People are being lured (引誘)onto Facebook with the promise of a fun, free service without realizing they’re paying for it by giving up large amounts of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
Most Facebook users don’t realize this is happening. Even if they know what the company is up to, they still have no idea what they’re paying for Facebook because people don’t really know what their personal data is worth.
The biggest problem, however, is that the company keeps changing the rules. Early on, you keep everything private. That was the great thing about facebook—you could create your own little private network. Last year, the company changed its privacy rules so that many things— your city, your photo, your friends' names—were set, by default (默認(rèn))to be shared with everyone on the Internet.
According to Facebook’s vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don’t share information, they have a “l(fā)ess satisfying experience”.
Some critics think this is more about Facebook looking to make more money. Its original business model, which involved selling ads and putting them at the side of the page, totally failed. Who wants to look at ads when they’re online connecting with their friends?
The privacy issue has already landed Facebook in hot water in Washington. In April. Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites.“I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them,” Schrage admits.
I suspect that whatever Facebook has done so far to invade our privacy, it’s only the beginning, which is why I’m considering deactivating(撤銷)my account. Facebook is a handy site, but I’m upset by the idea that my information is in the hands of people I don’t know. That’s too high a price to pay.
【小題1】What do we learn about Facebook from the first paragraph?
A.It is a website that sends messages to targeted users. |
B.It makes money by putting on advertisements. |
C.It profits by selling its users’ personal data. |
D.It provides loads of information to its users. |
A.They are reluctant to give up their personal information. |
B.They don’t know their personal data enriches Facebook. |
C.They don’t identify themselves when using the website. |
D.They care very little about their personal information. |
A.Setting guidelines for advertising on websites. |
B.Banning the sharing of users’ personal information. |
C.Working out regulations for social-networking sites. |
D.Removing ads from all social-networking sites. |
A.He is dissatisfied with its current service. |
B.He finds many of its users untrustworthy. |
C.He doesn’t want his personal data to be used in a wrong way. |
D.He is upset by its frequent rule changes. |
【小題1】C
【小題2】B
【小題3】C
【小題4】C
解析試題分析:文章的主題圍繞當(dāng)下很受歡迎的社交網(wǎng)站Facebook,揭露其將用戶資料出售給廣告商。而大多數(shù)用戶并未意識(shí)到這一點(diǎn),因?yàn)樗麄儾]有意識(shí)到個(gè)人資料的重要性。作者的態(tài)度和立場非常鮮明,并表示考慮注銷自己的賬戶。
【小題1】細(xì)節(jié)理解題。根據(jù)Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.通過賣用戶的信息來掙錢,故選C。
【小題2】細(xì)節(jié)理解題。根據(jù)Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages. Most Facebook users don’t realize this is happening.故選B。
【小題3】細(xì)節(jié)理解題。根據(jù)Senator Charles Schumer called on Facebook to change its privacy policy. 故選C。
【小題4】細(xì)節(jié)理解題。根據(jù)I’m upset by the idea that my information is in the hands of people I don’t know. That’s too high a price to pay. 可知作者就是對(duì)個(gè)人信息泄漏這件事情不滿。故選C。
考點(diǎn):社會(huì)類短文閱讀。
點(diǎn)評(píng):細(xì)節(jié)題為閱讀考題的重頭戲,所占比例很高達(dá),相對(duì)而言較簡單,因?yàn)檫@類題雖然要求理解準(zhǔn)確,但基本上限于字面意義的理解,范圍也限于局部,因此是我們可望得高分的部分。細(xì)節(jié)題絕大部分體現(xiàn)“中心思想是解”這一原理。本文都是細(xì)節(jié)理解題,在文中比較容易找到答案。
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