It has been found that less than one shopper in five makes a complete shopping list before going to the store. The reason for this is that seven out of ten of today’s purchases(購(gòu)買(mǎi)) are decided in the store, where the shoppers tend toward impulse(沖動(dòng)) buying. Buying groceries on impulse had risen for the past forty years, and this rise has coincided(巧合) with the growth of self-service shopping. However, in grocery stores where clerks wait on customers there is much less impulse buying. It is hard for people to buy on impulse if they have to address a clerk.
Psychologists have joined forces with merchandising(商品) experts. It is their job to persuade people to buy products which they may not need or even want until they see them attractively presented. It was discovered by the psychologists that shoppers want help in their purchases. Having so many choices confuses them, and they prefer the package that attracts them. Therefore, it is now more usual for food packers to pay attention to their package design. Attraction depends heavily on the position of the product on the shelf, however. Thus, persuading the shopper to buy is easier if the product is located at eye-level.
小題1:According to the information in the first paragraph, ______ make a complete list.
A.only five shoppersB.less than twenty percent of the shoppers
C.only ten percent of the shoppersD.not even five percent of the shoppers
小題2:The reason for the above mentioned phenomenon is that _______.
A.people have difficulty making up their mind before going shopping
B.people don’t know what is available in the store
C.people tend to decide on buying products when they see them
D.people are easily deceived(欺騙) by the attractive products
小題3:In grocery stores where customers are served there is less impulse shopping. This may be because ________.
A.the clerks ignore the customers
B.the clerks are too eager to serve the customers
C.the stores have to send the shopper’s purchases to his house
D.customers hesitate to ask for help if they haven’t decided what to buy
小題4:Shoppers tend to buy the products put on _______.
A.the top shelfB.the bottom shelf
C.the shelf which people can see easilyD.the shelf where there is less confusion
小題5:Which of the following might be the best title for this passage?
A.Psychologists and Merchandising Experts.B.Impulse Buying.
C.The more Products the More Confusion.D.Self-service Shopping.

小題1:B
小題1:C
小題1:D
小題1:C
小題1:B
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解


Going to the park with your family is a time-honored tradition during the warmer months whether you live in the city or in a rural area. The most common thing for kids to do at the park is to play on the playground equipment. This is great for kids. For parents, however, playground time is something not quite as exciting. It’s nice to socialize with other parents and enjoy watching the little ones at play, but grown-ups can’t easily participate in the playground fun. In order to make the most of spring and summer park trips parents might want to consider trying a few new activities.
Soft Frisbees and balls are great things to bring to the park and enjoy with kids. Parents can participate in playing catch. They can enjoy the fresh air and physical activity together. Other lawn games and toys like badminton can easily be taken to the park for an afternoon of fun.
If it is a breezy day, it might be just perfect for flying a kite. Kite flying is a wonderful family fun activity. Children who are too small to fly a kite themselves can have fun chasing it and helping older siblings hold the string. Slightly older children can enjoy learning to fly kites. Teens and parents can enjoy the challenge of making kites. Best of all, kites are inexpensive and can be used in almost any open space on a breezy day.
After these, the first thought might be to head home for a meal or a snack. However, bringing a snack or having a picnic can add an exciting element to the day out and can allow the family to enjoy more park time together. Everyday foods like sandwiches and apples can be very appetising. If you decide to pack a picnic, just remember to bring bags for any garbage you might produce!
小題1:Why is the playground time not quite exciting for parents?
A.There is no equipment for them.
B.They can’t interact with each other.
C.They can’t easily enjoy the fun.
D.They have to watch their kids.
小題2:What does the underlined word “appetising” in the last paragraph probably mean?
A.Convenient.B.Delicious.
C.Expensive.D.Terrible.
小題3:What can the smallest kids do with kites?
A.Make a kite.B.Fly a kite.
C.Watch a kite.D.Chase a kite.
小題4:What is the main idea of the passage?
A.The benefits of parents playing with children.
B.Suitable weather for playing in the park.
C.Activities parents can do with their children in the park.
D.Kite flying during spring and summer.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解


