A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising ,but didn’t get it back ”
“How did you write your advertisement ?”asked one of the listeners ,a merchant .
“Here it is,” said the man ,taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening a black silk umbrella .The gentleman who finds it will receive ten shillings on leaving it at No 10 Broad Street .”
“Now ,”said the merchant, “I often advertise ,and find that it pays me well .But by the way in which an advertisement is expressed is of extreme importance .let us try your umbrella again ,and if it fails ,I will buy you a new one. ”
The merchant then took a slip of paper out of his pocket and wrote :“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street .He is well known .”
This appeared in the paper ,and on the following morning ,the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter
小題1:This is a story about ________.           
A.how a man lost and found his umbrella.
B.how to make an effective advertisement.
C.how to find lost things.
D.how to put an advertisement in the newspaper.
小題2:“If it fails, I will buy you a new one ” suggested that _______.
A.he was rich enough to afford an umbrella
B.he was not sure he would get the umbrella back
C.he was quite sure of his success .
D.he was ready to help others .
小題3:The result of the first advertisement was that ________.
A.the man got his umbrella back .
B.the man wasted some money advertising .
C.the man found his umbrella
D.someone found his umbrella .
小題4:According to the first advertisement ,anyone who ___would receive ten shillings.
A.left the umbrella in the City Church
B.found the umbrella at No. 10 Broad Street
C.gave the message to the man
D.left the umbrella at No. 10 Broad Street

小題1:B
小題2:C
小題3:B
小題4:D

小題1:根據(jù)2個不同廣告的效果,可以看出廣告的重要。倒數(shù)第三段可知。
小題2:根據(jù)第四段可知。
小題3:根據(jù)第一段可知。
小題4:第三段最后一句,
練習(xí)冊系列答案
相關(guān)習(xí)題

科目:高中英語 來源:不詳 題型:完形填空

We may look at the world around us, but somehow we manage not to see it until whatever we've become used to suddenly disappears.  36 , for example, the neatly-dressed woman I 37 to see -- or look at -- on my way to work each morning.
For three years, no matter  38 the weather was like, she was always waiting at the bus stop around 8:00 am. On  39  days, she wore heavy clothes and a pair of woolen gloves. Summertime  40  out neat, belted cotton dresses and a hat pulled low over her sunglasses. 41  , she was an ordinary working woman. Of course, I  42  all this only after she was seen no more. It was then that I realized how  43 I expected to see her each morning. You might say I   44  her.
“Did she have an accident? Something  45 ?” I thought to myself about her  46 .  Now that she was gone, I felt I had  47 her. I began to realize that part of our  48   life probably includes such chance meetings with familiar 49 : the milkman you see at dawn, the woman who 50  walks her dog along the street every morning, the twin brothers you see at the library. Such people are   51  markers in our lives. They add weight to our  52  of place and belonging.
Think about it.   53  , while walking to work, we mark where we are by  54 a certain building, why should we not mark where we are when we pass a familiar, though  55 , person?
36. A. Make               B. Take           C. Give               D. Have
37. A. happened          B. wanted         C. used                  D. tried
38. A. what                B. how                 C. which                 D. when
39. A. sunny               B. rainy           C. cloudy            D. snowy
40. A. took               B. brought         C. carried            D. turned
41. A. Clearly              B. Particularly      C. Luckily              D. Especially
42. A. believed             B. expressed        C. remembered         D. wondered
43. A. long               B. often            C. soon               D. much
44. A. respected            B. missed             C. praised            D. admired
45. A. better               B. worse               C. more              D. less
46. A. disappearance        B. appearance           C. misfortune         D. fortune
47. A. forgotten            B. lost                 C. known             D. hurt
48. A. happy               B. enjoyable            C. frequent           D. daily
49. A. friends             B. strangers            C. tourists            D. guests
50. A. regularly            B. actually             C. hardly             D. probably
51. A. common             B. pleasant           C. important          D. faithful
52. A. choice              B. knowledge           C. decision            D. sense
53. A. Because             B. If                C. Although           D. However
54. A. keeping             B. changing         C. passing             D. mentioning
55. A. unnamed             B.unforgettable         C. unbelievable        D. unreal

