When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自負(fù)的)  and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
小題1:What does the passage mainly tell us?
A．How to use music in advertising.
B．Advertising music can help sell products.
C．How to get an advertising jingle.
D．Advertisements are important in promoting.
小題2:What makes concepts of an advertising jingle sound attractive?
A．Wonderful sayings.B．Word and pictures.
C．Beautiful voice.D．Music and tune.
小題3:According to the writer, the best way to get an advertising jingle is____.
A．to collect works from publicB．to invite a famous singer
C．to get advice from expertsD．to hire a top songwriter
小題4:What’s the advantage of your running a contest for an advertising jingle?
A．It will save much time.B．You can get the best works.
C．It will cost less money. D．You can sell more products.

小題1:B
小題2:D
小題3:A
小題4:B

試題分析：本文講述了音樂(lè)在廣告中有著非常重要的作用，并告訴我們?nèi)绾蝸?lái)獲得這種和廣告順口溜。
小題1:主旨題。從第一段When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects.可知，文章主要告訴我們音樂(lè)在廣告中起到非常重要的作用，故選B
小題2:細(xì)節(jié)題。從文章Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.可以知道音樂(lè)和旋律能使廣告更加有吸引力，故選D
小題3:細(xì)節(jié)題。從文章Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you.可知這種特殊的廣告順口溜要從不同背景的人那里得到，故選A
小題4:推斷題。從文章最后一段You simply choose which one you believe is best for the project. 可知，舉行一個(gè)廣告臺(tái)詞順口溜的全球征集競(jìng)賽的優(yōu)點(diǎn)是你能從中選出最好的一個(gè)，故選B
點(diǎn)評(píng)：本文文脈清晰，結(jié)構(gòu)很好把握。說(shuō)明文是歷年高考很常見(jiàn)的文體，對(duì)于科技類(lèi)的說(shuō)明文比較難，而對(duì)于說(shuō)物的文體較容易。本文中，把握好一個(gè)中心即作者對(duì)如何得到廣告中的音樂(lè)及順口溜的作用進(jìn)行了介紹。同時(shí)，此類(lèi)文章中推斷題要理解作者寫(xiě)作的意圖，方可作答。
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

