If chocolate were found to be seriously addictive,then the UK would need to find a way to kick the habit. The British lead the world in their love of the cocoa-based treat. As a product,chocolate has a lot of advantages,appealing to all ages,both sexes and all income groups.
Although Eastern Europe provides another promising market,few markets challenge the UK in terms of current confectionery (甜食) consumption. In the US,each American eats a mere 10 kg of confectionery per person a year,whereas UK consumers each manage 16 kg. In Europe,where the chocolate market is considered to be worth over $18. 5 billion,the UK accounts for almost a third of that total,followed some way behind by Germany,France and Italy.
Around 60% of all confectionery is bought without planning. Impulse buying makes the development of a strong brand image vital,and large long-established brands control the market. Building up these brands costs serious money. Media cost on confectionery is higher than that for any other impulse market.
Innovation (創(chuàng)新) is also very important for ongoing success,despite the chocolate market being controlled by consistent performers. The chocolate company Mars once launched(投放市場) fFlyte’claiming to be their first mainstream brand to address the demand for lower fat products. Another Mars launch,Celebrations,is claimed by the company's annual review to be showing signs of ‘revolutionising the boxed chocolates market by attracting new,younger customers'. ‘Traditionally,he boxed chocolates market hasn't changed very much. People who buy these products tend to be older and female. With Celebrations,we are finding that younger people and men are buying because the chocolates don't come in the traditional-shaped box — they look different” a Mars spokesman says.
One feature of the chocolate industry in recent years has been the emergence of special editions. Producers believe that special editions offer the consumer a new and exciting variation of a product,while suggesting the same consistent quality they associate with familiar brands. Since special editions are only available for a few weeks,they also have a unique quality about them. Far from reducing sales of the straight version,limited editions appear to simply increase overall sales.
6. What's the author's attitude towards the British's chocolate addiction?
A. Uncaring. B. Doubtful.
C. Objective. D. Dissatisfied.
7. Paragraph 2 is mainly developed by.
A. listing numbers B. using examples
C. explaining reasons D. making comparisons
8. The underlined words “Impulse buying” in Paragraph 3 refer to buying something.
A. suddenly when you see it
B. quickly when you need it G. because it is famous
D. because it is cheap
9. Who are most likely to buy “Flyte”？
A. Fashion followers.
B. Middle-aged men.
C. Regular customers.
D. Weight-conscious women.
10. We know from the last paragraph that special editions .
A. are of higher quality than ordinary ones
B. sell better than ordinary ones.
C. are available all year round
D. are newly appearing things
(飲食)
本文是說明文。文章介紹了英國的甜食產(chǎn)業(yè).
6. C.觀點態(tài)度題。通讀全文，尤其是第 一段內(nèi)容可知，作者并未對英國人的 嗜甜口味表示不滿或者懷疑，而是以 客觀的口吻介紹了英國的甜食產(chǎn)業(yè)。
7. 寫作手法題。根據(jù)第二段內(nèi)容可 知，作者從甜食消費(fèi)市場方面將東歐 與英國作比較、從甜食消費(fèi)量方面將 美國與英國作比較、從甜食產(chǎn)業(yè)值方 面將英國與歐洲其他國家作比較。
8. A.詞義猜測題。根據(jù)第三段中的 without planning 及 makes the development of a strong brand image vital 可推測，impulse buying 就是“人 們沒有預(yù)先計劃，而是看到某一個牌 子時一時沖動的購買行為”。
9. D.細(xì)節(jié)理解題。根據(jù)倒數(shù)第二段中 的 ‘Flyte’ claiming to be their first,mainstream brand to address the demand for lower fat products 可知， Flyte應(yīng)市場對含有更低脂肪產(chǎn)品的 需求而生，故對體重敏感的女性最有 可能購買該產(chǎn)品。
10. D.細(xì)節(jié)理解題。根據(jù)最后一段中 的 One feature of the chocolate industry in recent years has been the emergence of special editions 可知答 案。
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Maybe you can't call the far side of the moon “the dark side” anymore. The Deep Space Climate Observatory (DSCOVR) satellite,1. is equipped with NASA* s camera,is orbiting between the earth and the sun at a distance 2.1 million miles.
