Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收視率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
小題1:Television sport programs on weekend afternoons         .
A.result in more sport event
B.get more viewers to play sports
C.make more people interested in television
D.bring more money to the television networks
小題2:Why would weekend afternoons become dead time without sport programs?
A.Because there would be few viewers
B.Because the advertisers would be off work
C.Because television programs would go slowly
D.Because viewers would pay less for watching television
小題3:In many families, men make decision on          .
A.holidayB.sports viewingC.television shoppingD.expensive purchases
小題4:The ratings are not important for golf and tennis programs because         .
A.their advertisers are carmakers
B.their viewers are attracted by sports
C.their advertisers target at rich people
D.their viewers can afford expensive cars
小題5:What is the passage mainly about?
A.Television viewers are determined by male viewers
B.Rich viewers contribute most to television companies
C.Sports are gaining importance in advertising on television
D.Commercial advertisers are the major sponsors of sport event

小題1:D
小題2:A
小題3:D
小題4:C
小題5:C
本文是說明文,說明運(yùn)動(dòng)占據(jù)很大一部分商業(yè)廣告。
小題1:細(xì)節(jié)理解題。由本文第二段This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.可知。其中 sell high price 與bring more money 是同義重現(xiàn)。
小題2:細(xì)節(jié)理解題。結(jié)合41題和排除法可以得出答案。其中BCD項(xiàng)的表達(dá)都不合常理。
小題3:細(xì)節(jié)理解題。由They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.可知,其中expensive purchases與on the purchases of computers, cars and life insurance屬于上下義重現(xiàn)。
小題4:細(xì)節(jié)理解題。由It is made up of people from the highest income groups in the United States,可知,其中highest income 和 rich people 同義重現(xiàn)。此外,此題也可以根據(jù)常識(shí)解答:一般而言,高爾夫球是貴族運(yùn)動(dòng),是有錢人的娛樂活動(dòng)。
小題5:主旨大意題。根據(jù)全文不難得出答案。另外也可以用排除法解答:A項(xiàng)中電視收視率只是其中的一個(gè)細(xì)節(jié),不能作為全文主旨,錯(cuò)在以偏概全。B項(xiàng)的most 和D項(xiàng)的major一樣,都是表達(dá)有誤。
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科目:高中英語 來源:不詳 題型:閱讀理解

When you are in England, you must be very careful in the streets because the traffic drives on the left.
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A.the left, the rightB.the right, the left
C.the front, the backD.the back, the front
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A.there are too many buses thereB.the traffic lights are different
C.crossing the street is dangerousD.you may go the wrong way
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A.cross the streetsB.look at the traffic lights
C.sit on the second floor of a big bus and see the beautiful city
D.look at the busy streets in the morning
小題4:Which is the best title?
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科目:高中英語 來源:不詳 題型:閱讀理解

I would like to talk to you about one of the most beautiful places I’ve ever seen. I was born and raised there and now I visit it from time to time. My family moved to the city, so I only go back to see friends or to camp and fish.
I grew up in a small town called Antonito Co. It is surrounded by mountains. So camping is a big source of happiness in the valley. There are so many beautiful places to hike.
The town itself is very small. It is said that if you blink when you’re going through it, you’ll miss it. This has some truth in it considering the size of the town. We have one grocery store, a tiny post office, and a tiny bank. There are also a few gas stations, bars, some excellent restaurants, a small hospital and of course several schools. However, for clothing and shoes, you have to drive thirty miles to Alamosa to shop there.
Everyone in the town is nice and we all know each other. The crime rate is zero unless you count some weekend fights that break out because some people drink too much. The classes in school are small, so you get a lot of attention from the teacher.
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A.An introduction to the writer’s hometown.
B.A travel guide of the writer’s hometown .
C.The history of the writer’s hometown .
D.The scenery of the writer’s hometown .
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a bank     b. a post office     c. some gas stations and bars     d. a clothing store
e. a shoe shop    f. some restaurants and a hospital
A.a(chǎn)bceB.bdefC.a(chǎn)bcfD.cdef
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B.Students usually don’t get much attention .
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科目:高中英語 來源:不詳 題型:閱讀理解



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A.four and a half hours behindB.four hours ahead of
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A.it’s midnight and most people are asleep
B.it’s noon and many people are having lunch
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科目:高中英語 來源:不詳 題型:閱讀理解

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B.how people travel around Antarctica
C.different animals found in Antarctica
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閱讀下列短文,從每題所給的A、B、C、D四個(gè)選項(xiàng)中,選出最佳選項(xiàng)。
I found the imagination of becoming a grandmother somewhat discouraging. I was younger than I thought a grandmother should be when I got the news that I was going to become one myself. I admit, it was not a role that I was emotionally ready to accept. I had been a young mother, and had certainly hoped my daughter would not face that same challenge. I remarried when she was a teenager, and then had two more children. On getting the news that she was expecting(懷孕), I remember thinking “What do I know about being a grandmother? —I haven’t even finished raising my own kids yet!” I don’t like to be unprepared, so I read a few books about grandparenting. That gave me a little help, but I was still uncertain. I thought about other grandmothers I knew, and got a few ideas I liked and a few more that I didn’t. But I couldn’t quite figure out what kind of grandmother I wanted to be. Then I thought about my own grandmother, Granny, as she’s known by most people, and I knew I had the answer.
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So grandmothers must have a cookie jar, and on my granddaughter’ s first Christmas,my daughter bought me my own cookie jar. She said when they came to see me,her daughter would find the treat the way she did and I did.
小題1:The writer thought it was a little discouraging to be a grandmother because________.
A.she was not old enough to be one
B.she was not emotionally ready to be one
C.she thought her daughter was too young to be a mother
D.grandmother should be older than she was
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C.being a young grandmother
D.being a young mother
小題3:It can be inferred from the last paragraph that________.
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B.the writer always wanted to know what was inside her grandmother’s cookie jar
C.the writer often drove her grandchildren to see her grandmother’s cookie jar
D.women of the writer ‘s age all have a cookie jar for their grandchildren
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A.One who has a jar filled with many kinds of cookies for children and herself.
B.One who grows up with her grandmother^ cookie jar with all kinds of cookies.
C.One who is like her own grandmother with a cookie jar to treat her grandchildren.
D.One who always makes different kinds of cookies to treat her grandchildren.
小題5:Which of the following can be the best title of this text?
A.Grandmother’s Cookie Jar
B.Grandmother’s Treat for Children
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科目:高中英語 來源:不詳 題型:閱讀理解

