The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（報(bào)價(jià)）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
小題1:In making market investigations, one should ______.
A．get enough information concernedB．a(chǎn)dvertise his products
C．produce high quality goodsD．none of the above
小題2:The word "indispensable" in the first line means ______.
A．impossibleB．necessary
C．a(chǎn)dvisableD．a(chǎn)vailable
小題3: Which of the following statements is NOT true?
A．The relationship between market investigation and sales promotion is just as that of the lips and
teeth.
B．It is impossible to succeed in selling a product without market investigation.
C．There are various ways of making market investigation.
D．Production goes before market investigation.
小題4:All the following are channels to get market information except ________.
A．to have commercial counsellor' s office of our embassies stationed abroad
B．to promote the quality of our own products
C．to send trade groups abroad every now and then
D．to have face-to-face talks with foreign businessmen
小題1:A小題1:B小題1:D小題1:B
略
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

完形填空(共20小題，每題1.5分，共30分)
閱讀下面短文，掌握其大意，然后從下列各題所給的四個(gè)選項(xiàng)（A、B、C和D）中，選出最佳選項(xiàng)。
Sometimes people call each other “scared-cat”, but have you ever thought about this expression? When a cat is frightened, its heart starts beating faster, its muscles (肌肉) get tense, and there are changes in the chemicals in its blood-stream.
Although the cat doesn’t 36  this, its body is getting ready for action. If the danger continues, this animal will do one of the two things. It will 37 itself, or it will run away as fast as it can.
   38 , when people are excited, angry, scared, or aroused by other emotions, our bodies also go through many 39  changes. Our hearts beat faster, and our muscles get tense. All of these changes make us more alert and ready to react. We, too, get ready to defend ourselves 40  run.
Human beings, 41  , have a problem that animals never face. If we give way to our feelings and let them 42  , we can get into trouble. Have you ever said something in anger, or hit somebody and regretted it later? Have you ever shouted at a teacher, told someone you were lonely, or said you were in love, and then 43  later you had kept your mouth shut? It isn’t always 44  to express your feelings freely.
Does this mean that it’s smarter always to 45  our feelings? No! If you 46  feelings of anger, sadness, and bitterness hidden away or bottled up inside, your body stays47  . Physical illnesses can develop. It can actually be48  for your health.
Feelings that you keep all bottled up inside, don’t just 49  . It’s like you bought some bananas and stuck them in a cupboard. You might not be able to see them, but 50  you’d smell them. And if you opened the cupboard, you’d  51  little fruit flies hovering (盤旋) all over them. They’d be rotten.
You can try to treat emotions 52  they were bananas in the cupboard. You can 53  they don’t exist, but they’ll still be 54  . And at last you’ll have to 55  them, just like those bananas.
小題1:
A．mind B．a(chǎn)dmit C．realize D．remember
小題2:
A．save B．help C．defend D．hide
小題3:
A．Truly B．Frequently C．Similarly D．Differently
小題4:
A．chemical B．physical C．health D．ill
小題5:
A．a(chǎn)nd B．or C．but D．yet
小題6:
A．therefore B．but C．besides D．however
小題7:
A．take off B．take on C．take over D．take up
小題8:
A．wished B．hoped C．blamed D．shared
小題9: 
A．useful B．right C．easy D．wise
小題10: 
A．handle B．hurt C．hide D．prevent
小題11:
A．keep B．find C．control D．let
小題12:
A．relaxed B．tense C．same D．different
小題13:
A．good B．harmful C．helpful D．useful
小題14:
A．go away B．go on C．go up D．go out
小題15: 
A．long before B．a(chǎn)s usual C．before longD．right away
小題16:
A．meet B．observe C．catch D．see
小題17:
A．a(chǎn)s if B．just as C．just after D．even though
小題18:
A．pretend B．expect C．decide D．a(chǎn)ssume
小題19: 
A．in B．a(chǎn)round C．over D．beyond
小題20:
A．eat up B．deal with C．throw away D．send out

