Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea,such as helping prevent forest fires,or to make them want to buy a certain product or service.At the beginning of the 20th century,advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television,it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time,and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278,more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton,England’s first printer,who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets.Besides advertising his product,he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily.
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution,in the 18th and 19th centuries,brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(遞送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born.
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.
1.The passage mainly talks about .
A、the development of advertisement
B、the first advertisement in the world
C、the difficulty in advertising
D、the advantages of advertisements
2.Why is advertisement accepted by people?
A、Because it can help to prevent forest fires.
B、Because it cand make people want to buy a certain product or service.
C、Because it can bring information to great numbers of people.
D、Because it can help people live longer.
3.Modern advertisement was born as a result of .
A、the Industrial Revolution
B、the newly built railroads
C、the appearance of the first printer advertisement
D、people’s need
4.We can conclude from the passage that .
A、red-striped shield is the best thing to use in advertising
B、main streets and television are used in advertising
C、person-to-person selling is the best way in advertising
D、people show little interest in advertisement
科目:高中英語 來源:2011-2012學年湖北省黃岡市高三精品模擬試卷(四)英語(解析版) 題型:單項填空
The man moved forward and looked over the edge,shrinking his shoulders.
A.accurately |
B.cautiously |
C.brilliantly |
D.disappointedly |
查看答案和解析>>
科目:高中英語 來源:2011-2012學年湖北省黃岡市高三精品模擬試卷(三)英語(解析版) 題型:單詞拼寫
根據下列句子及所給漢語注釋,寫出空缺處各單詞的正確形式(每空只寫一詞)
1. These colorful (氣球)make the garden more beautiful than usual.
2.Customs officers examined all (行李) at the airport.
3.You should think twice,but not jump at a (結論).
4. (非洲)is the second largest continent in the world.
5.They like movies so they go to the (電影院) almost twice a week.
6.On hearing the story,they burst into (笑聲).
7.He promised that he would be back on (星期四).
8.They took (擁有) of the house as their own.
9.He lay on his (胃) secretly to watch insects fighting.
10.To tell you the (真相),I don’t agree with you.
查看答案和解析>>
科目:高中英語 來源:2011-2012學年湖北省黃岡市高三精品模擬試卷(三)英語(解析版) 題型:單項填空
I was fortunate enough to travel to South Africa, I met some women who have organized themselves into a group.
A.then |
B.there |
C.while |
D.where |
查看答案和解析>>
科目:高中英語 來源:2011-2012學年湖北省黃岡市高三精品模擬試卷(一)英語(解析版) 題型:書面表達
下面四幅圖畫描述了你班同學上周的一次研究性學習活動。請你根據圖畫內容用英語寫一篇短文,在某英語刊物上介紹這種活動情況。
注意:1、短文須包括所有圖畫的內容和你的感想,可適當增加細節(jié)使短文連貫;
2、詞數:100左右(開頭給出的句子不計入總詞數);
3、參考詞匯:下崗的laid-off 上網瀏覽surf on the Internet
Last week,we did research into how laid-off workers get their new jobs._____________
______________________________________________________________________________________________________________________________________________________________
查看答案和解析>>
科目:高中英語 來源:2011-2012學年湖北省黃岡市高三精品模擬試卷(一)英語(解析版) 題型:單項填空
The new tax policy only affects people on yearly incomes over ¥120,000, the very rich.
A、by the way B、as a result C、in other words D、as a manner of
查看答案和解析>>
科目:高中英語 來源:2011-2012學年湖北省黃岡市高三精品模擬試卷(一)英語(解析版) 題型:單項填空
He is confident, ,in my opinion, is most important in society.
A、how B、that C、what D、which
查看答案和解析>>
科目:高中英語 來源:2011-2012學年湖北省高三第一次質量檢查英語題 題型:單項填空
We are lucky to be among the generation of people who have ________ and experienced the great social changes in our country.
A. conflicted B. responded C. witnessed D. associated
查看答案和解析>>
科目:高中英語 來源:2011-2012學年浙江省高三上學期期中考試英語題 題型:閱讀理解
Most of us spend our lives seeking the natural world. To this end, we walk the dog, play golf, go fishing, sit in the garden, drink outside rather than inside the pub, have a picnic, live in the suburbs, go to the seaside, buy a weekend place in the country. The most popular free time activity in Britain is going for a walk. And when joggers (慢跑者) jog, they don’t run the streets. Every one of them automatically heads to the park or the river. It is my firm belief that not only do we all need nature, but we all seek nature, whether we know we are doing so or not.
