The TVs made by our company sell best, but several years ago no one could have imagined the role m the markets that they ________.
[ ]
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科目:高中英語 來源: 題型:閱讀理解
In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters(花名冊(cè)) will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy(戰(zhàn)略,策略) in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout(尋找,覓得) internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons(偶像)in-waiting. It is the ultimate(最后的,根本的) revolution — the rest of the world teaching the US how to play basketball.
According to the report, .
A. Michael Jordan is still playing a very important role in NBA
B. the part played by the foreign players in NBA will be great
C. Yao Ming is to play two pre-season games in NBA
D. European countries will host the 2004 NBA games
The underlined phrase “take China by storm” has the meaning of _______ ___.
A. NBA intends to make China its “marketing center”
B. NBA is planning to set up some training centers in China
C. there’ll be a big storm when NBA comes to China to play against the Sacramento Kings
D. the NBA’s live basket games will be broadcasted on all the TVs in China
What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
When the writer talked of “home soil”, he was referring to _ _.
A. farms in the States
B. native Americans
C. the NBA training center
D. the USA
Which of the following can be used as the best title for the passage?
A. The Non-American Basketball Players
B. NBA Is Coming to China
C. The Foreign Ties That Bind the NBA
D. NBA Is Making Big Progress
查看答案和解析>>
科目:高中英語 來源:2013-2014學(xué)年山東省菏澤市高三3月模擬考試英語試卷(解析版) 題型:閱讀理解
Televisions were among the most talked about items at the 2013 International Consumer Electronics Show last week in Las Vegas, Nevada. Some employed the most advanced technology ever.
Some of the TVs used a new technology called Organic Light Emitting Diodes, or OLED. They were thinner, lighter, offered better color and were brighter than traditional LEDs. Smart TVs this year were smarter. Many offered technology that let users have a more personalized experience. One such TV from the electronics company TCL uses sensors and voice recognition to determine who is watching. It then offers programming based on the specific user. Another TV from Panasonic offers a similar personalized user experience.
In addition to television technology, size also played a major part in CES 2013. Televisions varied in size from big to bigger, with at least two companies — Samsung and HiSense — exhibiting TVs measuring 110 inches.
The yearly Consumer Electronics Show is the biggest technology trade show in North America and one of the biggest in the world.
Gary Shapiro is president and CEO of the Consumer Electronics Association, the group that organizes CES. He gave one of the keynote speeches on opening day.
“Now you know that CES is more than a trade show. It’s a gathering of the brightest minds and the top leaders from many industries and those seeking a glimpse into the future.”
That glimpse into the future included a look at digital health and fitness devices, which were also big at CES 2013. There were devices that track your activity and others that measure blood pressure, heart rate and weight. There was even a fork that tells you when you are eating too fast.
Cars, smart-phones, tablet computers and PCs also made news. And a 27-inch table computer drew quite a bit of attention.
CEA President Gary Shapiro says there was much to see but not nearly enough time to see it all. “You cannot see the show in the four days that you have. We have over 3200 different industries showing over 20,000 new products. It’s absolutely incredible.”
1.At the 2013 CES, which item drew the most attention?
A. Cars. B. Smart-phones. C. Computers. D. Televisions.
2.From the text, we can know that the TV from Panasonic _________.
A. is bigger than the others B. uses the technology of OLED
C. offers a personalized experience D. can track your activity
3.What can we know from Gary Shapiro?
A. CES is only a big trade show.
B. CES offers a glimpse into the future.
C. CES lasts only four days in all.
D. He thinks little of the new products’ quality.
4.At the CES, the biggest TV in size might be from ______.
A. HiSense B. Panasonic C. TCL D. CEA
5.From the passage we can infer that__________.
A. the CES is held every 4 years
B. at the 2013 CES, the TV section was crowded
C. if you watch TV every day, you needn’t see a doctor
D. tablet computers drew more attention at the 2013 CES
查看答案和解析>>
科目:高中英語 來源:2014屆山東桓臺(tái)第二中學(xué)高三9月月考英語卷(解析版) 題型:閱讀理解
In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters(花名冊(cè)) will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stem. The strategy (戰(zhàn)略,策略)in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to condensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout(尋找,覓得) internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons(偶像)in-waiting. It is the ultimate(最后的,根本的) revolution — the rest of the world teaching the US how to play basketball.
1.According to the report, .
A. Michael Jordan is still playing a very important role in NBA
B. the part played by the foreign players in NBA will be great
C. Yao Ming is to play two pre-season games in NBA
D. European countries will host the 2004 NBA games
2.The underlined phrase “take China by storm” has the meaning of _______ ___.
A. NBA intends to make China its “marketing center”
B. NBA is planning to set up some training centers in China
C. there’ll be a big storm when NBA comes to China to play against the Sacramento Kings
D. the NBA’s live basket games will be broadcasted on all the TVs in China
3.What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
4.When the writer talked of “home soil”, he was referring to _ _.
A. farms in the States B. native Americans
C. the NBA training center D. the USA
5.Which of the following can be used as the best title for the passage?
A. The Non-American Basketball Players
B. NBA Is Coming to China
C. The Foreign Ties That Bind the NBA
D. NBA Is Making Big Progress
查看答案和解析>>
科目:高中英語 來源: 題型:單選題
查看答案和解析>>
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