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A.the queen is rich in tour experience
B.the Castle is a good place to go in Scotland
C.tasting whisky is better than going fishing
D.1873 is a special year for the queen
小題2:How is Paragraph 2 mainly developed?
A.By giving descriptions.B.By following time order.
C.By analyzing causes.D.By making comparisons.
小題3:What is Ben Nevis special for?
A.The Inverlochy Castle Hotel .
B.The beauty of its surroundings.
C.The water from the mountain.
D.The challenge up to its top.
小題4:What is the main purpose of the passage?
A.To introduce Scottish traditions to tourists.
B.To show the attractions of Scotland to readers.
C.To explore geographical characteristics of Scotland.
D.To describe the pleasures of life in Scotland.

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科目:高中英語 來源:不詳 題型:閱讀理解


Popular music in America is what every student likes. Students carry small radios with earphones and listen to music before class, after class, and at lunch. Students buy cars with large speakers and play the music loudly as they drive on the street.
Adult drivers listen to music on the car radio as they drive to work. They also listen to the news about sports, weather and the life of American people .Most of the radio programs are music.
Pop or popular music singers make much money .They make a CD or tape which radio stations use in many places .Once the popular singer is heard all over the country, young people buy his or her tape .Some of the money from these tapes comes to the singer .Wherever the singer goes, all the young people want to meet him or her. Now the singer has become a national star.
There are other kinds of music that are important to Americans. One is called folk music .It tells stories about the common life of Americans. Another is called western or country music .This was started by cowboys who would sing at night to the cows they were watching. Today, any music, about country life and love between a country boy and his girl is called western or country music.
小題1:__ _ kinds of music are mentioned in this passage .
A. Two   B. Three    C   Four     D .Five
小題2:When pop singers ___ ___, they will become national stars.
A make much money                   B. make a CD or tape
C .are loved by all the young people   D. are wanted to sing on the radio
小題3:From the passage we know that country music is about the ___ ___.
A.common life of Americans B.country life of and love stories
C.life of workersD.school life of in America
小題4:Which of the following is TRUE according to this passage?
A.a(chǎn)ll students in America like popular music .
B.students with cars in America don’t like to listen to music while driving
C.Adult drivers in America listen to music all the time while driving
D.Everyone in America wants to meet pop singers wherever they go.
小題5:What would be then best title for this passage ?
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科目:高中英語 來源:不詳 題型:閱讀理解

There are over one million superstitions(迷信), and most people believe at least one or two of them.
Many people are superstitious about numbers. They think that there are lucky numbers and unlucky numbers.
The number 13 is often considered unlucky. In some parts of the world, buildings have no 13th floor and streets have no houses with the number 13. In Japan, "4" is considered unlucky because in Japanese the word "four" is pronounced the same as the word "death" .
Japanese never give gifts of four knives, four napkins, or four of anything.
What are the lucky numbers? Seven is a lucky number in many places, and "8" is considered a lucky number in Japan and China. In China, businesses often open on August 8, and many couples register to get married at eight past eight on August 8.
Superstitions about numbers are so widespread that some people--called numerologist--make a living by giving advice about numbers.
In 1937, when the Toyoda family of Japan wanted to form a car company, they asked a numerologist if "Toyoda" would be a good name for the company. The numerologist said it would not be. He explained that "Toyota" would be a better name for the company. The family took his advice. As a result, millions of people drive "Toyota" and not "Toyoda" .
There are many other kinds of superstitions. There are superstitions about eating, sleeping, sneezing and itching(抓癢). There are superstitions about animals and holidays and horseshoes.
There are even superstitions about superstitions. Those superstitions will tell people how to reverse bad luck.
When the Japanese bump heads, they immediately bump heads again. According to a Japanese superstition, the first-bump means their parents will die, but the second bump "erases" the first bump         
To reverse bad luck in general, people turn around three times, turn their pockets inside out, or put their hats on backwards.
In the United States, baseball players sometimes wear their caps backwards when their team is losing. It looks silly, but the baseball players do not mind if it helps them win the game.   
小題1:It can be inferred that superstitions about numbers are           .
A.popular neither in Japan nor in China
B.popular only in Japan and in China
C.popular both in Japan and in China
D.causing great troubles both in Japan and in China
小題2:The underlined word " reverse " means           .
A.change to bad luckB.cause to go in the opposite direction
C.change for the worseD.exchange
小題3:If a Japanese purposely bumps his head again after an accidental bump, we can be sure that     .  
A.he is madB.he is happyC.he is superstitiousD.he is very sad
小題4:The writer wrote this passage with the purpose of           .
A.persuading us to believe superstitions
B.showing us some facts of superstitions
C.showing us the magic power of number
D.showing us a numerologist

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