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解


Animal Services
Town Lake Animal Center is the largest animal shelter in Central Texas, offering shelter to more than 23,000 animals each year and animal control services to all of Austin and Travis County.In the shelter, no animal will be turned away.
Hours of Operation
Shelter:
Monday-Friday, 11:30 a.m.to 7:00 p.m.
Saturday-Sunday, 11:30 a.m.to 5:00 p.m.
Closed City Holidays
Homeless or unwanted animals can be safely dropped off at the shelter.
Animal Protection and Control:
Monday ― Friday, 7:00 a.m.to 6:00 p.m.
Saturday ― Sunday, 7:00 a.m.to 5:00 p.m.
City Holidays, 7:00 a.m.to 3:00 p.m.
Officers on call overnight
Administrative Offices:
Monday ― Friday, 9:00 a.m.to 5:00 p.m.
Closed City Holidays
Location: 1156 W.Cesar Chavez St, Austin, TX 78703
Mailing address: Town lake Animal Center, POBox 1088, Austin, TX 78767
What’s New
Animal Cruelty Prevention Classes
PURPOSE: To teach people how to recognize and report animal cruelty.
WHO: All citizens are encouraged to take this class.
CAUSE: Usually animal cruelty is in relation to(與……有關(guān)) family cruelty.People who hurt animals often move on to hurt human beings.If you’re able to recognize and report animal cruelty, you can help prevent cruelty from spreading throughout your area.
Programs
Town Lake Animal Center offers a number of animal-related services to Austin and Travis County, including Animal Protection & Control, a Pet Lost & Found, Pet Adoptions(領(lǐng)養(yǎng)) and Pet Registration(登記).
Because the shelter accepts all animals, and because there is a big problem of a large population of pets in our area, the shelter does carry out painless killing of animals that have no other choices for lifetime care.
60.According to the passage, Town Lake Animal Center   .
A.is the largest animal shelter in the USA        
B.kills or sells homeless animals
C.offers many services to animals                   
D.is a place that raises animals for food
61.If you meet a badly injured pet dog at night, you’d better   .
A.send it to the shelter directly        
B.call Administrative Offices immediately
C.send it to Animal Cruelty Prevention Classes
D.call Animal Protection and Control officers
62.Attending Animal Cruelty Prevention Classes can also help   .
A.a(chǎn)void family cruelty                             B.know more about the wildlife
C.stop any animal cruelty                        D.treat injured animals quickly
63.According to the passage, Town Lake Animal Center has the right to   .
A.kill any animal in the area      B.reduce animals’ population greatly
C.balance the number of animals       D.stop animals’ life without pain

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Preparing for the Next Job Market
The latest spike in the unemployment rate is being felt across the board ?in 98 percent of metropolitan areas, in high-wage and low-wage jobs, among young and old, women and men, but especially men.
This landscape means that young Americans who are trying to plan their futures right now have some hard choices.Do they go to college and take on debt without hope of getting a job? And what about high school students? Do they have any chance of securing a job without a college degree? Perhaps the education system needs to react to this rapidly moving economic crisis.
In our current economic collapse, the connection between education and employment could not be more different than it was during the Depression.Education must now hold center stage, not because of an enemy abroad but because of the global economy.The jobs of the future will demand levels of education, particularly skills in mathematics, technology and science, which exceed those now taught in high school.
A healthy society should strive for full employment.In our times, that goal cannot be realized, or even approximated by creating jobs for the unskilled.The long-term prospect for economic recovery depends on the extent to which we improve our educational system.And this is where America is now at its weakest.##
Our high schools produce graduates who do not write well enough, have limited reasoning skills and are unable to use the tools of mathematics.Their command of science is far inferior to that of their counterparts in other nations.And all too many young people drop out.We may still have the best university system, but it benefits only a minority.
We will need more engineers, scientists and service providers, particularly in the health professions, with a quality of education that cannot be obtained in the current system.Radical change, not reform, is called for.
What should be done? First, high school should be cut short and end when students are 16.Second, a new generation of two-year college programs tied to a wide range of specific skills that the economy needs should be created.Third, access to four-year colleges should be expanded, giving more Americans the chance to acquire the deep learning that makes breakthroughs in technology possible.Fourth, we need to recruit more public school teachers and train them better, particularly in physics, chemistry, biology and mathematics, so that our children can be prepared to compete.
小題1:Nowadays, students graduating from high school____.
A.write well enough
B.have limitless reasoning skills
C.can't use the tools of mathematics
D.command science as much as their counterparts in other nations
小題2:What should we do to improve the quality of education?
A.Students shouldn't study in high school until 16.
B.We should create a new generation of two-year college programs tied to a wide range of specific skills the economy needs.
C.We should limit access to four-year colleges.
D.We ought to recruit more private school teachers and train them better.
小題3:What does the word "collapse" in the third paragraph mean?
A.successB.failureC.developmentD.booming
小題4:Which of the following is NOT true according to the passage?
A.Young Americans planning their futures have difficult choices.
B.Education must hold center stage due to the global economy.
C.The best university system benefits a majority.
D.A health society should struggle for full employment.

