Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商標(biāo)) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包裝) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推銷)  their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
小題1:Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package.B．The price of the product.
C．The colour of its package.D．The brand name of the product.
小題2:The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
A．a(chǎn)ttracted the customers strongly
B．had weak effects on the customers
C．tricked the customers into shopping
D．caused the customers to lose interest
小題3:Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
小題4:Which of the following would be the best title for this text?
A．Choice of Good ProductsB．Disadvantages of Products
C．Effect of Packaging on ShoppingD．Brand Names and Shopping Tricks

小題1:C
小題2:D
小題3:A
小題4:C

小題1:細(xì)節(jié)理解題。第二段，第三段都在介紹顏色對購買者的影響。
小題2:推理判斷題。根據(jù)后面Because they made the product look weak and ineffective的可知答案。
小題3:細(xì)節(jié)理解題。最后一段提示推銷遠(yuǎn)比其他的一切重要。
小題4:文章標(biāo)題題。整篇文章都在講外在的包裝，對于購物的影響。68．B[解析]第二段第一句給出提示。
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科目：高中英語 來源：不詳 題型：完形填空

There at a secondhand clothing store in Northampton Mass, my l4-year-old son, John, and I noticed the coat. While the other coats drooped (低垂), this one looked as if it were   41  itself up. The coat was beautifully made, with a Fifth Avenue label and an  42   price of $28, which was popular just then with   43  , but could cost several hundred dollars new. John tried it on and the  44   was perfect.
John  45   the coat to school the next day and came home with a big smile. “Did the kids like your coat?” I asked. “They loved it,” he said,   46   folding it over the back of a chair and smoothing it flat. Over the next few weeks, a   47  came over John. Agreement replaced contrariness (作對) and   48   discussion replaced fierce argument. He became more mannerly and  49  , eager to please. He would generously lend his younger brother his tapes and lecture him   50   his behavior. When I mentioned this   51  to his teacher and wondered what caused the changes, she said laughing. “It   52   be his coat!” Another teacher told him she was giving him a good mark not only because he had earned   53   but because she liked his coat. At the library, we ran   54  a friend. “Could this be John?” he asked surprisingly,   55  John’s new height, appreciating the cut of his coat and holding out his hand, one gentleman to another.
John and I both know we should never   56   a person’s clothes for the real person within them.   57  , there is something to be said for wearing a standard of excellence for the world to see and for   58  what is on the inside with what is on the outside.
For John, it is a time when it is as easy to try on different  59  to life as it is to try on a coat. The whole world, the whole future is stretched out ahead, a vast landscape   60  all the doors are open. And he could picture himself walking through those doors wearing his wonderful, magical coat.
小題1:
A．turningB．holdingC．showingD．hanging
小題2:
A．unreasonableB．unbearableC．unbelievableD．unfair
小題3:
A．teenagersB．a(chǎn)dultsC．womenD．men
小題4:
A．colorB．priceC．styleD．fit
小題5:
A．sentB．carriedC．broughtD．wore
小題6:
A．casuallyB．comfortablyC．carefullyD．quickly
小題7:
A．happinessB．changeC．smileD．matter
小題8:
A．reasonedB．heatedC．wildD．strong
小題9:
A．considerateB．handsomeC．hopefulD．curious
小題10:
A．of B．onC．inD．a(chǎn)t
小題11:
A．incidentB．a(chǎn)ccidentC．a(chǎn)ffair D．event
小題12:
A．canB．mustC．willD．should
小題13:
A．thisB．themC．itD．one
小題14:
A．downB．withC．intoD．a(chǎn)fter
小題15:
A．looking up at B．looking down on
C．putting up withD．coming up with
小題16:
A．changeB．mistakeC．tradeD．turn
小題17:
A．HoweverB．MoreoverC．ThereforeD．Besides
小題18:
A．a(chǎn)ttachingB．joiningC．relatingD．matching
小題19:
A．meanB．methodsC．a(chǎn)pproachesD．measures
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A．whereB．whyC．howD．when

