The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids of that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Comission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小題1】The best title of the text may be ________.
A.The guide of Admongo | B.An education website for children |
C.A popular online video game | D.An advertising website |
A.a(chǎn)ttract the biggest market of buyers. |
B.sell the products of its company. |
C.help children know about advertising. |
D.a(chǎn)dvertise the video game for children. |
A.choose hair styles for their character. | B.travel to a supermarket. |
C.eat in a fast-food restaurant. | D.play video games during the trip. |
A.healthy | B.of high nutrition | C.yummy | D.of low quality |
【小題1】B
【小題2】C
【小題3】A
【小題4】D
解析試題分析:可知本文講述的是美國(guó)政府建立的一個(gè)網(wǎng)站,為了教育孩子們理解廣告的真正內(nèi)涵。
【小題1】B 主旨大意題。通過(guò)文章第一段The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other entertainment.可知本文講述的是美國(guó)政府建立的一個(gè)網(wǎng)站,為了教育孩子們理解廣告的真正內(nèi)涵。故B項(xiàng)符合文章內(nèi)容。
【小題2】C 細(xì)節(jié)題。根據(jù)文章第一段1,2行The US government has started a website, Admongo, to help children think critically about the advertising aimed at them.可知這個(gè)網(wǎng)站的成立是為了幫助孩子們批判地思考廣告。故C正確。
【小題3】A 細(xì)節(jié)題。根據(jù)第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes.可知他們可以自己選擇角色的外貌。故A正確。
【小題4】D 推理題。根據(jù)文章最后一段A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.可知米切爾.奧巴馬說(shuō)她想看見(jiàn)給孩子們的更健康的食品的廣告。說(shuō)明她認(rèn)為選擇的兒童食品的質(zhì)量不好。故D正確。
考點(diǎn):考察新聞報(bào)告類(lèi)短文閱讀
點(diǎn)評(píng):可知本文講述的是美國(guó)政府建立的一個(gè)網(wǎng)站,為了教育孩子們理解廣告的真正內(nèi)涵。本文主要考查推理題。在解題時(shí)要立足已知,推斷未知。立足現(xiàn)在,猜測(cè)未來(lái)。不能主觀臆想,憑空想象,隨意揣測(cè),更不能以自己的觀點(diǎn)代替作者的觀點(diǎn);要把握句、段之間的邏輯關(guān)系,了解語(yǔ)篇的結(jié)構(gòu)。要體會(huì)文章的基調(diào),揣摸作者的態(tài)度,摸準(zhǔn)邏輯發(fā)展的方向,悟出作者的弦外之音。
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D.When his skin turns pale and he has no feeling in that area. |
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B.Wind speed and a person’s strength. |
C.Air temperature and wind speed. |
D.The location and air temperature. |
A.It was in 1945 that scientists first began to calculate wind chill. |
B.Compared with water, people’s exposed skin freezes more slowly. |
C.The wind chill index based on Antarctica data is considered a standard. |
D.With the development of technology, many previous researches have been proven wrong. |
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A.can enjoy drawings and coloured-pencil pieces |
B.can learn how to kill pests living on the plants |
C.can find displays of 20 botanic gardens across the country |
D.will enjoy the photographs of flowers and leaves |
A.the first event is about growing healthy plants |
B.a(chǎn)ll of the events are free of charge |
C.there is no time limit to all the events |
D.you can find the information of all the events either by phone or by e-mail |
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Unlike Britain, the US does not have a national health care service. Most people buy medical insurance to help pay for medical care. The government only helps pay for some medical care for the old and the people who are on low incomes. The problems of those who cannot afford insurance have become an important political subject.
In Britain, when people are ill, they usually go to a family doctor first. However, people in America sometimes go straight to an expert. Children are usually taken to a doctor who is an expert in the treatment of children. In Britain, if a patient needs to see a specialist doctor, their family doctor will usually recommend a specialist, which will save more time and money both for the patients and the public fund(基金).
In Britain, doctors do not go to people’s homes when they are ill. People always make appointments to see the doctor in the doctor’s office. In a serious situation, people call for an ambulance. In America, hospitals must treat all seriously ill patients, even if they do not have medical insurance. The gov-ernment will then help pay for some of the cost of the medical care.
【小題1】The majority of Americans pay for medical care .
A.through the national health care service | B.by buying medical insurance |
C.with the help of the government | |
D.by increasing their income |
A.Americans don’t trust family doctors |
B.family doctors are helpless to the patients |
C.he is more in favor of the British medical care service |
D.sick children should go to family doctors first |
A.be treated if they have an insurance |
B.go to see the doctor by making an appointment |
C.receive treatment even without insurance |
D.normally go to see an expert for treatment |
A.Health Care in the United States and Britain |
B.Types of Doctors in the United States |
C.Treatment of Sick Children in the United States |
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