People are being lured (引誘)onto Facebook with the promise of a fun, free service without realizing they're paying for it by giving up loads of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
　　Most Facebook users don't realize this is happening. Even if they know what the company is up to, they still have no idea what they're paying for Face book because people don't really know what their personal data is worth.
　　The biggest problem, however, is that the company keeps changing the rules Early on you keep everything private. That was the great thing about facebook you could create own little private network. Last year. The company changed its privacy rules so that many things your city. Your photo, your friends' names-were set, by default (默認(rèn))to be shared with every one on the Internet.
　　According to Facebook's vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don't share information They have a "less satisfying experience".
　　Some critics think this is more about Facebook looking to make more money. In original business model, which involved selling ads and putting then At the side of the pages totally Who wants to look at ads when they're online connecting with their friends?
　　The privacy issue has already landed Facebook in hot water in Washington. In April. Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites."I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them," Schrage admits.
　　I suspect that whatever Facebook has done so far to invade our privacy, it's only the beginning. Which is why I'm considering deactivating(撤銷(xiāo))my account. Facebook is a handy site, but I'm upset by the idea that my information is in the hands of people I don't trust. That's too high a price to pay.
小題1:What do we learn about Facebook from the first paragraph?
A．It is a website that sends messages to targeted users.
B．It makes money by putting on advertisements.
C．It profits by selling its users' personal data.
D．It provides loads of information to its users.
小題2:What does the author say about most Facebook users?
A．They are reluctant to give up their personal information.
B．They don't know their personal data enriches Facebook.
C．They don't identify themselves when using the website.
D．They care very little about their personal information.
小題3:Why does Facebook make changes to its rules according to Elliot Schrage?
A．To render better service to its users.
B．To conform to the Federal guidelines.
C．To improve its users' connectivity.
D．To expand its scope of business.
小題4:Why does Senator Charles Schumer advocate?
A．Setting guidelines for advertising on websites.
B．Banning the sharing of users' personal information.
C．Formulating regulations for social-networking sites.
D．Removing ads from all social-networking sites.
小題5:Why does the author plan to cancel his Facebook account?
A．He is dissatisfied with its current service.
B．He finds many of its users untrustworthy.
C．He doesn't want his personal data abused.
D．He is upset by its frequent rule changes.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Chinese people are now spending more time surfing the net than watching TV, according to results of a survey by the Chinese Academy of Social Sciences (CASS) published Thursday.
The survey, of citizens of five Chinese cities, found that 79 percent of interviewees use the internet for information, and 55.1 percent to read news on the internet. About 63 percent of the interviewees use e-mail. The average times spent surfing the net and watching TV were 2.73 hours and 1.29hours, respectively.
Only 10.4 percent reported use the internet primarily to send and receive email; 65.9 percent read online news; 62.2 quite often play games on-line. More and more people have taken an interest in the entertainment opportunities online. Up to 56.5 percent of interviewees quite often download music, and 53.5 percent get entertainment messages from the internet.
Yet the survey found that television is still the dominant mass medium. Seventy-nine percent of interviewees choose to watch TV to get information, and another 75 percent take newspapers as important as TV.
Five major web sites in the Chinese language, namely Sina, Sohu, Netease, Baidu and Yahoo are still ranked top ones by web users, and those that voted for Sina as the best among them were 30.9 percent.
Authorized statistics showed that web users in China have already exceeded 100 million, second to that of the United States.
小題1:Which of the following is not true?
A．Chinese people are now spending more time surfing the net than watching TV.
B．There are more Chinese people using the internet for information compared with those reading news on the internet.
C．There are more people using e-mail compared with those searching information on the internet.
D．There are more people using e-mail compared with those reading news on the internet.
小題2:The survey shows that     .
A．Only 10.4% reported use the internet to send and receive email.
B．Less than half of the people use the internet for enter fain-ment.
C．All of the people reported like to play games on-line.
D．Most of the people reported read online news.
小題3:Which will you choose if you want to chat with your friends on the internet?
A．TVB．SinaC．telephoneD．QQ
小題4:The underlined word “exceeded” means        .
A．increased to B．increased byC．risenD．decreased

