Ted Turner, achieved high goals and great success by the time he was 43. Best known for his CNN, Ted Turner launched a second nationwide all-news network, Headline News, purchased the Atlanta Braves baseball team, and became the world's best yachtsman at the America's Cup in 1977. In 1982 Ted Turner was named by Forbes one of the 400 richest people in the US. He was named Time magazine's "Man of the Year" in 1992. How did Ted Turner accomplish all of this at such a young age?

      Ted Turner's father, Ed, was a self-made millionaire who demanded that his only son try to achieve similar success. He instilled in the boy a strong belief that hard work was good. Besides reading a new book every two days, Ted Turner was also charged rent at home during summer vacations from boarding school. Ed Turner was a strong influence in his son's life.

      As a child, Ted Turner lived a very lonely life, often separated from his family. He was enrolled in a military academy in the fifth grade and eventually went to Brown University. He attended college off and on, became involved in sailboat racing, and became a member of the U.S. Coast Guard. In his early twenties, Ted Turner became general manager of one of his father's branch offices in Georgia.

      Two years later after his father’s suicide, Ted Turner took over the company. He soon discovered that he was more skilled than his father in managing the business. During the next twenty years, Ted Turner worked hard to accumulate enough power and money to fulfill his father's dream.

      Reflecting on his father's death, however, Ted Turner realized that it was dangerous to put too much emphasis on material possessions. He decided to use his hard-earned influence to serve the public. Concerned about the environment, Ted Turner established the Better World Society in 1985. The purpose of this organization was to produce documentaries to educate people about pollution, hunger, and the danger of building weapons of mass destruction. In 1986 Turner began sponsoring the Goodwill Games to promote world peace. The Turner Tomorrow Awards were created to encourage writers and thinkers to focus their attention on solving world problems. The Turner Family Foundation was established in 1992.

What is CNN according to the passage?

   A. It’s a broadcast-news company.     B. It’s a basketball team agency.

   C. It’s a charity organization.      D. It’s a publishing house.

What is the main idea of Paragraph 1?

   A. The creation of CNN encouraged broadcasters to be more successful.

   B. Towering goals and hard work led to fame and prosperity.

   C. Ted Turner was expert at sailboat racing and playing basketball.

   D. Ted Turner became very successful at an early age.

As a student in a military academy, Turner ______.

   A. wasn’t as lonely as he looked because his many friends at school.

        B. missed his family very much despite having friends at school.

        C. served as a member of the US Coast Guard for a while.

        D. showed little interest in studying but other affairs. 

The author seems to believe that Ted Turner is ______.

   A. slow moving       B. incompetent      C. goal-oriented    D. modest

Which of the following best describes an important change in Ted Turner’s life?

   A. He became more determined and was feared by this workmates.

   B. He developed respect and admiration for his employees.

   C. H e revised his view of the world and his responsibility in it.

   D. He demanded the same level of success as he father.

【小題1】A【小題1】D【小題1】B【小題1】C【小題1】C


解析:

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The rise of multinational corporations （跨國(guó)公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
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Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
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B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
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【小題2】What is the immediate cause of the downfall of America’s public relations?

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B．Other countries have increased their efforts in public relations．
C．On the global scale, cultural differences have significantly shrunk．
D．The British companies are becoming especially sophisticated and creative in public relations．
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The rise of multinational corporations （跨國(guó)公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

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         B． Other countries have increased their efforts in public relations．

         C． On the global scale, cultural differences have significantly shrunk．

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      As a child, Ted Turner lived a very lonely life, often separated from his family. He was enrolled in a military academy in the fifth grade and eventually went to Brown University. He attended college off and on, became involved in sailboat racing, and became a member of the U.S. Coast Guard. In his early twenties, Ted Turner became general manager of one of his father's branch offices in Georgia.

      Two years later after his father’s suicide, Ted Turner took over the company. He soon discovered that he was more skilled than his father in managing the business. During the next twenty years, Ted Turner worked hard to accumulate enough power and money to fulfill his father's dream.

      Reflecting on his father's death, however, Ted Turner realized that it was dangerous to put too much emphasis on material possessions. He decided to use his hard-earned influence to serve the public. Concerned about the environment, Ted Turner established the Better World Society in 1985. The purpose of this organization was to produce documentaries to educate people about pollution, hunger, and the danger of building weapons of mass destruction. In 1986 Turner began sponsoring the Goodwill Games to promote world peace. The Turner Tomorrow Awards were created to encourage writers and thinkers to focus their attention on solving world problems. The Turner Family Foundation was established in 1992.

1. What is CNN according to the passage?

   A. It’s a broadcast-news company.    B. It’s a basketball team agency.

   C. It’s a charity organization.      D. It’s a publishing house.

2. What is the main idea of Paragraph 1?

   A. The creation of CNN encouraged broadcasters to be more successful.

   B. Towering goals and hard work led to fame and prosperity.

   C. Ted Turner was expert at sailboat racing and playing basketball.

   D. Ted Turner became very successful at an early age.

3. As a student in a military academy, Turner ______.

   A. wasn’t as lonely as he looked because his many friends at school.

        B. missed his family very much despite having friends at school.

        C. served as a member of the US Coast Guard for a while.

        D. showed little interest in studying but other affairs. 

4. The author seems to believe that Ted Turner is ______.

   A. slow moving                       B. incompetent   C. goal-oriented    D. modest

5. Which of the following best describes an important change in Ted Turner’s life?

   A. He became more determined and was feared by this workmates.

   B. He developed respect and admiration for his employees.

   C. H e revised his view of the world and his responsibility in it.

   D. He demanded the same level of success as he father.

 

 

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