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

完形填空（共20小題；每小題1.5分，滿分30分）
閱讀下面短文，掌握其大意，然后從下面各題所給的四個(gè)選項(xiàng)（A，B，C和D）中，選出最佳選項(xiàng)。
The party began shortly after Mr. Wood, who lived in the flat below, sighed to himself as he heard excited voices and the noisy music. Luckily he had  36 some work home from the office,  37  he kept himself busy for a couple of hours, thus managing to pay no attention to the noise 38. But by eleven o’clock he felt 39 and was ready to go to bed, though from his earlier experience he knew it was  40 trying to get to sleep. He undressed and lay for a while on the bed, trying to read, but he  41 himself reading the same page over and over again. He then turned off the light and  42 his head in the pillow. But 43 he could not shut  44 the noise, finally, after 45 seemed hours, his 46 was gone.
He jumped out of bed, 47 some clothing, marched 48 up the stairs, and walked into his neighbor’s flat. The owner of the flat, who 49 him in his dressing gown, came 50 the room and,51 Mr. Wood could say anything, cried, “My dear fellow, come and 52. I know our parties 53 you. I meant to send you 54” Mr. Wood’s anger disappeared then and there. He said, “I’d better go and get 55 . Minutes later, he returned, properly dressed, only to find that the party was nearly over.
小題1:
A．takenB．carriedC．broughtD．fetched
小題2:
A．with whichB．from whichC．whereD．when
小題3:
A．outsideB．overhead C．downstairsD．nearby
小題4:
A．badB．tiredC．sickD．hopeless
小題5:
A．uselessB．necessaryC．possibleD．helpful
小題6:
A．hadB．foundC．caughtD．felt
小題7:
A．buriedB．restedC．shookD．turned
小題8:．
A．till thenB．worse stillC．strange enoughD．even so
小題9:．
A．a(chǎn)wayB．offC．downD．up
小題10:
A．itB．whatC．thatD．which
小題11:
A．sleepB．strengthC．patienceD．a(chǎn)nger
小題12:
A．pulled onB．dressed upC．selectedD．wore
小題13:
A．sadlyB．proudlyC．quietlyD．firmly
小題14:
A．made fun ofB．stared atC．was angry withD．caught sight of
小題15:
A．a(chǎn)crossB．a(chǎn)roundC．towardsD．by
小題16:
A．a(chǎn)sB．beforeC．thoughD．until
小題17:
A．meet asB．sit hereC．join usD．scold me
小題18:
A．should botherB．would bother C．need botherD．shall bother
小題19:．
A．a(chǎn) noticeB．a(chǎn) messageC．a(chǎn)n invitationD．a(chǎn)n apology
小題20:
A．washedB．changedC．dressedD．prepared

