Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But,     , words of wisdom are soon forgotten. Once companies have attracted customers they often   
  the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— 
      that the customer remains a customer.
    to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing     , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the     
implications. Cutting down the number of customers a company loses can make a big   
  in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to      increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and      never returns, is losing the company thousands of dollars in   
  profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer      is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to      them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.      customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price     , and may provide free word-of-mouth advertising. Retaining customers also makes it   
    for competitors to enter a market or increase their share of a market.
小題1:
A．in particularB．in reality C．a(chǎn)t leastD．first of all
小題2:
A．emphasizeB．doubtC．overlookD．believe
小題3:
A．denyingB．ensuringC．a(chǎn)rguingD．proving
小題4:
A．MovingB．HopingC．StartingD．Failing
小題5:
A．marketsB．tastesC．pricesD．expenses
小題6:
A．cultureB．socialC．financialD．economical
小題7:
A．promiseB．planC．mistakeD．difference
小題8:
A．costB．opportunityC．profitD．budget
小題9:
A．a(chǎn)s a resultB．on the wholeC．in conclusion D．on the contrary
小題10:
A．hugeB．potentialC．extraD．reasonable
小題11:
A．beliefsB．loyaltyC．habitsD．interest
小題12:
A．a(chǎn)lteringB．understandingC．keepingD．a(chǎn)ttracting
小題13:
A．AssumedB．RespectedC．EstablishedD．Unexpected
小題14:
A．a(chǎn)greeableB．flexibleC．friendlyD．sensitive
小題15:
A．unfairB．difficultC．essentialD．convenient

小題1:B          
小題2:C
小題3:B
小題4:D
小題5:A
小題6:C
小題7:D
小題8:C
小題9:A
小題10:B
小題11:B
小題12:C
小題13:C
小題14:D
小題15:B
略
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：閱讀理解

Having one of those days—or weeks—when everything seems to annoy you? Even if you do nothing about it, your bad mood(心情) will probably go away after some time. But with a little effort, you can forget it much faster—often within a day or two.
Walk it off
Exercise is the most popular bad­mood buster. A person who's in a bad mood has low energy and high tension. Taking a fast ten­minute walk, or doing some quick  exercises can do wonders towards changing the bad mood.
Tune it out
Listening to your favorite music for a while can also make tension go away quickly, because music starts connection with past positive experiences we've had.
Give yourself a pep talk
Stop and listen to what's on your mind. Bad moods are often started by too many negative thoughts. Write them all down on paper, the pessimistic(悲觀的) messages you've been giving yourself, and then give optimistic answers. (“I still don't have a job.” vs “I have two interviews next week.”)
Reduce your stress
Relaxation techniques are wonderful mood­lifters. These include deep breathing, stretching and visualizing, all of which sound complicated(復(fù)雜的) but aren't. One easy way to visualize: close your eyes and picture a favorite place, such as the beach. Another simple way to distress is to make a to­do list. One reason for being in a bad mood is feeling you have no options. By taking control over certain areas,  you realize you're not helpless. You can make changes in your mood and life.
Avoid things that won't improve your mood
TV may not help much: you need to increase your energy level and stimulate(刺激) your mind—something that the TV show “Neighbors” won't do. And before you reach for that piece of cake and coffee, think about how mood and food are linked. Sugar and caffeine contribute to depressed moods. The better choice? Research shows that carbohydrates, such as potatoes and pasta(面食), produce calming effects in people who have a desire for them.
小題1:Which of the following may help us stop a bad mood?
A．Doing nothing about it.
B．Exercising and enjoying music.
C．Writing down negative thoughts.
D．Talking about it with neighbors.
小題2:Why is it suggested that you close your eyes and picture the beach?
A．It helps remove bad mood.
B．It brings us a new technique.
C．It is not complicated to do so.
D．It is an area to be easily controlled.
小題3:TV may not improve your mood because it ________.
A．shows what happens around you
B．does not energize you
C．reminds you of eating and drinking
D．produces a calming effect
小題4:Which would be the best title for this passage?
A．Energy Level and Stress
B．How to Beat a Bad Mood
C．Bad Mood and Our Life
D．How to Control Your Feeling

