McDonald's Corporation （NYSE: MCD） is the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily．_____71_____Brands （KFC, Taco Bell and others） and sandwich chain Subway．

　　　 In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007．_____72_____The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants．

　　　 _____73_____In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthier alternatives as salads, wraps and fruit．

　　　 The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California．Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant．The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee．" Speedee was eventually replaced with Ronald McDonald in 1963．

　　 The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden in order of openings．The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall．_____74____Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry．The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography．_____75_____

　　　 A．McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts．

　　　 B．The site of the McDonald brothers' original restaurant is now a monument．

　　　 C．At one time it was the largest global restaurant chain, but it has since beensurpassed by multi-brand operator Yum!

　　　 D．Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself．

　　　 E．The company has also expanded the McDonald's menu in recent decades to include alternative meal options。

F．Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion and the company became listed on the public stock markets in 1965．

練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源： 題型：閱讀理解

An important question about eating out is who pays for the meal. If a friend of yours asks you to have lunch with him. You may say something like this, “I’m afraid it’ll have to be some place cheap, as I have very little money.” The other person may say, “OK, I’ll meet you at McDonald’s.” This means that two agree to go Dutch, that is, each person pays for himself. He may also say, “Oh, no. I want to take you to lunch at Johnson’s”, or “I want you to try the steak(牛排) there. It’s great.” This means the person wants to pay for both of you. If you feel friendly towards this person, you can go with him and you needn’t pay for the meal. You may just say, “Thank you. That would be very nice.”

American customs about who pays for dates(約會) are much the same as in other parts of the world. In the old days, American women wanted men to pay for all the meals. But, today, a university girl or a woman in the business world will usually pay her own way during the day. If a man asks her to dinner or a dance outside the working hours, it means “come as my guest”. So as you can see, it is a polite thing to make the question clear at the very beginning.

In the old days _______ often paid for all the meals.

A. women      B. men

C. university students     D. businessmen

“To go Dutch” means to _______.

A. go to play outside     B. eat out

C. pay for oneself   D. go to a cheaper eating place

“McDonald’s” here means _______.

A. a tea house B. a gate

C. an office    D. an eating place

If you feel friendly to the person, _______.

A. you should pay for him    B. you needn’t pay for him

C. you can accept his invitation     D. you can’t accept his invitation

We’d better know who will pay for the meal _______.

A. at the beginning B. at the end

C. in the middle of the meal  D. after drinking

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

完形填空（共20小題，每小題1.5分，滿分30分）

閱讀下面短文，掌握大意，然后從各小題所給的A、B、C、D四個選項中選出最佳選項

When I was a girl, in the deserts of Somalia(索馬里), my family was nomadic(游牧的),   36  with our animals, and leading a happy life.

I was about thirteen  37 my father called me at the end of a hot day. “Come and  38  here.” He said．“I’ve found you a  39 ! We have arranged that he will  40  me five camels. “ That night I ran away. I was  41．For almost three weeks, I walked  42  the desert, and finally I got to my auntie’s house in Mogadishu. Auntie’s husband was an ambassador（大使）, and in a few months I  43  Britain to work at his London house.

One day a  44  called Michael Goss saw me in the street. He took my picture and the photographs were  45 . “You should try and do  46 ,” he told me. When my aunt and uncle  47  Africa, I stayed in London. I found a place to stay and got  48  at McDonald’s before I  took Michael Goss’s photographs to an agency one day. They  49  me to a studio, and my picture appeared  50  of the Pirelli calendar. Soon after that, the agency got me  51  in the James Bond film The Living Daylights.

That was seven years ago. Since then I’ve done modeling all over the world and I’ve had frequent  52  in magazines such as Vogue and Elle. I have  53  hosted the US music program Soul Train.

Once  54  five camels, now I can  55  up to ??5000 for one day’s work. I have gone from the bottom to the top.

