This advertisement is a/an______ example of their marketing strategy
A. average B. specific C. typical D. flexible
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科目:高中英語(yǔ) 來(lái)源:2015屆山西省忻州市高二第一學(xué)期期末聯(lián)考英語(yǔ)試卷(解析版) 題型:單項(xiàng)填空
Despite the great difficulty we had _____ out the plan, it paid off in the end.
A. carryingB. carriedC. to carryD. carry
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科目:高中英語(yǔ) 來(lái)源:2015屆山東省濟(jì)寧市高二上學(xué)期期末模擬英語(yǔ)試卷(解析版) 題型:閱讀理解
It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.
The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.
Product
Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.
Place
There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?
Price
Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!
Promotion
How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.
1.What’s the best title for the passage?
A. How to start a business.
B. Starting a business soon.
C. Starting your own business.
D. Preparations for starting a business.
2.According to the author, the reason why most businesses fail is due to lack of ________.
A. a business plan B. a shop C. money D. successful businessmen
3.If you want to start a noodle shop, you should ________.
A. expect people to show much interest
B. research your noodles
C. let people try it at a low price
D. let children have a try
4.What does “If so” in Paragraph 4 refer to?
A. There are shops selling the goods like yours.
B. Many people pass by.
C. You should think about which type of person is going to buy what you sell.
D. You should spend the day on possible places.
5.You are selling toys to children. It costs 5 yuan to make each one. How much should you charge the children for each toy?
A. 15 yuan.B. 5 yuan.C. 10 yuan.D. 50 yuan.
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科目:高中英語(yǔ) 來(lái)源:2015屆山東省高二上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:信息匹配
假如你是新華中學(xué)的學(xué)生李華,偶然看到在你市求學(xué)的美國(guó)學(xué)生Tom在網(wǎng)上發(fā)帖,要大家給他推薦一本學(xué)習(xí)漢語(yǔ)的書。你手頭正好有一本合適的書可以借給他。請(qǐng)你給他發(fā)一封電子郵件,要點(diǎn)如下:
1.說(shuō)明寫信原因;
2.描述書的情況;
3.約定見(jiàn)面時(shí)間和地點(diǎn)。
注意:
1.詞數(shù):120 -150;
2.可適當(dāng)增加細(xì)節(jié),以使行文連貫;
3.開(kāi)頭和結(jié)尾已給出,不計(jì)入總詞數(shù)。
Dear Tom,
I'm Ii Hua, a student of Xinhua Middle School._______________________________
___________________________________________________________________________
______________________________________________________________________________
Best wishes.
Yours
Li Hua
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科目:高中英語(yǔ) 來(lái)源:2015屆山東省高二上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:單項(xiàng)填空
--- You hate Lee, don't you?
---______I just think he is a bit annoying.
A. That's right B. Not exactly C. By all means D. Never mind
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科目:高中英語(yǔ) 來(lái)源:2015屆山東省高二上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:單項(xiàng)填空
They hope to turn our society into one ______ those in need can get help.
A. where B. which C. when D. who
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科目:高中英語(yǔ) 來(lái)源:2015屆天津市高二上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:閱讀理解
One day, when I was working as a psychologist in England, an adolescent boy showed up in my office. It was David. He kept walking up and down restlessly, his face pale, and his hands shaking slightly. His head teacher had referred him to me. "This boy has lost his family," he wrote. "He is understandably very sad and refuses to talk to others, and I'm very worried about him. Can you help?" '
I looked at David and showed him to a chair. How could I help him? There are problems psychology doesn't have the answer to, and which no words can describe. Sometimes the best thing one can do is to listen openly and sympathetically.
The first two times we met David didn't say a word. He sat there, only looking up to look at the children’s drawings on the wall behind me. I suggested we play a game of chess. He nodded. After that he played chess with me every Wednesday afternoon - in complete silence and without looking at me. It's not easy to cheat in chess, but I admit I made sure David won once or twice.
Usually, he arrived earlier than agreed, took the chess board and pieces from the shelf and began setting them up before I even got a chance to sit down. It seemed as if he enjoyed my company. But why did he never look at me?
"Perhaps he simply needs someone to share his pain with," I thought. "Perhaps he senses that I respect his suffering." Some months later, when we were playing chess, he looked up at me suddenly.
"It's your turn," he said.
After that day, David started talking. He got friends in school and joined a bicycle club. He wrote to me a few times about his biking with some friends, an d about his plan to get into university. Now he had really started to live his own life.
Maybe I gave David something. But I also learned that one - without any words – can reach out to another person. All it takes is a hug, a shoulder to cry' on, a friendly touch, and an ear that listens.
1.When he first met the author, David________.
A. felt a little excited
B. walked energetically
C. looked a little nervous
D. showed up with his teacher
2.As a psychologist, the author_______ .
A. was ready to listen to David
B. was skeptical about psychology
C. was able to describe David's problem
D. was sure of handling David's problem
3.David enjoyed being with the author because he ______.
A. wanted to ask the author for advice
B. need to share sorrow with the author
C. liked the children's drawings in the office
D. beat the author many times in the chess game
4.What can be inferred about David?
A. He recovered after months of treatment.
B. He liked biking before he lost his family.
C. He went into university soon after starting to talk.
D. He got friends in school before he met the author.
5.What made David change?
A. His teacher's help.
B. The author's friendship.
C. His exchange of letters with the author.
D. The author's silent communication with him.
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科目:高中英語(yǔ) 來(lái)源:2015屆天津市高二上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:單項(xiàng)填空
Meeting my uncle after all these year was an unforgettable moment ,_______I will always remember.
A. that B.one C.it D. what
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科目:高中英語(yǔ) 來(lái)源:2015屆內(nèi)蒙古高二上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:單項(xiàng)填空
There are a number of cases _______ family members or friends quarrel with each other and become enemies.
A. that B. which C. where D. when
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