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空

Window
Bill and John，both seriously ill，lived in the same room at Marie Hospital．John lived next to the only window of the room and was allowed to  36 in his bed and watch for an hour every day．But Bill had to spend all his time  37 on his back．
They became friends soon and talked for hours every day．They spoke of their families，their children，their hobbies，and their  38 in the American army．Each day John would sit up and  39 to his roommate Bill what he could see outside the window．
Through John’s description，Bill’s world was  40 and brightened by all the activities and colors of the outside world．The window overlooked a beautiful park with a lovely  41 ,John told Bill．Ducks played on the water  42 children sailed their model boats．And a fine view of the city skyline could be seen in the distance．As John described all these  43 ,Bill would close his eyes and  44 the picturesque scene．Bill was recovering  45 . However，John became weak day by day．
Late one night，Bill was lying in bed  46 the ceiling when John began to cough seriously．Then doctors and nurses rushed to the room．Thirty minutes later, John  47 coughing．Now，there was only silence—  48 silence．
The following morning，Bill was moved to the bed next to the window at his request．Slowly and
  49 ，he supported himself up on one elbow （胳膊）to take the first look．But to his  50 ，he could see nothing but a  51 wall．
Only at that moment did he begin to realize that the pursuit（追求）of happiness was a matter of  52 ．It was a positive attitude we chose to express．It was not a gift that was  53 to our doorstep each morning，nor did it come through the window．It was all inward journey．Whether a man is happy or not depends on his own thoughts  54 anything outward．
So Bill began to describe the  55 world to his new roommate that he saw through the only window of the room.
小題1:
A．stand upB．sit upC．set upD．stay up
小題2:
A．1yingB．dependingC．goingD．relying
小題3:
A．serviceB．a(chǎn)dviceC．a(chǎn)ppearance D．violence
小題4:
A．explainB．complainC．describe D．introduce
小題5:
A．a(chǎn)ffectedB．broadenedC．damaged D．expanded
小題6:
A．towerB．1akeC．statue D．hill
小題7:
A．whileB．thoughC．unless D．until
小題8:
A．in addition B．in generalC．in brief D．in detail
小題9:
A．seeB．rememberC．imagineD．recognize
小題10:
A．up to nowB．1ittle by 1ittle C．sooner or later D．one by one
小題11:
A．thinking aboutB．staring at C．holding up D．fixing on
小題12:
A．stoppedB．continuedC．a(chǎn)voided D．survived
小題13:
A．deadlyB．deadC．breathless D．a(chǎn)imless
小題14:
A．regretfully B．fortunatelyC．particularlyD．hopefully
小題15:
A．surpriseB．delightC．relief D．a(chǎn)nger
小題16:
A．simpleB．blankC．coloredD．painted
小題17:
A．considerationB．expressionC．choice D．practice
小題18:
A．de1iveredB．decoratedC．devoted D．determined
小題19:
A．more thanB．better thanC．other thanD．rather than
小題20:
A．friendlyB．yearlyC．1ively D．1ikely

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空

As I got up today, I smelt fresh coffee. I woke up to   36   a cup of it with some biscuits on my bedside table. This reminded me of   37  , the old school and college days, when mom used to wake me up by serving a   38   cup of coffee. The taste is still so   39   in my memories.
A   40    thought hit me, “I was in bed, so who prepared this coffee for me? Is it a dream?”
I pinched（掐）myself, ouch… that hurt, which meant I was not   41  . I walked out of the room with the cup of coffee,   42   my roommate. I asked him whether he prepared that for me, and the answer was YES.
I was relaxed   43   somehow my heart wanted him to say NO, because I wanted to be in a   44   that my mom prepared it for me. The whole   45   reminded me of mom and I   46   her at that moment.
On my way to my office, I was thinking about those days when mom used to cook my   47  meal. I could not   48   any single day when I slept without food. But now, I no longer   49  the food mom cooked.
This very thought   50   tears to my eyes and I decided to call up mom. I reached the office and gave her a call.
The first thing she asked was, “Is everything all right?” I was   51  . And I thought, “How the time has   52  ”.
When I was with her, I used to call her after every hour when I was out with my friends. In those days she   53   asked me what was wrong, as she knew that it was my habit. My call at this point of the day to her meant that I was in   54  .
Time has changed, she is still the same, and it is   55   who have changed.
小題1:
A．findB．drinkC．prepareD．cook
小題2:
A．kitchenB．comfortC．warmthD．home
小題3:
A．smellingB．cookingC．steamingD．pouring
小題4:
A．deepB．freshC．heavyD．recent
小題5:
A．funnyB．possibleC．realisticD．sudden
小題6:
A．thinkingB．workingC．dreamingD．reacting
小題7:
A．in search ofB．in favor ofC．in place ofD．in case of
小題8:
A．a(chǎn)ndB．butC．orD．so
小題9:
A．senseB．reliefC．beliefD．state
小題10:
A．sceneB．incidentC．careD．matter
小題11:
A．hatedB．expectedC．missedD．questioned
小題12:
A．lastB．everyC．tastyD．complete
小題13:
A．checkB．countC．rememberD．cover
小題14:
A．packB．finishC．imagineD．enjoy
小題15:
A．broughtB．causedC．pushedD．raised
小題16:
A．carelessB．speechlessC．rootlessD．homeless
小題17:
A．influencedB．passedC．fliedD．changed
小題18:
A．neverB．stillC．oftenD．a(chǎn)lmost
小題19:
A．peaceB．surpriseC．troubleD．progress
小題20:
A．my roommateB．sheC．the situationD．I