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科目：高中英語 來源：不詳 題型：閱讀理解

How to Be a Winner
Sir Steven Redgrave
Winner of 5 Olympic Gold Medals
“In 1997 I was found to have developed diabetes（糖尿�。�. Believing my career was over, I felt extremely low. Then one of the specialists said there was no reason why I should stop training and competing. That was it — the encouragement I needed. I could still be a winner if I believed in myself. I am not saying that it isn’t difficult sometimes. But I wanted to prove to myself that I wasn't finished yet. Nothing is to stand in my way.”
Karen Pickering
Swimming World Champion
“I swim 4 hours a day, 6 days a week. I manage that sort of workload by putting it on top of my diary. This is the key to success — you can’t follow a career in any field without being well-organized. List what you believe you can achieve. Trust yourself, write down your goals for the day, however small they are, and you’ll be a step closer to achieving them.”
Kirsten Best
Poet & Writer
“When things are getting hard, a voice inside my head tells me that I can’t achieve something. Then, there are other distractions, such as family or hobbies. The key is to concentrate. When I feel tense, it helps a lot to repeat words such as ‘calm’, ‘peace’ or ‘focus’, either out loud or silently in my mind. It makes me feel more in control and increases my confidence. This is a habit that can become second nature quite easily and is a powerful psychological tool．”
小題1:What does Sir Steven Redgrave mainly talk about?
A．Difficulties influenced his career．
B．Specialists offered him medical advice．
C．Training helped him defeat his disease．
D．He overcame the shadow of illness to win．
小題2:What does Karen Pickering put on top of her diary?
A．Her sports career．
B．Her achievements．
C．Her daily happenings．
D．Her training schedule．
小題3:What does the underlined word “distractions” probably refer to？
A．Ways that help one to focus．
B．Words that help one to feel less tense．
C．Activities that turn one's attention away．
D．Habits that make it hard for one to relax．
小題4:According to the passage, what do the three people have in common?
A．Self-confidence．B．Hard work．
C．Devotion．D．Courage．

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科目：高中英語 來源：不詳 題型：閱讀理解

Americans love to talk and generally it is OK to talk even to strangers about nearly any subject at any time as long as you are polite．However there are some subjects，like racism，American foreign policy，gun ownership，and religion that are best discussed among friends．
In America，it is OK to approach a stranger and start up a conversation with him as long as the subject is not too abstract．In America，it is not considered inappropriate to talk to people you don’t know．Talking to a stranger about the weather or the quality of nearby restaurants，or the prices in a grocery store is all perfectly fine．Even complimenting someone on the car they drive or asking them where they bought their clothes are all appropriate topics of conversation with complete strangers．
Generally，Americans prefer that people say what they think and they respect frankness．Usually when it comes to personal matters，it’s best to accentuate(強(qiáng)調(diào))the positive：don’t tell someone that their children are ugly or that their cooking is terrible．However；it’s OK to tell someone that they are wrong as long as you do so politely and with respect．Americans generally believe that you show someone respect by telling them the truth．Don’t be afraid to be honest with Americans，but be appropriate．
Most Americans will start a conversation with a person they just met by asking them what they do for a living．This question is not only considered appropriate by  Americans，but it’s also considered an important way to learn about someone．
小題1:The passage mainly tells us       ．
A．how to make friends with Americans
B．how to make proper conversations with Americans
C．what Americans like to talk about in their dailv life
D．what to avoid in talking with Americans
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A．How does America treat other countries
B．Where did you buy your wonderful car
C．What do you do
D．How is the dessert the nearby restaurant offers
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A．point it out directly and politely
B．pretend not to see it
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科目：高中英語 來源：不詳 題型：閱讀理解

A winter wonderland on the outskirts of Quebec City has become one of Canada's hottest attractions and most sought out accommodations. Guests stay close for warmth in sleeping bags on beds of ice, hats pulled over their ears to prevent frostbite, while sipping cocktails (雞尾酒) in glasses also made of ice.
A cool place to host a memorable wedding or for a romantic getaway, the Quebec Ice Hotel has attracted 600,000 curious tourists, including 30,000 who stayed overnight, since opening seasonally 11 years ago. Like Victoria and Jeremy Martin, dozens of couples will exchange vows (誓約) this winter in a temporary church next to the hotel, made entirely from blocks of ice with seats covered in furs.
Average temperatures fall below minus 20 degrees C (minus four F) in winter, but inside the hotel's 36 rooms it is relatively comfortable. Thick walls of packed snow and ice act as an insulator, trapping body heat inside. Each room is uniquely decorated, using designs created by Quebec architecture students. Two hotel bars also sell special cocktails in ice glasses.
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The 3,000-square-metre (32,300-square-feet) buildings take six weeks starting in December to build, using 15,000 tons of snow and 500 tons of ice, at a cost of some 750,000 US dollars. Eleven weeks after its seasonal grand opening, the hotel will close on March 27 and then melt away with the arrival of spring.
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A．630,000 people have visited it.
B．Its rooms all look alike.
C．It stays open for two months each year.
D．Wedding ceremonies are often held there.
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A．stops heat passing through it
B．collects and reflects light and heat
C．makes things become very cold
D．works like an air-conditioner
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科目：高中英語 來源：不詳 題型：閱讀理解

Deciding which English-speaking country to study in wasn’t difficult for Ann; She had always wanted to visit America. “I wanted to study in an  English-language country and I always wanted to visit America because it always seemed to me a very beautiful and friendly country.” Ann is more than happy with the quality of the education she is receiving in America, particularly with the subjects and strong academic support.“ I am very happy with the quality of education I am receiving. All my subjects are useful and connected. I am happy with help I receive from the lecturers and tutors.”
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A．tell us Ann’s decision to settle in America
B．tell us Ann is accustomed to life in America
C．introduce Ann’s happy study and life in America
D．introduce more about Ann to help her make friends
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C．Her boyfriend was studying here too then.
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A．The comfortable climate and easy lifestyle.
B．The help from her host families and teachers.
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D．The friends here are mostly from English-speaking countries.
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A．Ann will try all her best to ensure to get a degree.
B．Ann’s degree will help her find a job easily at home and abroad.
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科目：高中英語 來源：不詳 題型：閱讀理解