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

People are being lured (引誘)onto Facebook with the promise of a fun, free service without realizing they’re paying for it by giving up large amounts of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
　　Most Facebook users don’t realize this is happening. Even if they know what the company is up to, they still have no idea what they’re paying for Facebook because people don’t really know what their personal data is worth.
　　The biggest problem, however, is that the company keeps changing the rules. Early on, you keep everything private. That was the great thing about facebook—you could create your own little private network. Last year, the company changed its privacy rules so that many things— your city, your photo, your friends' names—were set, by default (默認(rèn))to be shared with everyone on the Internet.
　　According to Facebook’s vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don’t share information, they have a “l(fā)ess satisfying experience”.
　　Some critics think this is more about Facebook looking to make more money. Its original business model， which involved selling ads and putting them at the side of the page， totally failed.  Who wants to look at ads when they’re online connecting with their friends?
　　The privacy issue has already landed Facebook in hot water in Washington. In April. Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites.“I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them,” Schrage admits.
I suspect that whatever Facebook has done so far to invade our privacy, it’s only the beginning, which is why I’m considering deactivating(撤銷(xiāo))my account. Facebook is a handy site, but I’m upset by the idea that my information is in the hands of people I don’t know. That’s too high a price to pay.
小題1:What do we learn about Facebook from the first paragraph?
A．It is a website that sends messages to targeted users.
B．It makes money by putting on advertisements.
C．It profits by selling its users’ personal data.
D．It provides loads of information to its users.
小題2:What does the author say about most Facebook users?
A．They are reluctant to give up their personal information.
B．They don’t know their personal data enriches Facebook.
C．They don’t identify themselves when using the website.
D．They care very little about their personal information.
小題3:Why does Senator Charles Schumer propose?
A．Setting guidelines for advertising on websites.
B．Banning the sharing of users’ personal information.
C．Working out regulations for social-networking sites.
D．Removing ads from all social-networking sites.
小題4:Why does the author plan to cancel his Facebook account?
A．He is dissatisfied with its current service.
B．He finds many of its users untrustworthy.
C．He doesn’t want his personal data to be used in a wrong way.
D．He is upset by its frequent rule changes.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Japanese couples, too busy for a normal social life, are increasingly turning to actors to play their friends on the most important days of their lives.
Several agencies have sprung up(涌現(xiàn))offering actors to attend weddings or even funerals.The first guest-for-hire company was established about nine years ago and around 10 agencies now send out dozens of pretend friends to family events.
Agencies such as Hagemashi Tai, which means “I want to cheer you up”, charge around ￡100 for each “guest”. Other services such as giving a speech in praise of a bride or the groom cost extra.
The appearance of the small fake friends industry has been linked to social and economic changes in Japan.With lifetime employment (終身雇傭制)a thing of the past, couples feel uncomfortable about inviting work colleagues to their wedding.Increasingly busy and put upon, many Japanese surround themselves with only a very small circle of friends.
When they marry, however, they are under pressure to match the number of their new partner’s wedding guests.
Office Agents, the largest provider of pretend friends, makes sure that its employees have done their homework and know all about the bride or groom before the wedding.
Hiroshi Mizutani, the company’s founder, said the fake friends he provides must look happy, be well dressed and look like people with good jobs.
小題1:Why did fake friends industry come into being in Japan?
A．Because of social and economic changesB．Because of lifetime employment
C．Because of normal social lifeD．Because of work pressure
小題2:Pretend friends will be present at the following occasions except ________.
A．weddingsB．funerals C．workD．family gathering
小題3:The agents make sure that ________.
A．fake friends have done their houseworkB．fake friends have good jobs
C．fake friends must look happy and be well dressedD．fake friends feel uncomfortable
小題4:What is the best title of this passage?
A．Japanese Couples are Under Pressure to Get MarriedB．Japanese Couples’ Social Life
C．The First Guest-for-hire Company in JapanD．Japanese Couples Rely on Fake Friends

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

On the first day of school I brought my camera to school. I gave the students a piece of 8 ×11 cardboard(紙板), and asked them to write their names on both sides. As they finished, I asked them to get into groups of three to four students and took photographs of them holding their name cards.
After school, I developed the film and printed two sets of photos. That evening, I started to match the names with the faces. I kept one set of pictures at home for about a week so that I could review their names each night. On the second day of school, I put up the other set of photos as a bulletin board (公布欄), with a title such as "Presenting Room 108, ..."
The kids loved it! After I had learned all of their names I brought the second set back to school and stuck them onto an 8 ×11 sheet of paper. I placed it in the classroom for other teachers.
The cardboard name cards that were made on the first day were collected and put on a shelf. From time to time, they were given back to the students and placed on their desks so that guests or supply teachers (代課老師) could identify all of the students.
I’ve been doing this with my grade 7 students for the last nine years and they liked it. It’s fun to bring the photos out again at the end of the school year to see how much they have all changed in ten months.
小題1:The cardboards were used to ______.
A．play some kind of game B．decorate the classroom
C．identify the students D．print the photos on
小題2:The writer of the passage might be a ______.
A．head teacherB．monitorC．photographerD．supply teacher
小題3:Why did the writer leave the second set of the photos at home?
A．To memorize the students’ names at home.B．To make cardboard name cards for supply teachers.
C．To make a bulletin board in the classroom.D．To match the students’ names with their faces
小題4:Which of the following is TRUE according to the passage?
A．The students didn’t have to use the cardboard name cards to identify each other.
B．Other teachers couldn’t identify the students without the cardboard name cards.
C．The writer kept the cardboard name cards as a souvenir for nine years.
D．The guests will know the students’ names by reading the cardboard name cards.
小題5:The passage mainly tells us ______.
A．a(chǎn) method of identifying studentsB．a(chǎn) method of decorating classrooms
C．the development of photographyD．the importance of cardboard name cards

