Question

You’re in a department store and you see two fashionable young women, looking at a sweater. You listen to their conversation:

“I can’t believe it—a Lorenzo Bertolla! They are hard to find. It’s much cheaper than the one Sara bought in Rome.”

They leave and you go over to see this sweater. You’ve never heard of Lorenzo Bertolla, but those girls looked really fashionable. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, drinking and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing (秘密行銷). Companies from Ford to Nike are starting to use it. It can reach people that don’t pay attention to traditional advertising. For example, consumers between the age of 18 and 34. They have a lot of money to spend, but they don’t believe ads.

So advertising agencies hire (雇傭) young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but the marketing manager Jonathan Reseller calls it creative. “Look at traditional advertising. Its effectiveness is decreasing”

根據(jù)材料內容選擇最佳答案，并將其標號填入題前括號內。

1.Why do the two fashionable young women make the conversation in the store?

A. Because they want to buy the clothes.

B. Because they are the owners of the store.

C. Because they want to draw other customers’ attention.

D. Because they are excited to find the clothes.

2.What is Lorenzo Bertolla?

A. The name of a clothing store.

B. The brand name of a sweater.

C. The name of a fashionable girl.

D. The name of an advertising agency.

3.The undercover marketing mainly aims at .

A. teenagers B. the old

C. young adults D. young women

4.According to the passage, which sentence is wrong?

A. The two fashionable young women are hired by an advertising agency.

B. Some companies begin to use the undercover marketing.

C. The customers between 18 and 34 don’t believe the ads.

D. The undercover marketing is not as good as the traditional advertising.

5.What’s the passage mainly about?

A. Lorenzo Bertolla clothes.

B. Undercover marketing.

C. Traditional advertising.

D. Companies about Ford and Nike.

 

Answer 1

1.C

2.B

3.C

4.D

5.B

【解析】

試題分析：這篇文章主要講了秘密行銷。商場通常雇人來進行秘密行銷，銷售的主要對象是年輕的顧客。

1.細節(jié)理解題。根據(jù)You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes你從未意識到這些年輕女性是一家廣告公司的員工。他們實際是被雇傭來從商店到商店大聲談論洛倫佐衣服的。可知選C。

2.細節(jié)理解題。根據(jù)“I can’t believe it—a Lorenzo Bertolla! They are hard to find. It’s much cheaper than the one Sara bought in Rome. “我不敢相信——洛倫佐!他們很難找到。這比在羅馬的莎拉買的便宜得多。可知應選B。

3.細節(jié)理解題。根據(jù)So advertising agencies hire (雇傭) young actors to “perform” in bars and other places where young adults go.故選C。

4.細節(jié)理解題。根據(jù)文章最后一段沒有表達秘密行銷比傳統(tǒng)的銷售不好。可知故選D。

5.歸納理解題。通過整篇文可知，這篇文主要講了秘密行銷。故選B。

考點：故事類閱讀。