Expressions about water are almost as common as water itself.
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That no longer happens. But we still get in hot water. When we are in hot water, we are in trouble. It can be any kind of trouble—serious or not so serious. A person who breaks a law can be in hot water with the police. A young boy can be in hot water with his mother, if he walks in the house with dirty shoes.
Beingin deep water is almost the same as being in hot water. When you are in deep water, you are in a difficult position.
To keep your head above water is a colorful expression that means staying out of debt. A company seeks to keep its head above water during economic hard times. A man who loses his job tries to keep his head above water until he finds a new job.
Water over the dam is another expression about a past event. It is something that is finished. It cannot be changed. The expression comes from the idea that water that has flowed over a dam cannot be brought back again.
Another common expression to hold water, is about the strength or weakness of an idea or opinion that you may be arguing about. It probably comes from a way of testing the condition of a container.; If it can hold water, it is strong and has no holes in it. If your argument can hold water, it is strong and does not have any holes.
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小題1:If Robert says he is in deep water, we may guess_________.
A．he is swimming under the water
B．he is tired of changing shoes
C．he nearly breaks a law
D．he faces a difficult choice
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A．Keep your head above water.
B．Throw cold water.
C．It is water over the dam.
D．It can hold water.
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A．weakB．convincingC．logicalD．disappointing
小題4:The passage explains the origins of the following expressions EXCEPT_________.
A．to be in hot water
B．to keep your head above water
C．water over the dam
D．to hold water

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科目：高中英語 來源：不詳 題型：閱讀理解

Do you know soon eleven biggest food and drink companies of the nations will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters.
The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies to help solve the growing child obesity problem through more responsible marketing. The self-given rules include promises by seven companies who will no longer use licensed characters, such as those made popular through movies or TV shows, to advertise online or in print media unless they’re promoting their healthier products. Four other companies said they do not advertise at all to children under 12.
“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.
Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.
Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products.
小題1:The reason why the food and drink companies will take action is that they want to___________
A．promote sales across the country
B．limit advertising to children under the age of 12
C．meet increasing demands from kids
D．a(chǎn)dapt to the new federal regulations
小題2:What can we learn from the text that the seven companies ____.
A．may still use cartoon characters in advertising
B．a(chǎn)re going to stop advertising to children under 12
C．Would like to continue the cooperation with entertainment media
D．will make food and drink specially for fat kids
小題3:What of the following can best describe the underlined words “fend off”?
A．prevent ... from happeningB．draw up or work out
C．pay attention toD．give a warm welcome to
小題4:What does Josephine Thomas advise in the last paragraph?
A．kids spend too much on unhealthy food
B．parents are strict about their kids’ food choice
C．“better for you” products are popular with kids
D．a(chǎn)ds with cartoon characters mislead kids

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科目：高中英語 來源：不詳 題型：閱讀理解


December 2
Sharon called about four times today. At least it shows she’s trying to explain something to me. I feel a little better.
December 3
This morning Sharon said she had only told one person and didn’t know why everyone seemed to know. Yes, I am an adopted (收養(yǎng)的) daughter. But she had promised to keep it a secret for ever!
December 5
I wish I had a friend I could really trust all of the time. I thought I found that friend, but I haven’t and it’s making me miserable (痛苦的)! It’s wrong to tell her all about it. She gains my trust, and then loses it.
December 7
I have a nice room, beautiful house and everything I’ve ever wanted. My adoptive parents will give me all the things I’ve ever dreamed of. Yet all the money in the world can’t buy what I want now. I want for Sharon to be my best friend again.
December 10
Sharon just called. She said she thought it might help if we spent more time together. She worried that I would switch schools (轉(zhuǎn)學(xué)). She is the best friend I’ve ever had. When I’m with Sharon, I can be myself. I need Sharon’s friendship. I need it more than I’ve ever known.
December 16
I just had the most fantastic two days of my life! This was the best time I’ve had for a long, long while. Yesterday, we walked five times around the park and today we walked along the river for twenty minutes. We talked so much. Sharon, Sharon, no brick wall between us now.
小題1:What is the author mainly worried about?
A．How she was adopted.B．Why she switched schools.
C．Her family life.D．Her friendship with Sharon.
小題2:Sharon lost the author’s trust because she ________.
A．didn’t keep the author’s secret
B．didn’t like the author any more
C．told the author’s past life to everyone
D．often refused to help the author
小題3:The underlined word “fantastic” in the last paragraph probably means ________.
A．funnyB．wonderfulC．sadD．lucky
小題4:It can be inferred that in the end the author and Sharon ________.
A．were not friends anymore
B．became good friends again
C．would switch to another school together
D．could hardly understand each other

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