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空

Do you still remember your dreams from childhood? They’re like flowers that never fade, “23-year-old Liu Wei told a happy audience during a broadcast of the nationwide talent competition China’s Got Talent. Liu, an ___16____ pianist from Beijing, was named one of the show’s finalists.
Liu once had arms. At the age of 10 he accidentally grabbed a high-voltage wire and lost his arms. “My family and I were so ___17____ then,” Liu recalled. He credits a disable boy he met at the hospital who gives him the __18_____ to cheer him up.
He was forced to __19_____ playing soccer (his favorite sport) but bounced back and ___20____himself to learn swimming. After two years, Liu had won two gold medals and one silver at the National Swimming Championship for the disabled in 2002.
By the age of 19, Liu had taught himself __21_____ to play the piano with his feet, fulfilling a childhood ___22____ of composing and producing music, he said ___23____ a big smile. “__24_____ enough time, I could be just as same as anyone.”
“I can read music and have __25_____ the ‘toeing’ by myself,” he told. According to Liu, the big toe is the most __26_____ digit when “toeing,” but that he can only reach five keys at the same time. “It means I have to train my toes to move more ___27____,” he said.
One of the show’s hosts, Cao Kefan, told press. “He was __28_____ so hard his feet were constantly cramping,” Cao said.
“ We’ve all __29_____ our dreams when we were young, but no one has fought as hard as you,” commented Gao Xiaosong. Gao is one of the show’s judges and one of most ___30____ music producers in China.
“You tell us that to __31_____ our dream, we need to spare no pains,” said Yi Nengjing, a show judge and Taiwanese pop star.
“I’ve received a lot of letters of support, all ___32____ me to focus on my music,” Liu said. When asked what he would do when the show was ___33____, he revealed several music companies had asked to __34_____ him. But whatever happened, he added he is sure he would keep __35_____ his dream.
“Music is like water and air to me,” he said. “I can’t live with out it.”
小題1:
A．a(chǎn)imlessB．leglessC．a(chǎn)rmlessD．forceless
小題2:
A．desperate B．happy C．a(chǎn)ngryD．nervous
小題3:
A．powerB．strengthC．energy D．enthusiasm
小題4:
A．give awayB．give inC．give upD．give off
小題5:
A．letB．devotedC．a(chǎn)bandoned D．challenged
小題6:
A．whatB．howC．whetherD．which
小題7:
A．ideaB．purposeC．dreamD．thought
小題8:
A．a(chǎn)tB．toC．in D．with
小題9:
A．givenB．ifC．whenD．only if
小題10:
A．carried outB．figured outC．worked out D．gave out
小題11:
A．flexibleB．a(chǎn)vailableC．sensibleD．a(chǎn)dvisble
小題12:
A．heavilyB．rapidlyC．slowly D．slightly
小題13:
A．lookingB．workingC．exercising D．practicing
小題14:
A．looked forB．fought forC．make for D．took for
小題15:
A．influentialB．beneficialC．potentialD．official
小題16:
A．makeB．gainC．get D．realize
小題17:
A．lettingB．discouragingC．inspiringD．encouraging
小題18:
A．byB．outC．over D．off
小題19:
A．offerB．sign C．a(chǎn)nswer D．find
小題20:
A．pursuingB．lookingC．thinking D．promising