Driving Offence Points System
What is Driving Offence Points System?
After the introduction of this system, certain traffic offences will make the driver lose points besides other punishment (懲罰). A driver makes any of these offences, the points will be recorded.When the driver gets a certain number of points, he will be forbidden (禁止) to drive for a certain amount of time.
This is a system designed to make road much safer. It can improve standards (水平) of driving and reduce accidents.
Which traffic offences will result in Driving Offence Points?
Of course, not all traffic offences are covered by this system. Only those that have direct effect on road safety are included.There are fourteen items in all.
Code
Offence
Points
1
Causing death by dangerous driving
10
2
Dangerous driving
10
3
Careless driving
5
4
Driving after drinking or taking drugs
10
5
Driving over speed limit by more than15 km/hour
3
6
Driving in a motor race on the road
10
7
Failing to stop after an accident
3
8
Failing to give information after an accident
3
9
Failing to report an accident
3
10
Failing to obey directions of police officers
3
11
Crossing double white lines
3
12
Failing to obey traffic signals
3
13
Failing to give way to walkers at a crosswalk Failing to stop for people walking
3
14
Failing to stop at school crossing
3
What will happen if you have got up to 10 points?
If you have got 10 points or above, but still less than 15 points, you will receive a warning (警告) letter from the Transport Department. This letter will tell your record of Driving Offence Points and remind you of the result of getting more points. It is hoped that this warning will change your driving behavior for the better.
What will happen if you have got 15 points?
If you have got 15 points or more within two years, the first time you are found guilty (犯錯(cuò)的) and you will not be able to drive for three months, but if you are caught a second time you will not be able to drive for six months.
小題1:The underlined word “Offence” (paragraph 1) refers to ______.
A.a(chǎn) driving habit
B.a(chǎn)n official of road safety
C.bad behavior in the office
D.a(chǎn)n action against the traffic law
小題2:The Driving Offence Points _________.
A.is a system that helps to improve the driving standards
B.a(chǎn)re points given because of dangerous driving
C.shows traffic offences of different kinds
D.is a guide dealing with (處理) traffic offences
小題3:What will happen to you if you have got 13 points?
A.You will be punished for the points.
B.You will be forbidden to drive.
C.Your record will be sent to the Transport Department.
D.You will get a warning letter from the Transport Department.
小題4:What will happen to you if you are caught driving dangerously and two months later you are caught careless driving?
A.You will take the driving test again.
B.You will be taken to the police station.
C.You will not be able to drive for 6 months.
D.You will not be able to drive for 3 months.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

“Everybody loves a bargain.” One person’s useless, ugly, or broken object can be another person’s bargain. That is why so many Americans do not throw things away. They put them outside their houses. They put on a “For Sale” sign. And, as simple as that, they have a yard sale.        
The sellers put a paid announcement(付費(fèi)通告)in a local newspaper. It tells when and where the yard sale will take place. These sales are very popular during weekends in spring, summer, and autumn. Early in the morning, all the things to be sold are carried out of the house. Then they sit all day in the sunlight---like tired guests at a party---waiting for someone to take them home.
Just about anything can be sold at a yard sale. Sometimes, there are more clothes than anything else. Cooking equipment is also popular. So are old toys, tools, books, tables and chairs. Then there are objects called “white elephants”. A white elephant is something you think is extremely ugly or useless. It may be an electric light shaped like a fish. You feel a sharp pain whenever you look at it. To someone else, however, it might be a thing of beauty and joy.
Some people go to yard sales to find a special thing that they collect. It may be old toy trains, for example, or painting of dogs. Experts say more Americans are collecting old things now than ever before. Most people who go to yard sales, however, are not looking for anything special. They might buy an object simply because it costs so little. They enjoy negotiating(談判) over prices, even if they really do not need the object. Later, they may hold their own yard to sell all the things they have bought.
小題1:What kind of things will go to a yard sale?
A.Cheap and ugly things.B.Things people no longer use.
C.Things out of season.D.Things of great value.
小題2:A white elephant refers to _________.
A.something that can cause a feeling of pain
B.something disliked by the owners while appreciated by others
C.something sold at the lowest prices
D.a(chǎn) toy shaped like a fish
小題3: Most people go to yard sales to________.
A.find valuable paintingsB.look for something special
C.find a bargainD.kill their time
小題4: Which of the following is NOT true about a yard sale?
A.It may not be held when the weather is very cold.
B.It can last for a whole day.
C.It is usually held with a party.
D.It is held outdoors.
小題5:We can infer from the last paragraph that__________.
A.people may find something of great value on a yard sale
B.yard sales only attract those who have a low income
C.things on a yard sale can cost people a lot
D.most people don’t want to go to yard sales.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