The camera on DSCOVR shot a(n) 3.(attract) view of the moon crossing in front of the earth. The image clearly shows the moon's far side 4. (light) up by the sun — though even in full sunlight,the earth is far brighter. aIt is surprising how much brighter the earth is than the moon ,” DSCOVR project scientist Adam Szabo said. “Our planet is a(n) 5. (true) brilliant object in dark space compared to the lunar surface.”
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假定英語課上老師要求同桌之間交換修改作文，請你修改你同桌寫的以下作文。文中共有10處語言錯誤，每句中最多有兩處。每處錯誤僅涉及一 個單詞的增加、刪除或修改。
增加:在缺詞處加一個漏字符號(∧) ,并在其下面寫出該加的詞。
刪除:把多余的詞用斜線(\) 劃掉。
修改:在錯的詞下劃一橫線，并在該詞下面寫 出修改后的詞。
注意：1. 每處錯誤及其修改均僅限一詞；
2. 只充許修改10處，多者(從第11處起) 不計分。
One day,my mother took me to a restaurant for a lunch. There was an old man,wearing an old army jacket,which obviously behaved strange. The waitress was not patient and insisted the man showed her his money after she took his order. When we were checking in,the old man was in front of us,paying his bill. My mother reached out and paid his bill. She told the waitress not judge a man by his clothes. Besides,she told the waitress everyone should show respects for the old. The waitress went red and making an apology to the old man. I was proud of my mother,who always told myself to do the right thing.
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A little boy was saddened because one of his classmates told him his parents said there wasn’t a Santa Claus. 41,his grandma told him there was a Santa Claus. In fact,she said she was on Santa’s team,and she invited her 42 to join that same team.
Grandma gave the little boy $10 and took him to a 43 downtown. She let the little boy go all by himself with just one 44 : he must use the $10 to buy something for someone else,someone 45 something.
For such a little guy that's a 46 order,but he took the job quite 47 . After all,Grandma said if he succeeded in this 48 he,too,could be on Santa's team.
As he wandered around the store,fingering the 49 in his hand,he finally 50 Bobby Decker. Bobby is a boy in his class who never plays outside 51 he just doesn’ t have a good coat to keep him 52 in the winter winds.
So the little boy shopped around the store and found a 53 to fit Bobby. He 54 it and Grandma drove him to Bobby Decker’s house. They walked 55 in front of the house,as Grandma said Santa 56 insists on secrecy. Then they put the coat outside the door and left.
On the way home,the little boy was very happy because Bobby was 57 to laugh and play with the other kids. He was warm that 58 . And the little boy learned that Grandma was 59 all along. There most certainly was a Santa!Never had anything made^him feel so good,and so 60,as being on Santa’s team.
41. A. Therefore B. However C. Instead D. Besides
42. A. classmates B. parents C. friend D. grandson
43. A. school B. charity C. store D. playground
44. A. reason B. instruction C. concern D. invitation
45. A. in need of B. in charge of C. in face of D. in favor of
46. A. tall B. logical C. specific D. direct
47. A. easily B. slowly C. seriously D. anxiously
48. A. exercise B. duty C. business D. task
49. A. gloves B. cloth C. gifts D. money
50. A. dreamed of B. thought of C. talked about D. heard about
51. A. and B. or C. because D. while
52. A. warm B. glad C. calm D. strong
53. A. hat B. coat C. bag D. key
54. A. designed B. made C. bought D. repaired
55. A. quickly B. excitedly C. tiredly D. quietly
56. A. never B. always C. sometimes D. seldom
57. A. willing B. surprised C. able D. relieved
58. A. winter B. autumn C. summer D. spring
59. A. kind B. right C. clever D. patient
60. A. relaxed B. brave C. comfortable D. proud
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Love working with children? Looking for an exciting new opportunity? Want to work on a friendly,fun and supportive team? This is what our team member Anna says about working at My Creche:
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We are looking for an enthusiastic and committed professional with excellent interpersonal skills,who is committed to ensuring the best outcomes and care for children. This is an excellent opportunity for a proactive individual to be a part of a fresh and progressive childcare concept and we wddome nbwly qualified professionals. We are a small and very supportive team with great training opportunities.
