The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A．A website aimed at children’s food

B．The cartoon guide named “Haiz”

C．An “aducation” website for children

D．A popular online video game

2.Why did the government start the website?

A．To advertise the video game for children.

B．To help children know about advertising.

C．To attract the biggest market of buyers.

D．To sell the products of its company.

3.What can players do in the website game?

A．Play video games during the trip

B．Travel to a supermarket.

C．Eat in a fast-food restaurant.

D．Choose appearance for their character.

4.Children are important for advertising because they are ______.

A．important for the society

B．the most potential buyers

C．easily influenced by ads

D．easily affected by poor products

5.According to Michelle Obama, lots of foods advertised for children are ________.

A．of low quality      B．yummy           C．of high nutrition    D．healthy

 

【答案】

 

1.C

2.B

3.D

4.B

5.A

【解析】

試題分析：本文介紹了一個(gè)教育孩子關(guān)于廣告方面知識(shí)的網(wǎng)站，以及網(wǎng)站里設(shè)置的各種活動(dòng)。

1.C 主旨大意題。根據(jù)文章第一段The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment可知本文是關(guān)于教育孩子關(guān)于廣告方面知識(shí)的網(wǎng)站，故C正確。

2.B 細(xì)節(jié)題。根據(jù)第一段第一句The US government has started a website, Admongo, to help children think critically about the advertising aimed at them.說(shuō)明B正確。

3.D 細(xì)節(jié)題。根據(jù)第五段第二行They can choose different skin colors, hair styles, eye and mouth shapes.說(shuō)明他們可以為孩子設(shè)置外貌，故D正確。

4.B 細(xì)節(jié)題。根據(jù)文章倒數(shù)第二段They influence parents and caregivers to buy. And they are the future adult buyers of the products.說(shuō)明孩子是未來(lái)的成年人，是潛在的消費(fèi)者，故B正確。

5.A 推理題。根據(jù)文章最后一段A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.說(shuō)明奧巴馬的妻子認(rèn)為現(xiàn)在的食物都是沒(méi)有說(shuō)明營(yíng)養(yǎng)價(jià)值的，故A正確。

考點(diǎn)：考查新聞報(bào)告類短文

點(diǎn)評(píng)：本文介紹了一個(gè)教育孩子關(guān)于廣告方面知識(shí)的網(wǎng)站。本文測(cè)試考生在閱讀基礎(chǔ)上的邏輯推理能力，要求考生根據(jù)文章所述事件的邏輯關(guān)系，對(duì)未說(shuō)明的趨勢(shì)或結(jié)局作出合理的推斷；或根據(jù)作者所闡述的觀點(diǎn)理論，對(duì)文章未涉及的現(xiàn)象、事例給以解釋�？忌紫纫屑�(xì)閱讀短文，完整了解信息，準(zhǔn)確把握作者觀點(diǎn)。

 

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