In his 1930 essay “Economic Possibilities for Our Grandchildren ”, John Keynes, a famous economist, wrote that human needs fall into two classes: absolute needs ,which are independent of what others have , and relative needs ,which make us feel superior to our fellows. He thought that although relative needs may indeed be insatiable (無止境的) , this is not true of absolute needs.
Keynes was surely correct that only a small part of total spending is decided by the desire for superiority. He was greatly mistaken, however, in seeing this desire as the only source of insatiable demands.
Decisions to spend are also driven by ideas of quality which can influence the demands for almost all goods, including even basic goods like food. When a couple goes out for an anniversary dinner, for example, the thought of feeling superior to others probably never comes to them. Their goal is to share a special meal that stands out from other meals.
There are no obvious limits to the escalation of demand for quality. For example, Porsche, a famous car producer, has a model which was considered perhaps the best sport car on the market Priced at over $120,000, it handles perfectly well and has great speed acceleration. But in 2004, the producer introduced some changes which made the model slightly better in handling and acceleration. People who really care about cars find these small improvements exciting. To get them, however, they must pay almost four times the price.
By placing the desire to be superior to others at the heart of his description of insatiable demands, Keynes actually reduced such demands. However, the desire for higher quality has no natural limits.
小題1:According to the passage, John Keynes believed that_______.
A.desire is the root of both absolute and relative needs
B.a(chǎn)bsolute needs come from our sense of superiority
C.relative needs alone lead to insatiable demands
D.a(chǎn)bsolute needs are stronger than relative needs
小題2:What do we know about the couple in Paragraph 3?
A.They want to show their superiority.
B.They find specialty important to meals.
C.Their demands for food are not easily satisfied.
D.Their choice of dinner is
小題3:What does the underlined word “escalation” in Paragraph 4 probably mean?
A.Understanding.B.IncreaseC.DifferenceD.Study
小題4:The author of the passage argues that ______.
A.a(chǎn)bsolute needs have no limits
B.demands for quality are not insatiable
C.human desires influence ideas of quality
D.relative needs decide most of our spending

小題1:C
小題2:D
小題3:B
小題4:A
本次高考的最后一篇閱讀,確有難度,是一篇議論文。它從英國(guó)著名經(jīng)濟(jì)學(xué)家約翰·梅納德·凱恩斯的一篇文章《我們后代的經(jīng)濟(jì)前景》入手,辯證地指出了他在文中提出的、關(guān)于消費(fèi)需求的正確的和錯(cuò)誤論點(diǎn),指出了他的“人類對(duì)于優(yōu)越生活的欲望是過度消費(fèi)的唯一源泉”的錯(cuò)誤。作者列舉事例,從結(jié)婚周年慶的夫婦吃大餐的原因分析,并列舉了保時(shí)捷一個(gè)成功的營(yíng)銷戰(zhàn)例,力圖證明消費(fèi)也是由真實(shí)的、對(duì)生活質(zhì)量的需求而決定的。在經(jīng)濟(jì)學(xué)上,絕對(duì)需求,指的是包括吃、喝、睡、性等一系列與我們的動(dòng)物屬性相關(guān)的對(duì)于生存的要求;相對(duì)需求,則指衣住行、柴米油鹽、煙酒糖茶…享受類等與心理更為相關(guān)的社群性需求。
小題1:同學(xué)們要注意,這個(gè)題考的不是作者的觀點(diǎn),而是凱恩斯的觀點(diǎn)。在約翰·梅納德·凱恩斯看來,人類對(duì)于奢華生活的相對(duì)需求才是造成過度消費(fèi)的罪魁禍?zhǔn)。這也是作者極力批駁他的地方。
related to ideas of quality.
小題2:夫妻的周年慶,確是兩人婚姻里值得慶賀的事情。兩人在這天選擇用餐可能是與平時(shí)不同,因?yàn)榫哂屑o(jì)念意義。但“the thought of feeling superior to others probably never comes to them”,想借此感受優(yōu)越奢華生活的念頭可能從來沒有過。所以相對(duì)需求還是和平時(shí)生活質(zhì)量有關(guān)。B選項(xiàng)僅停留于表面,非解釋作者論證意圖而得出的論點(diǎn)結(jié)論。
小題3:escalation的意思是“擴(kuò)大;增加”,文章中表示“對(duì)生活質(zhì)量需求的增加”。
小題4:按凱恩斯的觀點(diǎn),人類需求分為“絕對(duì)需求”和“相對(duì)需求”。從文章第一段可知“He thought that although relative needs may indeed be insatiable (無止境的) , this is not true of absolute needs.”(詞組be not true of…對(duì)…不適用、不符合…)凱恩斯認(rèn)為相對(duì)需求是無止境的。作者所做的就是辯駁他的論點(diǎn),應(yīng)是絕對(duì)需求無限,相對(duì)需求則和生活質(zhì)量有關(guān),是可控的、有條件性的和有限的,故選A。
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