What is a six-letter word that immediately comes to mind when you need some information on the Internet? You probably thought of Google. But Google wasn’t always the name of the famous search engine. In fact, the original name was BackRub!
BackRub was the name two graduate students gave to the new search engine they developed in 1996. They called it BackRub because the engine used backlinks to measure the popularity of Web sites. Later, they wanted a better name — a name that suggests huge quantities of data. They thought of the word googol. (A googol is a number followed by 100 zeros.) When they checked the Internet registry of names to see if googol was already taken, one of the students misspelled the word by mistake, and that’s how Google was born.
Google is just one example of a name change in the business world. Many other companies have decided to change their names or the names of their products. Here are some more examples:
Jerry Yang and David Filo, two young computer specialists, developed a guide to Internet content in 1994. They called it “Jerry and David’s Guide to World Wide Web.” But they soon realized that this wasn’t a very catchy name, so they searched through a dictionary and found a better one: “Yahoo.”
Sometimes companies change their names because of the popularity of one of their products. In 1962, a young runner named Phil Knight started a company called Blue Ribbon Sports. In 1971, Knight decided to design and manufacture his own brand of shoes. He named the shoes after the Greek goddess of victory — Nike. Nike shoes became so well known that Knight changed the name of the whole company to Nike.
小題1:According to the text, Google       .
A.has been famous since 1996
B.is a result of a spelling mistake
C.means a number followed by 100 zeros
D.is the original name of the search engine
小題2:Jerry and David changed the guide’s name to Yahoo because the original name        .
A.had been registeredB.had been forgotten
C.was not attractiveD.was too short
小題3:The company Nike got its name from        .
A.its foundersB.its customers
C.its popular productsD.its advanced techniques
小題4:Which of the following can be the best title for the text?
A.The name changesB.The history of Google
C.How to choose a name?D.Why are names important?

小題1:B
小題2:C
小題3:C
小題4:A

試題分析:這篇文章主要講了各個(gè)公司名字的改變。有的是拼寫(xiě)錯(cuò)誤的結(jié)果,有的是公司的名字來(lái)源于它最受歡迎的產(chǎn)品。
小題1:理解題:根據(jù)When they checked the Internet registry of names to see if googol was already taken, one of the students misspelled the word by mistake, and that’s how Google was born. 可知Google是拼寫(xiě)錯(cuò)誤的結(jié)果,故選B。
小題2:細(xì)節(jié)題:根據(jù)Jerry Yang and David Filo, two young computer specialists, developed a guide to Internet content in 1994. They called it “Jerry and David’s Guide to World Wide Web.” But they soon realized that this wasn’t a very catchy name, so they searched through a dictionary and found a better one: “Yahoo.”可知他們把名字改成Yahoo,是因?yàn)樽畛醯拿植晃,故選C。
小題3:細(xì)節(jié)題:根據(jù)He named the shoes after the Greek goddess of victory — Nike. Nike shoes became so well known that Knight changed the name of the whole company to Nike.
可知Nike公司的名字來(lái)源于它最受歡迎的產(chǎn)品,故選C。
小題4:主旨題:這篇文章主要講了名字的改變,故選A。
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