Life in 2060
Let us suppose it is now about A.D. 2060. Let’s make believe(假設(shè);虛構(gòu)) it is about sixty years from now. Of course, things have changed and life is very different.
Voyages to the moon are being made every day. It is as easy to take a holiday on the moon today as it was for the people in 1960 to take a holiday in Europe. At a number of scenic spots on the moon, many hotels have been built. The hotels are air-conditioned, naturally. In order that everyone can enjoy the beautiful scenery on the moon, every room has at least one picture window. Everything imaginable is provided for entertainment(娛樂(lè)) of young and old.
What are people eating now? People are still eating food. They haven’t yet started to take on heir(繼承) supply of energy directly as electrical current or as nuclear power. They may some day. But many foods now come in pill form, and the food that goes into the pill continues to come mainly from green plants.
Since there are several times as many people in the world today as there were a hundred years ago, most of our planet’s surface has to be filled. The deserts are irrigated with water and crops are no longer destroyed by pests. The harvest is always good.
Farming, of course, is very highly developed. Very few people have to work on the farm. It is possible to run the farm by just pushing a few buttons now and then.
People are now largely vegetarians(素食者). You see, as the number of people increases, the number of animals decreases. Therefore, the people have to be vegetarians and we are healthier both in our bodies and in our minds, and we know the causes and cure of disease and pain, and it is possible to get rid of diseases. No one has to be ill any more.
Such would be our life in 2060.
小題1:According to the passage, what will be on the moon in about A.D. 2060?
A. Many tourists.   B. Many other animals.   C. Many plants.     D. A sea.
小題2:What will people eat then according to the passage?
A.Biscuits in pill form.B.Foods in gas form.
C.Foods in water form.D.Foods in pill form.
小題3:Why are people largely vegetarians in 2060?
A.Because they don’t eat meat .
B.Because doctors advise them not to eat meat.
C.Because the number of animals decreases.
D.Because all the animals have died of diseases.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

In life, people come across many experiences, which they remember throughout their lives. I had a similar experience, too.
I was very excited. It was the day of my last paper of the final examination. My mind was full of thoughts of how I would spend my vacation. I was especially excited of the invitation that my uncle had given me to stay with him for a few days in Cambridge.
I was prepared for the subject, physics. My friends and I were on the ground doing the last minute revisions and also discussing the questions that were supposed to come in the paper. Suddenly the bell rang and we got into our classrooms. The teacher came and quickly handed out the answer paper and the question paper. The paper was of two hours and some of the expected questions came. I finished it almost forty-five minutes earlier. But since it was a rule not to collect the answer paper before the allotted(規(guī)定的)time. the teacher was not collecting and I had to sit till the time was over. I checked my paper twice and corrected some of the mistakes in it. I started thinking about the place my friends and I had planned to go after the paper.
Though I was thinking for a long time, the time seemed to be endless. So I thought of drawing something on the question paper and turned it overleaf. I was shocked to see that the page which I had supposed to be blank had four more questions on it which carried 20 marks and would take at least half an hour to complete. I had a quick glance at my watch. There were only 10 minutes left. I was so nervous that I was hardly in a state to write anything. They were the sub-questions(小題)of the last question. Suddenly our physics teacher came in and told all of us that in the last question, out of 6 sub-questions only 2 had to be solved. I felt very much relieved.
Thereafter I never made such mistakes again. But I realized that my anxiousness and excitement could have cost me to lose 20 marks and decided never to make such a mistake again.
小題1:Which of the following statements is true?
A.The writer didn’t work hard at physics.
B.The writer lost 20 marks for the last question.
C.The writer made some mistakes during the exam.
D.The questions on the paper were difficult for the writer.
小題2:The underlined word “relieved” means ________.
A.more nervousB.less afraidC.more surprisedD.less worried
小題3:We can infer from the passage that _____________.
A.the writer did 2 sub-questions of the last question
B.the writer turned overleaf to do the sub-questions
C.the writer spent 45 minutes finishing the paper
D.the writer got full marks in the physics exam
小題4:We can learn from the passage that we should _____________.
A.learn some exam skills
B.concentrate on what we are doing
C.try our best to do well in the exam
D.be careful not to make mistakes in the exam