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Sublet.com is not just for sublets (轉(zhuǎn)租，分租) and subleases（轉(zhuǎn)租入，轉(zhuǎn)租出）! If you are searching for a place to live or just need temporary rental housing, you will find the rental you need at Sublet.com. Sublet.com is a full service rental website where landlords(房東), tenants(房客) and roommates come together to rent apartments, houses and rooms.
At sublet.com tenants can search and find every type of rental housing. Sublet.com landlords rent and sublet apartments, houses, townhouses, rooms, hotels, Bed and Breakfasts, mobile homes, vacation rentals and dormitory rooms. Sublet.com rentals and sublets meet every demand: pet friendly rentals and subleases, furnished or unfurnished rentals, short term or long term rentals, roommates, rentals and sublets for tenants with bad credit and obviously rentals for tenants with good credit. At Sublet.com tenants can search for rentals in many different ways. Search rentals by location neighborhood, by zip code(區(qū)號(hào)), by specific rental needs like doorman, pets, high speed internet, no smokers and more.
If you are a landlord and you have an apartment, house, townhouse or room to rent, post it for free at Sublet.com. Post your apartment or house for a 1 year lease, for a one week rental or even for a 1 day rental. Whatever your rental goals are, sublet.com will help by sending quality rental leads(線索). Sublet.com also offers landlords a complete tenant screening service. At Sublet.com you can conveniently run credit reports, employment reports, criminal background checks to evaluate the quality of a tenant..
Sublet.com does not share personal information. Even email addresses are not accessible to landlords or tenants. Sublet.com does not save credit card information. Sublet.com posts a TRUSTED logo(專用標(biāo)識(shí)) for landlords that have been screened and checked. And tenant reviews of landlords are posted with each listing to express the quality of a rental or a landlord. Since all landlords with tenant complaints are blocked, the length of time a landlord has been posting is shown to indicate the quality of the landlord.
小題1:At Sublet.com, _________.
A．tenants with bad credit can not find their rentals
B．tenants can not find the rentals which provide Bed and Breakfasts
C．landlords can post a flat or a room to rent without paying any money
D．landlords and tenants are informed of each other’s email addresses
小題2:This passage is probably_________.
A．a(chǎn)n ad for a housing rental websiteB．a(chǎn) guide for people to rent houses
C．a(chǎn) direction of making rental dealsD．a(chǎn) collection of rental information
小題3:People can do all the following at Sublet.com EXCEPT_________.
A．buy a well-furnished apartment
B．find a place to stay with their pets
C．evaluate the quality of a tenant
D．post their apartment or house for a short term or long term rental
小題4:The purpose of the last paragraph is probably to_________.
A．a(chǎn)ttract more tenants
B．prove that sublet.com is the best
C．refuse people with bad credit
D．convince landlords and tenants of their privacy and security

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

How to make friends with people from a different culture? The rules are as follows:
Appreciate the Person.
Most Americans like to be recognized as individuals as someone special with unique personalities. Therefore, never say, “You’re from America so I want to be your friend.” Also don’t imply that the reason why you approached them is that you wanted someone to practice your English with. That turns people off. Instead try saying,” You seem like a real nice and interesting person and I would like to get to know you better.” This way, they are much more inclined to be friendly because you see them as a three dimensional person and appreciate them for who they are in the inside. And by doing so, you not only learn about Americans and practice your English, but also gain a real friend in the process.
Quit Calling Us Foreigners.
Please avoid calling a foreigner a foreigner especially in his face. The word makes people feel like an outsider, and even unwelcome, suggesting separation and insurmountable differences, widening an already existing gap in the situation. When Americans travel, they rarely say, “ I’m foreign to your place.” They tend to say, “ I’m new in town. I’m new here.” The reason is because new and unfamiliar things can become old and familiar. But can foreign things become native? Aha? You catch my drift.
Just Do It.
Some students like to be told about American culture but are less interested in spending the time and the effort to actually experience it. As Americans always say, “ Get your hands dirty.” You should have first hand and hands on experience, or you’ll never really know anything.
Find that Common Language.
Now I must stress the importance of finding a common language. By that I don’t mean English, Chinese, German, French, etc. I mean finding something you have in common with another person on a spiritual and philosophical level: likes, dislikes, worldviews, ways of thinking , and attitudes toward life. And to start, you must first enhance your knowledge of the particular culture from which your potential new friend comes form.
小題1:The underlined sentence “ Get your hands dirty” means    .
A．get involvedB．start with dirty work
C．talk about American cultureD．don’t wash your hands too often
小題2: Americans prefer to make friends with those who    .
A．a(chǎn)void talking about their homeland
B．recognize their personalities
C．obey rules of communicating with friends
D．needn’t practice English while playing together
小題3:According to the passage, which of the following is friendly?
A．I am longing to make friends with an American.
B．This is my friend Tom, who is a foreigner.
C．There must be a gap between us in many things.
D．You’ve got a great personality.
小題4:

