When you turn on the radio,you hear an advertisement. 1 If you turn the pages of a newspaper or magazine,again you find an advertisement. If you walk down the street,you see one advertising board after another. All day,every day,people who want to sell you something compete to catch your attention. As a result,advertisements are almost everywhere.
2 Many TV stations,newspapers,magazines,radio stations are privately owned in the West. The government does not give them money. So where does the money come from? From advertisements. Without advertisements,there would not be these private businesses.
3 Through the years,people have given different answers to the question. For some time it was felt that advertising was a means of " keeping your name before the public”. And some people thought that advertising was " truth well told". Now more and more people describe it in this way:
4 Second,advertising is not personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you,in reality,it is directed at large groups of people. Third,advertising is usually persuasive. Directly or indirectly it tells people to do something. 5 Fourth,the sponsor of the advertisement must be identified. From the advertisement,we can see if the sponsor is a company,or an organization,or an individual. Fifth,advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers,magazines,radio,television,and films. Nontraditional media include the mail,matchbox covers,and billboards (廣告牌) .
A. First,advertising is usually paid for.
B. All advertisements try to make people believe that the product,idea,or service advertised can do good to them.
C. Advertisements are very popular in Asian countries.
D. When you watch television,you hear and see an advertisement.
E. In the West,advertisements are the fuel that makes mass media work.
F. Have you ever asked yourself what advertising is?
G. It takes a large amount of money to produce an advertisement.
1. 2. 3. 4. 5.
在我們的生活中,廣告可以說(shuō)無(wú)處不在。本文介紹了廣告的不同形式,人們對(duì)廣告的不同態(tài)度,以及在人們眼中廣告具有的特點(diǎn)。
1. D考查順承關(guān)系。開(kāi)篇說(shuō)的是廣告無(wú)處不在,所以選D.
2. E考查總分關(guān)系。本段說(shuō)的是在西方世界,廣告是大眾傳媒運(yùn)作的資金來(lái)源和動(dòng)力,所以選5.
3. F本段介紹的是人們眼中什么是廣告,所以選?。
4. A本段很多序數(shù)詞,所以選擇選項(xiàng)中唯一有序數(shù)詞的選項(xiàng)A.
5. B第三點(diǎn)提到廣告具有說(shuō)服性,B項(xiàng)說(shuō)明廣告有說(shuō)服性是因?yàn)樗屓藗冋J(rèn)為該產(chǎn)品對(duì)其有幫助,邏輯合理,所以選B.
題目來(lái)源:高考英語(yǔ)組合訓(xùn)練(閱讀七選五+短文填詞+短文改錯(cuò)) > 組合訓(xùn)練16
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