In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
小題1:Candler bought the rights to Coca-Cola from _______. 
A．the inventor of a medicinal drinkB．a(chǎn) well-known businessman
C．a(chǎn) doctorD．a(chǎn) carpenter
小題2: The underlined sentence in paragraph 2 implies that __________.
A．he invited people from other companies to attend a court ball
B．he shared Coca-Cola’s name with other companies after they went back from the court
C．he played basketball with people from other companies on the basketball court
D．he took legal action to those who wanted to copy Coca-Cola’s name
小題3: Candler used slogans to advertise his product. Slogans are _______.
A．popular musicB．free productsC．memorable phrasesD．simple things
小題4: By using mass marketing, Asa tried many ways EXCEPT _______.
A．making Coca-Cola look different
B．paying $ 2,300 for the rights to Coca-Cola
C．a(chǎn)dvertising Coca-Cola a powerful image in the minds of the customers
D．using famous athletes to advertise his product
小題5:The passage is mainly to _______.
A．explain that it is easy to use mass marketing
B．a(chǎn)dvice people to spend a lot of money and time on mass marketing
C．tell how Asa changes Coca-Cola into a worldwide business by using mass marketing
D．describe different ways of using mass marketing

小題1:A
小題1:D
小題1:C
小題1:B
小題1:C
略
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：完形填空

Window
Bill and John，both seriously ill，lived in the same room at Marie Hospital．John lived next to the only window of the room and was allowed to  36 in his bed and watch for an hour every day．But Bill had to spend all his time  37 on his back．
They became friends soon and talked for hours every day．They spoke of their families，their children，their hobbies，and their  38 in the American army．Each day John would sit up and  39 to his roommate Bill what he could see outside the window．
Through John’s description，Bill’s world was  40 and brightened by all the activities and colors of the outside world．The window overlooked a beautiful park with a lovely  41 ,John told Bill．Ducks played on the water  42 children sailed their model boats．And a fine view of the city skyline could be seen in the distance．As John described all these  43 ,Bill would close his eyes and  44 the picturesque scene．Bill was recovering  45 . However，John became weak day by day．
Late one night，Bill was lying in bed  46 the ceiling when John began to cough seriously．Then doctors and nurses rushed to the room．Thirty minutes later, John  47 coughing．Now，there was only silence—  48 silence．
The following morning，Bill was moved to the bed next to the window at his request．Slowly and
  49 ，he supported himself up on one elbow （胳膊）to take the first look．But to his  50 ，he could see nothing but a  51 wall．
Only at that moment did he begin to realize that the pursuit（追求）of happiness was a matter of  52 ．It was a positive attitude we chose to express．It was not a gift that was  53 to our doorstep each morning，nor did it come through the window．It was all inward journey．Whether a man is happy or not depends on his own thoughts  54 anything outward．
So Bill began to describe the  55 world to his new roommate that he saw through the only window of the room.
小題1:
A．stand upB．sit upC．set upD．stay up
小題2:
A．1yingB．dependingC．goingD．relying
小題3:
A．serviceB．a(chǎn)dviceC．a(chǎn)ppearance D．violence
小題4:
A．explainB．complainC．describe D．introduce
小題5:
A．a(chǎn)ffectedB．broadenedC．damaged D．expanded
小題6:
A．towerB．1akeC．statue D．hill
小題7:
A．whileB．thoughC．unless D．until
小題8:
A．in addition B．in generalC．in brief D．in detail
小題9:
A．seeB．rememberC．imagineD．recognize
小題10:
A．up to nowB．1ittle by 1ittle C．sooner or later D．one by one
小題11:
A．thinking aboutB．staring at C．holding up D．fixing on
小題12:
A．stoppedB．continuedC．a(chǎn)voided D．survived
小題13:
A．deadlyB．deadC．breathless D．a(chǎn)imless
小題14:
A．regretfully B．fortunatelyC．particularlyD．hopefully
小題15:
A．surpriseB．delightC．relief D．a(chǎn)nger
小題16:
A．simpleB．blankC．coloredD．painted
小題17:
A．considerationB．expressionC．choice D．practice
小題18:
A．de1iveredB．decoratedC．devoted D．determined
小題19:
A．more thanB．better thanC．other thanD．rather than
小題20:
A．friendlyB．yearlyC．1ively D．1ikely

