Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(遞送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.
小題1:The passage mainly talks about       .
A．the development of advertisement
B．the first advertisement in the world
C．the difficulty in advertising
D．the advantages of advertisements
小題2:Why is advertisement accepted by people?
A．Because it can help to prevent forest fires.
B．Because it cand make people want to buy a certain product or service.
C．Because it can bring information to great numbers of people.
D．Because it can help people live longer.
小題3:Modern advertisement was born as a result of         .
A．the Industrial Revolution
B．the newly built railroads
C．the appearance of the first printer advertisement
D．people’s need
小題4:We can conclude from the passage that         .
A．red-striped shield is the best thing to use in advertising
B．main streets and television are used in advertising
C．person-to-person selling is the best way in advertising
D．people show little interest in advertisement

小題1:A
小題1:C
小題1:A
小題1:B

小題1:通讀全文，主要講述了廣告業(yè)的發(fā)展史。
小題1:從文章最后一句可知，廣告使人們獲取了大量信息，人們可有選擇地購(gòu)買(mǎi)商品或接受服務(wù)，從而生活水平得以提高。
小題1:從文章第三段可知，由于工業(yè)革命的發(fā)展帶來(lái)新型的廣告業(yè)，即現(xiàn)代廣告。
小題1:從文章中可知，red-striped shied是首次做廣告時(shí)用的東西，不是最佳方式，而B(niǎo)項(xiàng)才是現(xiàn)代發(fā)布廣告的途徑，通過(guò)街道或電視做廣告省錢(qián)高效。
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Many everyday American expressions are based on colors.
Red is a hot color. Americans often use it to express heat. They may say they are red hot about something unfair. When they are red hot they are very angry about something. The small hot tasting peppers found in many Mexican foods are called red hots for their color and their fiery taste.
Pink is a lighter kind of color. People sometimes say they are in the pink when they are in good health. It probably comes from the fact that many babies are born with a nice pink color that shows that they are in good health.
Blue is a cool color. The traditional blues music in the United States is the opposite of red hot music. Blues is slow, sad and soulful. Someone who is blue is very sad.
The color green is natural for trees and grass. But it is an unnatural color for humans. A person who has a sick stomach may say he feels a little green. A passenger on a boat who is feeling very sick from high waves may look very green. If a person is green at his job, he may be a newcomer and inexperienced. Sometimes a person may be upset because he does not have something as nice as a friend has, like a new sports car. That person may say he is green with envy. Some people are green with envy because their friend has more dollars.
The color black is used often in expressions. People describe a day in which everything goes wrong as a black day. The date of a major tragedy is remembered as a black day.
小題1:If a person feels blue, he is _____.
A．a(chǎn)nnoyedB．depressedC．stressedD．encouraged
小題2:If someone says “you are still green”, he probably means that _______.
A．you are very youngB．you are in a bad moodC．you are inexperiencedD．you are in good health
小題3:Which of the following statements is CORRECT according to the passage?
A．After two days’ rest, the soldiers were all in the pink.
B．They had a fierce quarrel so they all felt black about it.
C．David got hurt by a bike so his face looked blue.
D．When we meet something unfair, we feel very green.
小題4:What’s the main idea of the passage?
A．Different colors have different meanings.
B．What different colors stand for.
C．The story about different colors.
D．Colors used in American expressions.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