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Since long ago,greeting cards have been considered a time-saver.More than 150 years ago,a busy Englishman,Sir Henry,asked a friend to design a card so that he didn't have to labour to write holiday letters to his friends at the end of the year.Those paper cards are now the tradition.
But time,like sunlight,is still in short supply for December.That's why the Internet is ready to make a change in holiday greeting customs.Already,those,who are always busy,like sending video greetings by e-mail.So,don't be surprised to find a lively card in your electronic mail box at the end of the year or at any time you should have one.
A recent survey by the Shared Greetings Company found 50 percent of all the Internet users will send online cards especially during the holiday seasons.“That is a lot easier,and it is lively,”said Carol,a New Yorker,who had stopped at the Shared Greetings Company demonstration() online.With her children's help,she sent her first e-card before Thanksgiving Day.“It was the first time I had done something like this;it's quite enjoyable,”she said.
“I will send online Christmas cards to my friends,”said Marcos,a 22-year-old student.“It costs so little and you can even send numbers of greetings at a time.”But he added “the e-card also has its limits,and I don't think it is ready to replace the paper card for the more formal or traditional occasions.For some people,I would rather buy paper cards and mail them traditionally.I believe it is more personal and respectful in that way,”he said.
Well,for those who are very busy but still prefer to do a lot of greetings to different receivers in the holiday season,the Internet may have another way.“Now you can use the Net to decide and send as many as 50 beautiful cards,which allows the buyer to choose the inside saying,as well as the ink colour and typeface,only costing about 30 minutes,”said Julie,vice-president of marketing for an electronic card company-Hallmark Company.“And if you are in less of a hurry,you can spend another 30 minutes sitting in your home or office to create a photo card,showing off your kids,your pets or even your new house-anything as your favorite design for your relatives and friends.”
小題1:How can we understand “But time,like sunlight,is still in short supply for December”in Paragraph 2?
A.December cannot supply enough time for people because the sunlight in this month is short.
B.People are always busy at the end of the year,so time is precious like the sunlight in winter.
C.Time is short at the end of the year,like the sunlight in December.
D.Time passes quickly like the sunlight in winter as December comes.
小題2:According to the 22-year-old student,he would probably mail e-cards to everyone except_________.
A.the members of his family
B.his girlfriend
C.the teachers who have taught him
D.his schoolmates
小題3:If you are quite busy,but having many greetings to send,which of the following is your best choice?
A.Ordering a lot of cards you like online and sending them from the post office.
B.Getting as many cards from your electronic mail box and mailing them on the Net.
C.Sitting and writing lots of beautiful cards at home and sending them just in a traditional way.
D.Choosing personalized cards in numbers and mailing them directly on the Net.