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空

As I got up today, I smelt fresh coffee. I woke up to   36   a cup of it with some biscuits on my bedside table. This reminded me of   37  , the old school and college days, when mom used to wake me up by serving a   38   cup of coffee. The taste is still so   39   in my memories.
A   40    thought hit me, “I was in bed, so who prepared this coffee for me? Is it a dream?”
I pinched（掐）myself, ouch… that hurt, which meant I was not   41  . I walked out of the room with the cup of coffee,   42   my roommate. I asked him whether he prepared that for me, and the answer was YES.
I was relaxed   43   somehow my heart wanted him to say NO, because I wanted to be in a   44   that my mom prepared it for me. The whole   45   reminded me of mom and I   46   her at that moment.
On my way to my office, I was thinking about those days when mom used to cook my   47  meal. I could not   48   any single day when I slept without food. But now, I no longer   49  the food mom cooked.
This very thought   50   tears to my eyes and I decided to call up mom. I reached the office and gave her a call.
The first thing she asked was, “Is everything all right?” I was   51  . And I thought, “How the time has   52  ”.
When I was with her, I used to call her after every hour when I was out with my friends. In those days she   53   asked me what was wrong, as she knew that it was my habit. My call at this point of the day to her meant that I was in   54  .
Time has changed, she is still the same, and it is   55   who have changed.
小題1:
A．findB．drinkC．prepareD．cook
小題2:
A．kitchenB．comfortC．warmthD．home
小題3:
A．smellingB．cookingC．steamingD．pouring
小題4:
A．deepB．freshC．heavyD．recent
小題5:
A．funnyB．possibleC．realisticD．sudden
小題6:
A．thinkingB．workingC．dreamingD．reacting
小題7:
A．in search ofB．in favor ofC．in place ofD．in case of
小題8:
A．a(chǎn)ndB．butC．orD．so
小題9:
A．senseB．reliefC．beliefD．state
小題10:
A．sceneB．incidentC．careD．matter
小題11:
A．hatedB．expectedC．missedD．questioned
小題12:
A．lastB．everyC．tastyD．complete
小題13:
A．checkB．countC．rememberD．cover
小題14:
A．packB．finishC．imagineD．enjoy
小題15:
A．broughtB．causedC．pushedD．raised
小題16:
A．carelessB．speechlessC．rootlessD．homeless
小題17:
A．influencedB．passedC．fliedD．changed
小題18:
A．neverB．stillC．oftenD．a(chǎn)lmost
小題19:
A．peaceB．surpriseC．troubleD．progress
小題20:
A．my roommateB．sheC．the situationD．I