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空


We often talk about ourselves as if we have permanent genetic defects （缺陷） that can never be changed. “I’m impatient.” “I’m always behind.” “I always put things   36 !” You’ve surely heard them. Maybe you’ve used them to describe   37  .
These comments may come from stories about us that have been   38  for years—often from   39  childhood. These stories may have no   40   in fact. But they can set low expectations for us. As a child, my mother said to me, “Marshall, you have no mechanical （操作機(jī)械的） skills, and you will never have any mechanical skills for the rest of your life.” How did these expectations  41 my development? I was never  42 to work on cars or be around 43 . When I was 18, I took the US Army’s Mechanical Aptitude Test. My scores were in the bottom for the entire nation!
Six years later,   44 , I was at California University, working on my doctor’s degree. One of my professors, Dr. Bob Tannbaum, asked me to write down things I did well and things I couldn’t do. On the positive side, I  45 down, “research, writing, analysis, and speaking.”  On the  46 side, I wrote, “I have no mechanical skills.”
Bob asked me how I knew I had no mechanical skills. I explained my life  47  and told him about my  48 performance on the Army test. Bob then asked, “  49  is it that you can solve  50  mathematical problems, but you can’t solve simple mechanical problems?”
Suddenly I realized that I didn’t   51  from some sort of genetic defect. I was just living out expectations that I had chosen to  52 . At that point, it wasn’t just my family and friends who had been   53  my belief that I was mechanically hopeless. And it wasn’t just the Army test, either. I was the one who kept telling myself, “You can’t do this!” I realized that as long as I kept saying that, it was going to remain true.  54  , if we don’t treat ourselves as if we have incurable genetic defects, we can do well in almost  55 we choose.
小題1:
A．a(chǎn)wayB．downC．up D．off
小題2:
A．yourselfB．myselfC．them D．others
小題3:
A．saidB．repeatedC．spreadD．spoken
小題4:
A．a(chǎn)s long asB．a(chǎn)s much as C．a(chǎn)s well asD．a(chǎn)s far back as
小題5:
A．cause B．plotC．basis D．meaning
小題6:
A．a(chǎn)ffect B．improveC．lead D．change
小題7:A hoped       B. demanded        C. encouraged      D. agreed
小題8:
A．meansB．hammers C．facilitiesD．tools
小題9:
A．thereforeB．howeverC．insteadD．somehow
小題10:
A．tookB．turnedC．settledD．got
小題11:
A．negativeB．a(chǎn)ctiveC．passiveD．subjective
小題12:
A．roadsB．tripsC．experiences D．paths
小題13:
A．unexpectedB．a(chǎn)verageC．excellentD．poor
小題14:
A．WhenB．WhyC．HowD．What
小題15:
A．common B．a(chǎn)dvancedC．complexD．primary
小題16:
A．sufferB．separateC．a(chǎn)rise D．come
小題17:
A．a(chǎn)doptB．suspectC．believeD．receive
小題18:
A．weakeningB．a(chǎn)cceptingC．a(chǎn)bandoningD．strengthening
小題19:
A．As a resultB．On the contraryC．In additionD．At the same time
小題20:
A．nothingB．somethingC．a(chǎn)nything D．a(chǎn)ll

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

In college, Spring Break （春假）is usually associated with the beach, parties and sleepless nights, bringing about relaxation, free time and friends. Students who wish to spend their break doing something productive and rewarding, however, may choose to participate in the Alternative Break Program. It places college students in communities both at home and abroad.
The Program allows students to take part in various projects dealing with issues such as literacy （識字）, homelessness and the environment. It includes helping kids with their lessons, raising money for families in need and collecting data for environmental research.
The hope is that, by getting themselves involved in different environments, students will have the opportunity to learn about members of communities and broaden their view. In turn, they will incorporate (融合) their experiences and lessons learned into their own communities. In a word, the Program aims to encourage students to be active citizens nd engage themselves in making a difference in society.
In the spring of 2006, about 36,000 students in the USA participated in the Alternative Break Program.
Samantha Giacobozzi, now director of the Program, has been on five alternative break trips herself, including trips to New Orleans, India and Dominican Republic. “I was a student who went on alternative break trips and had my life totally transformed by that experience,” she said. “Every year, we meet many students who have attended the Program. You can see changes in their life that are connected with their alternative break experiences.”
The Program began in 1991.Today, it has become increasingly popular with college students in the United States.
小題1:Who mat choose to participate in the Alternative Break Program?(No mare than 10 words)
小題2: is the aim of the Program?(NO more than 15 words)
小題3:What is the meaning of the underlined word "transformed" in Paragraph 5? (1 word)
小題4:What is Samantha's attitude toward the Program?(No more than 10 words)
小題5:If you take part in the Program, which project are you interested in? And why?(No more than 25 words)

