Advertisers tend to think big and perhaps this is why they’re always getting criticism. Their critics(批評家)seem to resent(對...不滿) them because they have a gift for self-promotion and because they have so much money to throw around. ‘It’s unjust,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws(內(nèi)部規(guī)則) while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration(定量) of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch(giving birth), match and dispatch’ column but by far the most fascinating section is the personal or ‘a(chǎn)gony’ column(讀者來信專欄). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
小題1:What is main idea of this passage?
A.Advertisements.
B.Advertisements bring fun to readers.
C.Advertisers perform a useful service to communities.
D.The costs of advertisements.
小題2:The attitude of the author toward advertisers is             
A.a(chǎn)ppreciative.B.trustworthy.C.criticalD.dissatisfactory.
小題3:Why do the critics criticize advertisers?
A.Because advertisers often brag(自夸).
B.Because critics think advertisement is a “waste of money”.
C.Because customers are encouraged to buy more than necessary.
D.Because customers pay more.
小題4:Which of the following is Not True?
A.Advertisement makes contribution to our pockets and we may know everything.
B.We can buy what we want.
C.Good quality products don’t need to be advertised.
D.Advertisement makes our life colorful.

小題1:C
小題2:A
小題3:A
小題4:C

試題分析:文章以因果、對比的手法寫出有沒有廣告的后果及廣告的真正作用。文章首先指出廣告商遭批評的原因:廣告商夸大和人們認(rèn)為廣告浪費(fèi)錢財、商品價格就高;然后作者以有無廣告的后果突出其功能,沒有廣告,商品價更高,生活單調(diào)、乏味。有了廣告,商品價低,生活豐富多彩,人們獲取各種信息。
小題1:主旨題:作者從三方面來敘述廣告作用:第二段點(diǎn)出如果廣告不為產(chǎn)品開辟廣大的市場,我們就得付出很多錢,正是因為大量的廣告費(fèi)用,消費(fèi)者的商品才會那么便宜。廣告除銷售商品外,其重要的功能在通知/告訴信息,有關(guān)家用商品的許多只是來自廣告,還有新產(chǎn)品的介紹。第三段講了美化環(huán)境功能。如果火車站的墻上和報上沒有廣告,那會怎么樣。一幅悅?cè)诵哪,機(jī)智的廣告將改變一切。第四段講了它為我們省錢:別忘了廣告對我們口袋作出積極的貢獻(xiàn)。報紙、電臺、電視臺公司沒有這筆收入很難生存。我們的報紙,我們付給很少,或者說,我們能享受那么多的節(jié)目完全是因為廣告商花的錢。如果要我們付報紙的全價,那我們要花多少錢!最后一段講了各種專欄的功能。人們可以在這些欄目找工作、買賣房子、宣布婚喪嫁娶信息。這些都圍著一個中心:廣告對社會服務(wù)的有用性。選C。
小題2:作者態(tài)度題:作者提出種種功能,是為了反駁第一段內(nèi)提到的論點(diǎn):完全是非生產(chǎn)企業(yè)每年吸收幾百萬鎊,這說明這些大公司利潤有多高。最重要的是消費(fèi)者付的廣告費(fèi)等。反駁更說明了A項:欣賞/贊賞。
小題3:細(xì)節(jié)題:從第一段的句子:Advertisers tend to think big and perhaps this is why they’re always getting criticism. Their critics(批評家)seem to resent(對...不滿) them because they have a gift for self-promotion and because they have so much money to throw around.可知批評家經(jīng)常批評廣告商,因為廣告商常常愛自夸, B. 因為批評者認(rèn)為廣告浪費(fèi)錢。 C. 因為廣告促使消費(fèi)者購買不必要的東西。 D. 因為消費(fèi)者支付更多。選A。
小題4:細(xì)節(jié)題:C項說:優(yōu)質(zhì)產(chǎn)品不需要廣告。而實際上一切產(chǎn)品都需要廣告,新產(chǎn)品、老產(chǎn)品都需要。A. 廣告對我們的口袋作出貢獻(xiàn)。 B. 我們可以買到我們所需的。 D. 廣告使我們生活豐富多彩。這三條都提到也是真實的。選C。
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科目:高中英語 來源:不詳 題型:閱讀理解

