When you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising, which is very different in many aspects.
Radio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ad being heard at the best time. The upside of using radio is that the audience does tend to remember jingles(收音機廣告中的歌曲)that are easy to remember.
Magazine and newspaper advertising is directed to the subscribers(訂閱人). The subscriptions limit the availability to non-subscribers. The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements.
Television commercial advertising is channeled to the viewers. Limitations of viewers based on the available channel selections lower the exposure audience. With the availability of satellite to consumers, locating the client base for advertisement can easily be lost or overlooked.
Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passers-by to view the information is also a subject to be considered.
Aerial banner advertising focuses on vast population of various regions. Based upon the region, the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement adds more curiosity and response.
People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information by word of mouth. This word of mouth is absolutely free but is of important benefit to aerial advertising. Aerial advertising can be done throughout the entire year, but the warmer months are preferred. Aerial advertising has certain restrictions. Yet these restrictions are fewer than the other means of advertising.
59.The underlined word“downside”in the second paragraph can be replaced by ________.
A.strength       B.weakness     C.purpose           D.instruction
60.Which of the following is the author probably in favor of?
A.Radio advertising.      B.Television advertising.
C.Aerial advertising. D.Billboard advertising
61.The first paragraph is used as a(n) _________.
A.explanation   B.introduction         C.a(chǎn)ccount           D.start
62.What does the passage mainly tell us?
A.Different advantages of advertising.      B.Advantages overpass weakness.
C.Various weaknesses of advertising.  D.Different types of advertising.

小題1:B
小題2:C
小題3:B
小題4:D
         
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科目:高中英語 來源:不詳 題型:完形填空


第二節(jié):完形填空(共20小題;每小題1.5分,滿分30分)
閱讀下面短文,從短文后所給各題的四個選項(A、B、C和D)中,選出可以填入空白處的最佳選項。
There are many American expressions that use parts of the body like the back, shoulders and even chest.
When I am facing a lot of  36  at work, my back and neck will start to hurt. I have too many things to do  37  my supervisor is on my back all the time. In other words, my employer is always telling me to do things.
Sometimes, I want my employer to get off nay 38 ! I want her to  39  criticizing me and making too many  40  on my time. I cannot say this, however. I would never turn my back on her and   41   to help when there is a need. If I did refuse to help, my supervisor might say  42   things about me behind my back. She might  43  me when I am not present. This would surely be a stab (暗箭) in the back. It is never kind to unfairly  44  or say bad things about other people.
I know that my employer carries a lot on her shoulders. She is  45  for many things at the office. And because she is so important, she sometimes gets to rub shoulders with the top officials. She gets to   _46  time with some very important people. 1 believe the top official  47  my supervisor. He  48_   gives her file cold shoulder.  49  he always treats her like she is an  50  part of the organization.
I also value my supervisor. In fact, I think she is very effective in her job. Of course, I could  51_   my opinion at the top of my lungs, or as  52  as I possibly could. It might even feel good to get my emotions off my  53 . It is always helpful to tell people how you  54  so that your emotions do not   _55  you.
36, A. pleasure              B. pressure                 C. promotion               D. power
37. A. before         B. because           C. though                  D. unless
38. A. back          B, shoulders          C. chest              D. job
39. A, continue       B. finish             C. stop              D. miss
40. A, interests        B. profits            C. demands          D. changes
41. A. agree          B. like               C. offer              D. refuse
42. A. important       B. valuable           C. bad              D. boring
43. A. praise          B, attract            C. call               D. criticize
44. A. harm          B, believe            C. ignore             D. trouble
45. A. reasonable       B. responsible        C. required           D. resistant
46. A. spare           B. speed              C. spend              D. spread
47. A. values          B. understands        C. challenges         D. responds
48. A. always         B. never                   C. often             D. sometimes
49. A. However       B. Similarly                C. Eventually               D. Instead
50. A. important       B. individual         C. inspiring          D. interactive
51. A. tell            B. yell               C. explain            D. scold
52. A. softly          B. eagerly             C. loudly             D. secretly
53. A. heart              B. chest             C. mind             D. hand
54. A. feel            B. go               C. think             D. act
55. A. support         B. protect            C. comfort           D. trouble