完形填空 (20%):
Recently I paid a visit to Harvard University, where there are top class scientists and professors and the best academic system in the world.
I was very      when I first stepped onto the campus(校園). Well, it’s not even really a campus. It's      like an area in a small town.
Harvard's main buildings are from the 18th century.They look very old and      . You might        say they’re a little shabby(破舊). They don’t fit the modern 40   of university at all. The buildings are surrounded by     and trees, so I felt as if I had walked into a castle of the Mid-Ages. But when I looked across the street, the     shops and in-fashion(時(shí)尚的) students made me feel like I was in the 21st century       . It creates a strong contrast(對(duì)比)and brings a special 41   to the school.
Our tents       Gary took us around told us.“You see this grass field in the center of the school?Here is where they hold their     ceremony .They just set up tents and benches and have a very simple ceremony.” It's     ! Who would think the most talented students just graduate on the grass?
I      some students put a blanket on the grass and lie down to read a book. When I listened to the soft sound of      turning, along with the singing of the birds, I felt very      .There was no competitive felling at all.
Harvard has the world’s first computer in its science centre      there are hundreds of high-end computers, too. Its religion(宗教) and the literature departments are also     the best. It is the perfect mix of tradition and    technology.It makes Harvard a very attractive place to      in.
I hope one day I’ll      my dream school --- Harvard.
小題1:
A．upsetB．troubledC．shockedD．tired
小題2:
A．moreB．lessC．muchD．most
小題3:
A．greatB．solidC．noisyD．simple
小題4:
A．stillB．evenC．everD．yet
小題5:
A．modelB．wayC．ideaD．example
小題6:
A．grassB．stonesC．plantsD．flowers
小題7:
A．emptyB．quietC．freeD．busy
小題8:
A．onceB．a(chǎn)gainC．onlyD．then
小題9:
A．environmentB．sceneC．a(chǎn)tmosphere(氛圍)D．condition
小題10:
A．guideB．partnerC．visitorD．professor
小題11:
A．celebrationB．closingC．openingD．graduation
小題12:
A．uninterestingB．unbelievableC．unbearableD．
uncomfortable
小題13:
A．hadB．sawC．feltD．imagined
小題14:
A．booksB．benchesC．blanketsD．pages
小題15:
A．luckyB．calmC．nervousD．happy
小題16:
A．butB．a(chǎn)ndC．thoughD．yet
小題17:
A．inB．beyondC．a(chǎn)mongD．under
小題18:
A．oldB．newC．fastD．fresh
小題19:
A．readB．liveC．studyD．tour
小題20:
A．serveB．a(chǎn)ttendC．findD．visit

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Flight Distance
Any observant people have noticed that a wild animal will allow a man or other potential enemy to approach only up to a given distance before it escapes. “Flight distance” is the terms used for this interspecies spacing. As a general rule, there is a positive relationship between the size of an animal and its flight distance --- the larger the animal, the greater the distance it must keep between itself and the enemy. An antelope will escape when the enemy is as much as five hundred yards away. The wall lizard’s flight distance, on the other hand, is about six feet. Flight is the basic means of survival for mobile creatures.
Critical Distance
Critical distance apparently is present wherever and whenever there is a flight reaction. “Critical distance” includes the narrow zone separating flight distance from attack distance. A lion in a zoo will flee from an approaching man until it meets a barrier that it cannot overcome. If the man continues the approach, he soon penetrates（穿過(guò)，透過(guò)）the lion’s critical distance, at which point the cornered lion turns back and begins slowly stalk（逼近）the man.
Social Distance
Social animals need to stay in touch with each other. Loss of contact with the group can be fatal （致命的）for a variety of reasons including exposure to enemies. Social distance is not simply the distance at which an animal will lose contact with his group --- that is, the distance at which it can no longer see, hear, or smell the group --- it is rather a psychological distance, one at which the animal apparently begins to feel anxious when it goes beyond its limits. We can think of it as a hidden band that contains the group.
Social distance varies from species to species. It is quite short --- apparently only a few yards --- among some animals, and quite long among others.
Social distance is not always rigidly（刻板的）fixed but is determined in part by the situation. When the young of apes and humans are mobile but not yet under control of the mother’s voice, social distance may be the length of her reach. This is readily observed among baboons（狒狒）in a zoo. When the baby approaches a certain point, the mother reaches out to seize the end of its tail and pull it back to her. When added control is needed because of danger, social distance shortens. To show this in man, one has only to watch a family with a number of small children holding hands as they cross a busy street.
小題1:Which of the following is the most suitable explanation to “Flight distance”?
A．Distance between animals of the same species before escaping.
B．Distance between large and small animals before escaping.
C．Distance between an animal and its enemy before escaping
D．Distance between certain animal species before escaping.
小題2:If a lion’s critical distance is penetrated, it will ________
A．begin to attackB．try to hideC．begin to jumpD．run away
小題3:The example of the children holding hands when crossing the street in the last paragraph shows that ________.
A．social distance is not always needed
B．there is no social distance among children
C．humans are different from animals in social distance
D．social distance is sometimes determined by outside factors
小題4:Which of the following one can be the best title of the passage?
A．Critical DistanceB．Spacing in Animals
C．Relationship Between AnimalsD．Psychological Distance

