Recently,university students around the world were asked to volunteer in a global experiment called Unplugged.It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours.

Unplugged is being run by Dr Roman Gerodimos,a lecturer in Communication and Journalism at Bournemouth University.During the experiment,Dr Gerodimos said there were already  signs of how much the exercise affected volunteers.He said:“They’re reporting withdrawal symptoms,overeating,feeling nervous,isolated and disconnected.”

During their 24-hour test,three of the experiment’s participants were followed around by a BBC reporter plus cameraman.They were asked to write down 100 lines about their day offline,but of course,they all waited until the next day when they had access to their laptops.

Elliot Day wrote:“Today,my whole morning routine was thrown up into the air.Despite being  aware of the social importance of the media,I was surprised by how empty my life felt without the radio or newspapers.”

From Caroline Scott,we read:“I didn’t expect it,but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to,but It’s not something l would like to do again!”

And Charlotte Gay wrote:“I have to say the most difficult item for me to be without has been  my  mobile;not  only is it a social device,it’s  my main access point of communication.”

Earlier in the year,a UK government study found that in the UK we spend about half our waking hours using the media,often plugged into several things at once.So,with technology continuing to develop at an alarming rate,how much time will you set aside for sleep in the future?

What can we learn about the volunteers?

A.Volunteers didn’t write down about their day offline.

B.Volunteers weren’t allowed to use any media for 24 hours.

C.Volunteers  were followed around by Dr Roman Gerodimos.

D.Only volunteers in the UK took part in Unplugged experiment.

Which of the following is NOT mentioned about the participants’feelings?

A.Anxious.          B.Lonely            C.Bored.            D.Despaired.

Which of the following is true of Caroline Scott?

A.The media ban affected his temperature.

B.His work went on smoothly without the media.

C.His work was carried on hard without the media.

D.His life was empty without the radio or newspapers.

What can be inferred from the last paragraph?

A.People should use the media devices reasonably.

B.People can easily survive the media devices addict.

C.People can spend more time sleeping in the future.

D.People spend about half the time using the media devices.

The text is most probably a         .

A.newspaper ad           B.book review

C.news report            D.science fiction story

【小題1】B【小題1】D【小題1】C【小題1】A【小題1】C


解析:

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On March 5, 2009, Michael Jackson stood in front of crowds of fans. Before screaming fans, he pronounced with pumping arms: “This is it!”

A few months later, Jackson was dead. With the late pop star’s return to radio, television and the cultural events, Forbes judges that Jackson has made $90 million since his death June 25. This figure is based on his royalties(版稅) from album sales, radio play, rights to his name and royalties from his stock in the Sony/ATV music catalog (編目權(quán)).

Jackson’s music was his most easily-seen source in the last months. “Nothing increases the value of an artist than death ... an untimely death,” says Barry Massarsky, a music industry economist.

The music’s immediate value was clear. Since June, Jackson has sold more than 5.9 million albums in the U.S. and another 4.5 million overseas. In the first weeks after his death, there were 5.6 million single downloads across North America, Europe and Australia. Jackson recently has three of the top 20 best-selling albums of the year in the US, according to Nielsen SoundScan. His 2003 hits album Number Ones is the best seller of the year, beating Taylor Swift’s Fearless.

More than 500,000 Jackson ringtones and 100,000 music videos were sold. In the week following his death, songs by The Jackson 5, The Jacksons and Michael were played over 100,000 times on the radio, according to Nielsen BDS.

Jackson’s estate(遺產(chǎn))will likely see more money by the end of this year, as it has rights to some of the profits from This Is It as well as the two-disc album of the same name. The estate will share 90% of the film profits with AEG.

Ticket sales from an exhibit opening in London will also contribute a likely profit. Hundreds of Jackson’s personal belongings-h(huán)is L.A. Rolls Royce etc-will remain on show for three months at the O2 for fans willing to shell out $25 for a view.

The pop singer bought ATV Publishing, for $47.5 million in 1985. Ten years later, he sold the catalog to Sony for $95 million and took a 50% stock in Sony/ATV, which is now worth about $1.7 to $2 billion. So he still owned half the Sony/ATV catalog at his death.

Jackson’s future earning potential is based on his stock in valuable music and as well as the value of his image(肖像). As many musicians, actors and artists before him, Jackson’s fame could have a long tail on the market with allowable products, advertising and entertainment events.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What do Barry Massarsky’s words in Paragraph 3 imply?

A. Jackson died at the time as expected.

B. Only at death can an artist become famous.

C. Jackson became more famous at death than when he was alive.

D. Jackson’s unexpected death raised his value as an artist immediately.

All the following is true EXCEPT that _____.

A. “This is it” is the last concert that Jackson gave

B. Jackson has sold 10.4 million albums since June

C. Jackson’s L.A. Rolls Royce is now for show and will finally be sold

D. Jackson’s stock in music and his image will keep on earning money in the future

What can be inferred from the passage?