Nowadays fashion speaks aloud.Then do you choose what you wear or does the ____ choose it for you?I am one of the million Americans who struggle with ____ the new trends.The newspapers and magazines work their hardest in trying to ___ us to buy new things for home,work,and family.Many large ___ spend millions of dollars for a one­minute commercial on one of the ___ stations such as FOX and CBS.Television and magazines ____ carefully not only what to wear and when to wear it but also what others are wearing such as movie stars,____ and music artists.Television,one of the ___ mediums of the media world,talks with us about who is wearing what and what is fashionable for the ____.Television shows give us information on new trends ____ all different types of people and in all different countries.Designers such as Calvin Klein,Levi’s and many others try to ____ us to their cool commercials.Indeed,they get ____ from the commercials after their designs are sold.
Television influences the way we ____.It searches each and every one of our wardrobes(衣櫥) with telling us what is ____ and what is not.Teenagers,____,give a lot of their attention to these television programs.They even wish they could ____ like the models immediately.The commercials try to ____ the younger generation because they will have them in the palm of their hands for the ____ of their lives.Also teenagers are ____ influenced by television with the billions of dollars spent on advertisements.These advertisements have them ____ widely—they really know what teenagers like.
小題1:
A.societyB.mood
C.mediaD.weather
小題2:
A.looking forward toB.keeping up with
C.caring aboutD.referring to
小題3:
A.follow B.warn
C.forceD.persuade
小題4:
A.supermarketsB.hotels
C.companies D.malls
小題5:
A.majorB.local
C.commonD.similar
小題6:
A.chooseB.describe
C.change D.watch
小題7:
A.scholarsB.officials
C.managersD.models
小題8:
A.importantB.changeable
C.culturalD.national
小題9:
A.dayB.season
C.monthD.year
小題10:.
A.forB.from
C.ofD.with
小題11:
A.compareB.fix
C.a(chǎn)ttractD.connect
小題12:
A.trustB.promotion
C.improvementD.profit
小題13:
A.sleep B.live
C.shopD.learn
小題14:
A.hotB.crazy
C.creativeD.expensive
小題15:
A.howeverB.hardly
C.nearlyD.especially
小題16:
A.dressB.walk
C.expressD.grow
小題17:
A.a(chǎn)voidB.target
C.understandD.warn
小題18:
A.whole B.half
C.part D.rest
小題19:
A.eagerlyB.slowly
C.easilyD.happily
小題20:
A.killedB.trapped
C.hurtD.lost

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

We’ve reached a strange-some would say unusual-point.While fighting world hunger continues to be the matter of vital importance according to a recent report from the World Health Organization (WHO),more people now die from being overweight,or say,from being extremely fat,than from being underweight.It’s the good life that’s more likely to kill us these days.
Worse,nearly l8 million children under the age of five around the world are estimated to be overweight.What’s going on?
We really don’t have many excuses for our weight problems.The dangers of the problem have been drilled into us by public­health campaigns since 2001 and the message is getting through—up to a point.
In the 1970s,F(xiàn)inland,for example,had the highest rate of heart disease in the world and being overweight was its main cause.Not any more.A public­health campaign has greatly reduced the number of heart disease deaths by 80 per cent over the past three decades.
Maybe that explains why the percentage of people in Finland taking diet pills doubled between 2001 and 2005,and doctors even offer surgery of removing fat inside and change the shape of the body.That has become a sort of fashion.No wonder it ranks as the world’s most body­conscious country.
We know what we should be doing to lose weight—but actually doing it is another matter.By far the most popular excuse is not taking enough exercise.More than half of us admit we lack willpower.
Others blame good food.They say:it’s just too inviting and it makes them overeat.Still others lay the blame on the Americans,complaining that pounds have piled on thanks to eating too much American­style fast food.
Some also blame their parents-their genes.But unfortunately,the parents are wronged because they’re normal in shape,or rather slim.
It’s a similar story around the world,although people are relatively unlikely to have tried to lose weight.Parents are eager to see their kids shape up.Do as I say-not as I do.
小題1:What is the“strange”point mentioned in the first sentence?
A.The good life is a greater risk than the bad life.
B.Starvation is taking more people’s lives in the world.
C.WHO report shows people’s unawareness of food safety.
D.Overweight issue remains unresolved despite WHO’s efforts.
小題2:Why does the author think that people have no excuse for being overweight?
A.A lot of effective diet pills are available.
B.Body image has nothing to do with good food.
C.They have been made fully aware of its dangers.
D.There are too many overweight people in the world.
小題3:.The example of Finland is used to illustrate________.
A.the cause of heart disease
B.the fashion of body shaping
C.the effectiveness of a campaign
D.the history of a body­conscious country
小題4:Which would be the best title for the passage?
A.Actions or Excuses?
B.Overweight or Underweight?
C.WHO in a Dilemma
D.No Longer Dying of Hunger

