With the rapid social development, the Internet now provides social networks that include online movies and videos．The major television networks have much less control over your mind and their broadcasts for entertainment and, more importantly, advertising．It has long been known that television’s audience will spend more time on the Internet than watching TV．People have found another means of entertainment by going to websites which seem to satisfy their specific interests more completely．This isn’t very good news for the television networks．

The influence of people using DVRs （Digital Video Recorder） also has led to fewer and fewer viewers watching television commercials．Market research indicates the effectiveness of TV ads is getting weaker as a result．Many DVR owners are fast forwarding and skipping television commercials．With viewers now spending an average of four times longer on the Internet and more viewers avoiding commercials, this trend isn’t good for television’s advertising revenues（收益）．

Major TV advertisers know full well that their advertising dollars on TV aren’t as an effective investment as they once were．The major players in advertising have been moving towards the Internet as a serious alternative means of advertising．

For thousands of people involved in Internet marketing, it’s history-making to share the revenue that previously all went to major television networks．There’s already a group of Internet marketers being paid a larger amount of advertising revenue．These are everyday people that work usually from home on their own．Advertisers can direct their advertising to websites where viewer types are more likely to be interested in their product or service．

The development of the Internet and its role and change in our lives cannot be compared to any other form of media created throughout the history of mankind．

1.People are going to websites for entertainment because _______．

A．they’d like to follow the last trend

B．there are fewer commercials

C．there are more movies and videos

D．they can choose what meets their particular needs

2.We can learn from the second paragraph that ______．

A．viewers are bored with television commercials

B．the television viewing time should be limited

C．many television commercials are of poor quality

D．there are more commercials on DVRs than on TV

3.It can be inferred from the passage that _____．

A．people spend time on the Internet mainly for entertainment

B．most people prefer to work at home nowadays

C．the Internet will attract more and more advertisers

D．the appearance of TV changed our lives

4.The passage mainly tells us ________．

A．the rapid social development

B．the fast development of the Internet advertising

C．the way to advertise on the Internet

D．the influence of television commercials

 

【答案】

1.D

2.A

3.C

4.B

【解析】略

 

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