With the rapid social development, the Internet now provides social networks that include online movies and videos．The major television networks have much less control over your mind and their broadcasts for entertainment and, more importantly, advertising．It has long been known that television’s audience will spend more time on the Internet than watching TV．People have found another means of entertainment by going to websites which seem to satisfy their specific interests more completely．This isn’t very good news for the television networks．

    The influence of people using DVRs （Digital Video Recorder） also has led to fewer and fewer viewers watching television commercials．Market research indicates the effectiveness of TV ads is getting weaker as a result．Many DVR owners are fast forwarding and skipping television commercials．With viewers now spending an average of four times longer on the Internet and more viewers avoiding commercials, this trend isn’t good for television’s advertising revenues（收益）．

    Major TV advertisers know full well that their advertising dollars on TV aren’t as an effective investment as they once were．The major players in advertising have been moving towards the Internet as a serious alternative means of advertising．

    For thousands of people involved in Internet marketing, it’s history-making to share the revenue that previously all went to major television networks．There’s already a group of Internet marketers being paid a larger amount of advertising revenue．These are everyday people that work usually from home on their own．Advertisers can direct their advertising to websites where viewer types are more likely to be interested in their product or service．

    The development of the Internet and its role and change in our lives cannot be compared to any other form of media created throughout the history of mankind．

People are going to websites for entertainment because _______．

      A．they’d like to follow the last trend   

       B．there are fewer commercials

      C．there are more movies and videos   

       D．they can choose what meets their particular needs

We can learn from the second paragraph that ______．

      A．viewers are bored with television commercials 

       B．the television viewing time should be limited

       C．many television commercials are of poor quality

       D．there are more commercials on DVRs than on TV

It can be inferred from the passage that _____．

      A．people spend time on the Internet mainly for entertainment

      B．most people prefer to work at home nowadays

      C．the Internet will attract more and more advertisers

      D．the appearance of TV changed our lives

The passage mainly tells us ________．

      A．the rapid social development      

       B．the fast development of the Internet advertising

      C．the way to advertise on the Internet 

       D．the influence of television commercials

【小題1】D

【小題2】A

【小題3】C

【小題4】B


解析:

略

練習冊系列答案
相關(guān)習題

科目：高中英語 來源：2011-2012學年度遼寧省沈陽鐵路實驗中學高三上學期第三次月考英語卷 題型：閱讀理解

Wind , water, fire and ice-these powerful natural forces have shaped the land of America in the past. They are still changing it today.
The Colorado River slowly cut down through stone to make the Grand Canyon(大峽谷).
Long ago, ice sheets cut Yosemite Valley and the Great Lakes, and glaciers(冰川) are still on the move in Alaska.
Wind and rain storm hit the land from time to time. Fires sometimes burn down forests and destroy the homes of wild animals. This happened in Yellowstone Park in 1988.
Dead volcanic mountains such as Haleakala on Maui and Carter Lakein Oregon are beautiful to look at. But there are several active volcanoes in the US, especially along the Pacific Coast. There are also many earthquakes in this area. Scientists can do nothing to control earthquakes or volcanoes. This was shown clearly on May 18, 1980. At 8:32 that morning, Mount St Helens in Washington state broke out. The top of the mountain was blown off.
Over 60 people –campers, scientists, journalists, forest workers—were killed. Hundreds of square miles of forests were knocked down. In towns over 100 miles away, day suddenly became night. An ash cloud hid the sun for many hours. Towns and fields in Washington, Oregon, and Idaho were covered with dirty gray ash.
Scientists knew that Mt St Helens might erupt(爆發(fā)) soon. But no one could say when. And no one expected the terrible strength of the eruption. Many people were surprised and unready. Harry R. Truman, 84, owned a small hotel in Mt St Helens. Scientists had asked people to move away because the volcano was becoming dangerous.
But Harry Truman would not leave his home. Now it is covered with many feet of dirty ash. A small cross stands above the place where Harry probably died. Perhaps it is better that he did not see the destruction of Mt St Helens, the once beautiful lake, and the forests.
But slowly, life is returning to the dead area around the mountain. Grass and small plants are beginning to grow again. Deer and birds have been seen. The land will never be the same as it once was. Perhaps Mt St Helens will erupt again. But this is all part of nature’s pattern of change, and man has little power to control it.
【小題1】Choose the best title for this passage.