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

When several different people look at the same person, it is not unusual for each of them to see different things; when you alone observe one behavior or one person at two different times, you may see different things. The following are but some of the factors that lead to these varying perceptions:
Each person’s perceptions of others are formed by his or her own cultural conditioning, education, and personal experience.
Sometimes perceptions differ because of what we choose to observe and how we deal with what we’ve observed. It is not necessarily true that person’s perception is based on observations of a particular person. Your observations may be totally controlled by some. Your observations may be totally controlled by what others have told you about this person; or you may focus primarily on the situation or role relationship. Most people do not use the same yardstick to measure their parents, their friends, and strangers.
Sometimes we see only what we want to see what may be obverse to others because of our own needs, desires, or temporary emotional states. This is a process known as selective perception. Selective perception is obviously more difficult when contradictory information is particularly obvious, but it can be done. We can ignore the stimulus—“He’s basically a good boy, so what I saw was not shoplifting.”  We can reduce the importance of the contradictory information—“All kids get into mischief(頑皮). Taking a book from the bookstore isn’t such a big deal.” We call change the meaning of the contradictory information—“It wasn’t shoplifting because he was going to pay for it later.”..
1.While observing a particular person,        .
A.one is likely to take all aspects into consideration
B.one pays more attention to his or her advantages
C.children often differ from gown?ups in perception
D.one tends to choose certain cues to look for
2.Observation of the same person by two people at the same time may differ because         .
A.their yardsticks are not the same
B.either of them may be slow to catch information
C.the time for observations is not long enough
D.each of them uses different language to express his or her impressions
3.The underlined word “ignore” in Paragraph 4 means to         .
A.understand something                          B.try to do something
C.pay no attention to something                   D.know something better
4.The worst thing in selective perception is that         .
A.perceived information runs against your desire
B.facts can be totally ignored and distorted
C.importance of contradictory information can be overrated
D.the same information may not be dealt with in the same way

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

Here is some must-know information from a handbook on how people behave in doing business in some countries.
In Brazil
Brazilians are warm and friendly. They often stand close when talking and it is common for them to touch the person on the shoulder. People often greet each other (particularly women) with light cheek kisses. Schedules tend to be flexible, with business meetings sometimes starting later than planned. But to be safe, be on time. Meals can stretch for hours—there’s no such thing as rushing a meal in Brazil. Lunches also can start in the mid to late afternoon. Brazilians are social, preferring face-to-face communication over mails or phone calls.
In Singapore
Singaporeans shake hands when they meet and often also greet each other with a small, polite bow. Business cards should be offered and received with two hands. Arriving late is considered disrespectful. So be on time. Efficiency(效率) is the goal, so meetings and dealings often are fast-paced. Singaporeans are direct in their discussions, even when the subject is about money. Rank is important and authority is respected. This determines both people interact in meetings. For example, people avoid disagreeing outright with someone with a higher rank.
In the United Arab Emirates
In the UAE, status is important, so the most senior or oldest should be greeted first with their titles. The handshake seems to be longer than elsewhere. So, do not pull away the handshake. Women should cover themselves when it comes to dress. Men also tend to be covered from neck to elbows(肘部) and down to the knees. People do not avoid entertaining in their homes, but they also hold business meals at restaurants. Touching or passing food or eating with your left hand is to be avoided. When meetings are one-to-one, if your host offers you coffee, you should refuse. It might seem odd, but it is a cultural tradition. Coffee should only be accepted if it is always set out or presented.
In Switzerland
The Swiss tend to be formal and address each other by last name. They also are respectful of private lives. You should be careful not to ask about personal topics. Punctuality (守時(shí)) is vital, something that comes from a deep respect for others’ time. Arrive at any meeting or event a few minutes early to be safe. They also have clear structure in their companies. Higher-ups make the final decisions, even if others might disagree. Neat, clean dress is expected. The Swiss follow formal table manners. They also keep their hands visible at the table and their elbows off the table. It is polite to finish the food on your plate.
小題1:The passage is mainly about ________.
A.communication types
B.the workplace atmosphere
C.customs and social manners
D.living conditions and standards
小題2:Why do Singaporeans avoid arguing with their boss?
A.They put efficiency in the first place.
B.They dislike face-to-face communication.
C.They want to finish meetings as quickly as possible.
D.They are supposed to obey the person of a higher rank.
小題3:In the UAE, when should you refuse the coffee if it is offered?
A.When greeting seniors.
B.When meeting the host alone.
C.When attending a presentation.
D.When dining with business partners.
小題4:In which country do people care about where to put their hands at the dinner table?
A.In Brazil.B.In Singapore.
C.In the United Arab Emirate.D.In Switzerland.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

