Americans are buying more products and services than ever before through the Internet, and the popularity of online sales is likely to spread to other countries. Online sales now represent as much as one-tenth of all retail(零售) sales in the United States,which has led traditional stores to seek new ways to keep their customers loyal.
Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband. Other than food, 90 percent of her purchases(購買的東西) were made on her home computer. “I find that, by being able to go online and opt for the things that I need to select and have them delivered to me right at my doorstep, I’m free from all the driving, all the crowds, all the noise, and I usually get a better selection.”
There are a lot of people like her. Experts say American online shopping hit records in both November and December. Fifty-seven percent of Americans have bought something electronically. Store owners worry that this growing amount of online sales will hurt their business. Cornell University marketing professor Ed McLaughlin says, “They should be worried. Anything that can move online will be sold online. And it's just a matter of time. However, traditional stores can keep their customers by selling goods like clothing, which buyers may want to see and try on before purchasing. The stores could also offer things that are difficult to ship. ”
Bill Martin, whose business helps stores learn about their customers, says, “Traditional stores offer a social experience that some people enjoy. There is still a lot of emotion in the buying decision that takes place, and you can't always get that on-line. It's a rather cold process. Traditional stores can provide goods for buyers more quickly than online stores. And some retailers are using websites to persuade people to visit their stores. ”
While online shopping worries some business owners, the only worry for delivery services like FedEx and UPS is keeping up with the number of packages. UPS Manager Dana Kline says her company is very busy at this time of year. UPS is so busy that it has filled 55,000 temporary worker positions during the holiday season.
小題1:According to Lynne Shaner, shopping online ________.
A.helps choose things she needs most
B.will replace traditional shopping soon
C.offer many benefits to customers
D.seldom provides a better selection
小題2:What does the underlined phrase “opt for” in the second paragraph mean?
A.chooseB.sellC.designD.purchase
小題3:Professor Ed McLaughlin thinks that _________.
A.online shopping has little effect on traditional stores
B.it is time for store owners to be anxious about their business
C.traditional stores can do nothing to stop challenges from online shopping
D.traditional stores should sell more things that are difficult to ship
小題4:What can we know from the fourth paragraph?
A.Online sales fail to offer customers sense of emotion.
B.Customers enjoy social experience when shopping online.
C.Traditional stores can help customers decide what to buy.
D.Customers can buy goods more quickly after visiting websites.
小題5:From the passage we can infer _______.
A.UPS has filled more worker positions than FedEx
B.business owners are concerned about delivery services
C.FedEx is keeping up with UPS on the number of packages
D.delivery services are facing more and more pressure from online sales

小題1:C
小題2:A
小題3:B
小題4:A
小題5:D

試題分析:文章主要分析了美國網(wǎng)購迅速發(fā)展的現(xiàn)象。網(wǎng)購的流行給實體店帶來了競爭壓力,網(wǎng)購有很多優(yōu)勢,但網(wǎng)購無法獲得情感體驗。網(wǎng)購也給物流公司帶來很大的運輸壓力。
小題1:根據(jù)第二段“I’m free from all the driving, all the crowds, all the noise, and I usually get a better selection”可知,網(wǎng)購省去了開車、擠人群、噪音等麻煩,還能有更好的選擇。故選C。
小題2:根據(jù)“opt for the things that I need to select”可知,網(wǎng)上有很多可供選擇的商品,故選A。
小題3:根據(jù)第三段“Cornell University marketing professor Ed McLaughlin says, “They should be worried. Anything that can move online will be sold online....”可知,Ed McLaughlin認為實體店店主應該有所擔憂,故選B。
小題4:根據(jù)第四段“There is still a lot of emotion in the buying decision that takes place, and you can't always get that on-line”可知,網(wǎng)購無法獲得像在實體店購物得到的情感體驗,故選A。
小題5:根據(jù)最后一段“the only worry for delivery services like FedEx and UPS is keeping up with the number of packages...UPS is so busy that it has filled 55,000 temporary worker positions during the holiday season.”可知,網(wǎng)購不僅給實體店帶來壓力,也給物流公司很大的壓力,故選D。
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