Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消費(fèi)) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today  they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠誠(chéng)) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
小題1:Fashion magazines today         .
A．seldom put models on the cover
B．no longer put models on the cover
C．need not worry about celebrities’ market potential
D．judge the market potential of every celebrity correctly
小題2:A change in the consumer market can be found today that         .
A．price rather than brand name is more concerned
B．producers prefer models to celebrities for advertisements
C．producers prefer TV actresses to film stars for advertisements
D．quality rather than the outside of products is more concerned
小題3:The underlined sentence in Paragraph 4 indicates that any wrong step will possibly         .
A．decrease the popularity of a celebrity and the sales of his products
B．damage the image of a celebrity in the eyes of the general public
C．cut short the artistic career of a celebrity in show business
D．influence the price of a celebrity’s products
小題4:The passage is mainly about         .
A．celebrity and personal styleB．celebrity and market potential
C．celebrity and fashion designD．celebrity and clothing industry

小題1:A
小題2:D
小題3:A
小題4:B

試題分析:本文是一篇說(shuō)明文，說(shuō)明了名人已成為流行文化的重要代表，但是今天，名人面臨更加嚴(yán)峻的尷尬。流行文化圈比以往大，其周轉(zhuǎn)速度也加快，名人每一次的失誤都會(huì)減少他們的知名度，和他們產(chǎn)品的銷售
小題1:細(xì)節(jié)題，由第一段第三行fashion magazines have almost abandoned the practice of putting models on the cover…可以知道答案，故選A。
小題2:推理題，由第二段第三行they’re started by first-class stars whose products enjoy equal fame with some world top brands.可以推出答案，所以選D。
小題3:推理題，由最后一段倒數(shù)第四行Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered可以推出答案，所以選A
小題4:推理題，由本文的主要意思“名人已成為流行文化的重要代表，但是今天，名人面臨更加嚴(yán)峻的尷尬。流行文化圈比以往大，其周轉(zhuǎn)速度也加快，名人每一次的失誤都會(huì)減少他們的知名度，和他們產(chǎn)品的銷售”可以推出答案，所以選B
點(diǎn)評(píng)：這篇文章比較抽象，關(guān)鍵在于正確理解，理解了文章主旨后，再關(guān)注細(xì)節(jié)，所有的問(wèn)題迎刃而解
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Stephen Hawking, one of the world’s smartest physicists, once said: “I’m obsessed by time.”Many of us are, and the popularity of time travel TV series has just proved that.
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C．A introduction to Startling by Each StepD．Time travel wins fans
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B．Time travel series offer room for imagination.
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

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Many job opportunities are offered to those who wish to work. It helps if you know more than one language. There are good jobs for interpreters and typists who know English and another language.
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B．Chinese government will take an active part in AIDS control.
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Tattoos and body piercings（穿孔）have moved up on the trend list in recent years. Around Western schools lots of teens are sporting new holes and “flesh ink”（紋身）. As with all other subjects, the Chinese will surely have to deal with this situation with respect to their children. To get a better view of what has happened in the West, 1et’s sit down and hear what they say.
Tiara from Indiana： 
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Lee from Illinois:
Hi! I live in Illinois. I am 23. I have 12 tattoos and three piercings. I love my tattoos and consider myself an art collector. You would be surprised at who has given me the thumbs up on my art work. People on the street stop me to look at the tattoo on my leg. Most of them don’t know what it is. They just think the work itself is great.
Subotai from California:
I’m not forbidden of self-expression，but when I see high school students getting these piercings, I really wonder. In some cases, the drive is deeper and darker than mere fashion. A friend of mine tried piercing her own tongue with a safety pin. It got infected and she had a tongue the size of a cow’s.
Jackson from Ohio:
I don’t think it is wrong, but when people do it all over the place like their face and everything—I think that’s ridiculous. People who get the big “dragons that cover the whole body—I don’t think that’s necessary.” When I see naked chicks on guys, I think, “You have no respect for women.”
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A．JacksonB．LeeC．TiaraD．Subotai
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A．tattoos and piercings are a new kind of elegant art
B．a(chǎn)ll the teachers in the West are in favour of tattoos and piercings
C．everything is changeable as time goes on
D．it is necessary to live with different views of beauty
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A．Body Art or Causing Damage
B．Doing Damage to the Young People’s Bodies
C．Young People’s Different Curiosities
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