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

The Voice of America began during the World WarⅡ, when Germany was broadcasting a radio program to get international   36 . American officials believed they should   37   the German broadcast with words that they thought were the facts of world events. The first VOA news report began with words in   38 . “The   39  may be good or bad, but we shall tell you the truth.” Within a week, other VOA   40  were broadcasting in Italian, French and English.
After the World War Ⅱended in 1945, some Americans felt VOA’s   41  had to be changed, 42  the Soviet Union（蘇聯(lián)）became enemy of America. They wanted to   43  Soviet listeners. Then VOA began broadcasting in Russian.
In the early days VOA began adding something new to its Broadcast that was   44     “Music USA”. Another new idea came along in 1959. VOA knew that many listeners did not know _ 45  English to completely understand its   46  English broadcast. So VOA   47  a simpler kind of English,   48  uses about 1,500 words and is spoken   49 . Of course, it is special English.
In the   50  of most VOA listeners, the most   51  program is the news report. News from around the world   52  into the VOA news room in Washington 24 hours a day. It comes from VOA reporters in   53  cities and also from other   54  like BBC. VOA writers and editors use these materials to   55  news reports, which are being broadcast in 43 languages.
小題1:
A．businessB．culture C．support D．information
小題2:
A．reply B．a(chǎn)nswer C．join D．interrupt
小題3:
A．time B．short C．EnglishD．German
小題4:
A．news B．problems C．effects D．opinions
小題5:
A．programs B．news C．a(chǎn)nnouncers D．officials
小題6:
A．home B．position C．purpose D．result
小題7:
A．if B．consideringC．supposing D．in order that
小題8:
A．reach B．satisfy C．a(chǎn)ttack D．support
小題9:
A．known B．reported C．called D．printed
小題10:
A．poor B．excellentC．standard D．enough
小題11:
A．normal B．fast C．good D．exact
小題12:
A．stoppedB．discovered C．taught D．invited
小題13:
A．it B．which C．who D．that
小題14:
A．slowly B．rapidly C．normally D．loudly
小題15:
A．please B．course C．opinion D．a(chǎn)dvice
小題16:
A．difficult B．important C．various D．common
小題17:
A．pastB．send C．deliver D．fly
小題18:
A．a(chǎn)ll B．major C．American D．news
小題19:
A．broadcasts B．forms C．newspaper D．countries
小題20:
A．broadcast B．a(chǎn)nnounce C．translate D．prepare