A. Jackson’s album Number Ones beat Taylor Swift’s Fearless in 2003.

B. Taylor Swift’s Fearless is the second best seller of music albums of 2009.

C. AEG takes in more film profits from “This is it” than Jackson’s estate.

D. More Jackson’s music videos were sold than his ringtones right after his death.

What can we know about the Sony/ATV catalog?

A. Jackson sold ATV catalog to Sony in 1985.

B. Jackson had half right of ATV Publishing at his death.

C. Jackson sold ATV catalog to Sony for $ 47.5 million in 1995.

D. Jackson’s stock in Sony/ATV now has a value of about $ 1.7 billion to 2 billion.

What is the main idea of the passage?

A. Why Michael Jackson’s music is so popular all over the world.

B. How Michael Jackson has earned $90 million in the months since his death.

C. What Michael Jackson’s future earning potential is based on.

D. How much Michael Jackson earned in the first few months after his death.

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第三部分閱讀理解(共15小題,每小題2分,滿分30分)
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But do animals actually use the eco-passages?  The answer is yes.  Paul Beier of Northern Arizona University found foot marks left by mountain lions on an eco-passage that went under a highway.  This showed that the lions used the passage.
Builders of eco-passages try to make them look like a natural part of an area by planting trees on and around them.  Animals seem to be catching on.  Animals as different as salamanders (火蜥蜴) and grizzly bears are using the bridges and underpasses.
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When Mary Moore began her high school in 1951, her mother told her, "Be sure and take a typing course so when this show business thing doesn't work out, you'll have something to rely on. " Mary responded in typical teenage fashion. From that moment on, "the very last thing I ever thought about doing was taking a typing course," she recalls.
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Unlike her 1995 autobiography, After All, her second book is less about life as an award-winning actress and more about living with diabetes (糖尿病). All the money from the book is intended for the Juvenile Diabetes Research Foundation (JDRF), an organization she serves as international chairman. "I felt there was a need for a book like this," she says. " I didn't want to lecture, but I wanted other diabetics to know that things get better when we're self-controlled and do our part in managing the disease. "
But she hasn't always practiced what she teaches. In her book, she describes that awful day, almost 40 years ago, when she received two pieces of life-changing news. First, she had lost the baby she was carrying, and second, tests showed that she had diabetes. In a childlike act, she left the hospital and treated herself to a box of doughnuts (甜甜圈). Years would pass before she realized she had to grow u p ---again---and take control of her diabetes, not let it control her. Only then did she kick her three-pack-a-day cigarette habit, overcome her addiction to alcohol, and begin to follow a balanced diet.
Although her disease has affected her eyesight and forced her to the sidelines of the dance floor, she refuses to fall into self-pity. "Everybody on earth can ask, 'why me?' about something or other," she insists. "It doesn't do any good. No one is immune (免疫的) to heartache, pain, and disappointments. Sometimes we can make things better by helping others. I've come to realize the importance of that as I've grown up this second time. I want to speak out and be as helpful as I can be. "
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A.She didn't achieve her ambition.B.She didn't take care of her mother.
C.She didn't complete her high school.D.She didn't follow her mother's advice.
【小題2】When Mary received the life-changing news, she         .
A.lost control of herself B.began a balanced diet
C.need to get a treatment D.behaved in an adult way
【小題3】What can we know from the last paragraph?
A.Mary feels pity for herself.
B.Mary has recovered from her disease.
C.Mary wants to help others as much as possible.
D.Mary determines to go back to the dance floor.

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On March 5, 2009, Michael Jackson stood in front of crowds of fans. Before screaming fans, he pronounced with pumping arms: “This is it!”
A few months later, Jackson was dead. With the late pop star’s return to radio, television and the cultural events, Forbes judges that Jackson has made $90 million since his death June 25. This figure is based on his royalties(版稅) from album sales, radio play, rights to his name and royalties from his stock in the Sony/ATV music catalog (編目權(quán)).
Jackson’s music was his most easily-seen source in the last months. “Nothing increases the value of an artist than death ... an untimely death,” says Barry Massarsky, a music industry economist.
The music’s immediate value was clear. Since June, Jackson has sold more than 5.9 million albums in the U.S. and another 4.5 million overseas. In the first weeks after his death, there were 5.6 million single downloads across North America, Europe and Australia. Jackson recently has three of the top 20 best-selling albums of the year in the US, according to Nielsen SoundScan. His 2003 hits album Number Ones is the best seller of the year, beating Taylor Swift’s Fearless.
More than 500,000 Jackson ringtones and 100,000 music videos were sold. In the week following his death, songs by The Jackson 5, The Jacksons and Michael were played over 100,000 times on the radio, according to Nielsen BDS.
Jackson’s estate(遺產(chǎn))will likely see more money by the end of this year, as it has rights to some of the profits from This Is It as well as the two-disc album of the same name. The estate will share 90% of the film profits with AEG.
Ticket sales from an exhibit opening in London will also contribute a likely profit. Hundreds of Jackson’s personal belongings-h(huán)is L.A. Rolls Royce etc-will remain on show for three months at the O2 for fans willing to shell out $25 for a view.
The pop singer bought ATV Publishing, for $47.5 million in 1985. Ten years later, he sold the catalog to Sony for $95 million and took a 50% stock in Sony/ATV, which is now worth about $1.7 to $2 billion. So he still owned half the Sony/ATV catalog at his death.
Jackson’s future earning potential is based on his stock in valuable music and as well as the value of his image(肖像). As many musicians, actors and artists before him, Jackson’s fame could have a long tail on the market with allowable products, advertising and entertainment events.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
【小題1】What do Barry Massarsky’s words in Paragraph 3 imply?

