Valentine’s Day is named for Saint Valentine an early Christmas churchman who reportedly helped young lovers. Valentine was killed for his Christian beliefs on February 14 more than 1700 years ago, but the day that has his name is even earlier than that.
More than 2,000 years ago, the ancient Romans celebrated a holiday for lovers. As part of the celebration, girls wrote their names on pieces of paper and put them in a large container. Boys reached into the container and pulled one out. The girl whose name was written on the paper became his lover or sweet heart for a year.
Lovers still put their names on pieces of paper and they sent each other Valentine’s Day cards that tell of their love. Sometimes they also sent gifts, like flowers of chocolate candy. Americans usually send these gifts and cards through the mail system. But some used another way to send this message. They have it printed in a newspaper. The cost is usually a few dollars. Some of the messages are simple and short “Jane, I love you very much”. Others say more. This one, for example, “Dan, Roses are red. Violets are blue. I hope you love me as much as I love you. Forever. May.”
Most of the newspapers that print such messages are local, but USA Today is sold throughout the United States, and 90 other countries as well. This means someone can send a Valentine message to lover in a far-away city or town almost anywhere in the world. These messages cost 80 dollars and more. An employee of USA Today says readers can have a small heart or rose printed along with their messages this year. Will this kind of Valentine’s Day message reach the one you love? Well, just make sure he or she reads the newspaper.
1. When was the day named after Valentine?
A. More than 1700 years ago before Valentine’s death
B. More than 2000 years ago
C. On February 24
D. It is not mentioned in the passage.
2. Which is not true about the Roman holiday?
A. Girls put into a container large pieces of paper with their own names on them.
B. Boys and girls became sweet hearts by chance
C. Girls and boys were not lovers for a year.
D. It was celebrated as a holiday for lovers
3. What is the cost of printing a message to show one’s love? It’s _______________.
A. a few dollars B. 80 dollars, and more C. very expensive
D. a few dollars in a local newspaper and 80 dollars in USA Today
4. What can be inferred from the passage?
A. The ancient Roman girls were more open and easy-going than boys
B. Valentine was killed for helping lovers
C. Readers of USA Today can send roses to their lovers along with printed messages
D. Valentine was honored by people for his firm Christian belief and warm heart
5. What is the purpose of the passage?
A. To briefly introduce the origin of Valentine’s Day and the modern style.
B. To advertise for USA Today.
C. To tell you that Americans are open to express their love
D. To sell roses on Valentine’s Day.
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Nothing says love like a dozen long – stemmed roses on Valentine’s Day. More than a million roses will be sold during this festival for lovers, the biggest day of the year for the nation’s rose industry. It’s going to remain the most popular flower because love never goes out of style.
Yes, a rose is a rose is a rose. But selling them is no longer a beautiful experience for traditional flower shops. Supermarkets now offer convenience to the busy and discount rose shops help those hopelessly in love save money. Roses only is a good example of a discount rose retailer that was transformed from a traditional shop to answer the challenge in the’ 90s.
Inside this store on Sixth Avenue near 40 th Street, contemporary white furniture and wall – to – wall mirrors give it an expensive look. Customers move about freely among the counters, looking eagerly at the roses in more than 50 colors from shelf to shelf. Some customers say it’s the high quality of the roses that attracts them there. “I spent $ 20 but the flowers looked like I paid 60 or 70 dollars,” says one customer.
Studies show more people are buying roses in ones, two and threes these days. In fact, more than half of all roses are sold in bunches of fewer than a dozen. But Roses Only's low prices encourage people to spend. Even on Valentine's Day, when the price of a dozen roses and delivery can soar as high as $150, 12 of Roses Only's most expensive flowers sell for just $35. The company's key to success is to hold prices down by controlling every link in the rose chain. It grows its own roses in the sunshine of the Andes Mountains. In addition, the company also sells other items such as ballons and stuffed animals.
While discount rose retailers are witnessing their business bloom, U.S. rose growers aren’t able to compete with the fierce foreign competition. More than 57% of roses sold in the USA are grown in other countries. The biggest foreign producers are Colombia and Ecuador, which accounted for almost 90% of the total imported last year. The trend has hurt domestic rose growers such as Johnson Flowers of California, considered to be this country's leading producer.
Now, instead of fighting overseas rivals, the Johnsons are trying to work with them. "We have a few big fighting overseas rivals, the Johnsons are trying to work with them. “We may also widen our business to include the service area and be a representative for overseas flower producers.”
As a result of severe competition, those in the rose business long for the good old days, whereas ordinary people benefit from the low price.
60．What is the central theme of this text?
A．The US rose business is going from bad to worse in spite of the efforts made.
B．The rose will remain the most popular flower as love never goes out of date.
C．The rose business is trying to meet the challenges in the market to succeed.
D．The rose industry plays an important role in American economy.
61．How does Roses Only obtain success in the discount rose retailing field?
A．By setting up more chain stores across the country.
B．By selling roses in supermarkets.
C．By selling high quality roses at a low price.
D．By selling roses by the dozen.
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