科目:高中英語 來源: 題型:
閱讀下列短文,從每題所給的四個選項(A、B、C和D) 中,選出最佳選項。
A
Founded nearly a century ago,the House of Prada is recognized around the world for its simple and eye-catching creations.
Mario Prada started the Prada label in 1913. He designed and sold luggage,handbags,and shoes in two small stores in Milan,Italy,and had customers across Europe and the US. When the big-name Prada suitcase,made from heavy walrus (海象) skin,proved unsuitable for aif travel,Prada concentrated on designing excellent leather goods and waterproof handbags.
In 1978,Mario's granddaughter,Miuccia Prada who was clearly fashion-conscious,took over the company. The label was well known as a leather goods manufacturer,but had been struggling financially for several years. It looked like it was going to continue to do so. There was competition from other fashion houses like Gucci,but Miuccia turned the business around and brought the House of Prada into the? world of haute couture (高級時裝) .
Miuccia had been making jet-black waterproof backpacks since 1970,out of a nylon fabric called “Pocone”. She produced the classic Prada handbag which was simple,black nylon,and in 1985 it became a worldwide hit. The bag was functional,practical -and fashionable. The high price tag that accompanied the handbags was bound to encourage other companies to make similar cheaper bags in order to take advantage of the market. This only helped to make the genuine Prada articles more in demand.
In 1989,Prada hit the fashion shows with its ready-to-wear collection of elegant,simple clothing. The fashion world took notice,and Prada's popularity soared(飛漲) .By the beginning of the 1990s,it was clear that Prada was going to be the leading force in fashion. Luxurious fabrics and simple styles,mostly in basic colours such as black,brown,grey and cream became the typical Prada look.
In 1992,Miuccia created the more affordable Miu Miu line,aimed at younger buyers,followed by,the Prada Sport label,a line of men,s wear and a lingerie(女士內(nèi)衣) collection.
Although the Prada look has developed over the years,and Miuccia has introduced many innovations(創(chuàng)新) in fabric and design,the quality of the finished product has never changed.
1. At first,the suitcases Mario Prada made .
A. were very heavy
B. were used for air travel
C. were of very poor quality
D. were just popular with Italians
2. When Miuccia Prada took over Prada,the company .
A. had been the leading force in fashion
B. had been faced with fierce competition
C. had entered the world of haute couture
D. had been famous for its functional products
3. What influence did the similar cheaper bags have on Prada?
A. The real Prada products were taken off the market.
B. More people wanted to get the real Prada products.
C. The company had to lower the price of its products.
D. More younger buyers could afford the real Prada products.
4. What is the best title for the text?
A. Milan: The fashion capital of the world
B. Miuccia: From Prada to Miu Miu
C. Pocone: The classic nylon fabric
D. Prada: From Milan to the world
5. How does the author develop this text?
A. By using numbers.
B. By making comparisons.
C. By telling interesting stories.
D. By following the order of time.
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