Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (傳統(tǒng)型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse----only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
小題1:According to the passage the preference test was conducted in order to ________.
A．show that a person’s opinion about taste is mere guess-work
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person’s drinking
D．reveal which cola is more to the liking of the drinkers
小題2: It is implied but not stated in the first paragraph that ________.
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste tests is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
小題3:The word “burnout” (Line3, Para. 5) refers to the state of _________.
A．being seriously burnt in the skin
B．being badly damaged by fire
C．being unable to function because of excessive use
D．being unable to burn for lack of fuel
小題4:The author’s purpose in writing this passage is to ________.
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control of colas
C．show that taste preference is highly subjective
D．argue that taste testing is an important marketing strategy

小題1:C
小題2:A
小題3:C
小題4:C

試題分析：文章介紹人的口味是很主觀的事情，通過偏好的測試是證明偏好在人的飲料中起著什么作用。測試人員被提供四種可口可樂和百事可樂的樣本品嘗，看他們能不能說出不同的飲料名稱，結果證明只有一部分人可以說出自己喜歡的品牌的飲料。
小題1:細節(jié)題：從第一段的句子：we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans:可知做偏好的測試是為了偏好在人的飲料中起著什么作用。選C
小題2:推理題：從第一段的句子：But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, aggressively是“好斗的，爭強好勝的“，可以推斷出這兩個公司的競爭很激烈。選A
小題3:猜詞題：從最后一段的句子：Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor.可知一般的受測試人員在最后一輪中和第一輪中做的一樣好，所以疲勞不是因素。所以我們可以推斷出burnout和tiredness意思相近，選C
小題4:寫作意圖題：從第一段的句子：Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion.可知作者一開始就說人的口味是很主觀的事情，下面的文章就是在證明這個觀點。選C
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科目：高中英語 來源：不詳 題型：閱讀理解

What do you want to be when you grow up?
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科目：高中英語 來源：不詳 題型：閱讀理解

DEARAUNTYf
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The company is called Quibids and they auction（拍賣）the hottest, in-demand electronics like Apple ipads and ipods, as well as other items like gift cards from the top retailers（零售商）. Unlike other sites, the prices people pay are nowhere near retail. How low are the prices?
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$ 22.10 for a new Nikon D90 Digital SLR Camera（retail $ 1070）
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科目：高中英語 來源：不詳 題型：閱讀理解

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We shouldn′t blame technology for our shortcomings. Technology is here to help us, but we should not allow it to take over our lives. An important step is acknowledging our shortcomings. People spend a lot of time pointing out bad manners but it would be even more help if we′d publicly acknowledge good manners when we see them.
小題1:What can be inferred from the underlined sentence in Paragraph I?
A．People can tell good from bad behavior.
B．Radar is able to observe human behavior.
C．People care little about their behavior.
D．Radar can be used to predict human behavior.
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B．they are growing too independent
C．they have to handle many important messages
D．they have to follow an evolutionary step backward.
小題3:The author thinks sending unsigned awful messages is
A．RidiculousB．disgustingC．acceptableD．reasonable
小題4:What can we learn from the last paragraph?
A．We should applaud good behabior.
B．Technology can neber be blamed
C．We should keep pointing out mistakes.
D．Technology will take over lives one day.

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科目：高中英語 來源：不詳 題型：閱讀理解

The teacher was leaving the village, and everybody seemed sorry. The miller lent him the small cart and horse to carry his goods to Christminster, the city of his destination. Such a vehicle proved of quite enough size of the teacher’s belongings, for his only article, in addition to the packing-case of books, was a piano that he had bought when he thought of learning instrumental music. But the eagerness having faded, he had never acquired the skill of playing, and the purchased article had been a permanent trouble to him.
The headmaster had gone away for the day, being a man who disliked the sight of changes. He didn’t mean to return till the evening, when the new teacher would have arrived, and everything would be smooth again.
The blacksmith, the carpenter and the teacher were standing in confused attitudes in the sitting room before the instrument. The teacher had remarked that even if he got it into the cart he should not know what to do with it on his arrival at Christminster, since he was only going into a temporary place just at first.
A little boy of eleven, who had been assisting in the packing, joined the group of men, and said, “Aunt has got a fuel-house, and it could be put there, perhaps, till you’ve found a place to settle in, sir.”
“Good idea,” said the blacksmith. The smith and the carpenter started to see about possibility of the suggested shelter, and the boy and the teacher were left standing alone.
“Sorry I am going, Jude?” asked the latter kindly.
Tears rose into the boy’s eyes. He admitted that he was sorry.
“So am I,” said the teacher. He continued, “Well---don’t speak of this everywhere. You know what a university is, and a university degree? It is the necessary hallmark(標志) of a man who want to do anything in teaching. My plan, or dream, is to be a university graduate. By going to Christminster, I shall be at headquarters(總部), so to speak, and if my plan is practical at all, I consider that being on the spot will afford me a better chance.”
The smith and his companion returned. Old Miss Fawly’s fuel-house was big enough, and she seemed willing to give the instrument standing-room there. So it was left in the school till the evening, when more hands would be available for removing it; and the teacher gave a final glance round.
小題1:The teacher purchased the instrument to ___________________.
A．teach his students instrumental music
B．better equip the village school
C．learn to play it himself
D．let students appreciate elegant art of music
小題2: It seemed that the teacher __________________.
A．was not getting on well with the headmaster
B．had lived a rather simple life in the village
C．was likely to continue to practise playing the piano
D．was tired of teaching
小題3: Why did the teacher leave for Christminster?
A．Because he was admitted to a university there.
B．Because he was offered a temporary job with better pay there.
C．Because he preferred the life in a big city to that in a village.
D．Because he thought he had better chance to attend university there.
小題4:Which of the following can be inferred from the text?
A．The teacher was torn between the eagerness to go to the city and his love for the village.
B．The teacher was going into a temporary place in Christminster at first.
C．The teacher moved his piano into the fuel-house with the help of some other people.
D．The teacher had so much belongings that he had to borrow a cart.
小題5:The motivation of the teacher’s moving lay in his ___________.
A．devotionB．admirationC．inspirationD．ambition

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