Brighton: It is a seaside resort on the English Channel. Only 50 miles from London, it offers a good variety of lively entertainment. It is a cheerful place, busy and crowded in the summer, but alive in every season of the year. Its royal pavilion(布萊頓皇宮)is a masterpiece of English architecture.
Durham: Whatever travelers see or don't see in England, they must see this city, in the northeast, just south of Newcastle­upon­Tyne. No one will forget the sight of its cathedral(教堂)and castle rising together on a steep hill overlooking a loop in the River Wear, which almost surrounds them. The cathedral itself is one of the great medieval(中世紀(jì)的,公元476~1500)buildings in Europe.
Liverpool: A port in the northwest of England which possesses a quality that is not found in quite the same way anywhere else in England: the quality of grandeur (壯觀). Liverpool has this grandeur in its site on the broad River Mersey (more than half a mile wide) with the houses rising near it; in its great dock buildings, its broad streets, and its two enormous cathedrals.
Edinburgh: It has long been the capital of Scotland. Edinburgh Castle is Edinburgh's important building, controlling the city from its perch on a rock over a hundred meters above sea level. Another important building is the Palace of Holyrood House, begun by James Ⅲ around 1500. Between the castle and the palace is the Royal Mile, which was the center of Edinburgh life before the 17th century and is fascinating to visit now.
小題1:Which is the suitable time to visit Brighton ?
A.Only summerB.All the year around
C.HolidaysD.Weekdays
小題2:Which of the following place mentions both a castle and a cathedral ?
A.BrightonB.Durham
C.Liverpool0D.Edinburgh
小題3:From this article, which of the following statements is WRONG?
A.Around the broad River Mersey you can enjoy the unique quality of Liverpool .
B.The sight of Durham's cathedral and castle is probably best seen from the banks of the Riverwear .
C.The Palace of Holyrood House is much older than the cathedral in Durham.
D.Edinburgh Castle was built over a hundred meters above sea level.
小題4:This article can be found in ________.
A.a(chǎn) travel magazine
B.a(chǎn) daily newspaper
C.a(chǎn) chapter of science fiction
D.a(chǎn) column in the financial press

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:完形填空

 小題1: This was not because the woods and fields were always far away, but because they were too far from the city to permit people to make a day trip between morning and nightfall.
 小題2: He decided to turn his little school house into a dormitory for the summer holidays. Anyone who brought his sleeping bag and cooking equipment along could stay there for a very small quantity of money. The idea was a success. A few years later, the school house was much too small to hold the many young people who wanted to stay there.   小題3: This was the first hostel(青年招待所).
Today, young students and workers of every country can meet in the hostel and get to know each other. When young people arrive at the hostel, they have only to show their cards of membership in a hostel organization in their own country.   小題4: 
Often, at the evening meal, a group of boys and girls from various parts of the country or world will happen to meet at the same hostel. They may put their food together and prepare a dinner with many kinds of dishes. Sometimes a program will be organized after the meal with dances, songs, or short talks followed by a question period.   小題5: For this reason, a few weeks spent ‘hostelling’ can be just as useful a part of one’s education as classes in school.
A.In 1970, a young German school master had an idea which changed this situation.
B.People could stay in the hostel if they brought enough equipment with them.
C.One can learn a lot about other places, just by meeting people from those places.
D.As a result, a dormitory was set up in an old castle nearby.
E. For years, children in the industrial areas of Europe seldom left their cities to see the beauties of the countryside.
F. More and more young people went to the hostel for summer holidays.
G. This card will permit them to stay in a hostel all over the world for very low prices.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