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Every summer thousands of Americans stay at home instead of going on holiday because they're overweight. They don't want people to see them sunbathing and they don't want to have to squeeze into plane seats，But now，thanks to the growing number of weight-friendly holiday packages，the overweight are having their days in the sun.
"Overweight people will have a great time on our holidays as we don't judge them like other people do，" said Liz Nickels，the owner of Big Adventures，a US-based company that hosts scuba-diving—a sport of swimming underwater while breathing through a tube connect­ed to a tank on your back for larger people. As a way to keep up with the demand for extralarge accommodation，many hotels in the US have started to offer features such as wide beds and hand-held showers. But the best in plus-size vacation lies at Mexico's Freedom Paradise，a 112-room resort(度假勝地) opening this month，which urges guests to" Live Large，Live Free" .
The hotel has wide doorways，reinforced furniture and extra large chairs. It also boasts a private beach to protect people from the stares that can occur on public bea­ches. "It's not a hotel just for large people. It's a size-friendly place where anyone can enjoy a holiday，" said owner J urrian Kilnk，"What we noticed was that a lot of oversized people don't feel comfortable at resorts. "Staff members of all sizes are hired by the hotel to make overweight people feel OK.
Though many welcome the new service，some feel differently. "I have a real problem with this，"said Nancy Lenhart，the owner of Camp La Jolia，a Californian weight-loss and fit­ness camp.
"If you talk about oversized beds and doorways you are throwing their weight in their faces. Overweight people want to be normalized. They shouldn't be discriminated against like this. "
小題1: Large people don't want to go on holiday because        .
A．they don't like sunbathing B．they don't want to be looked at
C．the planes are too crowded D．hotels are not open to them
小題2:In the first paragraph，weight-friendly holiday packages mean        .
A．there are some free packages for the overweight
B．people are friendly to the overweight
C．special holiday for the overweight
D．the overweight can lose weight
小題3:Scuba-diving is a sport of swimming        .  
A．for people to lose weight B．only for larger people
C．jumping from the platform D．underwater
小題4: Mexico's Freedom Paradise is a hotel        .
A．for people of all sizes B．only intended for larger people
C．where everything is oversized D．where larger people can live for free
小題5:The underlined part" you are throwing their weight in their faces" means        .
A．you are beating them in the faceB．you are showing them that they are overweight
C．their faces seem bigger than othersD．you can make them lose weight

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Announcers on China Central Television (CCTV) will need to do some fast talking to replace the popular English acronyms(首字母縮略詞) they’re now forbidden to use. Shanghai Daily reports that “anchors at China Central Television [CCTV] have been banned from saying the English acronyms NBA, CBA, GDP, and the like in their programs.”
The replacement for those handy acronyms? Chinese presenters must use the full Chinese name, standardized by the State Administration of Radio, Film and Television.
Although CCTV (oops, we mean China Central Television) presenters must already have a score of at least 94 in their government-rated oral Mandarin proficiency exam（普通話等級考試）, saying the full name of organizations like the CBA or WTO ― 10 and 6 character’s long separately ― is sure to challenge even the most skillful anchors. CCTV sports anchor Sun Zhengping tells Shanghai Daily, “A full Chinese explanation of the English acronyms must be followed if my tongue slips. It is a little trouble but a necessary one because not every audience member can understand the acronyms.”
Although the government isn’t giving any official explanation for the shift, it is believed to have to do with a proposal (提案) by Huang Youyi, director of the China International Publishing Group, at March’s NPC meeting. In his speech, Huang said, “With more and more publications mixing Chinese with English, measures and regulations should be adopted to avoid English invading Chinese. If we don’t pay attention and don’t take measures to stop the expansion of mixing Chinese with English, Chinese won’t be a pure language in a couple of years.”
Although China is far from the first country to take measures to protect local languages (the French and Québécois beat them to it by a long way), acronyms are more about saving time than they are about corrupting a language, we would think. Good luck to the CCTV anchors. 
1. CCTV anchors have to “do some fast talking” because they can no longer ______.
A．speak as slowly as they likeB．mix English into Chinese
C．use shortened Chinese expressionsD．have so much time for their program

查看答案和解析>>

同步練習(xí)冊答案