閱讀理解:

  Television carries more national advertising than any other in the United States The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience In many countries Sweden and Denmark, for example  the state-owned television accepts no advertising In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy Soviet state-owned television began accepting a limited amount of advertising in 1988

  The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers For manufacturers who must make prospects(潛在的顧客)aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to(適合于)demonstration No other medium is as effective in showing how quickly and automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run Similarly, it is an ideal medium for conveying a mood or and emotional benefit for products such as long-distance telephone calls

1Which medium carries the most national advertising in Spain?

[  ]

ARadio.       BNewspaper

CTelevision.    DInternet

2State-owned television accepts ads in the following countries except ______

[  ]

APortugal   BSweden

CFrance    DItaly

3To manufacturers, TV advertising is the most efficient way to promote sales because ______ . 

[ ]

ATV can make advertisers aware of their products

Bit can convince people of the quality of their products

CTV covers a large audience at the same time

Dit can be seen and heard by over 25 million local viewers

4The word commercial in the 2nd paragraph means ______

[  ]

Aadvertisement   Bbusiness

Cnotice       Dmotion picture

5The writer of this passage is ______ about the benefits of TV advertising

[  ]

Aoptimistic   Bunconcerned

Centhusiastic  Dpositive

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科目:高中英語 來源:同步單元練習(xí)英語第一冊下高中1年級第二學(xué)期用 題型:051

閱讀理解。

閱讀下面短文,掌握其大意,然后從每小題所給的四個選項中,選出最佳答案

Wellington

  As the capital city and geographical centre of New Zealand, Wellington is the focus of the country's financial and political power.

  Wellington became the capital in 1865 and by 1870, the population was growing at a brisk rate and it began to assume that cosmopolitan air that has characterised it ever since. While construction has changed the skyline with modern skyscrapers, Wellington has also retained many of its historic sites and buildings. Among these are Antrim House, the Colonial Cottage Museum, Old St Paul's Cathedral, Katherine Mansfield's Birthplace, the Parliament Buildings, including the 'Beehive' and the many city villas which cling precariously to the steep hillsides. Downtown Wellington on Lambton Quay is popular with shoppers. Don't miss a trip on the Cable Car which takes you from Lambton Quay to Kelburn, the Botanic Gardens and superb harbour views. For a different perspective of the city, take a harbour cruise or a ferry trip to Eastbourne, where there are craft shops, galleries and cafes. Wellington also has a strong yachting fraternity. The city has long been recognised as the cultural and arts capital of New Zealand. It is home to the New Zealand Symphony Orchestra, the Royal New Zealand Ballet, opera companies, theatre and a large number of art galleries, including the National Museum of New Zealand Te Papa Tongarewa. The cosmopolitan nature of Wellington is reflected in the 350 restaurants and cafes serving innovative New Zealand and ethnic cuisine. North of Wellington is the Kapiti Coast whose main attractions are the world-class Southward Car Museum, the Lindale Agricultural Centre and the superb Maori craftsmanship of the Rangiatea Church at Otaki. Further inland is the lively university and agricultural city of Palmerston North situated in the Manawatu region.

1.From paragraph 1, we know that ________.

2.For how many years has Wellington been the capital of New Zealand?

[  ]

A.More than 120 years.
B.Less than 100 years
C.since 1870
D.Before 1865

3.Amy likes shopping very much, where should she go when she stays in New Zealand?

[  ]

A.Eastbourne.

B.North of Wellington.

C.Manawatu region.

D.Downtown Wellington on Lambton Qucy.

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科目:高中英語 來源:廣東省廣州六中2010-2011學(xué)年高一上學(xué)期期中考試英語試題 題型:050

閱讀理解

  Santa Fe, the capital of New Mexico, USA, is in the central part of the state, on the Santa Fe River, which flows into the Rio Grands 35 kilometres west of the city.More than two thousand metres above sea level, it lies in the Sangre de Cristo Mountains with the Ortiz Mountains to the southeast.

  Santa Fe was founded in 1609 by the Spanish in an old Indian village.In 1680 the Indians seized the place but only held it for twelve years before the Spanish retook it.The city remained under Spanish rule until Mexico won its independence in 1821.From then on it was a Mexico city until 1846 when it was taken over by US troops.