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

If you watch British television on Friday March 15, you might be surprised to see celebrities wearing funny red noses and joking around. But don’t worry, they’re not mad, it’s all part of a biennial fund-raising event called Red Nose Day.
Organized by the charity Comic Relief, founded in 1985 by two British comedians, the aim of the event is to raise money to fight poverty and injustice in the UK and Africa.
Celebrities and public figures support the event by making appearances on comic TV shows broadcast by the BBC. This year, for example, UK Prime Minister David Cameron appeared in a music video by One Direction, which the band produced for the event.
But Britons don’t just raise money for charitable causes on one day a year, they do it all year round. One way of doing so is by shopping in charity shops.
These small, inconspicuous shops sell clothes, books and household goods just like any other shop. But there’s one big difference—it’s all secondhand.
There are nearly 10,000 charity shops in the UK, according to the Charity Retail Association. Their business model is simple: Anybody who has things they don’t want anymore can donate them to a charity shop, where they are checked for damage, cleaned and priced. Most items go back on sale at a small part of their original price and the money that is made by selling them is used for a charitable cause.
The idea of buying used clothes may sound off-putting, but for shoppers who have less spending money, such as the elderly or those in low-paying jobs, it has been a welcome option for years.
Now, “thrifting”—shopping at charity shops— is also becoming popular with young people looking for alternative fashion.
“I love shopping at thrift stores. You can find very unique clothes for a very cheap price. It doesn’t bother me that other people may have worn them, I simply wash them before I wear them,” said Anne Marie, a 19-year-old Internet user from the US, in a comment on a Yahoo forum.
So next time you spot a charity shop, why not go inside? Who knows, you might find a lovely dress for just a few pounds. Even better, you can enjoy wearing it in the knowledge that your money helped a good cause.
小題1:What do famous people in Britain do in support of the Red Nose Day event?
A．Appear on comic TV shows.
B．Donate large sums of money.
C．Donate expensive clothes to charity shops.
D．Play in a music video with the Prime Minister.
小題2:What do we learn from the passage about Comic Relief?
A．It was founded in 1985 by two British comedians in Africa.
B．It organizes the Red Nose Day fund-raising event.
C．It runs nearly 10,000 charity shops in the UK.
D．It is financially supported by the UK government.
小題3:One reason for the popularity of the thrift shops is that __________.
A．they sell a wide variety of goods
B．their business model is simple
C．their goods are carefully checked, cleaned and priced
D．they provide things, sometimes special, at low prices
小題4:The passage is written mainly to __________.
A．inspire more people to join in charitable causes in the UK
B．introduce the traditions of the Red Nose Day
C．a(chǎn)nalyze why charity shops are popular in the UK
D．explain how charity shops work in the UK