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

People eat different things in different parts of the world.
In some countries, people eat   36  every day. Sometimes they eat it two or  37  times a day, for breakfast, lunch and supper. They can   38  it, fry it or make it into rice flour（面粉）. They usually eat it   39  meat, fish and vegetables.
Some people do not eat some kind of   40 . Muslims, for example, do not eat pork.
The   41   eat a lot of fish. Japan is an island and its   42  go all over the Pacific looking for fish to   43  . The Japanese sometimes eat uncooked fish, and they also eat a lot of rice.
In   44  such as Britain and the United States of America, the most important food is   45  or potatoes. People there usually make their bread from wheat flour. They   46  potatoes in different ways. They can boil them and fry them.
In Africa, corn is the most important   47  like rice and wheat. Corn is a kind of cereal（谷類(lèi)食物）. African people make the corn   48  flour. From the flour they make   49  kinds of bread and cakes. Many Africans are very   50  and so they can’t afford to eat much   51  with their cereal.
Cereal and meat are very important, but we also   52  plenty of vegetables and lots of fresh fruit.
Some people   53  only fruit and vegetables. They do not eat meat or fish or  54  that comes from animals. They eat only food from   55  . Some people say that food from plants is better for us than meat.
小題1:
A．fishB．meatC．riceD．wheat
小題2:
A．fiveB．fourC．oneD．three
小題3:
A．boilB．drinkC．eatD．have
小題4:
A．a(chǎn)sB．likeC．togetherD．with
小題5:
A．a(chǎn)pplesB．fishC．meatD．vegetables
小題6:
A．AmericansB．ChineseC．EnglishD．Japanese
小題7:
A．fishing boatsB．lifeboatsC．planesD．trains
小題8:
A．buyB．catchC．holdD．weigh
小題9:
A．developingB．Eastern countriesC．the worldD．Western countries
小題10:
A．breadB．cakesC．riceD．vegetables
小題11:
A．cookB．eatC．makeD．take
小題12:
A．foodB．mealC．porkD．thing
小題13:
A．fromB．intoC．ofD．up of
小題14:
A．a(chǎn)llB．differentC．the sameD．two
小題15:
A．healthyB．poorC．richD．weak
小題16:
A．cornB．meatC．riceD．wheat
小題17:
A．buyB．likeC．needD．plant
小題18:
A．cookB．eatC．harvestD．hate
小題19:
A．a(chǎn)nythingB．porkC．riceD．vegetables
小題20:
A．a(chǎn)pplesB．fishC．pigsD．plants

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

Do you think that a universal language will emerge within the next century? English is   51  the lingua franca in many parts of the world, and is the best language currently to know   52  business and science,   53  I don’t think English will   54  become a universal language. I think that if a language becomes the world language, it should be an artificial one.   55 , it might seem to many as an effort to   56  a certain cultural group. The   57  with a universal language is how to   58  it, and how to get the governments of the world to agree   59  its implementation.
If this were to happen, the international language would be the   60  second language of all countries, and legally it would still play second fiddle to the current language of that country. It could allow different tribes in Africa to communicate, or   61  communication between small villages in India that each speaks different languages. Not to   62  it would mean that one would only have to learn two languages no matter   63  in the world he travels.
What   64  specifics—what writing   65  should it use? Where should its words come from? Should the language be highly inflected or very analytical? And furthermore, how will the language be established?
小題1:
A．preciouslyB．uncertainlyC．indefinitelyD．currently
小題2:
A．forB．underC．overD．in
小題3:
A．soB．moreoverC．butD．therefore
小題4:
A．evenB．hardlyC．stillD．ever
小題5:
A．OtherwiseB．MeanwhileC．NeverthelessD．So
小題6:
A．promoteB．exceedC．conductD．predict
小題7:
A．problemB．impactC．benefitD．result
小題8:
A．setB．buildC．rankD．publish
小題9:
A．forB．a(chǎn)boutC．inD．on
小題10:
A．normalB．officialC．legallyD．suddenly
小題11:
A．causeB．enableC．makeD．persuade
小題12:
A．tellB．mentionC．sayD．speak
小題13:
A．howB．whatC．whereD．whether
小題14:
A．a(chǎn)boutB．forC．ifD．kind of
小題15:
A．organizationB．changeC．managementD．system