36．A．working hard      B．living together      C．looking after         D．moving around

37．A．when            B．a(chǎn)fter               C．a(chǎn)s                  D．before

38．A．listen            B．sit                  C．work              D．see

39．A．business           B．boss               C．husband             D．chance

40．A．support            B．provide             C．share              D．give

41．A．excited            B．worried             C．frightened          D．surprised

42．A．a(chǎn)round            B．through             C．inside             D．beyond

43．A．flew to            B．stayed in            C．chose             D．left

44．A．director           B．editor             C．photographer        D．writer

45．A．satisfied           B．beautiful            C．well-mannered      D．young

46．A．designing         B．photographing       C．dressing             D．modeling

47．A．moved to         B．changed for          C．returned to         D．started for

48．A．something to eat  B．a(chǎn) job               C．a(chǎn) bedroom         D．a(chǎn) workroom

49．A．sent              B．wanted              C．ordered             D．informed

50．A．in the list         B．on the cover          C．in the ads           D．on the page

51．A．a(chǎn) rise            B．a(chǎn) job              C．a(chǎn) part             D．a(chǎn)n actress

52．A．interviews        B．performances        C．visits              D．a(chǎn)ppearances

53．A．a(chǎn)lready            B．even               C．yet                 D．still

54．A．looking after       B．feeding              C．worth             D．a(chǎn)s much as

55．A．pay              B．spend             C．give                  D．earn

查看答案和解析>>

科目：高中英語 來源：2012-2013學(xué)年福建省安溪一中高一上學(xué)期期中考試英語試卷（帶解析） 題型：閱讀理解

In 1955, a man named Raymond Kroc entered a partnership with two brothers named Mcdonald. They operated a popular restaurant in California which sold food that was easy to prepare and serve quickly. Hamburgers, French fries, and cold drinks were the main foods on the limited menu. Kroc opened similar eating places under the same name, “McDonald’s” and they were a quick success. He later took over the company and today it is one of the most famous and successful “fast-food” chains(連鎖店) in America and the world.
Why was his idea so successful? Probably the most important reason was that his timing was right. In the 1950s, most married women stayed home to keep house and take care of their children. During the 1960s, the movement for equality(平等) between men and women and an economy(經(jīng)濟) that needed more families to have two money-earners resulted in many women returning to the workplace. This meant that they had less time and energy to do housework, so they depended more on fast-food restaurants.
Single parents also have little time to spend in the kitchen. People living alone because of divorce(離婚) or a preference for a “single lifestyle” also depend on this type of food, since cooking for one is often more trouble than it is worth.
Fast food is not part of the diet of all Americans. Another of the 1960s was called back-to-nature movement. More and more Americans based their diets on natural foods. This preference for natural foods continues to this day. These products can now be found not only in the special health food store but also in many supermarkets.
【小題1】The passage is mainly about ____.

A．how and why “McDonald’s” became successful
B．the effect social and economic changes have on people’s eating habits
C．why Americans prefer natural food
D．American eating habits
【小題2】Which of the following was NOT a reason for Raymond Kroc’s success?
A．His partnership with the McDonald brothers.
B．A changing economy.
C．The back-to-nature movement.
D．Women’s equality movement.
【小題3】We can infer from the passage that ____.
A．natural foods can also be found in McDonald’s
B．many married women in America returned to work in the 1960s
C．McDonald’s fast food is popular among the young
D．divorce caused people to change their eating habits