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空


We often talk about ourselves as if we have permanent genetic defects （缺陷） that can never be changed. “I’m impatient.” “I’m always behind.” “I always put things   36 !” You’ve surely heard them. Maybe you’ve used them to describe   37  .
These comments may come from stories about us that have been   38  for years—often from   39  childhood. These stories may have no   40   in fact. But they can set low expectations for us. As a child, my mother said to me, “Marshall, you have no mechanical （操作機(jī)械的） skills, and you will never have any mechanical skills for the rest of your life.” How did these expectations  41 my development? I was never  42 to work on cars or be around 43 . When I was 18, I took the US Army’s Mechanical Aptitude Test. My scores were in the bottom for the entire nation!
Six years later,   44 , I was at California University, working on my doctor’s degree. One of my professors, Dr. Bob Tannbaum, asked me to write down things I did well and things I couldn’t do. On the positive side, I  45 down, “research, writing, analysis, and speaking.”  On the  46 side, I wrote, “I have no mechanical skills.”
Bob asked me how I knew I had no mechanical skills. I explained my life  47  and told him about my  48 performance on the Army test. Bob then asked, “  49  is it that you can solve  50  mathematical problems, but you can’t solve simple mechanical problems?”
Suddenly I realized that I didn’t   51  from some sort of genetic defect. I was just living out expectations that I had chosen to  52 . At that point, it wasn’t just my family and friends who had been   53  my belief that I was mechanically hopeless. And it wasn’t just the Army test, either. I was the one who kept telling myself, “You can’t do this!” I realized that as long as I kept saying that, it was going to remain true.  54  , if we don’t treat ourselves as if we have incurable genetic defects, we can do well in almost  55 we choose.
小題1:
A．a(chǎn)wayB．downC．up D．off
小題2:
A．yourselfB．myselfC．them D．others
小題3:
A．saidB．repeatedC．spreadD．spoken
小題4:
A．a(chǎn)s long asB．a(chǎn)s much as C．a(chǎn)s well asD．a(chǎn)s far back as
小題5:
A．cause B．plotC．basis D．meaning
小題6:
A．a(chǎn)ffect B．improveC．lead D．change
小題7:A hoped       B. demanded        C. encouraged      D. agreed
小題8:
A．meansB．hammers C．facilitiesD．tools
小題9:
A．thereforeB．howeverC．insteadD．somehow
小題10:
A．tookB．turnedC．settledD．got
小題11:
A．negativeB．a(chǎn)ctiveC．passiveD．subjective
小題12:
A．roadsB．tripsC．experiences D．paths
小題13:
A．unexpectedB．a(chǎn)verageC．excellentD．poor
小題14:
A．WhenB．WhyC．HowD．What
小題15:
A．common B．a(chǎn)dvancedC．complexD．primary
小題16:
A．sufferB．separateC．a(chǎn)rise D．come
小題17:
A．a(chǎn)doptB．suspectC．believeD．receive
小題18:
A．weakeningB．a(chǎn)cceptingC．a(chǎn)bandoningD．strengthening
小題19:
A．As a resultB．On the contraryC．In additionD．At the same time
小題20:
A．nothingB．somethingC．a(chǎn)nything D．a(chǎn)ll

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Several hundred strangers received “l(fā)ove letters” from a young man on the street. The letter was written and given out by Yang Yang, a student majoring in human resources at Chongqing University of Science and Technology，who hoped to show his disappointment with job hunting.
Yang’s story has caught media attention perhaps because it is similar to those of millions of recent graduates seeking jobs and struggling for survival in the country’s wealthiest cities. They have diplomas, rather than professional skills，and come to big cities in hopes of better lives, only to find low-paying jobs and poor living conditions.
They are China’s “ant tribe(蟻族)”, a term created by sociologist Lian Si from Peking University in his 2009 book, Ant Tribe. “They’re so similar to ants. They share small and narrow living areas. They’re intelligent and hard-working, yet nameless and underpaid.” The term also speaks to their helplessness in a world governed by the law of the jungle -- only the strongest survive.
A survey in Lian’s another book published this year, Ant Tribe II, found nearly 30 percent of “ants” are graduates of famous universities—almost three times last year’s percentage. Most had degrees in popular majors. In addition, 7.2 percent of "ants" have at least a master’s degree compared to 1.6 percent in 2009.
An “ant’s” average monthly salary is l, 904 yuan, with about 64 percent of them earning less than 2,000 yuan a month.
Another survey in the 2010 Annual Report on the Development of Chinese Talent found more than 1 million “ants” live in big cities.
“Most ants are from rural families or small towns, and their experiences in universities didn’t arm them well enough to fight with competitors in big cities’ employment markets.” Professor Zhang Ming at Renmin University of China said.
The “ant tribe’s” embarrassing living situations have become a serious social problem, and the government should develop smaller cities to attract more graduates from big cities, Zhang
believed.
However, “ants” expect more study and training opportunities in big cities, which keeps them positive despite their situations.
小題1:Yang’s story is introduced in order to_________.
A．a(chǎn)nalyze graduates’ difficulties in finding jobs
B．lead to the topic of the article—“ant tribe”
C．tell readers a story about those big cities
D．show a clever way of dealing with pressure
小題2:The “ants” fail to find high-paying jobs mainly because__________.
A．they have no diplomas from good universities
B．their majors do not meet the needs of society
C．those from rural areas are not treated equally
D．they do not have necessary professional skills
小題3:“Ant tribe” members are similar to ants in the following aspects EXCEPT that_________.
A．they live in narrow and small places in groups
B．they work hard but earn little for survival
C．they are in a world judged by the jungle law
D．they are pleased with being nameless and underpaid
小題4:Professor Zhang thought “ants” problems could be solved by__________.
A．creating more jobs for graduates in big cities
B．developing smaller cities to attract graduates
C．sending graduates to rural areas and small towns
D．training graduates to improve their ability

