Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising program are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
小題1:The purpose of advertising is ____.
A．to increase product sales
B．to make a product much better
C．to spend more money
D．to reduce the production
小題2:Which of the following can be used in place of the underlined phrase "hand in hand" ?
A．Here and there. B．Again and again.
C．As usual. D．At the same time.
小題3: What is meant by what managers said in the second paragraph?
A．A11 the money on advertising was wasted.
B．Not all the advertisements were well designed.
C．A11 the managers knew about advertising then.
D．Managers spent no money on advertising.
小題4:What does the writer think of advertising?
A．Useless.B．Unnecessary.C．Important.D．Wasteful.

小題1:A
小題2:D
小題3:B
小題4:C

試題分析：
小題1:A 細節(jié)題。根據(jù)第一段3,4行t has been proved again and again that repeated advertising increases product sales.說明A正確。
小題2:D 推理題。根據(jù)本句The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising.指廣告業(yè)和電視電影以及其它的傳媒行業(yè)的發(fā)展是同時進行的，故D正確。
小題3:B 推理題。根據(jù)Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising program are properly measured and researched.說明以前廣告中的一半的費用都被浪費了是因為廣告的設計和宣傳都有問題，而現(xiàn)在這樣的問題已經(jīng)被解決了。故B的說法正確。
小題4:C 推理題。根據(jù)文章第一段后三行Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.說明廣告很重要。故C正確。
點評：文章介紹了與廣告有關的信息，廣告的作用，廣告的設計以及在廣告設計中最重要的內(nèi)容。本文對推理題的考查較多，解此類題需要結(jié)合上下文提供的語境和信息進行簡單的概括和判斷。?
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