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

The telephone rang in my ninth-grade high school classroom.“Jill , please come to the counseling office (教導(dǎo)處)!”As I walked down the hall ,I  36  , why would someone want me to come to the counseling office? As I stepped into the counseling office ,I was   37  by a girl who needed to speak to someone about her friend. I was reassured by the school counselor (輔導(dǎo)員) that I was not   38  and that someone needed to talk with me. I was called because I was a member of   39 .
The Breakfast Club is   40  a club where one eats breakfast . It is an organization of   41  started thirteen years ago   42  a young student’ s suicide (自殺). His mother thought that it could have been prevented   43  her son talked to someone about how he was feeling.
The B. C. as we call it   44  ,give us an opportunity to   45  talk to our peers (同輩) about anything on their minds and   46  .Our   47  :We care but we don’t cure. Members from the previous year ,teachers ,and counselors   48  students for the Breakfast Club. The club is a   49  group including ,Asians ,blacks, whites, ,athletes, musicians, and students with all levels of   50  achievement ,The criteria (條件) for   51  the group is to be a good   52  ,be able to brainstorm ideas, and   53  give advice! We barely knew one another in the beginning , but we became  54  after all the training   55  we went through.
36. A. knew               B. wondered      C. murmured        D. shouted
37. A. met                B. hit            C. greeted           D. seated
38. A. in need             B. in difficulty     C. in trouble         D. in time
39. A. the counseling office  B. the school      C. our class          D. the Breakfast Club
40. A. just                B. only          C. such              D. not
41. A. teachers            B. students       C. blacks and whites   D. parents
42. A. as a result of        B.against         C. because           D. regardless of
43. A. if                 B. for            C. had              D. did
44. A. at present          B. in brief         C. for fun          D. for short
45. A. privately           B. secretly        C. frankly           D. kindly
46. A. in their family      B. in their hearts    C. in their school      D. from their friends
47. A. belief             B. banner          C. note             D. motto
48. A. select             B. permit          C. recognize         D. thank
49. A. perfect            B. international     C. diverse           D. morning
50. A. working           B. various         C. different          D. academic
51. A. going to          B. belonging to     C. contacting        D. participating
52. A. organizer          B. student         C. listener           D. speaker
53. A. quickly            B. then           C. not               D. yet
54. A. fast friends         B. common friends  C. strong opponents   D. dear relatives
55. A. study             B. care           C.struggle          D. experiences

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

The deserts of the world are not all covered with sand. Many of them have surfaces of rock or clay or small stones. They are not flat, either. They often have high hills and deep valleys. There is some plants’ life in many parts of the desert. There is little rain in the desert, but it does fall often enough for most plants.
The deserts of the world are not uninhabited(not lived by people). People also live outside oases(綠洲), but these people are not farmers. They have camels, goats, donkeys, sheep, etc. These animals can live on the desert plants and do not need much water.
The people of the desert have to move constantly from place to place, they must always look for grass or desert plants for their animals. They usually live in tents. When there is no more food for their animals, they fold up their tents, pat them on their camels and donkeys, and move to another place. In good years, when there is enough food for their animals, they trade their skins and their goats and camel hairs with the people of oases for wheat and fruit. But in bad years, when there is not enough food for their animals, the people of the desert would attack the oases people. But they are also hospitable, no man in the desert would ever refuse to give a stranger food and water.
小題1:according to the passage, deserts are mostly made up of _______.
A.clayB.rock
C.sandD.stones
小題2:The underlined word “hospitable” has the meaning of being _______.
A.braveB.cruel
C.strangeD.kind
小題3:In the desert _______.
A.it rains in spring only
B.it rains for a short time every month
C.there is some rain, but far from enough
D.the rainfall is just enough for the plants
小題4:People live _______.
A.only inside the oasesB.only outside the oases
C.both inside and outside the oasesD.in places with regular rainfalls
小題5:From the passage we know that life _______.
A.is hard in desertsB.is happy in deserts
C.is impossible in desertsD.in deserts in much better now