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

In college, Spring Break （春假）is usually associated with the beach, parties and sleepless nights, bringing about relaxation, free time and friends. Students who wish to spend their break doing something productive and rewarding, however, may choose to participate in the Alternative Break Program. It places college students in communities both at home and abroad.
The Program allows students to take part in various projects dealing with issues such as literacy （識字）, homelessness and the environment. It includes helping kids with their lessons, raising money for families in need and collecting data for environmental research.
The hope is that, by getting themselves involved in different environments, students will have the opportunity to learn about members of communities and broaden their view. In turn, they will incorporate (融合) their experiences and lessons learned into their own communities. In a word, the Program aims to encourage students to be active citizens nd engage themselves in making a difference in society.
In the spring of 2006, about 36,000 students in the USA participated in the Alternative Break Program.
Samantha Giacobozzi, now director of the Program, has been on five alternative break trips herself, including trips to New Orleans, India and Dominican Republic. “I was a student who went on alternative break trips and had my life totally transformed by that experience,” she said. “Every year, we meet many students who have attended the Program. You can see changes in their life that are connected with their alternative break experiences.”
The Program began in 1991.Today, it has become increasingly popular with college students in the United States.
小題1:Who mat choose to participate in the Alternative Break Program?(No mare than 10 words)
小題2: is the aim of the Program?(NO more than 15 words)
小題3:What is the meaning of the underlined word "transformed" in Paragraph 5? (1 word)
小題4:What is Samantha's attitude toward the Program?(No more than 10 words)
小題5:If you take part in the Program, which project are you interested in? And why?(No more than 25 words)

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解




When you cough or sneeze, you’d better turn your head away from others and cover your mouth with the full part of your hand. And then, you should say, “Excuse me.”
This seems so simple, but it is surprising how many kids have never been told to do this. Actually, I notice adults all the time who cough and sneeze in public without placing a hand over the mouth. One important thing I point out to the kids is that after they sneeze or cough on their hands, they should wash their hands as soon as possible. If not, they will be passing those germs (細(xì)菌) along to everything and everyone they touch.
If you come to a door and someone is following you, hold the door. If the door opens by pulling, pull it open, stand to the side, and allow the other person to pass through first, then you can walk through. If the door opens by pushing, hold the door after you pass through.
After a few weeks of seeing kids try to get through doors in the school and watching them enter restaurants as the door hit other people, I knew I had to discuss the problem with my students. Teaching them small acts of kindness, such as letting someone else go through a door first as they hold it open, may seem unimportant, but it can go along way toward helping students realize hot to be polite and thank others. Once they’ve been told, they’re halfway there.
When we have to go up moving stairs, we will stand to the right. That will give others who are in a hurry a choice of walking up the left-hand side of the moving stairs. When we are going to enter a lift, the underground, or a doorway, we will wait for others to exit before we enter.
After college when I moved to London, I was surprised at how polite everyone was in the subways. I was even more touched when I traveled to Japan. In both places, people made efforts to make way for others. On moving stairs, everyone stood to the right and walked to the left. On lifts, everyone would stand over to the side and allow others to exit before they would begin to enter.
小題1:When you cough or sneeze, you should ________.
A．touch everythingB．cover your mouth
C．point out to the kidsD．pass the germs to others
小題2:If you come to a door and someone is following you, you’d better _______.
A．hold the doorB．pass throughC．close the doorD．stand to the side
小題3:From the passage we ca know the writer is a ________.
A． doctorB．travelerC．parentD．teacher
小題4:A. The passage is mainly about ______.
A. the rules of behavior in public         B. the easy of communication
C. the acts of kindness among people      D. the knowledge of social life

