Copywriting is the art of sending a message in writing, especially in advertisements, for the purpose(目的) of persuading someone to do something. This is especially true when writing descriptive(描述性的) copy. Why? Because customers’（顧客） senses don’t work on paper. They only work in person. That’s why copywriters have to create a sensory experience for their customers through their words.
When copywriters create descriptions, they often leave a lot to be desired. There is no interaction(互動) or experience. Descriptions should be descriptive. Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product. Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.
Do you make cinnamon rolls(肉桂卷)？You wouldn’t want to describe them simply as “delicious” or “smell great”. Instead, you’d want to bring your customers to the experience of enjoying them. Something like this will work better: Completely NOT your grandma’s cinnamon rolls! Freshly bake them right in your own oven. As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you’ll immediately know they are worth the wait.
When writing descriptive copy, choose the senses that are most proper and focus on them. If describing food, certainly you’ll think about not only what you’re tasting, but also what you smell and see. If you’re writing travel copy, you’ll focus on sights, sounds as well as feelings. Your goal is to have your readers close their eyes and imagine they are in the same experience as you are.
小題1:The purpose of copywriting is to        .
A．create a pleasant experience
B．develop customers’ five senses
C．persuade people to do things
D．give people rich imagination
小題2:The writer develops the third paragraph mainly        .
A．by cause and effect(因果)B．by order in space
C．by order in timeD．by examples
小題3: Which of the following would be the best title for the passage?
A．People’s five senses
B．Copywriting and advertisements
C．Descriptive copywriting
D．Copywriting and the five senses

小題1:C
小題1:D
小題1:D
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科目：高中英語 來源：不詳 題型：閱讀理解

Competition between international universities is heating up, as China grows as one of the largest exporters of students aiming to study abroad. “Lots of universities are becoming more and more aggressive to attract Chinese students. Every day I receive contacts from universities in the US expressing the desire to come to China to recruit students,” said Frank Joseph, a commercial officer from embassy of the United States.
One key reason why more Chinese students are able to study abroad is the economy: With China’s boom within the past decade, more families have the financial wherewithal (資金) to send their children to international universities. There will be a total of 200,000 family-funded Chinese students studying overseas in 2011, up 20 percent from last year, said Wu Zaofeng, deputy secretary general of China Education Association for International Exchange.
International institutions, Joseph said, are also facing increasingly tough financial situation with a shortage of domestic students and a drop in government subsidies (補貼). Students, especially in the US are paying high tuition fees and living expenses. Chinese students with money to spend, according to experts, can fill up the gap. Students on average spend 150,000 yuan to 200,000 yuan every year studying in US, according to statistics from the US Institute of International Education. During 2009-2010, there were approximately 81,000 Chinese students studying in the US, up 19.8 percent from 2008.
Representatives from approximately 60 universities from the United States are planning to arrive in Beijing this weekend to attract more Chinese students at this year’s fair. Besides the US, many other countries are also vying (競爭) to enroll Chinese students.
Post-study work visa put out by British government allows all international students completing a UK degree qualification to apply for a visa to stay on and look for work in UK for up to 2 years. Being the third most popular destination for international students next to the US and the UK, France has set up two types of scholarships and has handed out an increase of 26 percent in scholarship funds to Chinese students in recent years.
小題1:The reason for heating up competition between international universities is __________.
A．that China has become one of the largest exporters of the students aiming to study abroad
B．China’s boom, the students’ desire and foreign universities’ commercial motive
C．that the students in China are becoming richer and richer
D．that the students in foreign countries do not want to go to universities
小題2: Why are more Chinese students able to study abroad?
A．Because their families have enough money to send them to international universities.
B．Because they can’t go to the best universities at home.
C．Because they want to win the scholarship of foreign universities
D．Because the Chinese students enjoy following others and they want to be independent.
小題3:Which of the following statements is TRUE?
A．In 2011 there will be 200,000 Chinese students studying in the US.
B．Chinese students are able to study abroad for their relatives overseas.
C．In 2011 there will be 200,000 state-funded Chinese students studying overseas.
D．There are fewer family-funded Chinese students studying abroad in 2010 than in 2011.
小題4: From the passage we can learn that __________.
A．the number of foreign students is becoming smaller and smaller
B．the international universities are short of money
C．there were approximately 81,000 foreign students studying in the US during 2009-2010
D．the Chinese students spend more money than the American students