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Stricter Traffic Law Can Prevent Accidents
From the health point of view we are living in a marvelous(不平凡的)age. We are immunized from birth against many of the most dangerous diseases. A large number of once fatal illnesses can now be cured by modern drugs and surgery. It is almost certain that one day remedies will be found for the most stubborn remaining diseases. The expectation of life has increased enormously. But though the possibility of living a long and happy life is greater than ever before, every day we witness the incredible slaughter of men, women and children on the roads. Man versus the motor-car ! It is a never-ending battle which man is losing. Thousands of people the world over are killed or horribly killed each year and we are quietly sitting back and letting it happen.
It has been rightly said that when a man is sitting behind a steering wheel, his car becomes the extension of his personality. There is no doubt that the motor-car often brings out a man’s very worst qualities. People who are normally quiet and pleasant may become unrecognizable when they are behind a steering-wheel. They swear, they are ill-mannered and aggressive, willful as two-years-olds and utterly selfish. All their hidden frustrations, disappointments and jealousies seem to be brought to the surface by the act of driving.
The surprising thing is that society smiles so benignly on the motorist and seems to condone his behaviour. Everything is done for his convenience. Cities are allowed to become almost uninhabitable because of heavy tragic; towns are made ugly by huge car parks; the countryside is desecrated by road networks; and the mass annual slaughter becomes nothing more than a statistic, to be conveniently forgotten.
It is high time a world code were created to reduce this senseless waste of human life. With regard to driving, the laws of some countries are notoriously lax and even the strictest are not strict enough. A code which was universally accepted could only have a dramatically beneficial effect on the accident rate. Here are a few examples of some the things that might be done. The driving test should be standardized and made far more difficult than it is; all the drivers should be made to take a test every three years or so; the age at which young people are allowed to drive any vehicle should be raised to at least 21; all vehicles should be put through stringent annual tests for safety. Even the smallest amount of alcohol in the blood can impair a person’s driving ability. Present drinking and driving laws (where they exist) should be mad much stricter. Maximum and minimum speed limits should be imposed on all roads. Governments should lay down safety specifications for manufacturers, as has been done in the USA. All advertising stressing power and performance should be banned. These measures may sound inordinately harsh. But surely nothing should be considered as to severe if tit results in reducing the annual toll of human life. After all, the world is for human beings, not motor-cars.
小題1:The main idea of this passage is
A Traffic accidents are mainly caused by motorists.
B Thousands of people the world over are killed each year.
C The laws of some countries about driving are too lax.
D Only stricter traffic laws can prevent accidents.
小題2:What does the author think of society toward motorists?
A Society smiles on the motorists.   B Huge car parks are built in the cities and towns.
C Victims of accidents are nothing.  D Society condones their rude driving.
小題3:Why does the author say:’ his car becomes the extension of his personality?’
A Driving can show his real self.      B Driving can show the other part of his personality.
C Driving can bring out his character.  D His car embodies his temper.
小題4:Which of the followings is NOT mentioned as a way against traffic accidents?
A Build more highways.       B Stricter driving tests.
C Test drivers every three years. D raise age limit and lay down safety specifications.
小題5:The attitude of the author is
A ironical        B critical        C appealing     D militant

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Most British telephone cards are just plain green, but card collecting is becoming a popular hobby in Britain and collectors even have their own magazine, International Telephone Cards. One reason for their interests is that cards from around the world come in a wide variety of different and often very attractive design. There are 100, 000 different cards in Japan alone, and there you can put your own design onto a bank card simply by using a photograph or a business card.
The first telephone cards, produced in 1976, were Italian. Five years later the first British telephone cards appeared, and now you can buy cards in more than a hundred countries. People usually start collecting cards because they are attractive, small and light, and they do not need much space. It is also a cheap hobby for beginners, although for some people it becomes a serious business. In Paris, for example, there is a market where you can buy only telephone cards, and some French cards cost up to 4,000 pounds. The first Japanese card has a value of about 28,000 pounds. Most people only see cards with prices like these in their collectors’ magazine.
1. The passage is mainly about ______.
A. the history of phone cards           B. phone cards collecting as a hobby
C. reasons for phone cards collecting     D. the great variety of phone cards
2. When did people in Britain begin to use phone cards?
A. In 1971.            B. In 1975.            C. In 1976.            D. In 1981.
3. The main reason for most people to collect phone cards is that ______.
A. they find the cards beautiful and easy to keep
B. they like to have something from different countries
C. they want to make money with cards
D. they think the cards are convenient to use
4. The writer mentions a market in Paris in order to show that
A. card collecting is popular among young people
B. French and Japanese cards are the most valuable
C. people can make money out of card collecting
D. card collectors’ magazines are very useful

查看答案和解析>>

同步練習(xí)冊答案