  With a population of 48,953, Santa Fe is now the second largest city in the state.Because of its sunny weather, rich history and surrounding mountains, it is a good place for holiday makers.Besides hunting and skating in the mountains people enjoy shopping in the Indian and Spanish shops, which brings a large income to the city every year.In summer there is an international opera season when operas are shown in a partly-roofed, open-air theatre daily for people from all over the world.

(1)

At present Santa Te belongs to ________.

[  ]

A.

India

B.

Mexico

C.

Spain

D.

the United States

(2)

The people who held Santa Fe for the longest period in history were the ________.

[  ]

A.

Spanish

B.

Indians

C.

Mexicans

D.

Americans

(3)

What is of special interest to people who visit Santa Fe in summer?

[  ]

A.

Hunting

B.

Fishing

C.

Watching opera

D.

Doing shopping

(4)

Santa Fe is best described(描述)as a ________.

[  ]

A.

trade centre

B.

holiday centre

C.

home for all nations

D.

seaport city

(5)

One of the reasons for visitors to come to Santa Fe is that it ________.

[  ]

A.

has fine weather

B.

is the state capital

C.

has historical monuments

D.

is on the Santa Fe River

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科目:高中英語 來源:福建省廈門市翔安一中2011-2012學(xué)年高一上學(xué)期期中考試英語試題 題型:053

閱讀理解

Some programmes that will be on in Beijing

  Joyful jugglers:The China Acrobatic Troupe is staging a night variety show at the Tiandi Theatre, where the seemingly impossible becomes reality, and performers spin plates and juggle umbrellas.

  Time:7∶15 pm, daily

  Place:10 Dongzhimen Nandajie, Chaoyang District

  Tel:6502-3984

  Leaping into a fream:The ballet troupe of the Italian La Scala Opera House will stage its classic ballet “ A Midsummer Night's Dream” by Shakespear.

  Time:7∶30 pm, November 10-11

  Place:Poly Theatre, dongsi Shitiao, Chaoyang District

  Tel:6506-5345

  Raising her voice:Chian's top soprano You Hongfei will hold a solo concert.The young soprano has made her name in recent years with her penetratingly high voice and her outstanding performance of Violetta in the opera La Traviata, Leonora in The Troubadour and many roles in Cinese operas.

  Time:7∶30 pm, October 29

  Place:Beijing Concert Hall, 1 Beixinhuajie

  Tel:6605-7006, 6605-5812

  Key German player:German pianist Valentin Schiedermair will give his solo concert.Born into a family of musicians, Schiedermair, whose great grandfather is the founder of The Beethoven Archive, played chamber music with his father since childhood.

  Time:7∶30 pm, November 3

  Place:Forbidden City Concert Hall in Zhongshan Park, northwest of Tian' anmen Square

  Te:6559-8285

  Songs of yesterday:Taiwan singer Tsai Chin will greet her fans with her good old songs.

  For Tsai, it doesn't matter how old she is or how long she has been offstage; she could never be forgotten.

  Time:7∶30, December 16

  Place:Great Hall of the people, west of Tian' anmen Square

  Tel:6417-7845

  F:Chinese female artist Li Yan is presenting nearly 50 ink-and-color painting at the National Art Museum of China.On display are landscape and flower creations including a series of Mount Qomolangma.

  Time:9 am-5 pm, until October 31

  Place:1 Wusi Dajie

  Tel:8403-3500

以下是與廣告相關(guān)的信息項,請匹配它們與它們所對應(yīng)的廣告。

  1.Dan is interested in ballet and enjoys the kind of programme which gives him a chance to see a professional performance to improve his own dancing skill.

  2.Gina is a middle-aged music teacher.Although she prefers popular songs nowadays, she likes old popular songs which call up her memory of the past days.

  3.Ron majors in painting at a famous university and now is on business in Beijing.She hopes to have a chance to see display on landscape and flower creations.

  4.Rob leads a busy life in Beijing, only having free time in the evening.Because he is not familiar with Chinese, he doesn't particularly enjoy programme but acrobatic shows.

  5.Bella enjoys rock and roll music very much, but recently she wants to make a change by attending serious piano concerts which play works of music masters.

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