on customers 　　
B．once customers see ads about a new cerea1, they are sure to buy it
C．cereal can make people strong
D．cereal is a kind of food which is popular among people
小題4: What can we infer from the passage?
A．Customers can easily be persuaded by advertisements.
B．Customers should be persuaded by advertisements.
C．It’s impossible for customers to buy a product without advertisements.
D．Customers buy products according to their demands rather than the advertisements.

小題1:B
小題2:A
小題3:D
小題4:A

試題分析：本文主要講述廣告的介紹作用和勸誘作用，討論了廣告使用什么樣的技巧起到應(yīng)有的作用。
小題1:主旨題：本文著重講述了廣告的作用，所以為了起到應(yīng)有的作用，必須有一定的技巧。B
小題2:細(xì)節(jié)題：由文章第一段第三句"Today's advertisemens，orads，try to get consumers to buy certain brands"可知 一個好的廣告既要有說服力也要有效，A 正確。
小題3:推理題：由文章第二段"you probably do not need the newest cereal in the to buy it supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new ce real that is your extra-tasty and has a free prize in the box, you may want it. "可以 推測出來 cereal 是一種受人們歡迎的食品。選D
小題4:推理題;由于本文主要講述廣告的介紹作用和勸誘作用，同時文章第二段的麥片的例 子就是一個暗示，可知人們很容易被廣告說服，所以 A 為正確答案。
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