A．Wind, water, fire and ice
B．Volcano’s beauty and danger
C．The power of nature
D．Natural force shape beautiful land of America
【小題2】After the eruption of volcano, what makes the sky turn dark?
A．The smokeB．The clouds.C．The fog.D．The ash.
【小題3】The underlined word “it” means______.
A．The body of old Harry
B．The location of Harry’s home
C．The opening on top of Mt St Helens
D．The place where Harry probably died
【小題4】We can infer from this article that ______.
A．Washington and Oregon are neighboring states
B．Colorado River runs through Yosemite Valley
C．The eruption of Mt St Helens also caused trouble with the Yellowstone Park
D．Scientists never knew Mt St Helens was active

查看答案和解析>>

科目：高中英語 來源：2012-2013學年天津市天津一中高二上學期期中考試英語試卷（帶解析） 題型：單選題

單詞拼寫（共10小題；每小題1分，滿分10分）
【小題1】In Chinese culture, dragons are g_____________(慷慨豁達的) and wise, though they can be unpredictable.
【小題2】Look through newspapers every day and you can keep up with the r____________(迅速) developing situation.
【小題3】I’m writing in r____________(回應) to your advertisement for an electrician.
【小題4】There are many ______________ (神秘的)stories about the Egyptian pyramids.
【小題5】The scientist contributed a lot to the world and built up his r_____________(聲望).
【小題6】His vivid and amusing accounts of life on the Mississippi e______________(確立) himself as a giant in American literature.
【小題7】He made several a_____________(嘗試) but all of them were in vain.
【小題8】The o__________(起源) of Carnival is that in Europe people enjoyed eating, drinking and dressing up before forty days without meat.
【小題9】She has made great contributions to the world, c___________(創(chuàng)造) much wealth.
【小題10】O_____________ (顯而易見), Tom didn’t catch what I said, so he couldn’t know how to answer my question.

查看答案和解析>>

科目：高中英語 來源：2012-2013學年浙江富陽場口中學高一5教學質(zhì)量檢測英語卷（帶解析） 題型：填空題

單詞拼寫 （10分）
【小題1】The proud man said he would rather s    ___   than beg for food.
【小題2】He is a famous p    _    and his poems are popular with the youth.
【小題3】In order to keep healthy, you’d better have a b  __      diet.
【小題4】 Everyone has his own strengths and w____________.
【小題5】He is very rich though he is always in r     __  .
【小題6】As a child, you are not p  __    to smoke.
【小題7】The little girl s____________ when she saw a mouse running by her feet.
【小題8】There is too much          (暴力) on TV.
【小題9】Those animals produced young generally by l__________ eggs.
【小題10】As everybody knows, smoking is h         to people’s health.

查看答案和解析>>

科目：高中英語 來源：2012-2013學年天津市高二上學期期中考試英語試卷（解析版） 題型：單項填空

單詞拼寫（共10小題；每小題1分，滿分10分）

1.In Chinese culture, dragons are g_____________(慷慨豁達的) and wise, though they can be unpredictable.

2.Look through newspapers every day and you can keep up with the r____________(迅速) developing situation.

3.I’m writing in r____________(回應) to your advertisement for an electrician.

4.There are many ______________ (神秘的)stories about the Egyptian pyramids.

5.The scientist contributed a lot to the world and built up his r_____________(聲望).

6.His vivid and amusing accounts of life on the Mississippi e______________(確立) himself as a giant in American literature.

7.He made several a_____________(嘗試) but all of them were in vain.

8.The o__________(起源) of Carnival is that in Europe people enjoyed eating, drinking and dressing up before forty days without meat.

9.She has made great contributions to the world, c___________(創(chuàng)造) much wealth.

10.O_____________ (顯而易見), Tom didn’t catch what I said, so he couldn’t know how to answer my question.

 

查看答案和解析>>

科目：高中英語 來源：天津市期中題 題型：填空題

單詞拼寫
1. The scientist made a great contribution to the world and built up his r___________(聲望).
2. She comes o_____________(起初) from New York.
3. Look through newspapers every day and you can keep up with the r___________(迅速) developing
    situation.
4. If I had much money, I would buy a big house, with a garden e____________(延伸)as far as the river.
5. Arriving at the small town in the deep night, we found there was no food a_____________
    (可得到的)as all the shops were shut.
6. Please be quiet; our monitor has an important a_______________(通知) to make.
7. There are many m______________ (神秘的)stories about the Egyptian pyramids.
8. Heavy drinking can cause p_______________(永久的) damage to the brain.
9. She has made great contributions to the world, c___________(創(chuàng)造) much wealth.
10. O_____________ (顯而易見), Tom didn't catch what I said, so he couldn't know how to answer
      my question.

查看答案和解析>>

同步練習冊答案