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科目：高中英語 來源：不詳 題型：閱讀理解

There is plenty for kids and teens to do in the Syracuse area during the summer, including some great educational opportunities. Here are the top four.
Rosamond Gifford Zoo Camp
The zoo offers separate camps for kids. The camps for kindergarteners run from 9 am to 12:30 pm, and cost $115 for zoo members and $135 for non-members. Kids entering 7th and 8th grades will have half a day from 1 pm to 4:30 pm. The cost is $149 for members and $160 for non-members. All camps feature numerous educational activities and animal encounters. The camps run from August 14 to August 19. Registration starts from July 10 for members and July 15 for non-members.
Active Learning Services at Christian Brothers Academy
From August 1 to August 5, Christian Brothers Academy will host Active Learning Services from USA Chess. Topics of learning will include Chess Camp (age 5-15), and Video Game Creation Program (age 8-15). Chess Camp promises improved chess skills through chess instructors utilizing demo(演示) boards and historic games. Half day sessions will cost $280 for the Computer Camps. A full day of Chess costs $400, and a half day of Chess followed by a half day of Computer Camps cost $430.
Syracuse University Summer College
From July 5th to August 12th , Syracuse University will host pre-college programs for high school students. The Summer College will offer a wide variety of programs including architecture, engineering and computer science, public communications, and eco-fashion. The programs are taught by the teachers of Syracuse University and include hands-on activities. The costs range from $2325 to $7642.
The Sheldon Institute at SUNY Oswego
The State University of New York will hold two-week educational enrichment programs for students entering grades2-4 from July 25 to August 5. Children will have a set program featuring art, science, technology, cultural appreciation and writing. Tuition for the programs is only $320 and a downloadable application is available.
小題1:If a preschool boy and his 8th-grade brother attend the Zoo Camps, they should
pay___________
A．$264B．$275C．$295D．It depends.
小題2:When should a child start to attend the Zoo Camps?
A．On July 10B．On July 15.C．On August 14.D．On August 19
小題3:What do we know about the Chess Camp from the passage?
A．Children can learn improved chess skills through it.
B．Only children aged 8-15 can attend it.
C．Whole day sessions will cost $250 for it.
D．It will last for two weeks.
小題4:Where can children attend the largest number of programs with low cost?
A．Christian Brothers AcademyB．The Sheldon Institute
C．Rosamond Gifford ZooD．Syracuse University

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科目：高中英語 來源：不詳 題型：閱讀理解

You are watching a film in which two men are having a fight．They hit one another hard．At the start they only fight with their fists．But soon they begin hitting one another over the heads with chairs．And so it goes on until one of the men crashes through a window and falls thirty feet to the ground below．He is dead! Of course he isn’t really dead．With any luck he isn’t even hurt．Why? Because the men who fall out of high windows or jump from fast moving trains, who crash cars of even catching fire, are professionals．They do this for a living．These men are called stuntmen．That is to say, they perform tricks．There are two sides to their work．They actually do most of the things you see on the screen．For example, they fall from a high building．However, they do not fall on to hard ground but on to empty cardboard boxes covered with a mattress．Again, when they hit one another with chairs, the chairs are made of soft wood and when they crash through windows, the glass is made of sugar! But although their work depends on trick of this sort, it also requires a high degree of skill and training．Often a stuntman’s success depends on careful timing．For example, when he is “blown up” in a battle scene, he has to jump out of the way of the explosion just at the right moment.
Naturally stuntmen are well paid for their work, but they lead dangerous lives．They often get seriously injured, and sometimes killed．A Norwegian stuntman, for example, skied over the edge of a cliff a thousand feet high．His parachute failed to open, and he was killed．In spite of all the risks, this is no longer a profession for men only．Men no longer dress up as women when actresses have to perform some dangerous action．For nowadays there are stuntwomen too.

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科目：高中英語 來源：不詳 題型：閱讀理解

BEUING (Associated Press 美聯(lián)社) —China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educational toys should be easy.
While China may be the world’s biggest toymaker, many of the best are exported . Department stores here do not have enough high quality toys. It is said that the demand for educational toys is low.
A US company, BabyCare, is trying to change that with a new way to sell toys in China.
BabyCare works basically together with doctors in Beijing hospitals.  People who join the company’s "mother club"can get lectures and newsletters on baby and child development at no extra cost, if they agree to spend 18 dollars a month on the company’s educational toys and child?care books.
"We want to build a seven?year relationship with those people," said Matthew J. Estes, BabyCare’s president. "It starts during pregnancy , when the anxiety and needs are highest." BabyCare works on a onetoone basis. Doctors, nurses, and teachers paid by BabyCare advise parents, explain toys that are designed for children at each stage of development to age six.
BabyCare opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.
It is a new model for China and develops a market in young children’s education and health that no other companies are in.
小題1:What do the first two paragraphs mainly tell us?
A．Educational toys and foreign toy markets.
B．Problems with China’s toy market and education.
C．Reasons for pushing sales of educational toys in China.
D．Baby population and various kinds of toys made in China.
小題2: Which of the following is a fact according to the passage?
A．Club members buy BabyCare products for free childcare advice.
B．Doctors in Beijing help in making BabyCare products.
C．Parents are encouraged to pay $ 18 for club activities.
D．BabyCare trains Chinese doctors at no extra cost.
小題3:BabyCare is developing its business in China by.
A．opening stores in Beijing hospitals
B．offering 18?month courses on child?care
C．setting up children’s education centers
D．forming close relationships with parents
小題4:Which of the following would be the most suitable title for the passage?
A．Mother’s Club in China.B．BabyCare and Doctors.
C．American Company Model.D．Educational Toys in China