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I graduated with one of the biggest lessons I would ever learn: UNCONDITIONAL ACCEPTANCE. “LOVE PEOPLE AND USE THINGS---NOT LOVE THINGS AND USE PEOPLE.”
小題1: Why did the people around the author back away?
A．Because both men were poorly dressed and mentally ill.
B．Because the short gentleman was smiling to everyone around.
C．Because two homeless men were also waiting in line, with a bad smell.
D．Because the second man stood playing with his hands.
小題2:After the author handed the meals to the homeless men, she _________.
A．talked with them for a while.B．went back to her husband and son
C．turned in her projectD．regretted and cried
小題3: What kind of woman do you think the author is?
A．Over-curiousB．CaringC．MatureD．Lovely
小題4: What does the author try to tell us with the last sentence?
A．Giving is a gesture of love, which people will understand and appreciate.
B．If you need help from others, you’d better present them with gifts.
C．If you want to get something from somebody, you should please him with gifts.
D．Don’t be greedy with money or ask people to do things for you.
小題5: According to the passage, which of the following is NOT true?
A．The author’s husband was very proud of her.
B．What the author did to the men touched many people.
C．Poor as the homeless men were, they had their dignity.
D．The author felt we should know how to heal people.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

More Chinese are seeking out the surgeon’s knife to improve their looks.Yet the tragic death of the former Super Girl Wang Bei has made people aware of the risks of cosmetic surgery, which is becoming increasingly popular.  Wang Bei，24，is said to have gone under the knife in Wuhan，to jump-start her stage-show career. It seems that the ambitious singer has finally achieved the fame and influence after her death.
For years Miss Lu expected a plastic surgery to make her jaw fashionable narrow and her face smaller. She finally decided against it after hearing of the death of Wang Bei. "Wang Bei’s death rang the warning bell for me，"Miss Lu said in her blog." It was frightening and I gave up the plan. "
A common thread of online discussion is why someone considered beautiful was so dissatisfied with her looks. Some netizens said Wang was a victim of society’s impractical standard of beauty：double eyelids，and the pointed chin typical of Western actresses. Others said her death indicated the limits to which people would go to achieve fame and fortune.
Last year 15 billion yuan was spent on cosmetic surgery and the figure is expected to rise  20％ annually. The International Society of Plastic Surgery ranks China first in Asia in terms of the number of cosmetic surgeries in 2009. Worldwide, China is third, after Brazil, while the United States is first.
Nowadays，people are living longer and better. But the effect of aging off their appearance affects their mood and confidence. Many older women want to look young and beautiful. Young people, on the other hand, see cosmetic surgery as the key to wealth and love. "They want to improve their appearance to find better opportunities at work and in marriage，"says a famous plastic surgeon. "We’re living in a highly competitive society. People regard appearance as a weapon in life battle. Those who are young and naturally good-looking tell me，‘I don’t care how much I spend. Just make me look more beautiful.’ "
Advice from a surgeon and psychologist：
1.Choose regular, qualified hospitals with a good reputation.
2.Try to find an expert surgeon who will not suggest several operations over time.
3.Don’t expect too much from changing your appearance. Safety should be the first.
4.Have a realistic understanding of the risks of the surgery (death，injury and failure)and make a balanced decision.
小題1:What’s the influence of Wang Bei’s death on the public?
A．People will feel alarmed at cosmetic surgery.
B．Young people will have no interest in beauty.
C．Doctors will be afraid to perform operations.
D．No one will dream of becoming a Super Girl.
小題2:It is mentioned in the passage that________.
A．Miss Lu’s face is narrow and small
B．Wang Bei is a victim of the Internet
C．a(chǎn)ll Westerners have the pointed chin
D．the US ranks first in cosmetic surgery
小題3:What’s the main idea of the 5th paragraph?
A．People are living 1onger and better nowadays.
B．People are living in a highly competitive society.
C．Social competition leads females to seek beauty.
D．Cosmetic surgery is the key to wealth and love.
小題4:According to a surgeon and psychologist,it is better to________.
A．change your appearance sooner
B．make a reasonable decision
C．do several operations over time
D．try some different hospitals

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