The successful candidate will:
. Have a certificate Level 3 in Childcare and Education.
. Have experience working with children.
. Be an excellent communicator with strong people skills.
. Be energetic and able to multi-task.
Salary: £16,500 — £19,000 per year depending on experience and qualifications.
Full time (flexible work available) and 28 days annual leave.
33. The author uses Anna's words mainly to .
A. examine B. inform
C. compare D. advertise
34. My Creche provides service to .
A. all children
B. children older than five
C. children under eight years old
D. children from five to eight years old
35. What does a successful candidate need?
A. A college degree.
B. A language certificate Level 3.
C. Great skills in communicating with people.
D. Years of working experience with children.
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In a new study from the University of Iowa,
! researchers found that pigeoiis can categorize and name both nattffal and human-made objects — and not just a few objects. These birds categorized 128 photographs into 16 categories,and they did so simultaneously(同時地) .
Ed Wasserman,UI professor of psychology and I corresponding author of the study,says the finding I suggests a similarity between how pigeons learn :words and the way children do. “Our pigeons were trained on all 16 categories simultaneously,a much closer analog(類似物) of how children leam words I and categories,” Wasserman says of the study,published online in the journal Cognition.
For researchers like Wasserman,who has been;studying animal intelligence for decades,this latest!experiment is further proof that animals — whether primates(靈長目動物) ，birds,or dogs — are smarter than once assumed and have more to teach scientists.
“As our methods have improved,so too have!our understanding and appreciation of animal ：intelligence ,” Wasserman says. “Differences between :humans and animals must indeed exist: many are already known. But,they may be outnumbered by ;similarities. Our research on categorization in pigeons;suggests that those similarities may even extend to i how children learn words."
This time,researchers used a computerized version of the “name game” in which three pigeons were shown 128 black-and-white photos of objects from 16 basic categories. They then had to peck (啄) on one of two different symbols: the correct one for that photo and an incorrect one that was randomly chosen from one of the remaining 15 categories. The pigeons succeeded in learning the task.
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Wasserman acknowledges the recent pigeon study is not a direct analog of word learning in children and more work needs to be done. However,the model used in the study could lead to a better understanding of the associative principles involved in children's word learning. “That's the similarity that we are pursuing,but a single project — however creative it may be — will not be enough to answer such a big question ,” Wasserman says.
6. What does the new study indicate?
A. Aniinals are strange to scientists.
B. Animals are smarter than humans.
C. Animals are cleverer than we once thought.
D. Animals are less similar to humans than expected.
7. What can be concluded from the experiment?
A. Pigeons are good learners.
B. It is a complicated process to learn.
C. Humans do better in solving problems.
D. Pigeons learn differently from children.
8. What is Paragraph 6 mainly about?
A. How pigeons travel.
B. Why pigeons are smart.
C. Pigeons’ good eyesight.
D. Pigeons’ special ability.
9. What does the underlined part “a big question”(in the last paragraph) refer to?
A. How children learn words.
B. How animals get motivated to learn.
C. When children show eagerness to learn to speak.
D. If pigeohs and children leam words in a similar way.
10. The text is most likely to be taken out of a .
A. science report B. personal diary
C. zoo guidebook D. fashion magazine
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Recently I read a post that teaches you to double your 41 speed and made the following claim:
“42,the faster you can read,the more productive you can be. 43 you can double your reading speed,you can double your productivity.”
I 44 . I think you should read slower,and focus on doing things slower. It increases your 45 ,which is a 46 definition of productivity from “doing things faster”.
The post's argument was based on the 47 that every project involves a lot of reading — background materials,books,blog posts,and 48 . It didn't mention emails but that's another area where reading faster might seem more productive.
And I 49 that if you can finish that kind of reading,you’ 11 get the project done faster. And then you can 50 the next task and the next and the next!You’re 51！
But productivity isn’t about 52 ,even if we’ve been led to believe it is. It's about being effective. It's about accomplishing things — and that's about doing the most important things,not the 53 things.
