I was reading these interesting stories behind a group of great logos (標(biāo)志) in the world. Personally Nike is my favorite one—it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “ rainbow apple”, a rainbow- colored silhouette (輪廓)  of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
小題1:What does the author think of the stories of the great logos?
A．They are boringB．They are out of date.
C．They are attractiveD．They are practical
小題2: What does Nike’s logo stand for?
A．The goddess of victory
B．The source of inspiration for soldiers
C．The statue of the Greek goddess
D．The wing of the Greek goddess
小題3:We can learn that Apple’s present logo is______.
A．the religious story of Adam and Eve
B．a(chǎn) bitten apple with only one color
C．Newton’s sitting under an apple tree
D．the rainbow- colored bitten apple
小題4:Which of the following time orders describes the births of the great logos?
A．Mercedes Benz – McDonald’s – Nike – Apple.
B．Nike – McDonald’s – Apple – Mercedes Benz.
C．Mercedes Benz – Apple – Nike –McDonald’s.
D．Nike –Mercedes Benz –McDonald’s – Apple,

小題1:C
小題2:D
小題3:B
小題4:A

試題分析：文章講述了幾種很受歡迎的品牌他們所代表的理念，在耐克，蘋果，麥當(dāng)勞，奔馳，阿迪達(dá)斯等這些知名品牌的設(shè)計(jì)中都有著深刻的理念融入其中。
小題1:細(xì)節(jié)理解題。I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.句子的意思是：在世界上每一個(gè)偉大的理念背后都有著有趣的故事，就我個(gè)人來說，耐克是我最喜歡的，我喜歡這些品牌背后的故事，他使我忘記所有其它的事情，從本句來看這些故事是很吸引人的。故答案應(yīng)為C
小題2:細(xì)節(jié)理解題。This logo represents the wing in the famous statue of the Greek goddess.耐克這個(gè)品牌符號(hào)所代表的是希臘女神雕塑的翅膀。由此句可知答案為D
小題3:細(xì)節(jié)推理題。從第四段的句子:a rainbow- colored silhouette (輪廓)  of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.可知蘋果符號(hào)的設(shè)計(jì)理念被改變了很多次，彩虹顏色的蘋果被一種顏色的咬過的蘋果所替代，故答案應(yīng)為B
小題4:綜合排序題。Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35意思為：Nike的理念是在1971年由Carolyn Davidson設(shè)計(jì)出來；The logo was designed in 1962 by Jim Schindler麥當(dāng)勞的理念設(shè)計(jì)于1962年；And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.蘋果的理念是在1998年確定下來，直到現(xiàn)在沒有改變；Benz came as a result of a combination with Benz, Cie and DMG in 1926.1926年設(shè)計(jì)出了奔馳的符合。所以答案應(yīng)為A
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