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

Open Letter to an Editor
I had an interesting conversation with a reporter recently --- one who works for you. In fact, he’s one of your best reporters. He wants to leave.
Your reporter gave me a copy of his resume(簡(jiǎn)歷) and photocopies of six stories that he wrote for you. The headlines showed you played them proudly. With great enthusiasm, he talked about how he finds issues(問(wèn)題), approaches them, and writes about them, which tells me he is one of your best. I’m sure you would hate to lose him. Surprisingly, your reporter is not unhappy. In fact, he told me he really likes his job. He has a great assignment (分工), and said you run a great paper. It would be easy for you to keep him, he said. He knows that the paper values him. He appreciates the responsibility you’ve given him, takes ownership of his profession, and enjoys his freedom.
So why is he looking for a way out?
He talked to me because he wants his editors to demand so much more of him. He wants to be pushed, challenged, coached to new heights.
The reporter believes that good stories spring from good questions, but his editors usually ask how long the story will be, when it will be in, where it can play, and what the budget is.
He longs for conversations with an editor who will help him turn his good ideas into great ones. He wants someone to get excited about what he’s doing and to help him turn his story idea upside down and inside out, exploring the best ways to report it. He wants to be more valuable for your paper. That’s what you want for him, too, isn’t it?
So your reporter has set me thinking.
Our best hope in keeping our best reporters, copy editors, photographers, artists --- everyone --- is to work harder to make sure they get the help they are demanding to reach their potential. If we can’t do it, they’ll find someone who can.
小題1:What does the writer think of the reporter?
A.Optimistic. B.Imaginative. C.Ambitious.D.Proud.
小題2:What does the reporter want most from his editors in their talks?
A.Finding the news value of his stories. B.Giving him financial support.
C.Helping him to find issues.D.Improving his good ideas.
小題3:Who probably wrote the letter?
A.An editor.B.An artist. C.A reporter. D.A reader.
小題4:The letter aims to remind editors that they should ______.
A.keep their best reporters at all costs
B.give more freedom to their reporters
C.be aware of their reporters’ professional development
D.a(chǎn)ppreciate their reporters’ working styles and attitudes