We are not who we think we are.
The American self-image is spread with the golden glow of opportunity. We think of the United States as a land of unlimited possibility, not so much a classless society but as a place where class is mutable—a place where brains, energy and ambition are what counts, not the circumstances of one's birth.
The Economic Mobility Project, an ambitious research led by Pew Charitable Trusts, looked at the economic fortunes of a large group of families over time, comparing the income of parents in the late 1960s with the income of their children in the late 1990s and early 2000s. Here is the finding: "The 'rags to riches' story is much more common in Hollywood than on Main Street. Only 6 percent of children born to parents with family income at the very bottom move to the top.
That is right, just 6 percent of children born to parents who ranked in the bottom of the study sample, in terms of income, were able to bootstrap their way into the top . Meanwhile, an incredible 42 percent of children born into that lowest are still stuck at the bottom, having been unable to climb a single rung of the income ladder.
It is noted that even in Britain---a nation we think of as burdened with a hidebound class system-children who are born poor have a better chance of moving up. When the studies were released, most reporters focused on the finding that African-Americans born to middle-class or upper middle-class families are earning slightly less, in inflation-adjusted dollars, than did their parents.
One of the studies indicates, in fact, that most of the financial gains white families have made in the past three decades can be attributed to the entry of white women into the labor force. This is much less true for African-Americans.
The picture that emerges from all the quintiles, correlations and percentages is of a nation in which, overall, "the current generation of adults is better off than the previous one", as one of the studies notes.
The median income of the families in the sample group was $55,600 in the late 1960s; their children's median family income was measured at $71,900. However, this rising tide has not lifted all boats equally. The rich have seen far greater income gains than have the poor.
Even more troubling is that our nation of America as the land of opportunity gets little support from the data. Americans move fairly easily up and down the middle rungs of the ladder, but there is "stickiness at the ends" —four out of ten children who are born poor will remain poor, and four out often who are born rich will stay rich.
小題1:What did the Economic Mobility Project find in its research?
A.Children from low-income families are unable to bootstrap their way to the top.
B.Hollywood actors and actresses are upwardly mobile from rags to riches.
C.The rags to riches story is more fiction than reality.
D.The rags to riches story is only true for a small minority of whites.
小題2:It can be inferred from the undertone of the writer that America, as a classless society, should ________.
A.perfect its self-image as a land of opportunity
B.have a higher level of upward mobility than Britain
C.enable African-Americans to have exclusive access to well-paid employment
D.encourage the current generation to work as hard as the previous generation
小題3:Which of the following statements is TRUE according to the passage?
A.The US is a land where brains, energy and ambition are what counts.
B.Inequality persists between whites and blacks in financial gains.
C.Middle-class families earn slightly less with inflation considered.
D.Children in lowest-income families manage to climb a single rung of the ladder.
小題4:What might be the best title for this passage?
A.Social Upward Mobility.
B.Incredible Income Gains.
C.Inequality in Wealth.
D.America Not Land of Opportunity.

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科目:高中英語 來源:不詳 題型:閱讀理解

Travel Unaccompanied
Now many young people are traveling around the world on their own, not because they have no one to travel with, but because they prefer to go alone.
Kristina Wegscheider from California first traveled alone when she was at college and believes that it is something everyone should do at least once in their life. “It opens up your mind to new things and pushes you out of your comfort zone.” Wegscheider has visited 46 countries covering all seven continents.
In foreign countries, with no one to help you read a map, look after you if you get ill, or lend you money if your wallet is stolen. It is challenging. This is what drives young people to travel alone.It is seen as character building and a chance to prove that they can make it on their own.
Chris Richardson decided to leave his sales job in Australia to go traveling last year.He set up a website, The Aussie Nomad, to document his adventures. He said he wished he had traveled alone earlier. “The people you meet, the places you visit, or the things you do, everything is up to you and it forces you to grow as a person,” said the 30-year-old.
Richardson describes traveling alone like “a shot in the arm”, which “makes you a more confident person that was ready to deal with anything”. He said: “The feeling of having conquered something on my own is a major part of what drives me each day when I’m dealing with a difficult task. I walk around with my head up because I know deep down inside that nothing is impossible if you try.”
The great 19th century explorer John Muir once said: “Only by going alone in silence can one truly get into the heart of the wilderness.”
小題1:Which of the following will Kristina Wegscheider agree with?
A.Traveling alone is a necessary experience for everyone.
B.It is more meaningful to travel in foreign countries.
C.It is comfortable to travel around without a friend.
D.Traveling abroad helps people to find new things.
小題2:Traveling alone is challenging because        .
A.it will finally build your character
B.you have to make things on your own
C.you depend on yourself whatever happens
D.it is hard for you to prove yourself to others
小題3:What can we infer about Chris Richardson?
A.He started traveling at an early age.B.He was once shot in the arm.
C.His website inspires others a lot.D.He used to work as a salesman.

