Question

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

     An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

    Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

     Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons        .

A. result in more sport events

B. get more viewers to play sports

C. bring more money to the television networks

D. make more people interested in television

2.Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers

B. Because the advertisers would be off work

C. Because television programs would go slowly

D. Because viewers would pay less for watching television

3.In many families, men make decisions on         .

A. holiday trips           B. sports viewing

C. television shopping      D. expensive purchases

4.The ratings are not important for golf and tennis programs because          .

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people

D. their viewers can afford expensive cars

5..What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Sports are gaining importance in advertising on television.

C. Rich viewers contribute most to television companies.

D. Commercial advertisers are the major sponsors of sport events.

 

Answer 1

【答案】

 

1.D

2.A

3.D

4.C

5.B 

【解析】

試題分析：

1.D 細(xì)節(jié)題。根據(jù)第二段前4行media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times說(shuō)明周末下午的電視體育節(jié)目讓更多的人對(duì)電視感興趣，故D正確。

2.A 推理題。根據(jù)第二段3,4,5行. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week.說(shuō)明如果在周末沒(méi)有體育節(jié)目，就沒(méi)有人看電視，故A正確。

3.D 細(xì)節(jié)題。根據(jù)第三段最后兩行most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.說(shuō)明D正確。

4.C 細(xì)節(jié)題。根據(jù)最后一段2,3行the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States,說(shuō)明C正確。

5.B 主旨大意題。文章主要是關(guān)于在電視節(jié)目中體育節(jié)目的重要性，體育類(lèi)節(jié)目可以帶來(lái)更多的廣告贊助。故B正確。

考點(diǎn)：考查文化類(lèi)閱讀

點(diǎn)評(píng)：文章主要是關(guān)于在電視節(jié)目中體育節(jié)目的重要性，體育類(lèi)節(jié)目可以帶來(lái)更多的廣告。

細(xì)節(jié)題和推理題的考查是重點(diǎn)，要求閱讀是準(zhǔn)確定位，仔細(xì)辨析，如58，59題的考查。