查看答案和解析>>

科目：高中英語 來源：2012-2013學(xué)年廣東省陽東廣雅中學(xué)陽東一中高一上學(xué)期聯(lián)考英語試卷（帶解析） 題型：閱讀理解

So you thought the hamburger was the world’s most popular fast food? After all, McDonald’s Golden Arches span（跨越）the globe（全球）. But no, there is another truly universal fast food, the ultimate（極好的）fast food. It’s easy to make, easy to serve, much more varied than the hamburger, can be eaten with the hands and it’s delivered to your front door or served in fancy restaurants. It’s been one of America’s favourite foods for over 50 years. It is, of course, the pizza.
It’s kind of silly to talk about the moment when pizza was “invented”. It changed over the years, but one thing’s for certain—it’s been around for a very long time. The idea of using pieces of flat, round bread as plates came from the Greeks. They called them “plakuntos” and ate them with various simple toppings（配料）such as oil, garlic（大蒜）, onions and herbs. The Romans enjoyed eating something similar and called it “picea”. By about 1000 AD in the city of Naples, “picea” had become “pizza” and people were experimenting with more toppings: cheese, ham, anchovies and finally the tomato, brought to Italy from Mexico and Peru in the sixteenth century. Naples became the pizza capital of the world. In 1889, King UmbertoⅠand Queen Margherita heard about pizza and asked to try it. They invited pizza maker, Raffele Esposito, to make it for them. He decided to make the pizza like the Italian flag, so he used red tomatoes, white mozzarella cheese and green basil leaves. The Queen loved it and the new pizza was named “Pizza Margherita” in her honour.
Pizza went to America with the Italians at the end of the nineteenth century. The first pizzeria in the United States was opened in 1905 at 53 Spring Street, New York City, by Gennaro Lombardi. But the popularity of pizza really exploded when American soldiers returned from Italy after World WarⅡ and raved about(夸贊) “that great Italian dish”. Americans are now the greatest producers and consumers of pizza in the world.
【小題1】Which is the correct order of the changes of pizza?

A．Plakuntos→pizza→piceaB．Pizza→plakuntos→picea
C．Picea→plakuntos→pizzaD．Plakuntos→picea→pizza
【小題2】Why are Mexico and Peru important in the development of pizza?
A．Because pizza first became popular in these countries.
B．Because pizza was invented in these countries.
C．Because one topping was brought to Italy from these countries.
D．Because people there are the greatest consumers of pizza.
【小題3】What do the Italian flag and a Pizza Margherita have in common?
A．There is a picture of a Pizza Margherita.B．They have the same colours.
C．Both of them represent Italy.D．They are both popular in Italy.
【小題4】When did pizza become really popular in the United States?
A. After 1945.      B. In 1889.     C. In 1905.         D. By 1000AD.
【小題5】What’s the best title of the passage?
A．McDonald’s and PizzaB．Global Pizza
C．Pizza in the United StatesD．How to Make Pizza

查看答案和解析>>

科目：高中英語 來源：河北省2009-2010學(xué)年度高一下學(xué)期期中考試英語試題 題型：閱讀理解

Every people（民族）uses its own special（特殊的）words to show its ideas and feelings. Some expressions are commonly used for many years. Others are popular for just a short time. One such American expression is“Where’s the beef?”It is used when something is not as good as it is said to be In the early 1980s “Where’s the beef?”was one of the most popular expressions in the United States. It seemed as if everyone was using it at the time.

Beef, of course,is the meat form a cow, and no food is more popular in America than a hamburger（漢堡包）made from beef. In the 1960s a businessman named Ray Kroc began building small restaurants that sold hamburgers at a low price. Kroc called his restaurants“McDonald’ s”.Ray Kroc became one of the richest businessmen in America.

Other business people watched his success. Some of them opened their own hamburger restaurants. One company（公司）called“Wendy’s”said its hamburgers were bigger than those sold by McDonald’s or anyone else’s .The Wendy’s Company began to use the expression“Where’s the beef?”to make people know that Wendy’s hamburgers were the biggest. The Wendy’s television advertisement（廣告）showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef.“Where’s the beef?”she shouted in a funny way. The advertisement for Wendy’s hamburger restaurants was a success .As we said, it seemed everyone began using the expression“Where’s the beef?”

53．_______started Mc Donald’s restaurant.

A．Ray Kroc  B．McDonald     C．Wendy      D．Three old women

54．Other people wanted to open hamburger restaurants because they thought_______.

A．they could sell hamburgers at a low price  B．hamburgers were easy to make

C．beef was very popular in America        D．they could make a lot of money

55．Wendy’s made the expression known to everybody_______.

A．with many old women eating hamburgers

B．by a television advertisement

C．while selling bread with a bit of meat in it

D．a(chǎn)t the McDonald’s restaurant

56．We can learn from the passage that the expression“Where’s the beef?”means_______.

A．the beef in hamburgers is not as much as it is said to be

B．the hamburgers are not as good as they are said to be

C．something is not so good as one says     

D．Wendy’s is the biggest

 

查看答案和解析>>

同步練習(xí)冊答案