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

If you want to get the most out of the study of a language, you must also read for pleasure: novels, plays, travel books, and so on. And in reading books of this kind the important thing is to get on with the reading; to try to grasp what the writer is going to tell you in the book as a whole. This is impossible if you stop and think over the meaning of every single word which happens to be unfamiliar(不熟悉). You can not enjoy a story if you stop half a dozen times on every page in order to look up words in the dictionary. You may even prevent yourself from understanding the story as a whole by doing this.
When you are reading books of this kind, therefore, you will usually have to rely mainly on(依靠) the context (上下文) to help you. If you meet an unfamiliar word, do not let it take too much of your attention from the main thread(主線) of the story. In all probability(可能) you will meet the same word again a few pages later on in a slightly different context, and each time you see it that your understanding of it will become more exact.
小題1:To read for pleasure means _____________.
A．to take pleasure in reading
B．to be satisfied in reading book
C．to read such books as novels, plays, travel books, etc
D．to go on with reading pleasantly
小題2:The phrase “to get on with reading” in the passage has the same meaning as “_________”.
A．to try to grasp the meaning of every sentence in the book
B．to try to catch the meaning of every word in the book
C．to try to understand all the writer is going to tell you
D．to try to understand the main idea of the book
小題3:、When you meet new words in reading such kinds of books, you’d better _________.
A．stop and look them up in a dictionaryB．stop and think them over
C．try to guess their meanings from the context D．have none of them
小題4:According to the passage the best way to read novels, plays and travel books is _____.
A．to read very slowlyB．to read quickly and not too carefully
C．to read very carefullyD．to read very seriously
小題5:The best title for this passage is “___________”.
A．Read for PleasureB．Get on with the Books
C．Reading SkillsD．The Importance of Reading

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

There is a boy called Bill in my gym class who has unbearably yellow teeth that almost make everyone feel unpleasant．Recently another boy told Bill that he should "go Ajax" his teeth．Bill was crushed．If the other boy had been thinking, he would have realized that there is a better way to handle such a situation．He could have dealt with it with tact．He could have showed this hurtful truth in a more careful, sensitive way—that's "tact"．
If a person isn't sensitive to another's feelings, there is no way he or she can be tactful．Yesterday, my 5-year-old brother proudly announced that he had cleaned the screen on our television set．Unfortunately, he used furniture polish, which produced an oily film on the television screen．My mother smiled arid thanked him for his efforts—and then showed how to clean the screen properly．Her sensitivity enables my brother to keep his self-respect．Yet, sensitivity alone does not make tact．
"Tactfulness" also requires "truthfulness"．Doctors, for example must be truthful．If a patient has just been disabled in an accident, a tactful doctor will tell the truth—but express it with sensitivity．The doctor may try to give the patient hope by telling them curing techniques under study or about advanced equipment now available．Doctors must use tact with patients' relatives as well．Instead of bluntly saying, "Your husband is disabled," a doctor might say, "I'm sorry, but your husband has lost feeling in his legs and．．．"
Tact should not be confused with trickery．Trickery occurs when a nurse is about to give a patient an injection（注射） and says, "This won't hurt a bit．" Instead of trickery, the nurse might guarantee the patient that the discomfort of the injection is a small thing compared to the benefits of it．It would also be thoughtful for the nurse to tell the patients about some of these benefits．
Tact is a wonderful skill to have, and tactful people are usually admired and respected．Without tact our society would become an intolerable place to live in．
小題1:The underlined word "crushed" in the first paragraph probably means____．
A．surprisedB．cheatedC．regretfulD．painful
小題2:According to the author, his mother's praise for the brother is ____．
A．sensitive and tactfulB．sensitive but not tactful enough
C．truthful but not tactful enoughD．sensitive but trickish
小題3:Which of the following shows the structure of the passage?
（The numbers stand for the paragraphs）