But despite this, our children are growing up nature-deprived (喪失). I spent my boyhood climbing trees. These days, children are robbed of these ancient freedoms, due to problems like crime, traffic, the loss of the open spaces and strange new ideas about what is best for children, that is to say, things that can be bought, rather than things that can be found.
The truth is to be found elsewhere. A study in the US: families had moved to better housing and the children were assessed for ADHD (多動癥). Those whose housing had more natural views showed an improvement of 19%; those who had the same improvement in material surroundings but no nice view improved just 4%.
A study in Sweden indicated that kindergarten children who could play in a natural environment had less illness and greater physical ability than children used only to a normal playground. A US study suggested that when a school gave children access to a natural environment, the entire school would do better in studies.
Another study found that children play differently in a natural environment. In playgrounds, children create a hierarchy (等級) based on physical abilities, with the tough ones taking the lead. But when a grassy area was planted with bushes, the children got much more into fantasy play, and the social hierarchy was now based on imagination and creativity.
Most bullying (恃強凌弱) is found in schools where there is a tarmac (柏油碎石) playground; the least bullying is in a natural area that the children are encouraged to explore. This reminds me unpleasantly of Sunnyhill School, with its hard tarmac, where I used to hang about in corners dreaming about wildlife.
But children are frequently discouraged from involvement with natural spaces, for health and safety reasons, for fear that they might get dirty or that they might cause damage. So, instead, the damage is done to the children themselves: not to their bodies but to their souls.
One of the great problems of modern childhood is ADHD, now increasingly and expensively treated with drugs. Yet one study after another indicates that contact with nature gives huge benefits to ADHD children. However, we spend money on drugs rather than on green places.
The life of old people is much better when they have access to nature. The most important for the growing population of old people is in quality rather than quantity of years. And study after study finds that a garden is the single most important thing in finding that quality.
In wider and more difficult areas of life, there is evidence to indicate that natural surroundings improve all kinds of things. Even problems with crime and aggressive behaviour are reduced when there is contact with the natural world.
Dr William Bird, researcher from the Royal Society for the Protection of Birds, states in his study, “A natural environment can reduce violent behaviour because its process helps reduce anger and behavior that people might regret later.” Wild places need encouraging for this reason, no matter how small their contribution.
We tend to think human beings are doing nature some kind of favor when we are protecting nature. The error here is far too deep: not only do humans need nature for themselves, but the very idea that humanity and the natural world are separable things is damaging.
Human beings are a species of animals. For seven million years we lived on the planet as part of nature. So we miss the natural world and long for contact with non-human life. Anyone who has patted a dog, stroked a cat, sat under a tree with a glass of beer, given or received a bunch of flowers or chosen to walk through the park on a nice day, understands that.
We need the wild world. It is necessary to our well-being, our health, our happiness. Without other living things around us we are less than human.
1.What is the author’s firm belief?
A. People seek nature in different ways.
B. People should spend most of their lives in the wild.
C. People have quite different ideas of nature.
D. People must make more efforts to study nature.
2.What does the author say people prefer for their children nowadays?
A. Personal freedom. B. Things that are natural.
C. Urban surroundings. D. Things that are purchased.
3.What does a study in Sweden show?
A. The natural environment can help children learn better.
B. More access to nature makes children less likely to fall ill.
C. A good playground helps kids develop their physical abilities.
D. Natural views can prevent children from developing ADHD.
4.Children who have chances to explore natural areas ________.
A. tend to develop a strong love for science
B. are more likely to dream about wildlife
C. tend to be physically tougher in adulthood
D. are less likely to be involved in bullying
5.What does the author suggest we do to help children with ADHD?
A. Find more effective drugs for them.
B. Provide more green spaces for them.
C. Place them under more personal care.
D. Engage them in more meaningful activities
6. In what way do elderly people benefit from their contact with nature?
A. They look on life optimistically. B. They enjoy a life of better quality.
C. They are able to live longer. D. They become good-humored
查看答案和解析>>
湖北省互聯(lián)網違法和不良信息舉報平臺 | 網上有害信息舉報專區(qū) | 電信詐騙舉報專區(qū) | 涉歷史虛無主義有害信息舉報專區(qū) | 涉企侵權舉報專區(qū)
違法和不良信息舉報電話:027-86699610 舉報郵箱:58377363@163.com