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Almost all theme park accidents can be prevented．Here, based on coverage of theme park safety, are some tips to help you and your family stay safe on your next visit．
If you are visiting with a child, take a moment to explain the ride to them, and tell them how they should behave．They are depending upon you to keep them safe．Set a good example for them by following the rules of the park, and make sure that they know you expect them to follow those rules, too．
Tell them to stay seated, to hold the grab bar or put their hands in the laps, and not to stick their knees and feet outside a ride vehicle．Make them look to you for the okay to get on or off a ride, too．
And never put a crying child on a ride．If your child starts to cry, let others pass you in line until your child is calmed．Or, gently exit the queue and find something more relaxing to do． 
Young kids can’t keep an adult’s pace in a theme park．Let them take plenty of breaks．
“Kids get tired,” said TPI reader Matt Johnson, a father of four．“Tired kids make parents even more tired．And tired kids and parents may get hurt — physically and emotionally．” He advises that parents plan a mid-day break, perhaps a swim back at the hotel, to avoid mid-day heat and crowds．“You will see cranky families having a miserable time while you are refreshed and having a great evening．”
小題1:The second paragraph tells readers that ________．
A．children should be trained to be more independent
B．a(chǎn)dults should tell children some safety rules firstly
C．a(chǎn)dults should set a good example to behave well in a theme park
D．there is a danger to take young children to visit a theme park
小題2:Which of the following is NOT right for children who are taking the rides?
A．They cannot put their hands away from the grab bar．
B．They are forbidden to put their knees or feet out．
C．They should ask adults’ permission first to get on a ride．
D．Without adults’ okay sign, children shouldn’t get off a ride．
小題3:If your child begins to cry just when he is going to take a ride, you should ________．
A．tell him to be relaxedB．make him share your interest
C．give up the present activityD．encourage him to be brave
小題4:We may infer from Matt Johnson’s words that ________．
A．he doesn’t like to visit a theme park with his children
B．parents with many children may be tired of visiting a theme park
C．not all the families are relaxed or happy when they visit a theme park
D．visitors should arrange everything carefully before starting

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Sure, human dads can play games with their kids and help with homework, but can they give birth? Daddy sea horses can! This Father’s Day, while you’re praising your daddy, you may also remember that some of the best dads in the world can be found in the animal kingdom:
Sea horses: The “Mr. Moms” in the sea, male sea horses, carry up to 2,000 fertilized eggs in small bags in their stomachs until they hatch. Even after the babies are born, they stay inside the bag until they are ready to live by themselves.
Darwin’s rheas: Thought your dad was overprotective? Darwin’s rheas, also known as South American ostriches (鴕鳥), are so protective of their children that they have even been known to attack small airplanes on the ground if they get too close to their home!
Marmosets: These little monkeys do everything but give lectures on how to give birth! Devoted dads assist during their babies’ birth. They also let Mom get some rest by taking care of the kids when she’s not nursing them.
Sand grouse: These pigeon-like birds live in areas where water is rare, so fathers fly as many as 50 miles to get water for their kids. After they dip their breast feathers in the water, they fly home and let their chicks suck the water from their bodies.
Fathers in the animal kingdom are not that different from our own beloved dads. This Father’s Day, when you are honoring your dad, honor animal dads, too, by practicing kindness toward all animals.
小題1: The underlined “they” in paragraph 2 refers to      .
A．fertilized eggsB．their stomachsC．male sea horsesD．baby sea horses
小題2: According to the passage, which animal is the most protective?
A．A sea horseB．A Darwin’s rheaC．A marmosetD．A san grouse
小題3:The passage mainly tells readers       .
A．how clever and brave animals are
B．how to honor animal dads on Father’s Day
C．a(chǎn)nimal dads are different from human dads
D．some interesting facts about male animals

查看答案和解析>>

同步練習(xí)冊答案