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科目:高中英語 來源:不詳 題型:閱讀理解


第三部分 閱讀理解
(共15小題,每題2分,滿分30分)
Cheating can happen in a lot of different ways. When people cheat, it’s not fair to other people, like the kids who studied for the test or who were the true winners of a game.
Many people like the action of cheating. It makes difficult things seem easy, like getting all the right answers on the test. But it doesn’t solve the problem of not knowing the material and it won’t help on the next test --- unless the person cheats again.
Some people lose respect for cheaters and think less of them. The cheaters themselves may feel bad because they know they are not really earning that good grade. And, if they get caught cheating, they will be in trouble at school, and maybe at home, too.
Some kids cheat because they’re busy or lazy and they want to get good grades without spending the time studying. Other kids might feel like they can’t pass the test without cheating. Even when there seems to be a “good reason” for cheating, cheating isn’t a good idea.
If you were sick or upset about something the night before and couldn’t study, it would be better to talk with the teacher about this. And if you don’t have enough time to study for a test because of swim practice, you need to talk with your parents about how to balance swimming and school.
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56.The author thinks that when kids cheat in class, _______.
A.it is unfair to other people    B.it does harm to their heath
C.teachers should punish them  D.teachers shouldn’t stop them at once
57.Some students like cheating mainly because_________.
A.the material in the test is very difficult
B.they want to do better than the others
C.cheating can make hard things seem very easy
D.they have little time to study their lessons
58.The fourth paragraph mainly tells us______.
A.cheating isn’t a good idea   B.why kids cheat in the test
C.some kids can’t pass the test without cheating
D.some kids don’t spend the time studying
59.We can learn from the passage______.
A.cheaters are often thought highly of
B.people show no respect for those who cheat
C.parents whose kids cheat are often in trouble
D.kids cheat in the test because of swim practice
60.In the passage those cheaters are advised to_______.
A.spend more time on school than on sports
B.find good solutions instead of cheating
C.try hard to be intelligent rather than lazy
D.a(chǎn)sk their classmates for good methods of study

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科目:高中英語 來源:不詳 題型:閱讀理解


第三部分閱讀(共兩節(jié),滿分40分)
第一節(jié):閱讀理解(共15小題,每小題2分,滿分30分)閱讀下列短文,從每題所給的A、B、C、D項中,選出最佳選項,并在答題卡上將該項涂黑
Immediately I got up and dressed, stuck my violin under my jacket, and went out into the streets to try my luck. I wandered about for an hour, looking for a likely spot, feeling as though I were about to commit a crime. Then I stopped at last under a bridge near the station and decided to have a try.
I felt tense and nervous. One moment I was part of the hurrying crowds, the next I stood apart, my back to the wall, my hat on the pavement before me, the violin under my chin.
The first notes I played were loud and raw, then they settled down and began to run more smoothly. To my surprise I was neither caught nor told to shut up. Indeed, nobody took any notice at all. Then an old man without stopping secretly threw a penny into my hat, as if getting rid of some guilty evidence.
Other pennies followed, slowly but steadily, dropped by shadows who appeared not to see or hear me. It seemed too easy, like a secret trick.
I worked there for several days, gradually getting the truths of the trade by trial and error(反復(fù)試驗).It was not a good thing, for example, to let the hat fill up with money; nor was it wise to empty it completely. Placing a couple of pennies in the hat to start the thing going soon became a regular rule.
41.When he first began to play the violin, he expected           .
A.to get into trouble                                                               B.to play better than he did
C.people to stop and listen to him             D.to be told to move somewhere else
42.The first man who gave him money           .
A.was too busy to stop                            B.wanted to get rid of him               
C.dropped the money by mistake              D.did not want to attract attention
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A.nobody looked at him                          B.he played the violin very well       
C.people continued to give him money      D.he earned a lot of money
44.On the following days, he           .
A.made a lot of mistakes                         B.learned how to do the job better    
C.get better at playing the violin               D.did not make so much money
45.He found that the best way of encouraging people to give him money was to          .
A.play in different streets                        B.leave all the money in the hat        
C.empty the hat at regular times               D.leave a small amount of money in the hat

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科目:高中英語 來源:不詳 題型:完形填空


完形填空(共20小題,每小題1分,滿分20分)
閱讀下面短文掌握其大意,然后從36—55各題所給的四個選項A、B、C、D中,選出最佳選項。
When someone says, “Well, I guess I’ll have to go to face the music.” It doesn’t mean he is planning to go to a concert. It is  36  less pleasant, like  37 in by your boss to explain why you did this and did that, and why you did not do this  38  that. Terrible music, indeed, but it has to 39  . At some time or  40  , every one of us has had to “face the music”, especially as children. We can all remember father’s  41 voice, “I want to talk to you!” and only  42  we did not obey  him. What an unpleasant business it   43 !
The phrase “to face the music” is known  44  every American, young and old. It is at least 100 years old. Where did the  45 come from?
The first  46  comes from American novelist James Fennimore Cooper. He said, in 1851,  47 the expression was first  48  by actors while waiting in the  49 to go on stage. After they got their clue (暗示) to go on, they often said, “It’s time to go to face the music.” And this is  50  what they did face — the orchestra (管弦樂隊) which was just below the stage.
An actor might be frightened or  51  as he moved on to the stage in front of him. The audience might be friendly, or perhaps unfriendly, especially  52 he forgot his lines. But he had to go out. If he did not, there would be no play. So, “to face the music”  53  to mean: having to go  54 something, no matter how unpleasant the 55  might be, because you knew you had no choice.
36. A. anything         B. something     C. nothing            D. everything  
37. A. call             B. called         C. calling                 D. being called
38. A. or                   B. and           C. but               D. with    
39. A. face            B. facing         C. being faced        D. be faced      
40. A. another         B. the other       C. an other          D. others  
41. A. loud            B. angry         C. calm             D. worried      
42. A. because          B. since          C. unless            D. in case 
43. A. is              B. had been       C. was               D. has been     
44. A. by              B. for             C. to                    D. of
45. A. question             B. proverb         C. information             D. expression   
46. A. saying         B. method         C. explanation       D. point    
47. A. when           B. why           C. whether            D. that     
48. A. used            B. said          C. taken            D. sent     
49. A. clothes         B. wings         C. masks            D. words 
50. A. perhaps         B. exactly             C. mainly            D. also   
51. A. satisfied              B. proud         C. nervous             D. mysterious
52. A. if                   B. while         C. before             D. until  
53. A. went          B. came           C. continued          D. got    
54. A. through        B. by          C. on                 D. into   
55. A. problem              B. event         C. incident             D. experience 