When we speed through tasks and projects,we lose perspective. We forget what’s 54 and just try to do things as 55 as possible.
Instead,56 . Think about what’s most important,what needs to be done the most. Then clear everything else out of the way,and 57 . Do that one thing,but do it slowly,and do it very well.
If reading is important,focus on it,and do it slowly. It’11 be much more 58 ,and so will the project. When you absolutely love what you re doing,productivity is a 59 by-product.
So, slow down,don't speed up. Read slower — you’11 read less,60 enjoy it more.
41. A. writing B. reading C. typing D. talking
42. A. Obviously B. Fortunately C. Suddenly D. Finally
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45. A. kindness B. carefulness C. effectiveness D. seriousness
46. A. clear B. broad C. different D. official
47. A. idea B. dream C. truth D. excuse
48. A. lips B. notes C. signs D. maps
49. A. wish B. admit C. worry D. doubt
50. A. give up B. come across C. fail in D. carry out
51. A. creative B. positive C. productive D. sensitive
52. A. distance B. speed C. hobby D. score
53. A. easiest B. strangest C. nicest D. most
54. A. important B. difficult C. special D. impressive
55. A. fast B. well C. late D. hard
56. A. pass B. pause C. stay D. start
57. A. compare B. share C. rest D. focus
58. A. annoying B. complex C. convenient D. enjoyable
59. A. right B. rare C. natural D. small
60. A. so B. and C. but D. as
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科目：高中英語 來源： 題型：
In a wheat field in France,a cat meets a black-bellied hamster(倉鼠) .Too far from her burrow(洞穴） to run for shelter,the wild hamster rises on her back legs to face her enemy. The cat backs away.“They’re afraid of nothing,says Alexandre Lehmamij a biologist who has worked with these wild hamsters for the past 12 years. “They fight against cats and dogs and even farmers. They try to fight against tractors." It's a good thing that the black-bellied hamster won’t go down without a fight. Because in France,where only 500 to 1,000 remain in the wild,they are in a fight for their lives.
At the Stork and Otter Reintroduction Centre in Alsace,Lehmann and his colleagues breed captive hamsters and set the young hamsters free into the wild. But raising black-bellied hamsters isn't exactly easy. Remember,they have attitude. Forget humans 一 they don't even like each other. “You have to make sure the male and female don't kill each other ,” Lehmann says.
Black-bellied hamsters might think of themselves as tough guys. But to a fox or an eagle,theyJ re just a four-legged snack. To survive,hamsters need to be set into a field with lots of leafy hiding places. That's a problem in Alsace,where most farmers plant com. The com hasn't sprouted(發(fā)芽） in early spring,when hamsters come out of their burrows from winter hibernation（冬眠）. In the bare fields the hamsters are easy targets for their enemies.
Some older farmers don't want hamsters in their fields because of their reputation as crop-chewing pests. But most are willing to help,especially since the French government will pay farmers to grow early-sprouting crops such as alfalfa and winter wheat and allow hamsters to be set free on their lands. It's a way to protect not just the hamsters,but also other small animals in leafy fields.
24. By saying “It's a good thing that the black-bellied hamster won't go down without a fight” in Paragraph 1 ,the author means “ ”.
A. The black-bellied hamsters are bom fighters
B. The number of hamsters won’t go down quickly quickly
C. It's good for the increase of hamsters’ population
D. It's a quite great experience to see hamsters fighting
25. Why is it hard to raise black-bellied hamsters?
A. They will run into the wild.
B. They are not fond of humans.
C. The male and female won't live in peace.
D. The male can't understand the female's attitude.
26. What problem do hamsters trying to survive in Alsace have?
A. Their burrows are always taken by foxes.
B. They are unable to feed themselves on com.
C. Their winter hibernation is disturbed frequently.
D. They are exposed to their enemies in early spring.
27. Those farmers who are willing to help hamsters will .
A. plant more corn
B. try to get rid of pests
C. grow plants that shoot early
D. separate them from other animals
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