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

The UK has a well-respected higher education system and some of the top universities in the world. But to those who are new to it all, it can be something confusing.
October is usually the busiest month in the academic calendar (學(xué)習(xí)日程表). Universities have something called Freshers’ Week for their newcomers. It’s a great opportunity to make new friends, join lots of clubs and settle into university life.
However, having just left the comfort of home and all your friends behind, meeting lots of strangers in big halls can be uneasy. Where do you start? Who should you make friends with? Which clubs should you join?
Luckily, there will be thousands of others in the same boat as you are worried about starting their university social life. So just take it all in slowly. Don’t rush into anything that you’ll regret for the next three years.
Here are some top tips from past students on how to survive Freshers’ Week:
·Make sure you know something about the British social customs. Have a few wine glasses and snacks handy for your housemates and friends.
·Sometimes cups of tea or even sweets can give you a head start in making friends.
·The more active you are, the more likely you’ll be to meet new people than if you’re someone who never leaves his rooms.
·Keep your door open when you’re in and that sends positive messages to your neighbors that you’re friendly.
So with a bit of clever planning, Freshers’ Week can give you a great start to your university life and soon you’ll be passing on your wisdom to next year’s newcomers.
小題1:Which of the following statements is FALSE according to the passage?
A．October is generally the busiest month for universities.
B．It’s a good idea to put a doorstop in your door.
C．A bit of planning can make Freshers’ Week easier.
D．The first week of your every year at university is called Freshers’ Week.
小題2:We can infer from the 4th paragraph that ______.
A．the newcomers usually miss the days living at home
B．most of the students in the UK spend three years in universities
C．many freshers are worried about how to fit university life
D．a(chǎn)ll the new students will make new friends and join certain clubs
小題3:Why does the author suggest having wine glasses and snacks handy?
A．To pass the busy university life.B．To help make friends with other freshers.
C．To show yourself a drinker as others.D．To pass the time in a happy way.
小題4:The main purpose of writing this passage is to ______.
A．tell the newcomers how to make a new start in universities
B．introduce something about higher education system of the UK
C．discuss something about the Freshers’ Week in the UK
D．a(chǎn)dvise the freshmen how to behave well in the beginning

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Prince Charles yesterday promised to reduce the royal impact on the environment through sweeping changes to his personal lifestyle and official schedule. The prince will replace carbon-heavy private jets and helicopters with scheduled flights and train services.
The move came as Prince Charles urged business leaders to publish the environmental pact of their activities.
He said, “Few accountants and business decision-makers ask, ‘How much of our critical natural resource is left? How many miles of polar ice cap has our business helped melt this year? By how many inches have we raised sea levels? How many species have we put at risk? How many homes will be flooded, how many people will die of thirst or starvation because of our activities? ’ These are not comfortable questions, but, by God, they need to be asked. ”
He added, “At the moment these costs do not appear in anyone’s books… Yet they are real, they are incurred now and in a relatively short time, the damage being caused may be beyond remedy. ” He said the world was “running up the biggest global credit card debt in history, but with little or no thought for how the bill will ever be paid”.
Flanked by the prime minister and business and community leaders at St James’ Palace, the prince said his new “accounting for sustainability” project would give consumers the power to choose products that caused less damage to the planet.
Duchy Originals, the prince’s food company, is taking steps to work out how much carbon dioxide and other green-house gases are emitted in growing, processing and distributing its products. The changes to the prince’s travel arrangements announced yesterday are part of a wider review of the carbon footprint associated with activities at all three of his residences. Clarence House in London, Highgrove and Birkhall on the Balmorals estate(莊園), as well as the activities of his 21 personal and 105 full-time staff. Measures include a review of electricity use, commuter and other staff travel and are intended to identify further reductions in carbon dioxide emissions. The review will report in June , when Clarence House will announce annual targets to reduce carbon emission.
小題1:How does Prince Charles feel about business leaders in terms of environmental protection?
A．Dissatisfied.B．Disappointed.
C．Doubtful.D．Impatient.
小題2:In response to Prince Charles’ calls, Duchy Originals will ______.
A．make as much green food as possible
B．cut down its cost
C．figure out its greenhouse gas emission
D．continue its greenhouse gas emission
小題3:The underlined phrase in paragraph 4 probably refers to ______.
A．the great amount of waste produced by industry
B．the great damage caused to the environment
C．the great amount of debts of the royal family
D．the high cost of industry in their producing process
小題4:What would be the best title for the passage?
A．Prince Charles promised Greener Royal Lifestyle
B．Better Late than Never
C．Prince Charles and His Concern for Environment
D．The Royal Family Has a Role to Play in Environment Protection

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