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科目:高中英語 來源:不詳 題型:完形填空

Alcohol is often taken as a symbol of a special celebration or as a sign of friendship. So it is       to see people toasting with a large glass of alcohol to the health or fortune. Unfortunately, every year, alcohol also ruins thousands of lives and destroys many happy families.
Some people drink alcohol to     their tension or pain. They mistakenly think that through drinking, they can     from their problems and worries. But it is never a    . During those hours of drinking, alcohol only numbs their senses and makes them forget their worries. However, when they wake up, their problems are still unsolved.
A     alcohol drinker is running the great risks of getting heart diseases and liver failure. Too much alcohol taken into the body system, death will     occur. Alcohol also affects unborn babies disastrously. Those pregnant mothers with     alcohol in their blood system risk causing their unborn babies to suffer from defects (缺陷) at birth.    , babies are innocent victims due to their mothers’ mistakes. Therefore they should be extremely cautious of any alcohol and it is better to     all drinking during pregnancy.
Drunken driving is one of the worst     of alcohol abuse. Every year, many lives are lost due to    driving on roads and highways. A drunk driver cannot see and judge the distance clearly and will find it difficult to control his vision and     on the road, so he fails to control over his reflexes. That is how accidents occur. Not only does he hurt himself but also other innocent road users.
小題1:
A.normalB.idealC.commonD.regular
小題2:
A.increaseB.createC.produceD.relieve
小題3:
A.differB.escape C.solveD.cancel
小題4:
A.solutionB.successC.factD.decision
小題5:
A.socialB.a(chǎn)ddicted C.heavyD.light
小題6:
A.seldomB.hardly C.eventuallyD.strongly
小題7:
A.properB.excessiveC.littleD.no
小題8:
A.After allB.Above allC.First of allD.All in all
小題9:
A.run outB.leave outC.carry outD.cut out
小題10:
A.reasons B.effectsC.causesD.examples
小題11:
A.normalB.careless C.dangerousD.drunken
小題12:
A.judgmentB.patienceC.emotionD.imagination

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科目:高中英語 來源:不詳 題型:閱讀理解

In some urban centers, workaholism is so common that people do not consider it unusual.They accept the lifestyle as normal.Government workers in Washington D.C., for example, frequently work sixty to seventy hours a week.They do this because they have to; they do it because they want to.
Workaholism can be a serious problem.Because true workaholics would rather work than do anything else, they probably don't know
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families.They spend little time with their children, and their marriages may end in divorce.
Is workaholism always dangerous? Perhaps not.There are, certainly, people who work well under stress.Some studies show that many workaholics have great energy and interest in life.Their work is so pleasurable that they are actually very happy.For most workaholics, work and entertainment are the same thing.Their jobs provide them with a challenge; this keeps them busy and creative.
Why do workaholics enjoy their jobs so much? There are several advantages to work.It provides people with paychecks, and this is important.But it offers more than financial security It provides people with self-confidence; they have a feeling of satisfaction when they have produced a challenging piece of work and are able to say," I made that." Psychologists claim that work gives people an identity; by working, they get a sense of self and individualism.In addition, most jobs provide people with a socially acceptable way to meet others.
小題1:A workaholic is a person who____.
A.tends to work long hours
B.behaves in a strange way
C.has to do many social jobs
D.holds high social positions
小題2:What can be the problem of workaholism?
A.Being late.
B.Being lazy.
C.Being hopeless.
D.Being unhealthy.
小題3:According to some studies, most workaholics           .
A.live a hard life
B.regard work as something enjoyable
C.like to be under stress
D.a(chǎn)re good at both work and entertainment
小題4:What are the advantages one can get by working according to the text?
a. popularity      b. satisfaction      c. good payment
d. self-confidence  e. higher positions  f. social acceptation 
A.a(chǎn); b; d; e B.b; c; e; fC.a(chǎn); c; d; fD.b; c; d; f