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Goats are being hired to do the work of people near SanDiego. The fires that occurred in Hillborbough four years ago destroyed thirty homes, most of which have been rebuilt. While people were rebuilding the homes, the grasses and bushes were growing back. The area is now so overgrown in bushes that there is again a major danger of fire.
The city council asked for offers to remove the bushes. The lowest bid they received was $50,000-----and that was if the city provided breakfast and lunch for the workers for thr six weeks it would take to clear the overgrown area. The city only wanted to give unlimited coffee and a piece of bread a day for each person. When that offer was rejected, the city asked for help on its website.
A sheepherder（養(yǎng)綿羊的人） in Montanta and a goatherder（養(yǎng)山羊的人） in San Bernardino read about the city’s plight （困境）while surfing the Web on their laptops. They both offered to do the job for $25,000. The council chosed the goatherder because he lived closer. When he was told that the city dump（垃圾場(chǎng)） was overflowing , the gotherder said, “No problem. My goats will eat everything in your dump, except the car engines, of course.” So ,for another $5,000, the city killed two birds with one stone. If all goes well, they will invite the goatherder and his “family” back every three years. The goatherder said that he would probably visit San Diego while his goats were in the dump. “I want to go there by plane, I just hope we don’t crash. My goats will miss me a lot.” He said.
小題1:Why did the city council want to remove the bush?
A．Because the fires in hillborbough destroyed 30 homes.
B．Because people wanted to build their homes there.
C．Because the overgrown bushes could cause fires again.
D．Because two sheeherder offered to do the job.
小題2:The goatherder was chosen to do the job because       
A．He offered to do it for the lower price
B．It was easier to transport his goat
C．Goats can do the job better than the job
D．The city wanted to raise more goats
小題3:According to the passage,          
A．the sheepherder offered to do the job for $50.000
B．the lowest bid to remove the bushes was $50,000
C．the sheepherder and the goatherder were both addicted to surfing the Internet.
D．hiring goats to do the job saved the government lots of money.
小題4: we can infer from the passage that          
A．the city will remove the bushes in this area regularly
B．the goatherder asked for $50,000 to kill the birds with stones.
C．the goatherder was invited to San Diego to do some sightseeing.
D．the city council was not kind to the people who worked for it.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Holidays
Holiday News
Vacations(空位) now and in the school holidays at a country hotel in Devon. This comfortable, friendly home-from-home lies near the beautiful quiet countryside, but just a drive away from the sea. The food is simple but good. Children and pets are welcome. Reduced prices for low season.
The Snowdonia Centre
The Snowdonia Centre for young mountain climbers has a mountain climbing lesson. The beginners’ costs are 57 for a week, including food and rooms. Equipment is included except walking shoes, which can be hired at a low cost.
You must be in good health and prepared to go through a period of body exercises. This could be the beginning of a lifetime of mountain climbing adventure.
The world Sea Trip of a Lifetime
Our World Sea Trip of 2008 will be unlike any holiday you have ever been on before. Instead of one hotel after another, with all its packing and unpacking, waiting and travelling, you just go to bed in one country and wake up in another.
On board the ship, you will be well taken care of . Every meal will be first-class and every cabin like your home.
During the trip, you can rest on deck(甲板)，enjoy yourself in the games rooms and in the evening dance to our musical team and watch our wonderful play.
You will visit all the places most people only dream about---from Acapulco and Hawaii to Tokyo and Hong Kong.
For a few thousand, all you’ve ever hoped for can be yours.
小題1:What can you do if you like to go on holidays with pets?
A．Choose the holiday in Devon.B．Go to the Snowdonia Centre.
C．Join the World Sea Trip of 2008.D．Visit Acapulco and Hawaii.
小題2:In what way is the Snowdonia Centre different from the other two holidays?
A．It provides chances of family gatherings.
B．It provides customers with good food.
C．It offers a sports lesson.
D．It offers comfortable rooms.
小題3:What is special about the World Sea Trip of 2008?
A．You can have free meals on deck every day.
B．You can sleep on a ship and tour many places.
C．You will have chances to watch and act in a play.
D．You have to do your own packing and unpacking.

查看答案和解析>>

同步練習(xí)冊(cè)答案