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Let’s say you have a piece of wood, a nail, and a hammer. Pretend the wood is a person, and the nail is a mean rumor(謠言) about that person. If you hammer in the nail, you’re obviously hurting him or her. If you then pull out the nail, there’s still a hole in the wood, and the damage has been done.
There are many reasons why that nail of a rumor can be so harmful. Rumors are, quite simply, a form of bullying(欺侮). When a person or a group makes up a rumor about someone or decides to spread gossip, it’s usually to hurt someone, break up a friendship, or make someone less popular. It’s the same thing as teasing, only it’s done behind someone’s back instead of to his or her face.
When you spread a rumor about someone, you’re sending a signal that the person is outside of the group, and somehow less worthy of friendship than others. You’re making fun of that person or pointing out negative things about him or her. This can let others think that it’s okay to make the person feel bad, and make him or her an outsider.
We need to be able to trust our friends, and gossip and rumors can break this trust. If you tell a personal secret to a friend, and he turns around and tells it to someone else, you might feel like you will get burned if you ever get close to him again.
Letting a rumor influence your behavior is like letting someone else make a big decision for you. Let’s say you hear that the teacher plans to call a Snow Day tomorrow because a blizzard (暴風(fēng)雪) is coming. Expecting a day off, you don’t do your homework. The next morning, the blizzard turns out to be nothing more than a drizzle(毛毛雨), and school isn’t off after all. You get zeroes on your work.
小題1:To tell a rumor and a tease apart, you depend on ______.
A．whether it is done behind someone
B．whether it is painful or not
C．whether it is a kind of bullying
D．whether it is spread fast.
小題2:If a rumor is spread about someone, others may_______.
A．point out his or her advantages
B．keep away from him or her
C．not feel he or she is an outsider
D．be hurt if getting close to him or her again.
小題3:The purpose of this passage is to _______.
A．a(chǎn)dvise on how to deal with rumors
B．teach us how to judge a rumor
C．find out why rumors spread fast
D．explain why rumors hurt

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Did Steve Jobs kill the music industry? That’s the question on many people’s lips since rock star Jon Bon Jovi accused the Apple boss of personally destroying the music industry.Bon Jovi centers his criticism on how he believes music downloading has robbed young people of what he calls the “beauty of buying an album”. “Kids today have missed the beauty of taking your pocket money and making a decision based on the jacket (封面), not knowing what the record sounded like,” he said.
But far from killing the industry, many young people today think Jobs has been a blessing (帶來(lái)幸運(yùn)的人), offering you instant, and selective access to a whole world of music.
Keith Staskiewicz at Enthertainment Weekly speaks for the feelings of many music lovers. He believes listening to MP3s rather than records or CDs “just save money” and doesn’t “remove the sense of discovery they get from new music”. Staskiewicz also argues that it’s wrong to blame Jobs and Apple for destroying anything. “Change is just part of the business,” Staskiewicz said. “No doubt in 50 years, Justin Bieber will complain about how kids don’t listen to ipods anymore.”
For now, though, it appears that music downloading is set to continue for the near future.
According to Summer Redstone, chairman of media company Viacom, iTunes has “resurrected(復(fù)興) the music industry by creating a legal, affordable purchasing system for fans”.
But recent surveys suggested that, despite the “l(fā)egalizing(合法化)” of music downloading through sites like iTunes, young people are still choosing to download music illegally. A report by Jupiter Research suggested that illegal downloading sites are used three times as much as legal ones. The problem, according to its analyst Mark Mulligan, is how today’s youth grow up viewing music as something they can get for free.
He said, “Unless the musci industry can shift these consumers while they are young away from free consumption to paid music formats(格式), they may never develop music purchasing behavior and the recording industry could suffer long-term harm.”
小題1:Which one is TRUE about young people nowadays?
A．They are music lovers and are willing to save money to enjoy music.
B．The majority of them download music through legal sites like iTunes.
C．They are most likely to go back to the store to buy albums in the near future.
D．They are robbed of the change of enjoying music by Apple.
小題2:According to Mark Mulligan, the best solution to the problem of illegal music downloading is to_______.
A．legalize music downloading through sites like iTunes
B．help young people get used to paying for music
C．offer young people instant and selective access to a variety of music
D．create an affordable purchasing system for fans
小題3:What is the main point of the article?
A．How Steve Jobs and Apple destroyed the music industry.
B．Why young people prefer downloading music to buying albums.
C．The problem of illegal downloading of music.
D．Different opinions on effects of music downloading.

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