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科目:高中英語 來源:不詳 題型:完形填空

Have you thought about what determines the way we are as we grow up? Remember the TV program Seven Up ? It started following the lives of a group of children in 1963. We first meet them as wide-eyed seven-year-olds and then catch up with them at seven-year intervals (間隔 )  : nervous  14-year-olds , serious  21-year-olds , then  grown-ups.
Some of the stories are inspiring ,others sad ,but what is interesting in almost all the cases is the  way  in which  the  children's early hopes and dreams are  shown  in their future lives, for example ,at seven ,Tony is a lively child who says he wants to become a sportsman or a taxi driver. When he grows up, he goes on to do both.  How about Nicki ,who says, "I'd like to find out about the moon. " and goes on to become a space scientist.  As a child, soft - spoken Bruce says he wants to help "poor children" and ends up teaching in India.
But if the lives of all the children had followed this pattern, the program would be far less interesting than it actually was. It was the children whose childhood did not prepare them for what was to come that made the program so inspiring. Where did their ideas come from about what they wanted to do when they grew up? Are children influenced by what their parents do ,by what they see on television ,or by what their teachers say? How great is the effect of a single important event? Many film directors ,including Stephen Spielberg ,say that an early visit to the cinema was the turning point in their lives.  Dr. Magaret  Mc Allister ,who has done a lot of research in this area ,thinks that the major influences are parents , friends and the wider society.
小題1:What does the text mainly discuss?
A.New ways to make a TV program interesting.
B.The importance of television programs to children.
C.Different ways to make childhood dreams come true.
D.The influence of childhood experience on future lives.
小題2:In the TV program Seven Up ,we can meet______.
A.different groups of people at different periods of their lives
B.different groups of people at the same period of their lives
C.the same group of people at different periods of their lives
D.the same group of people at the same period of their lives
小題3: What are the examples in paragraph 2 meant to show?
A.Many people's childhood hopes are related to their future jobs.
B.There are many poor children in India who need help.
C.Children have different dreams about their future.
D.A lot of people are very sad in their childhood.
小題4:Spielberg's story is meant to show that_______.
A.going to a movie at an early age helps a child learn about society
B.a(chǎn) single childhood event may decide what one does as a grown-up
C.parents and friends can help a child grow up properly
D.films have more influence on a child than teachers do
小題5:What does the writer think of the TV program?
A.Interesting.B.Crazy.C.Dull.D.Serious.

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科目:高中英語 來源:不詳 題型:完形填空

German Prime Minister Otto Von Bismarck may be most famous for his         and diplomatic talent, but his contributions to the society include many of today’s social insurance programs. During the middle of the 19th century, Germany,          other European nations,          an unusual outbreak of workplace deaths and accidents as a result of growing        .         in part by Christian sympathy for the helpless as well as a practical political impulse to get the          of the socialist labor movement, Bismarck         the world’s first worker’s compensation law in 1884.
By 1908, the United States was the          industrial nation in the world that lacked workers’ compensation insurance. American’s injured workers could seek          in a court of law, but they still faced a number of tough legal barriers.        , employees had to prove that their injuries directly          employer’s lack of care and they themselves were ignorant about potential danger in the workplace. The first state workers’ compensation law in this country passed in 1911, and the program soon          throughout the nation.
After World War II, benefit payments to American workers did not       the cost of living. In fact, real benefit levels were lower in the 1970s than they were in the 1940s, and in most states the maximum benefit was below the poverty level for a family of four. In 1970, President Richard Nixon set up a national          to study the problems workers’ compensation. Two years later, the committee issued 19 key recommendations,          one that called for increasing compensation benefit levels to 100 percent of the states’ average weekly wages.
小題1:
A.a(chǎn)rtisticB.literaryC.militaryD.economic
小題2:
A.a(chǎn)long withB.other thanC.a(chǎn)part fromD.rather than
小題3:
A.experimentedB.exploredC.experiencedD.excluded
小題4:
A.urbanizationB.revolution
C.evolutionD.industrialization
小題5:
A.InspiredB.TouchedC.OrganizedD.Motivated
小題6:
A.feedbackB.statementC.proofD.support
小題7:
A.discoveredB.createdC.uncoveredD.revealed
小題8:
A.uniqueB.onlyC.powerfulD.most
小題9:
A.rightsB.helpC.compensationD.support
小題10:
A.For exampleB.HoweverC.ConsequentlyD.Moreover
小題11:
A.resulted inB.stood forC.resulted fromD.deal with
小題12:
A.spreadB.promotedC.stretchedD.placed
小題13:
A.put up withB.face up to
C.benefit fromD.keep up with
小題14:
A.communityB.committeeC.a(chǎn)uthorityD.government
小題15:
A.includingB.insistingC.installingD.investing

