Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows         than you do how you will behave — which        you will walk, where you will        , what will make you      one product rather than another. When customers go into a shop, they      look to their left       move  towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers       the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the      .
Fresh fruit and        are displayed near supermarket entrances. This gives the        that only healthy food is sold in the shop.       foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods        they find what they want. In this way, shoppers are      to buy products that they do not really       .
People walk quickly through      aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling       for products is at the end of aisles, because shoppers        to turn into the next aisles.
Sweets are often placed at children’s        level at the checkout. While parents are waiting to pay, children        the sweets and put them in the trolley.
Customers buy more when shelves are      than when they are half empty because they feel there is something wrong with those products that are there.
小題1:
A．soonerB．better C．moreD．less
小題2:
A．side B．a(chǎn)pproachC．placeD．way
小題3:
A．goB．lookC．stopD．stand
小題4:
A．buyB．enjoyC．seeD．prefer
小題5:
A．naturallyB．simplyC．easilyD．hurriedly
小題6:
A．orB．thenC． butD．a(chǎn)nd
小題7:
A．intoB．a(chǎn)longC．a(chǎn)roundD．through
小題8:
A．pricesB．signsC． shelves D．products
小題9:
A．winesB．vegetablesC．sweetsD．meat
小題10:
A．impression B．effectC．thoughtD．expression
小題11:
A．FreshB．Important C．FastD．Basic
小題12:
A．whenB．unlessC．beforeD．until
小題13:
A．invitedB．encouragedC．willingD．ready
小題14:
A．useB． knowC．needD．like
小題15:
A．narrowB．shortC．highD．long
小題16:
A．caseB．pointC．exampleD．position
小題17:
A．slow downB．hurry upC．walk downD．come up
小題18:
A．handB．eyeC．headD．height
小題19:
A．pay forB．care for C．look forD．reach for
小題20:
A．lowB．neatC．fullD．high

小題1:B
小題2:D
小題3:B
小題4:A
小題5:A
小題6:C
小題7:C
小題8:D
小題9:B
小題10:A
小題11:D
小題12:C
小題13:B
小題14:C
小題15:A
小題16:D
小題17:A
小題18:B
小題19:D
小題20:C