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科目：高中英語 來源：不詳 題型：閱讀理解

LEEDS, England ─ A Leeds University psychology (心理學(xué)) professor is teaching a course to help dozens of Britons forgive their enemies.
"The hatred we hold within us is a cancer," Professor Ken Hart said, adding that holding in anger can lead to problems such as high blood pressure and heart disease.
More than 70 people have become members in Hart’s first 20-week workshop in London ─ a course he says is the first of its kind in the world.
These are people who are sick and tired of living with a memory. They realize their bitterness is a poison they think they can pour out, but they end up drinking it themselves, said Canadian-born Hart.
The students meet in groups of eight to ten for a two-hour workshop with an adviser every fortnight.
The course, ending in July, is expected to get rid of the cancer of hate in these people. "People have lots of negative attitudes towards forgiveness," he said. "People confuse forgiveness with forgetting. Forgiveness means changing from a negative attitude to a positive one."
Hart and his team have created instructions to provide the training needed.
"The main idea is to give you guidelines on how to look at various kinds of angers and how they affect you, and how to change your attitudes towards the person you are angry with," said Norman Claringbull, a senior expert on the forgiveness project.
Hart said he believes forgiveness is a skill that can be taught, as these people "want to get free of the past".
小題1:From this passage we know that ______.
A．high blood pressure and heart disease are caused by hatred
B．high blood pressure can only be cured by psychology professors
C．without hatred, people will have less trouble connected with blood and heart
D．people who suffer from blood pressure and heart disease must have many enemies
小題2:If you are angry with somebody, you should ______.
A．try your best to defeat him or her
B．never meet him or her again
C．persuade him or her to have a talk with you
D．try to build up a positive attitude towards the person
小題3: In Hart’s first 20-week workshop, people there can ___.
A．meet their enemies
B．change their minds
C．enjoy the professor’s speech
D．learn how to quarrel with others
小題4: If you are a member in Hart’ s workshop, you’ll ______.
A．pay much money to Hart
B．go to the workshop every night
C．a(chǎn)ttend a gathering twice a month
D．pour out everything stored in your mind
小題5: The author wrote this passage in order to ________.
A．persuade us to go to Hart’s workshop
B．tell us the news about Hart’s workshop
C．tell us how to run a workshop like Hart’s
D．help us to look at various kinds of angers

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科目：高中英語 來源：不詳 題型：閱讀理解

If your mother wants to tell you something, she uses words. Birds can not talk as we do. But some birds can make sounds to warn their young of danger. They have their own ways to make the young birds do certain thing.
The jackdaw is a kind of blackbirds that lives in Europe. Jackdaws live together in flocks. ( 群) Yong jackdaws do not know their enemies. When an older jackdaw sees a dog , it makes a loud tattling (格格響的)sound.The young birds know this sound means an enemy is nearby.  The sounds warns them to know their enemy.
If a young jackdaw is in a dangerous place, a jackdaw parent flies over him from behind.The parent bird flies low over the young bird’s back, the parents’ tail feathers move quickly from side to side, It is trying to say, “ Follow me.”
At the same time , the parent calls out, “ Key-aw ,Key-aw.” The parent means, “ Fly home with me.” The young bird then follows the older one home.
Young jackdaws do not have to learn what certain sounds mean.They know the meaning of these sounds from the time they hatch.
小題1:The jackdaw lives in _____ .
A．EuropeB．AustraliaC．AmericaD．Africa
小題2:When an old jackdaw sees a dog , it _____ .
A．calls out “Follow me .”B．makes a loud sound
C．flies awayD．fights the dog .
小題3: Parent jackdaw can use their tail feathers to ______ .
A．a(chǎn)sk their young to follow themB．play a game with the young
C．tell the meal timeD．give a warning of a fire
小題4:The story tells much about _____ .
A．the danger of jackdaws.
B．in which mother can talk to their children.
C．the way jackdaws warn their young of danger.
D．how the jackdaws are living.
小題5: Which of the following does this story lead you to believe ?
A．All animal parents can talk to their young.
B．Dogs are the most dangerous enemies for jackdaws.
C．Young jackdaws know the meaning of their parents’ sound when they grow older .
D．Some birds can give certain information to one another.

