Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
小題1:Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package.B．The price of the product.
C．The colour of its package.D．The brand name of the product.
小題2:The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A．a(chǎn)ttracted the customers strongly
B．caused the customers to lose interest
C．tricked the customers into shopping
D．had weak effects on the customers
小題3:Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product
D．The brand name used by successful producers.
小題4:Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks

小題1:C
小題2:B
小題3:A
小題4:C

試題分析：文章集中描述了產(chǎn)品的包裝對產(chǎn)品銷售的影響，包括顏色，大小，和推銷手段等。
小題1:細(xì)節(jié)題：該文重點描述了產(chǎn)品包裝的顏色對購買者的影響，這也是促使消費者購買的手段之一。選C
小題2:推理題：根據(jù)“because they made the product look weak and ineffective”這句話的說明，我們可以判斷，既然產(chǎn)品看起來似乎是無效的，因此消費者當(dāng)然沒有購買的興趣。選B
小題3:推理題：根據(jù)文章最后一段所舉的一個實例可以看出：光有好的產(chǎn)品還不夠，重要的是對產(chǎn)品的大力推銷，這才是產(chǎn)品暢銷的關(guān)鍵。選A
小題4:主旨大意題。文章集中描述了產(chǎn)品的包裝對產(chǎn)品銷售的影響，因此 C 選項最佳。
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B．to supply visitors with hotel information
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