試題分析：本文詳細(xì)介紹了超市的貨物的位置擺放的原因，以及人們的一些購物習(xí)慣。告訴我們超市里的所有安排都是為了讓顧客購買更多的東西，處于賺取利潤的目的。
小題1:B 詞義辨析。A更早B更好C更多D更少；本句中的better是well的比較級形式，指超市的經(jīng)理比顧客對于顧客在超市里的行動了解得更好。
小題2:D 名詞辨析。A邊B方法C地方D方向，方法；本句是指超市經(jīng)理了解你會走向哪個方向。
小題3:B 動詞辨析。A走B看C停止D站立；前一句指經(jīng)理指代你會走向什么方法，本句指他知道你會看那里。
小題4:A 上下文串聯(lián)。顧客來到超市，當(dāng)然是要購買東西，故A正確。BCD三項(xiàng)不符合邏輯關(guān)系。
小題5:A 副詞辨析。A自然地B僅僅C容易D匆忙地；當(dāng)顧客走進(jìn)一家商店，他們很自然地朝左邊看，但是卻走向右邊。這就是為什么很多超市的入口處都在左邊而不是右邊的原因。
小題6:C 上下文串聯(lián)。前半句說他們進(jìn)入商店朝左邊看，下句說他們卻走向右邊。上下文之間存在著轉(zhuǎn)折關(guān)系。
小題7:C 介詞辨析。A進(jìn)入B沿著C環(huán)繞D通過；Take sb around….帶著某人四處參觀….；超市的安排就是讓顧客們四處參觀，購買物品。
小題8:D 名詞辨析。A價格B標(biāo)志C貨架D產(chǎn)品；顧客們在超市里當(dāng)然是注意到超市里的所有的商品，D項(xiàng)正確。這也正是超市里這樣安排的目的。
小題9:B 上下文串聯(lián)。前面的Fresh fruit說明本空要填的名詞與之是一類的，故B項(xiàng)符合上下文。指新鮮的蔬菜水果被擺放在一起。
小題10:A 名詞辨析。A印象B影響C想法D表情；超市把新鮮的蔬菜水果放在入口處的附近，就是想給顧客留下一個這家超市出售的產(chǎn)品都是新鮮的印象。
小題11:D 形容詞辨析。A新鮮的B重要的C迅速的D基本的；通過下文的like sugar and tea可知糖和茶之類的產(chǎn)品都是人們生活必需的基本日用品。故D正確。
小題12:C 連詞辨析。A當(dāng)…時；B除非，如果…不…；C在…前；D直到…才；在他們買到自己想要的東西之前超市里的這些安排都在暗暗地帶領(lǐng)著顧客逛著超市。故C正確。
小題13:B 短語辨析。Be encouraged to do sth被鼓勵做某事；在商店里，顧客都是被鼓勵著購買自己實(shí)際上并不需要的東西。其余三項(xiàng)語義不搭配。
小題14:C 上下文串聯(lián)。根據(jù)上文描述可知超市里很多安排的目的就是讓顧客購買很多他們并不需要的東西。
小題15:A 上下文串聯(lián)。根據(jù)they move more slowly in wide aisles可知上下文之間存在著對比關(guān)系，這里使用narrow與wide相對應(yīng)。
小題16:D 名詞辨析。A案件B點(diǎn)C例子D位置；貨物賣得最好的位置就是在通道的盡頭，因?yàn)轭櫩投紩谀抢锫聛磙D(zhuǎn)向另外一個通道。故D項(xiàng)正確。
小題17:A 短語辨析。A變慢B快點(diǎn)C步行D出現(xiàn)；貨物賣得最好的位置就是在通道的盡頭，因?yàn)轭櫩投紩谀抢锫聛磙D(zhuǎn)向另外一個通道。這里的slow down符合上下文。
小題18:B 上下文串聯(lián)。在收銀的地方擺放著很多的糖果，這些糖果的位置通常都是和孩子的眼睛一樣的高度。目的在于吸引孩子購買這些糖果。
小題19:D 短語辨析。A付錢B關(guān)心C尋找D伸手去拿；本句是指糖果的位置和孩子的眼睛差不多高，便于孩子伸手去拿這些糖果。
小題20:C 上下文串聯(lián)。根據(jù)下句中的half empty可知這里是指貨架是滿的，與貨架是半空著的對比。
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D．Food writers work hard to maintain their health and weight.

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科目：高中英語 來源：不詳 題型：閱讀理解

What’s in name? Well, apparently, our general happiness. Psychologists say that what we are called has a direct connection with our happiness.
Those called Judy and Joshua are the happiest, while Lynn or Ben is likely to be the unhappiest, according to research. Psychologist Dr David Holmes found that this can cause the association(聯(lián)想) that others make with the name. Hearing the name Judy may make them think of actress Judi Dench or TV presenter Judy Finnigan, and people who are considered good-natured and happy. On the other hand, people think Paulines are unhappy because of the character Pauline Fowler from the TV programme East Enders. The research claims that this association influences the person with the name and so their personality is shaped to fit in. Dr David Holmes said, “This also has some relation with the original meaning of the name, for example, the original meaning of Judy is ‘praised’.”
Certain names also work well in certain aspects of life. In the workplace Richard and Judy are the happiest, while those called Ruth and Carly are the happiest in relationships. At the other end of the scale the unhappiest workers are Stuart and Liz, with the unhappiest in relationships being Frank and Harriet.
Dr Holmes said, “The relation we have with certain names, particularly important namesakes (同名者), also shapes how we see ourselves and so may have an effect on our confidence. Names are like product brands in having a powerful effect on attitudes and should therefore be chosen with care.”
“Other names are connected with being brave, outgoing or serious. Therefore, many celebrities change their names to ones which reflect these characteristic. This, in turn, influences parents when they choose names for their babies,” said Dr Holmes, “while names connected with ordinary people are rarely chosen for their babies.”
小題1:What’s the main idea of this passage?
A．How to choose a good name for babies.
B．The relation between names and happiness.
C．How to have a name connected with celebrities.
D．The relation between names and success.
小題2:According to the passage, which of the following names are better?
A．Joshua and Ben.B．Pauline and Frank.
C．Richard and Stuart.D．Ruth and Joshua.
小題3:The author may continue the passage with _________.
A．names and product brands
B．famous people’s names
C．names and personality
D．parents’ choices of baby names
小題4:Which of the following is connected with names according to the passage?
A．Personality and self-confidence.B．Self-confidence and position.
C．Position and characteristic.D．Personality and appearance.

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