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科目：高中英語 來源：不詳 題型：閱讀理解

Most recently, it's very common in students that they need a parent present for job interviews．     
Naturally, it's easy to blame the students in these situations, but the bigger problem is us．We—as parents—are so eager to shelter our kids that we fail to realize that this in itself is harming them．As the mother of two young sons, I have to remind myself constantly that the biggest responsibility I have as a parent is to help them develop the skills needed to live without me．So, I'll let them fail．
I'll let them fail because as long as they are safe and warm inside their comfort zones, they will never grow．Although failure comes along with loss, heartbreak, disappointment, etc, these will be part of growth for them．And leaving them alone is my way of helping them become equipped to fit in this world as we know it today．From terrorism and seemingly endless natural disasters, to our national debt and beyond, if we expect the next generation to stand up to the very real problems of our time, we need to stop feeding them and start teaching them how to fish．
My children now are becoming little masters of compromise(妥協(xié)），but they try to negotiate （協(xié)商） everything now．It's a small price to help them learn a skill they'll use for the rest of their lives, including when I don't accompany them on job interviews．
小題1:Why do parents accompany their kids on job interviews?
A．Because they want to protect their kids from difficulties．
B．Because they think they can help them on the questions．
C．Because their kids are too shy to attend interviews．
D．Because their kids strongly request them to do so．
小題2:According to the author, what is beneficial to kids' development?
A．Sheltering them．                     B．Keeping them safe．
C．Leaving them alone．                  C．Blaming them．
小題3:Why does the author stress failure in kids' life?
A．To make them stronger than other kids．
B．To help them grow in this tough world．
C．To help them develop all social skills．
D．To make them learn to compromise．
小題4:Which of the following might be the best title for the text?
A．Never Shelter Your KidsB．Let Your Kids Fail
C．Be Eager to Grow UpD．Live Without Parents

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科目：高中英語 來源：不詳 題型：閱讀理解

At Dallas/Fort Worth Airport, the lights are controlled by sensors that measure sunlight. They dim immediately when it’s sunny and brighten when a passing cloud blocks the sun.
A wall of windows at a University of Pennsylvania engineering building has built-in blinds (百葉窗) controlled by a computer program that follows the sun’s path. Buildings are getting smarter and the next generation of building materials is expected to do even more.
Windows could catch the sun’s energy to heat water. Sensors that measure the carbon dioxide breathed out by people in a room could determine whether the air conditioning needs to be turned up.
Many new materials and technology have been designed in the last 15 years. They are now being used in a wave of buildings designed to save as much energy as possible. They include old ideas, like “green roofs”, where a belt of plants on a roof helps the building keep heat in winter and stay cool in summer, and new ideas, like special coating for windows that lets light in, but keeps heat out.
As technologies such as sensors become cheaper, their uses spread.
The elevators (電梯) at Seven World Trade Center, which is under construction in New York, use a system that groups people traveling to nearby floors into the same elevator, thus saving elevator stops. People who work in the building will enter it by swiping (刷) ID cards that will tell the elevators their floor, readouts will then tell them which elevator to use. The building also has windows with a coating that blocks heat while letting in light.
More new building materials and technology are in development. A Philadelphia building firm is now working on “smart wrap” that uses tiny solar collectors to catch the sun’s energy and transmitters (傳輸器) as wide as a human hair to move it. They are expected to change the face of the construction industry in the next ten years or so.
小題1:________ will be developed and used in the construction industry.
A．“Green roofs” that cool or heat buildings
B．“Smart wrap” that catches the sun’s energy
C．Sunlight-measuring sensors that control lights
D．Window coating that lets light in, but keeps heat out
小題2: The elevators at Seven World Trade Center are special because they can ________.
A．send people to floors with fewer stops B．teach people how to use their ID cards
C．make people stay very cool in summer D．help people go traveling in the building
小題3: The underlined word “it” in the last paragraph refers to ________.
A．a(chǎn) human hairB．smart wrap C．the sun’s energyD．a(chǎn) transmitter
小題4:What might be the most suitable title for the text?
A．Buildings Are Becoming Smarter B．Buildings Are Getting More Sunlight
C．Buildings Are Lacking in Much Energy D．Buildings Are Using Cheaper Materials

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