Question

A man once said how useless it was to put advertisements in the newspaper.

“Last week, ” he said,  “my umbrella was stolen from a London church. As

it was a present,  I spent twice its worth in advertising,  but didn’t get it back. ”

“How did you write your advertisement? ” asked one of the listeners,  a merchant.

　　“Here it is, ” said the man,  taking out of his pocket a slip cut from a newspaper. The other man took it and read,  “Lost from the City Church last Sunday evening,  a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”

“Now, ” said the merchant,  “I often advertise,  and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again,  and if it fails,  I’ll buy you a new one. ”

　　The merchant then took a slip of paper out of his pocket and wrote:  “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble,  he will return the umbrella to No. 10 Broad Street. He is well known. ”

　　This appeared in the newspaper,  and on the following morning,  the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors,  and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake,  and begging the loser not to say anything about the matter.

1.The result of the first advertisement was that＿＿＿＿ .

A．the man got his umbrella back

B．the man wasted some money advertising

C．nobody found the missing umbrella

D．the umbrella was found somewhere near the church

2.The merchant suggested that the man should＿＿＿ .

A．buy a new umbrella

B．go on looking for his umbrella

C．write another and better advertisement

D．report the police

3.“. . . if it fails,  I’ll buy you a new one” suggested that the merchant＿＿＿＿ .

A．was quite sure of success

B．wanted to buy him a new umbrella

C．didn’t know what to do

D．was rich enough to buy one

4.The story is mainly about ＿＿＿＿＿.

A．a(chǎn) useless advertisement

B．how to make an effective advertisement

C．how the man lost and found his umbrella

D．what the merchant did for the umbrella owner

 

Answer 1

【答案】

1.B

2.C

3.A

4.B 

【解析】

1.B　細節(jié)判斷題。從第一段最后一句可知，做第一則廣告的人白白浪費了廣告費。

2.C 細節(jié)判斷題。從第三段內(nèi)容可知，商人建議雨傘的主人再做一個廣告。

3.A 推理判斷題。商人非常自信，認為他寫的廣告一定能成功，所以才說這樣的話。

4.B主旨大意題.題干大意：這個故事是關(guān)于__________。文章通過兩則廣告所帶來的不同效果這個故事來說明，不同的廣告語言會產(chǎn)生截然不同的效果。意在告訴我們怎樣才能寫出更有影響力的廣告。由此可知，B項符合文章大意。C、D兩項只體現(xiàn)文中某一方面，不能概括全文，A項不正確。