Hi, everybody. Over the past couple months, most of the political headlines you’ve read have probably been about the government shutdown and the launch of the Affordable Care Act(平價(jià)醫(yī)療法案). And I know that many of you have rightly never been more frustrated with Washington.
But if you look beyond those headlines, there are some good things happening in our economy. And that’s been my top priority(優(yōu)先考慮)since the day I walked into the Oval Office.
After decades in which the middle class was working harder and harder just to keep up, and a punishing recession(衰退)that made it worse, we made the tough choices required not just to recover from crisis, but to rebuild on a new foundation for stronger, more durable economic growth.
Five years later, we have fought our way back. Our businesses have created 7.8 million new jobs in the past 44 months. Another 200,000 Americans went back to work last month.
The American auto industry has come back with more than 350,000 new jobs –-- jobs putting out and selling the high-tech, fuel-efficient cars the world wants to buy. And they’re leading the charge in a business that has added jobs for the first time since the 1990s –-- a big reason why our businesses sell more goods and services “Made in America” than ever before.
We decided to stop our addiction to foreign oil. And today, we produce more renewable energy than ever, more natural gas than anybody, and for the first time in nearly 20 years, America now produces more oil than we buy from other countries.
We decided to fix a broken health care system. And even though the task has been rough, so far, about 500,000 Americans gain health coverage starting January 1st. And by the way, health care costs are growing at the slowest rate in 50 years.
And one more thing: since I took office, we’ve cut our deficits (赤字) by more than half. And that makes it easier to invest in the things that create jobs –-- education, research, and so on.
Imagine how much farther along we could be if both parties were working together. Think about what we could do if the few didn’t hold the economy hostage (人質(zhì)) every few months, or waste time on dozens of votes to repeal the Affordable Care Act rather than try to help us fix it.
In the weeks ahead, I’ll keep talking about my plan to build a better bargain for the middle class. Good jobs. A good education. A chance to buy a home, save, and retire. And yes, the financial security of affordable health care. And I’ll look for any willing partners who want to help.
Because of your hard work and tough sacrifices over the past five years, we’re pointed in the right direction. But we’ve got more work to do to keep moving that way. And as long as I’m President, I’ll keep doing everything I can to create jobs, grow the economy, and make sure that everyone who works hard has a chance to get ahead. Thanks, and have a great weekend.
小題1:Which of the following is not the reason for people’s frustration with the government?
A.The government shutdown
B.Unemployment rate
C.The addiction to foreign oil
D.Cancelling the Affordable Care Act
小題2:Why does the president mention more goods and services “Made in America”?
A.To show that American goods and services are very popular.
B.To indicate that American people should be dependent on themselves.
C.To show that the employment rate has been increased.
D.To show that American auto industry enjoys high technology.
小題3:What’s the meaning of the underlined word “repeal”?
A.put an end toB.try hard to fixC.make strongerD.get accustomed to
小題4:According to the speech, which of the following can be implied?
A.American people have every reason to feel frustrated with the government.
B.Health care costs are growing at the slowest rate in 50 years.
C.The president feels sorry that the economy is not moving in the right direction.
D.Some government officials don’t agree with the president on the medical care system.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

How words came into being is unknown. All we assume(推測(cè))is that some early men invented certain sounds, in one way or another, to express thoughts and feelings, actions and things, so that they could talk with each other. Later they agreed upon certain signs, called letters, which could be put together to show those sounds, and which could be written down. Those sounds, whether spoken or written in letters, are called words.
The power of words, then, lies in their associations - the things they bring up to our minds. Words become filled with meaning for us by experience; and the longer we live, the more certain words bring back to us the happy and sad events of our past; and the more we read and learn, the more the number of words that mean something to us increases.
Great writers are those who not only have great thoughts but also express these thoughts in words which have powerful effects on our minds and feelings. This clever use of words is what we call literary style(文體). Above all, the real poet is a master of words. He can express his meaning in words which sing like music and which by their position and association can move men to tears. We should therefore learn to choose our words carefully and use them correctly, or they will make our speech silly and common.
小題1:We learn from the text that language might have begun with           
A.a(chǎn)ctionsB.expressionsC.soundsD.signs
小題2:What is mainly discussed in Paragraph 2?
A.The relation of human experience with words.
B.The gradual change and development of words.
C.The learning of new words.
D.The importance of old words.
小題3:In the last paragraph, what does the author suggest that we should do?
A.Associate with listeners.B.Make musical speeches.
C.Learn poems by heart.D.Use words skillfully.

查看答案和解析>>

同步練習(xí)冊(cè)答案