題目列表(包括答案和解析)
The rise of multinational corporations （跨國公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相對應(yīng)的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
2.What is the immediate cause of the downfall of America’s public relations?
A．The number of US public relations agencies had greatly decreased by 1991．
B．Other countries have increased their efforts in public relations．
C．On the global scale, cultural differences have significantly shrunk．
D．The British companies are becoming especially sophisticated and creative in public relations．
3.It could be inferred that the author of the passage is______．
A．a(chǎn)n American B．a(chǎn) Briton C．Ted Turner D．a(chǎn)n Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”．
A．strict in thinking B．like people from rural areas
C．limited in outlook D．interested in geographical knowledge
The rise of multinational corporations （跨國公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相對應(yīng)的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小題1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小題2】What is the immediate cause of the downfall of America’s public relations?
| A．The number of US public relations agencies had greatly decreased by 1991． |
| B．Other countries have increased their efforts in public relations． |
| C．On the global scale, cultural differences have significantly shrunk． |
| D．The British companies are becoming especially sophisticated and creative in public relations． |
| A．a(chǎn)n American | B．a(chǎn) Briton | C．Ted Turner | D．a(chǎn)n Asian |
| A．strict in thinking | B．like people from rural areas |
| C．limited in outlook | D．interested in geographical knowledge |
The rise of multinational corporations （跨國公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相對應(yīng)的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小題1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小題2】What is the immediate cause of the downfall of America’s public relations?
| A．The number of US public relations agencies had greatly decreased by 1991． |
| B．Other countries have increased their efforts in public relations． |
| C．On the global scale, cultural differences have significantly shrunk． |
| D．The British companies are becoming especially sophisticated and creative in public relations． |
| A．a(chǎn)n American | B．a(chǎn) Briton |
| C．Ted Turner | D．a(chǎn)n Asian |
| A．strict in thinking | B．like people from rural areas |
| C．limited in outlook | D．interested in geographical knowledge |
The rise of multinational corporations （跨國公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相對應(yīng)的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
2.What is the immediate cause of the downfall of America’s public relations?
A． The number of US public relations agencies had greatly decreased by 1991．
B． Other countries have increased their efforts in public relations．
C． On the global scale, cultural differences have significantly shrunk．
D． The British companies are becoming especially sophisticated and creative in public relations．
3.It could be inferred that the author of the passage is______．
A． an American B． a Briton
C． Ted Turner D． an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”．
A． strict in thinking B． like people from rural areas
C． limited in outlook D． interested in geographical knowledge
| 任務(wù)型閱讀 | ||||||||
| Because six of every ten accidental deaths happen to Chinese children who are playing, Shanghai Johnson & Johnson Pharmaceutical (SJJP), a US-based pharmaceutical(制藥的) giant, is  working on a Safe Kids Program to prevent injuries and deaths. Since the Safe Kids Worldwide was set up in 1987 by Johnson & Johnson in the US, it has contributed to a nearly 40 percent decline in the child death rate from accidental injuries there. Learning from the successful experience, SJJP began the Safe Kids Program in China in 1999. A recent survey conducted by SJJP and Safe Kids Worldwide China indicates that more than half of the responding parents didn't know how to help their children keep safe and that half of the parents didn't know about their children's motor skill development at different ages. The survey covered 3,359 Beijing, Shanghai and Guangzhou's parents with children between infancy(嬰幼年) and 14. Additionally, more than 40 percent of the parents didn't know how to help their children to prepare well for sports activities. For example, they don't know how to have their children warm up or realize the importance of a playground-check before sports activiti  es.To help correct the problems, SJJP and Safe Ki  ds Worldwide China have been translating and editing safety education materials, sending them to parents free of charge, and delivering free lectures in kindergartens, schools and communities for the last ten years. At present, a special team has been set up an  d traveling around 12 key cities of China to popularize child sports safety knowledge and offer free training for young parents. Though SJJP refuses to say how much it has spent on the program, it says the number in terms of money, staff and technology, is large. Title: Safe Kids Pr ogram
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