A.Jackson died at the time as expected.
B.Only at death can an artist become famous.
C.Jackson became more famous at death than when he was alive.
D.Jackson’s unexpected death raised his value as an artist immediately.
【小題2】All the following is true EXCEPT that _____.
A. “This is it” is the last concert that Jackson gave
B. Jackson has sold 10.4 million albums since June
C. Jackson’s L.A. Rolls Royce is now for show and will finally be sold
D. Jackson’s stock in music and his image will keep on earning money in the future
【小題3】What can be inferred from the passage?
A.Jackson’s album Number Ones beat Taylor Swift’s Fearless in 2003.
B.Taylor Swift’s Fearless is the second best seller of music albums of 2009.
C.AEG takes in more film profits from “This is it” than Jackson’s estate.
D.More Jackson’s music videos were sold than his ringtones right after his death.
【小題4】What can we know about the Sony/ATV catalog?
A.Jackson sold ATV catalog to Sony in 1985.
B.Jackson had half right of ATV Publishing at his death.
C.Jackson sold ATV catalog to Sony for $ 47.5 million in 1995.
D.Jackson’s stock in Sony/ATV now has a value of about $ 1.7 billion to 2 billion.
【小題5】What is the main idea of the passage?
A.Why Michael Jackson’s music is so popular all over the world.
B.How Michael Jackson has earned $90 million in the months since his death.
C.What Michael Jackson’s future earning potential is based on.
D.How much Michael Jackson earned in the first few months after his death.

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When next year’s crop of high-school graduates arrive at Oxford University in the fall, they will be joined by a new face: Andrew Hamilton, the 55-year-old provost (教務(wù)長(zhǎng)) of Yale, who will become Oxford’s vice-chancellor –– a position equal to university president in America.
Hamilton isn’t the only educator crossing the Atlantic. Schools in France, Egypt, Singapore, etc. have also recently made top-level hires from abroad. Yet the talent flow isn’t universal. High-level personnel (人員) tend to head in only one direction: Outward from America.
The chief reason is that American schools don’t tend to seriously consider looking abroad. For example, when the board of the University of Colorado searched for a new president, it wanted a leader familiar with the state government, a major source of the university’s budget. “We didn’t do any global consideration,” says Patricia Hayes, the board’s chair. The board finally picked Bruce Benson, a 69-year-old Colorado businessman and political activist who is likely to do well in the main task of modern university presidents: fund-raising. Fund-raising is a particularly American thing, since U.S. schools rely heavily on donations. The fund-raising ability is largely a product of experience and necessity.
Many European universities, meanwhile, are still mostly dependent on government funding. But government support has failed to keep pace with rising student numbers. The decline in government support has made fund-raising an increasingly necessary ability among administrators (管理人員), and has made hiring committees hungry for Americans.
In the past few years, well-known schools around the world have joined the trend. In 2011, when Cambridge University appointed Alison Richard, another former Yale provost, as its vice-chancellor, the university publicly stressed that in her previous job she had overseen (監(jiān)督) “ a major strengthening of Yale’s financial position” .
Of course, fund-raising isn’t the only skill outsiders offer. The globalization of education means more universities will be seeking heads with international experience of some kind to promote international programs and attract a global student body. Foreigners can offer a fresh perspective (視角) on established practices.
【小題1】What is the current trend in higher education discussed in the text?

A.Institutions worldwide are hiring administrators from the U.S.
B.More international students are being admitted to American universities.
C.University presidents are paying more attention to fund-raising.
D.A lot of activists are being hired as administrators.
【小題2】What do we learn about European universities from the text?
A.The tuition they charge has been rising considerably.
B.They are strengthening their position by globalization.
C.Their operation is under strict government control.
D.Most of their money comes from the government.
【小題3】In what way do top-level administrators from abroad contribute to university development?
A.They can improve the university’s image.
B.They will bring with them more international personnel.
C.They will view a lot of things from a new angle.
D.They can set up new academic subjects.
【小題4】Which of the following would make the best title of the text?
A.High Education Globalization
B.Global Headhunting in Higher Education
C.Global Higher Education Cooperation
D.Universal Higher Education Development

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