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:完形填空

“My name’s Jim Shelley and I’m an addict(有癮的人)…”
With these words I began to 36  the problem, the problem of my telephone addiction. I used to call people  37 , from the moment I woke up to the time I went to sleep. I 38  to be phoned, I wanted to phone. Just one more call.
It started socially-a few calls each day. It seemed 39 , just a quick chat. Gradually though, the 40   got worse. Soon it was 41  use, until, finally, addiction.  And it began to affect(影響) my 42 . During the day I would disappear for 43  call. If I couldn’t make a call, I spent the whole time waiting for the phone to ring. Getting more and more 44 , in the end, I would ring someone, then someone else, 45 myself just one more call.
I was phoning people and 46 messages to make sure 47 calls would see me through the day. I used to arrive at friends’ homes and before the door was closed, go straight for the phone with the 48“Is it OK if I just use the phone…?” At work, I became 49  when my fellow workers tried to 50  me from using the phone. And one day I hit my boss (with the phone). Finally, the police caught me 51  a phone box that had taken my last one pound coin, and I was 52 to see a psychiatrist(心理醫(yī)生).
I haven’t 53  a phone in the house for three weeks now, and it’s several days 54  I used a phone box. I try not to watch TV because there are 55 people on it making phone calls. My name is Jim Shelley and I am an addict.
小題1:
A.faceB.findC.a(chǎn)cceptD.notice
小題2:
A.now and thenB.a(chǎn)ll the timeC.a(chǎn)t homeD.a(chǎn)t work
小題3:
A.triedB.a(chǎn)skedC.waitedD.invited
小題4:
A.politeB.importantC.fineD.special
小題5:
A.conditionB.situation C.resultD.effect
小題6:
A.frequentB.regularC.unusualD.particular
小題7:
A.friendsB.studyC.familyD.work
小題8:
A.a(chǎn) quickB.a(chǎn) secretC.a(chǎn)n expectedD.a(chǎn)n extra
小題9:
A.hopefulB.delightedC.frightenedD.a(chǎn)nxious
小題10:
A.forcingB.tellingC.givingD.limiting
小題11:
A.leavingB.takingC.passingD.recording
小題12:
A.longB.immediateC.enoughD.surprising
小題13:
A.sayingB.demandsC.wishD.words
小題14:
A.carefulB.madC.determinedD.helpless
小題15:
A.saveB.reduceC.protectD.stop
小題16:
A.destroyingB.usingC.stealingD.emptying
小題17:
A.offeredB.guidedC.orderedD.reminded
小題18:
A.missedB.hadC.receivedD.fixed
小題19:
A.a(chǎn)sB.whenC.ifD.since
小題20:
A.a(chǎn)lwaysB.justC.moreD.different

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:完形填空

Is it difficult for you to get up in the morning? Do you sometimes oversleep? Are you often late for work or school? Yes? Then  Hiroyuki Sugiyama of Japan has a(an)    16    bed for you. Hiroyuki’s bed will get you up in the morning! Here is how it      17   .
The bed    18  an alarm clock. First, the alarm clock rings. You have a few minutes to wake up. Next, a tape recorder in the bed plays   19  music or other pleasant sounds.The tape recorder in Hiroyuki’s bed plays a recording of his girlfriend. She whispers in a sweet   20      , "Wake up, darling, please." A few minutes later, a second recording    21   . The sound recording can be loud music or    22    sounds. Hiroyuki hears a recording of his boss shouts, "Wake up immediately,   23  you’ll be late!"
If you don’t get up    24   the second recording, you will be sorry! A mechanical
"foot" is in the bed. The mechanical foot kicks you in the head. Then the bed waits a few   25   minutes. What! You’re still in bed! Slowly the    26   of the bed rises higher and higher. The foot of the bed goes lower and lower.         27     the bed is vertical(垂直的). You slide off the bed and onto the floor. You are out of bed and    28  .               
Hiroyuki made his bed because he wanted to     29    a contest. He works for Honda Motor Company. Once every two years Honda has a contest for its 200,000 employees---"All-Honda Idea Contest", The employees think of new ideas. If their ideas win, the employees win   30   . Hiroyuki Sugiyama won a lot of money for his bed.
小題1:
A.expensiveB.specialC.valuableD.comfortable
小題2:
A.worksB.runsC.happensD.moves
小題3:
A.is separated fromB.is made up of
C.is attached toD.is made into
小題4:
A.loudB.classicalC.popD.soft
小題5:
A.soundB.voiceC.noiseD.way
小題6:
A.sendsB.turnsC.playsD.a(chǎn)ppears
小題7:
A.pleasantB.interestingC.unpleasantD.funny
小題8:
A.a(chǎn)ndB.butC.soD.or
小題9:
A.a(chǎn)fterB.untilC.sinceD.before
小題10:
A.otherB.a(chǎn)notherC.moreD.one
小題11:
A.endB.middleC.bodyD.top
小題12:
A.HoweverB.FinallyC.ThereforeD.Otherwise
小題13:
A.a(chǎn)ngryB.workC.happyD.a(chǎn)wake
小題14:
A.winB.a(chǎn)chieveC.gainD.defeat
小題15:
A.praisesB.prizesC.contents D.medals

查看答案和解析>>

同步練習(xí)冊(cè)答案