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科目:高中英語 來源:不詳 題型:閱讀理解


第三部分 閱讀理解(共20小題;每小題2分,滿分40分)
從A、B、C、D四個選項中,選出最佳選項。
A group of graduates,highly established in their careers,got together to visit their old university professor.
The conversation soon turned into complaints about stress in work and in life.offering his guests coffee,the professor went to the kitchen and returned with a large pot of coffee and a variety of cups——plastic,glass,crystal(水晶),some plain—looking,some expensive,some fine——telling them to help themselves to the coffee.
When all the students had a cup of coffee in hand,the professor said:“If you noticed,all the nice—looking,expensive cups were taken up,leaving behind the plain and cheap ones.While it is normal for you to want only the best for yourselves,that is the source of your problems and stress.”
“What all of you really wanted was coffee,not the cup,but you consciously went for the best cups and were eyeing each other’s cups.”
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56.Why did the conversation soon turn into complaints?
A.Because there was no coffee to drink.
B.Because there was nothing to talk about except complaints
C.Because life was not easy for everyone.
D.Because there was nothing better than to complain.
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A.he was richer than his students
B.he was fond of collecting cups
C.there were too many people to drink coffee
D.the cups would play an important part in his talk
58.In the author’s opinion          .
A.it is necessary to have a variety of cups to meet the needs of different guests
B.one should concentrate on main things in life
C.the students liked drinking coffee mole than anything else
D.cups are more important than coffee
59.We can infer that       .
A.in our daily life most people want only the best for themselves
B.coffee was as important as a cup
C. a teacher should have a11 kinds of cups at home
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科目:高中英語 來源:不詳 題型:閱讀理解

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“Luckily, he was strapped (綁) into his pram at the time, which probably saved his life. I think the child is extremely lucky, ” Wright told the Herald Sun newspaper after the baby was taken to hospital with minor injuries.
Fortunately the train was already slowing down to stop at the station so it stopped quickly when the driver put on the brakes as soon as he saw the pram fall in front of him. Rail firm Connex is to look into how the pram rolled off the platform. The accident came one day after Connex started a child safety awareness activity warning parents to keep babies strapped into their prams at all times while on platforms.
The accident happened at the same time as the “balloon boy ”story in the US, in which a six-year-old Colorado boy was reported to be trapped in a flyaway balloon. However, he was later found hiding in the family’s garage. Many people believe that it had all been a publicity stunt by the parents. No such doubts surround the baby on the train platform.
小題1:In the accident, the baby           .
A.a(chǎn)lmost fell onto the rails
B.needed to stay in hospital
C.was badly injured by the train
D.was pulled a long distance in the pram by the train
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A.the mother strapped him into his pram
B.the platform is not very high
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D.the mother rushed to save him
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A.Because it had just begun to move.
B.Because it was moving slowly at that time.
C.Because the mother took measures quickly.
D.Because the driver saw the pram fall.
小題4:The underlined word “stunt” in the last paragraph probably means           .
A.something sillyB.something funny
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科目:高中英語 來源:不詳 題型:閱讀理解


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Contact Person: Mr O. Emmanuel
Job Title:Director/CEO/General Manager
Adress:J.V.Offwegenlaan 62, Rijswijk, Netherlands
Postal Code:2282HS
Telephone: +31—65—3202073
Fax:+31—70—N/A
Website:http//www.timpextravel.com
NO.2
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科目:高中英語 來源:不詳 題型:閱讀理解

In my profession as an educator and health care provider, I have worked with numerous children infected with the virus that causes AIDS. The relationships that I have had with these special kids have been gifts in my life. They have taught me so many things, but I have especially learned that great courage can be found in the smallest of packages. Let me tell you about Tyler.
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A.  optimistic.      B.  pessimistic.   C. sorrowful.              D. fearful.
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A. My unusual profession.                 B. A caring mother.
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67. The underlined word dynamo in the fourth paragraph here means ________.
A. a promising and helpful youth       B. an extremely energetic person
C. a rare and beautiful flower          D. a magic and understanding superstar

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