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科目:高中英語 來源:不詳 題型:閱讀理解

Women turn to online shopping
Women have jumped ahead of men for the first time in using the Internet to do their holiday shopping,according to a study published last week in the US.
For years men have been more likely to shop on the Internet than women,but during the 2004 holiday season 58 percent of those making online purchases were women.
“It shows how mainstream the Internet is becoming”,said Lee Rainie,a director of the Pew Internet and American Life Project group,which carried out the study.
Rainie said it was only a matter of time before women shoppers caught up with men. This is because women traditionally make decisions about spending.
Users were more likely to shop online to save time. Internet users between the ages of 18 and 29 were responsible for some of the most dramatic(顯著的)increases in the online gift-buying population this time around.
However,three-quarters of the US Internet users did not buy holiday gifts online in 2004.They worried about credit card security,or just compared online prices with off-line prices,then dashed off to the shops to get the best deals.
“But even if shoppers don’t buy online,websites are becoming promotion tools for stores,”said Dan Hess,vice president of Comscore Networks Inc.Hess said that actually most stores’ websites can make shoppers fully believe the security of their credit card numbers. And most are able to ensure that gifts arrive on time.
“It’s all about making the shopping experience more efficient,more reliable and more comfortable,” Hess said.
小題1:Which of the following statements is true?
A.There were fewer women online shoppers than men in 2004.
B.Most of the Internet users between the ages of 18 and 29 are women.
C.People in the US were more likely to buy gifts online.
D.More women shopped online than men in 2004.
小題2:From the passage we can infer that________.
A.men usually decide how to spend money in the family
B.women usually decide what to buy in the family
C.the Internet is used in all the shops.
D.more and more shops will sell their goods online.
小題3:What can we know from the passage?
A.American people only buy gifts in holidays.
B.Shopping online is fun for women.
C.Shopping off-line provides better service.
D.Young people like to do gift-shopping online.

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科目:高中英語 來源:不詳 題型:閱讀理解

To be sure, only children experienced some things differently from those with sisters and brothers. Many feel more pressure to succeed. In the absence of brothers and sisters, only children also tend to look more exclusively to their parents as role models.
In India, 10-year-old Saviraj Sankpal founded a support group for the tiny minority of only children. Among other things, the group does volunteer work to counter the myth that they are not responsible. “People think we’re treated too kindly and ruined,” says Sankpal, a computer engineering student. “But I’d like to remind them how lonely it can get.”
Most only children, however, say they wish for sisters or brothers only when it comes to caring for aging, unhealthy parents. Britain’s David Emerson, coauthor of the book The Only Child, says that such a person bears a terrible burden in having to make all the decisions alone. Emerson knows from experience: After his father died, he chose to move his elderly mother from their family home, where she was vulnerable(易受攻擊的) to house breakers, to a new one with more security. “The move was quite hard on her, and she might feel that I pushed her into it,” he says. “After all, I am left with that responsibility.”
In the future, more and more only children will likely face similar choices. With working mothers increasingly the rule, many families are finding they simply don’t have the time, money or energy to have more than one child. As only children become common, perhaps the world will realize that the charge made against them is unjust.
小題1:It can be inferred from the passage that the author’s attitude towards only children is    
A.critical B.objectiveC.hostileD.unjust
小題2:It can be inferred from the passage that only children’s parents should    .
A.find a support group for their only children
B.do volunteer work to help their only children
C.let their only children make all the decision alone
D.set good examples for their only children
小題3:Emerson decided to move his elderly mother to a new house because he    .
A.is the only one who cares about her
B.doesn’t want to leave her alone
C.wants to share the responsibility with her
D.is worried about her safety
小題4:It is quite usual now for a working mother to    .
A.spend all her time and money on her only child
B.be responsible for bringing up her only child
C.have and bring up only one child
D.devote all her energy to her job

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